MDD 2010: Spinning the Environment, Greenwashing the Message (Part 4/4)

In the past decade, the language of environmental responsibility and green living has become a commonplace in the mainstream corporate media. Furthermore, it...

MDD 2010: Spinning the Environment, Greenwashing the Message (Part 2/4)

In the past decade, the language of environmental responsibility and green living has become a commonplace in the mainstream corporate media. Furthermore, it...

MDD 2010: Spinning the Environment, Greenwashing the Message (Part 1/4)

In the past decade, the language of environmental responsibility and green living has become a commonplace in the mainstream corporate media. Furthermore, it...

MDD 2010: Spinning the Environment, Greenwashing the Message (Part 3/4)

In the past decade, the language of environmental responsibility and green living has become a commonplace in the mainstream corporate media. Furthermore, it...

Greenwashing: False Claims on Recycling, Environmental Sustainability and Eco Friendly Products

Watch this video and learn about greenwashing, the true meaning of organic and what Lifecycle Assessment is. Greenwashing is the false claim that companies m...

MDD 2010: Engaging the Resistant Among Us (3/4)

Preaching to the converted has critically limited potential to achieve change outside of a narrow community. This interactive workshop invites you to enter t...

Environment Canada has Toronto Media calling "#Snowmaggedon"

They were right... It did snow in Ontario... Just no where near the Toronto core. Check out the tweets, vids and pics. An iPhone Flick by http://www.JoeScull...

MDD 2010: Media at a Crossroads (Part 2/5)

Recent controversies in Canadian broadcasting such as the attempted launch of Sun TV News (dubbed by many as Fox News North), the purchase of CTV by Bell, an...

Sustainability Matters: Business Strategies for Environmental Leadership

Program Highlights • Does it pay to be green? • How environmental practices trigger innovation. • Why "greenwashing" makes for a cynical public. With a shift...

Green marketing - Marketing - Part 3

http://www.resumesanta.com... Green marketing - Marketing - Part 3. The primary objective of greenwashing is to provide consumers with the feeling that the o...