|Pensacola/Fort Walton Beach, Florida-
|City of license||Pensacola|
|Branding||WEAR ABC 3 (general)
Channel 3 News
|Slogan||First. LIVE. Local.|
|Channels||Digital: 17 (UHF)
Virtual: 3 (PSIP)
|Affiliations||ABC (primary since 1955; secondary 1954-1955)
The Country Network (DT2)
|Owner||Sinclair Broadcast Group
(WEAR Licensee, LLC)
|First air date||January 13, 1954|
|Call letters' meaning||the words EAR
|Sister station(s)||WPMI-TV, WFGX, WJTC|
|Former callsigns||WEAR (1954-1978)|
|Former channel number(s)||3 (VHF analog, 1954-2009)|
|Former affiliations||CBS (1954-1955)
The Tube (on DT2)
|Transmitter power||1,000 kW|
WEAR-TV is the ABC-affiliated television station for the Florida Panhandle's Emerald Coast and Lower Alabama's Gulf Coast. Licensed to Pensacola, it broadcasts a high definition digital signal on UHF channel 17 (or virtual channel 3.1 via PSIP) from a transmitter in unincorporated Baldwin County, Alabama east of Rosinton. The station can also be seen on Comcast, Mediacom, and Cox channel 3.
Owned by the Sinclair Broadcast Group, WEAR is sister to MyNetworkTV affiliate WFGX and the two outlets share studios on Mobile Highway/U.S. 90/SR 10A in unincorporated Escambia County, Florida (official address is Pensacola). Sinclair also operates NBC affiliate WPMI-TV and Independent station, WJTC, owned by Deerfield Media. Syndicated programming on this station includes Who Wants to Be a Millionaire, The Ellen DeGeneres Show, Extra, and The Rachael Ray Show among others.
Digital television 
|3.1||720p||16:9||WEAR HD||Main WEAR-TV programming / ABC|
|3.2||480i||4:3||COUNTRY||The Country Network|
On June 12, 2009, WEAR-TV left channel 3 and moved to channel 17 when the analog to digital conversion completed.
The station's digital signal is multiplexed. On their 3.2 digital subchannel, WEAR used to carry The Tube until early 2007, when it was replaced with a Standard Definition feed of their main channel, which lasted until around 2010. Since 2011, The Country Network has occupied their subchannel, moving from sister station WFGX.
The station started operations January 13, 1954 as WEAR almost a year after WALA-TV began. Airing an analog signal VHF channel 3, it was founded by Charles Smith and Mel Wheeler. Initially, the station was a primary CBS affiliate while sharing ABC with WALA. When WKRG-TV signed-on in 1955, WEAR became strictly an ABC affiliate. In 1959, it was sold to Rollins Telecasting which in turn merged with Heritage Broadcasting to form Heritage Media in 1987. The station added the -TV suffix to its call sign on October 16, 1978.
In October 1997, WEAR and the other Heritage stations were sold to the Sinclair Broadcast Group just as the remainder of Heritage Media was merging with News Corporation (the parent company of Fox). This sale also protected former longtime NBC affiliate WALA as the market's Fox outlet otherwise WEAR would have been forced to switch its network affiliation to Fox. Sinclair prohibited its ABC affiliates, including WEAR, from airing a Nightline broadcast in 2004 because the company felt it was anti-war rhetoric against the invasion of Iraq.
On June 12, 2009, WEAR left channel 3 and moved its signal to channel 17 when the analog to digital conversion was completed. On its second digital subchannel, the station used to carry The Tube until early-2007 when it was replaced with a standard definition simulcast of their main channel which lasted until around 2010. Since 2011, The Country Network has occupied this subchannel moving from sister station WFGX. In late-2006, Sinclair entered into negotiations with Mediacom (the main cable provider for parts of the Florida side of the Mobile-Pensacola market (including Santa Rosa County, Florida and Pensacola Beach). The two companies could not reach agreement over retransmission fees. As a result, Mediacom pulled all of Sinclair's stations (including WEAR) from its systems on January 6, 2007.
The dispute ended on February 2 when the two sides reached an agreement that restored WEAR to Mediacom systems. Upon the expiration of the 2007 agreement on January 1, 2010, Mediacom was prepared to drop this station once again from its systems. Sinclair agreed to a temporary extension until January 8 so the Bowl Championship Series college football games could be viewed on Sinclair's ABC and Fox affiliates over Mediacom. Eventually, a one-year agreement was reached which would keep Sinclair stations on the cable television provider until 2011.
News operation 
Since WEAR is principally headquartered in Pensacola, the station tends to focus more on the Florida side of the market as opposed to television outlets based in Mobile that predominantly feature coverage of Alabama. It does operate a bureau in the state on North McKenzie Street/SR 59 in Foley but rarely covers events in Mobile itself. With the purchase of WPMI and WJTC in Mobile, it is unclear if any consolidation will take place with WPMI's news department since both stations primarily focus on the Mobile area.
Back in 1996, sister station WFGX began producing a nightly newscast at 6:30 and 9 called Emerald Coast News originating from studios on Beach Drive in Fort Walton Beach. Each show aired for thirty minutes and the productions specifically focused on Okaloosa County, Florida helping to provide better coverage for WEAR. On December 11, 1998, Emerald Coast News was dropped from WFGX although the bureau currently remains in operation staffed with a reporter working for WEAR.
WEAR is one of several ABC stations across the country to have an hour-long 10pm newscast. Because of this, ABC's 10:35 programming (including Nightline and Jimmy Kimmel Live) has always been delayed and starts at 11pm. It began as Channel 3 News Extra but has since evolved into an extension of the 10pm newscast.
WEAR was the first station to launch a 4pm newscast in December of 2007 and was the first station in the Mobile-Pensacola area to upgrade upgrade to high definition newscasts on September 7, 2008. Field video remained "pillarboxed" for almost 3 years, until widescreen, and eventually high definition video began supplementing the newscasts almost 3 years later (Live reports are still in widescreen SD). It would be almost two to three years later for other stations to begin catching up, with WKRG being the next station to launch High Definition newscasts in October 2010 and WALA launching a 4pm newscast in September 2011 (to fill the time left by Oprah which ended production that spring).
Newscast titles 
- The Gulf Coast Newsreel (1954–1961)
- The Gulf Coast Report (1961–1967)
- TV 3 News (1967–1974)
- Eyewitness News (1974-1981)
- Gulf Coast News 3 (1981-1984)
- Channel 3 News (1984-present)
Station slogans 
- "Clearly Yours" (1980-1984)
- "Your Clear Choice for News" (2000–2006)
- "First. LIVE. Local." (2006–present)
- Bob Solarski - weeknights at 6:00 and 10:00 p.m.
- Sue Straughn - weekdays at 11:00 a.m. and weeknights at 5:00 and 6:00 p.m.; also public affairs director and host of Straughn & Company
- Jared Willets - weekday mornings (5:00-7:00) and weekdays at 11:00 a.m.; also "Healthsmart" segment producer
- Mollye Barrows - weekdays at 4:00 and weeknights at 10:00 p.m.; also reporter
- Will Kennedy - Saturdays at 6:00, Sundays at 5:00 and weekends at 10:00 p.m.; also weeknight reporter
- Lena DeFlores - weekday mornings (5:00-7:00 a.m.); also reporter
- Christina Leavenworth - weekend anchor; also reporter
- TBD - weekend mornings (6:00-7:00 a.m.)
Channel 3 First Warning Weather
- Allen Strum (AMS and NWA Seals of Approval) - chief meteorologist; weekdays at 4:00 and weeknights at 5:00, 6:00 and 10:00 p.m.
- Jim Carmack - meteorologist; Saturdays at 6:00, Sundays at 5:00 and weekends at 10:00 p.m.; also general assignment reporter
- Kathryn Daniel - meteorologist; weekend mornings (6:00-7:00 a.m.); also general assignment reporter
- Christian Garman (AMS and NWA Seals of Approval) - meteorologist; weekday mornings (5:00-7:00) and weekdays at 11:00 a.m.; also entertainment reporter
Sports team (both seen on Prep Football Final)
- Dan Shugart - sports director; weeknights at 6:00 and 10:00 p.m.
- Steve Nissim - sports anchor; Saturdays at 6:00, Sundays at 5:00 and weekends at 10:00 p.m.; also sports reporter
- Amber Southard - general assignment reporter
- Anthony Pura - general assignment reporter
- Joe Douglass - general assignment reporter
- Laura Hussey - Okaloosa County reporter
- Jenice Fernandez - Okaloosa County reporter
- Kavontae Smalls - general assignment reporter
Regular Guests and Special Reports
- Gary Finch - Gary Finch Outdoors host
- Ken Mitchell - "Weigh In" segment producer
- Mark E. Hyman - Behind the Headlines host; also Sinclair Broadcast Group Vice President for Corporate Relations
Notable former on-air staff 
- Steve Berthiaume - weekend sports anchor (now with ESPN's SportsCenter)
- Mark Curtis (broadcaster) - anchor/reporter (now at WLNE-TV in Providence, Rhode Island)
- Liz Swaine (began career at WEAR-TV; voted "Best Journalist in the Nation" while at KTBS-TV in Shreveport; candidate for mayor of Shreveport, 2006)