|City of license||Buffalo, New York|
|Broadcast area||Buffalo, New York|
|First air date||1947|
|Power||1,000 watts day only|
|Callsign meaning||Buffalo BuFfalo|
|Former callsigns||WWOL, WHTT, WMNY|
(Radio License Holding CBC, LLC)
The WBBF call sign is perhaps better known and remembered in upstate New York for its long association with a Rochester, NY radio station, now known as WROC, which for many years was that city's main top-40 radio station and its ratings leader from the late 1950s through the mid-1970s.
The station now known as WBBF signed on in 1947 as WWOL. It signed on an FM counterpart, WWOL-FM, in 1954. During the 1990s, the station simulcast sister station WHTT-FM as WHTT. The station was sold to Mercury Communications in the 1990s and changed its format to a brokered programming format as WMNY.
The WBBF calls were used on several radio stations in nearby Rochester for over fifty years, including stations now known as WROC, WBZA and most recently, WFKL, who dropped the calls in early 2005. Then-WMNY picked up the WBBF calls shortly thereafter.
The station had been a part of the "Totally Gospel Radio Network" operated by FellowshipWorld from September 1996 until December 2006. Totally Gospel moved to a stronger 24-hour signal on sister AM station WHLD and eventually purchased their own FM station in 2010 WFWO.
The station is now a Spanish-language music and talk station. All of the Spanish-language programming on WBBF which was initially produced by Niagara Independent Media, New York, now is operated by a local Hispanic ministry.
When Cumulus Media switched WHLD from adult standards to CBS Sports Radio early in 2013, the company planned to move the former WHLD format to WBBF, but important people in the Spanish speaking community wrote to Cumulus about the station's value to the people. The ministry's programming remained.
- Fiesta Latina - La Voz de la Communidad
- Query the FCC's AM station database for WBBF
- Radio-Locator Information on WBBF
- Query Nielsen Audio's AM station database for WBBF
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