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Tuborgs Fabrikker
Industry Alcoholic beverages
Founded 1873
Headquarters Fredericia, Denmark
Products Beer, soft drinks
Owner Carlsberg Group

Tuborg (pronounced [tˢub̥ɒːˀ]) is a Danish brewing company founded in 1873 by Carl Frederik Tietgen. Since 1970 it has been part of the Carlsberg Group. The brewery was founded in Hellerup (Gentofte Municipality), a part of northern Copenhagen, Denmark.


The name Tuborg comes from Thuesborg ("Thues castle"), a Copenhagen inn from the 1690s situated in the area of the brewery. This evolved and was adopted into local placenames, such as Lille Tuborg and Store Tuborg. "Tuborgvej" street in Copenhagen is named after the site of the original Tuborg brewery.

Tuborg initially produced pale lager for the Danish market. It merged with United Breweries in 1894, which then entered into a profit-sharing agreement with Carlsberg in 1903. In 1970, United Breweries was acquired by Carlsberg.

Today, it makes lager for global export, as well as a variety of continental styles for both domestic and foreign markets.

In 1996 the last Tuborg beer was brewed in Hellerup and the area is now providing fashionable apartments, houses and business offices.


Tuborg Strong Beer with ring pull cap

Tuborg sell a variety of beers in over 31 countries including: Tuborg Green, Tuborg Lemon, Tuborg Christmas beer, Tuborg Gold, Tuborg Red, Tuborg Twist, Tuborg Black and the alcohol strong Tuborg Fine Festival.

Tuborg Gold is quite popular throughout Denmark and southern Sweden, in the latter being as easily found on store shelves as other Swedish brews, such as Pripps Blå or Falcon. Tuborg Green has been extremely successful in Eastern Europe, especially in Russia where the brand has seen double digit growth for a number of years and is now the largest premium international beer in the country.

Tuborg Red was the first beer the company brewed in 1875. Tuborg Red is not brewed on a regular basis but is brewed once a year in May to salute the companys birthday.[1]

In its native country of Denmark, Tuborg is also known for additional brands including Tuborg Red and various soft drinks including orange-flavoured Tuborg Squash.


People wearing Tuborg caps as rings. Tuborg is one of the first beers in the market to launch the innovative ring pull cap.

In 1990 Tuborg launched their annual Christmas brew on the second Wednesday in November, with the marketing term "J-day"; "snestorm" (blizzard) and "snefald" (snowfall) are also used. 'J' stands for Jul (Christmas) or julebryg (Christmas brew). Similarly, there is a P-day for påskebryg (Easter brew). In 1999, J-day moved to the first Friday in November. Traffic police laid out an alcohol control plan for that evening.[2][3] In 2009 J-day was moved again to the last Friday in October,[4] but in 2010 it returned to the first Friday in November.

In 2008, Tuborg announced a sponsorship deal with Reading and Leeds music festivals to become their exclusive Official Beer Partner, a position held in previous years by Carling. In 2009, it also arranged an exclusive deal with The Download festival to be the official beer and have a dedicated stage named after the beer.[5]

Tuborg also sponsors the Tuborg Image Awards, an annual music award presentation that takes place in Nepal.[6]

Part of the brand's success in Russia has come from its strong links to music in Eastern Europe (see also Tuborg GreenFest) and by being one of the first beers in the market to launch the innovative ring pull cap.


External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Tuborg_Brewery — Please support Wikipedia.
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32 news items

The Nation
Mon, 11 Apr 2016 11:22:30 -0700

"We are optimistic that Vietnamese consumers will love Tuborg," he said. Tuborg began in Hellerup, north of Copenhagen, where the Tuborg Brewery brewed Denmark's first Pilsner-type beer in 1880 and packaged it in bottles with a distinctive green label.


Wed, 11 Nov 2015 09:26:15 -0800

Amid all the interest in the merger of the world's two biggest brewing groups, shares in Danish brewer Carlsberg have risen strongly on Wednesday even though it has launched a major new restructuring programme in the UK and China. Carlsberg is the ...

Spotted by Locals (blog)

Spotted by Locals (blog)
Fri, 06 Mar 2015 03:08:58 -0800

This quirky structure is a nice, ironic element in a city area, which I think has an otherwise very mundane architectural expression. Originally, it was designed as an instrument of advertising in 1888 when Tuborg Brewery launched the first ever ...
just-drinks.com (subscription)
Mon, 19 May 2014 04:48:45 -0700

The Tuborg brewery was founded in Hellerup, north of Copenhagen, in 1873. Exports began in 1875 and today 75% of Tuborg is consumed outside of Denmark in about 70 countries. Carlsberg acquired the brand from United Breweries in 1970. The core ...

NPR (blog)

NPR (blog)
Sun, 04 Nov 2012 00:19:00 -0700

J-Day, as its known, is the momentous occasion when at exactly 8:59 p.m. on the first Friday of November, the 140-year old Tuborg Brewery releases Julebryg (Christmas Brew), the high-octane libation that will fuel most holiday festivities in the ...

Globe and Mail

Globe and Mail
Thu, 20 Jun 2013 03:18:45 -0700

The first thing that stands out upon arrival at Hellerup School, where 640 students between the ages of 6 and 16 study on the former site of the Tuborg brewery in Denmark, is the absence of a fence separating the school from the street. Inside, there ...


Wed, 31 Oct 2012 05:11:15 -0700

inShare0. Carlsberg India Beer Tuborg brewery. Beer maker Carlsberg expands India operations. The beer maker also laid the cornerstone for a seventh brewery in Patna. Suneera Tandon · Mail Me. Comment E-mail Print. First Published: Wed, Oct 31 2012.
In Defense of Marxism
Thu, 18 Mar 2010 08:38:25 -0700

On the same day as the Red-stockings first famous event took place, with bra-burning on Strøget [the main street in Copenhagen], they went to Tuborg Brewery and distributed flyers calling for equal pay. The Red-stockings drew attention to this demand ...

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