|Also called||Toyota Prius α (Japan)
Toyota Prius+ (Europe)
Toyota Grand Prius+ (Belgium)
Toyota Prius Wagon (The Netherlands)
|Body style||5-door minivan/station wagon|
1.8 L 2ZR-FXE I4 Dual VVT-i (Atkinson cycle)
Power: 98 hp (73 kW; 99 PS) @ 5200 rpm
Torque: 105 lb·ft (142 N·m) 105 lb-ft @ 4000 rpm
Hybrid system total: 134 hp (100 kW; 136 PS)
|Transmission||1-speed planetary gear|
|Wheelbase||2,778.759 mm (109.4 in)|
|Length||4,615.179 mm (181.7 in)|
|Width||1,775.46 mm (69.9 in)|
|Height||1,574.8 mm (62.0 in)|
|Related||Toyota Prius (XW30)|
The Toyota Prius v, also named Prius α in Japan, and Prius+ in Europe, is a full hybrid gasoline-electric compact MPV/station wagon produced by Toyota Motor Corporation introduced in Japan in May 2011, in the U.S. in October 2011, and released in Europe in June 2012. The Prius v was unveiled at the January 2011 North American International Auto Show alongside the Prius c Concept, and it is the first Prius variant to be spun off from the Prius platform. According to Toyota the "v" stands for "versatility."
The Prius α is offered in the Japanese market with a nickel-metal hydride battery at a price of ¥2.35 million (US$29,000), and the lithium-ion battery version is expected to sell for ¥3 million (US$37,000). The Prius v base price in the U.S. starts at US$26,400 and is offered only with a nickel-metal hydride battery. Worldwide sales through March 2013 reached 294,900 units, led by Japan with 73.1% of the model global sales.
The Prius v design resembles compact based minivans prevalent in Europe and has a 0.29 drag coefficient with a shape that evolved from the Prius. The exterior styling is rounded with an extended roofline that allows the vehicle to retain the triangular silhouette symbolic of Prius. Other differences are the trapezoidal-shaped front with sharp-edged headlamps and wind-slipping aero corners for improved aerodynamics, as well as an enlarged under grille. The rear styling has a specially designed roof spoiler that improves air flow.
The interior cargo space is more than 50% larger than the 2010 Toyota Prius, 5 inches (130 mm) longer and 1 inch (25 mm) wider, providing 34.3 cubic feet (970 L) of cargo space behind the rear seats; it also offers 38 inches (970 mm) of rear leg room, and more head height.
The Toyota Prius v includes many of the same standard features of the 2010 Prius, with four driving modes: Normal, Power, Eco and EV; smart key with push button start, an electronic shift lever, Hill Start Assist Control (HAC), and a back-up camera. Available options include energy-efficient LED headlamps, dynamic radar cruise control with a Pre-Collision System (PCS), and advanced parking guidance system. The Prius v has several technical advancements including Toyota's new Toyota Entune Multimedia System and a panoramic sunroof made of lightweight-resin, 40% lighter than a glass roof of the same size. Entune will premiere on the 2012 Toyota Prius v.
The Prius v powertrain uses the same 1.8 liter Atkinson cycle gasoline inline-four engine used in the conventional Prius, a 60 kW traction motor, and shares the Prius’s Hybrid Synergy Drive system and the same 201 volt nickel-metal hydride battery pack.
Toyota introduced some refinements unique to the Prius v powertrain. These refinements include a new "Pitch and Bounce" motor control that the Prius v automatically employs on undulating roads and the refined control was designed to improve ride comfort and control. Because the Prius v is a larger vehicle with greater load capacity, suspension components were redesigned to improve handling and ride quality. "Pitch and Bounce" control works with the vehicle’s suspension to cancel longitudinal oscillation when the Prius v is driven over uneven surfaces.
The Prius v also includes a redesigned engine coolant heating structure surrounding the vehicle’s catalytic converter and the exhaust heat recirculation system has been refined to reduce engine warm-up time and improve occupant heater response time in cold weather. A switch valve electronically controls coolant recirculation through the exhaust heat recirculation system.
In the United States the 2012 model year Prius v includes Toyota's Vehicle Proximity Notification System (VPNS), which is designed to alert pedestrians, the blind, and others of the vehicle's presence due to significant noise reduction typical of a hybrid vehicle traveling at low speeds in EV mode. This type of warning device is mandated in the United States by the Pedestrian Safety Enhancement Act of 2010. The warning sound is generated by externally mounted speakers and it activates automatically only at speeds below about 15 mph (24 km/h). The pitch varies with the vehicle's speed to give pedestrians a sense of whether the approaching Prius is accelerating or decelerating.
Fuel economy and emissions 
The United States Environmental Protection Agency (EPA) rated the Prius v fuel economy at 44 miles per US gallon (5.3 L/100 km; 53 mpg-imp) for city driving and 40 miles per US gallon (5.9 L/100 km; 48 mpg-imp) for highway, and a combined rating of 42 miles per US gallon (5.6 L/100 km; 50 mpg-imp) According to Toyota, the Prius v produces 66 percent fewer smog-forming emissions than the average new vehicle.
Under the New European Driving Cycle (NEDC) test, the base model has a fuel consumption of 4.1 l/100 km (69 mpg-imp; 57 mpg-US) in combined cycle and 3.8 l/100 km (74 mpg-imp; 62 mpg-US) in city driving. Its CO2 emissions are estimated at 96 g/km. The top of the line model has a fuel consumption of 4.4 l/100 km (64 mpg-imp; 53 mpg-US) and CO2 emissions of 101 gr/km.
Markets and price 
Toyota launched the second member of the Prius family with three regional versions of the vehicle: the Prius v in the North American market, the Prius α in Japan, and the Prius+ in Europe. The Alpha is the basis for the five-seat launched in North America, and the seven-seat released in Europe. Global sales through March 2013 reached 294,900 units, led by Japan with 215,500 Prius α sold since May 2011, and representing 73.1% of the model global sales. A total of 184,838 Prius α/v/+ were sold worldwide in 2012.
On May 13, 2011, Toyota introduced the Prius α in Japan with a sales target of 3,000 units per month. The Prius Alpha is available in a five-seat, two-row model and a seven-seat, three-row model, the latter’s third row enabled by a space-saving lithium-ion drive battery in the center console. The five-seat model uses a NiMH battery pack. Deliveries of the Alpha will be delayed due to the effects of the 2011 earthquake and tsunami on production. Toyota announced it had received 25,000 orders for the Prius Alpha hybrid wagon and minivan models in Japan before the start of sales. The five-seater version starts at ¥2.35 million (US$29,000), and the seven-seater starts at ¥3 million (US$37,000). Since its introduction, a total of 111,500 Prius α have been sold in Japan through April 2012, representing 80.8% of the Prius α/v model line's global sales. Since May 2011 a total of 215,500 Prius α have been sold through March 2013. On April 8, 2013, Daihatsu started selling its OEM version of the Prius α for the Japanese market under the Mebius name.
United States 
Toyota began sales of the Prius v in the U.S. in October 2011 with a nickel-metal hydride battery pack similar to the 2010 model year Prius, and with two rows of seats to accommodate five passengers. The European and Japanese versions are offered with a lithium-ion battery, with three rows of seats with accommodations for seven passengers. Toyota's sales target is about 15 to 20% of conventional Prius sales in the United States, which represents around 30,000 units a year. With the Prius v, Toyota is expecting to expand its customer base to include young families with children looking for a hybrid more spacious than the Prius. A total of 8,399 Prius v's were sold during 2011, 40,669 units in 2012, and cumulative sales reached 57,593 units through March 2013.
Sales price in the U.S. starts at US$26,400 plus a US$760 delivery fee. The Prius v is offered in three configurations: the base Prius v Two, the mid-range Prius v Three (US$27,165), and the premium-level Prius v Five (US$29,990). The Prius v Three adds standard display audio with navigation and the Toyota Entune multimedia system. In addition to standard features on the Prius v Two and Three, the Prius v Five adds standard SofTex-trimmed seats, heated front seats, three-door smart key, 17-inch alloy wheels, LED headlamps, and fog lamps. All trims come with a Bluetooth wireless connection for compatible hands-free phone calls and a USB port that allows playing of music and video from portable audio devices, and includes full iPod integration.
Sales of the Prius v began on Canada on October 2011, starting at a base price of CAD 27,200 (US$27,270). The Prius v sold 553 units during 2011, and cumulative sales through October 2012 reached 4,076 units.
The European version is named Prius+ and was launched in June 2012. The European is offered with a lithium-ion battery, with three rows of seats with accommodations for seven passengers. Sales in the European region reached 1,106 units through June 2012, and 6,047 through September 2012. A total of 14,703 Prius + have been sold in Europe through March 2013.
Three trims are offered in the country, Active, Dynamic and Lounge, and pricing starts at €31,000 (US$38,400).
- United Kingdom
Deliveries of the Prius + began in July 2012. The hybrid MPV is offered in two trims, the base T4 that delivers 68.9 mpg-imp (4.10 L/100 km; 57.4 mpg-US) on a combined cycle and carbon dioxide emissions of 96g/km; and the T Spirit with a fuel economy of 64.2 mpg-imp (4.40 L/100 km; 53.5 mpg-US) and carbon dioxide emissions of 101g/km. Due to is emissions under 100g/km, the T4 version is exempted from road tax and the London congestion charge. The T4 trim pricing starts at GB£26,195 (US$41,000) and at GB£29,495 (US$46,150) for the T Spirit.
The Prius v was launched in Australia in May 2012. Pricing starts at A$35,990 plus on-roads costs, it costs A$2,000 more than the base Prius. The 7-seater version with Lithium-ion battery is the only model and is only available as a single specification. This is unlike the Australian market Prius and Prius c that are offered as Base and i-Tech and the Camry offered as Hybrid or Hybrid Luxury specifications. Standard features include a 6.1-inch display-screen audio system, automatic air-conditioning, 16-inch alloy wheels, energy monitor, head-up display, keyless entry and ignition, daytime-sensing headlamps, fog lamps, cruise control and daytime running lamps and reversing camera. However features found on other Toyota hybrid cars in the market such as leather, LED headlamps, Radar Dynamic Cruise Control, Pre-Collision Safety System, Panoramic roof and Satellite navigation are not available as options on the Prius v. According to ADR81/02 the Prius v returns fuel economy of 4.4 litres/100 km and CO2 emissions of 101g/km.
Hong Kong 
The 2012 Prius v was selected among the five finalists for the 2012 Green Car of the Year to be awarded by the Green Car Journal in November 2011 at the Los Angeles Auto Show. The Prius Alpha was also shortlisted for 2012 Car of The Year Japan. Shared with the Toyota Prius Plug-in Hybrid, the Prius v was awarded Green Car Report's Best Car to Buy 2012.
See also 
|Wikimedia Commons has media related to: Toyota Prius V|
|Wikimedia Commons has media related to: Toyota Prius α|
- "Toyota Reveals Prius Family of Vehicles at the North American International Auto Show". Press release Toyota USA Newsroom. 2011-01-10. Retrieved 2011-04-03.
- "UPDATE 1-Toyota gets 25,000 pre-sale orders for Prius Alpha in Japan". Reuters. 2011-05-13. Retrieved 2011-05-13.
- Toyota Motor Europe (2012-07-13). "Solid 13% Q2 sales increase for Toyota and Lexus vehicles in Europe". Toyota Media Press Release. Retrieved 2012-08-04.
- Cheryl Jensen (2011-01-10). "With Prius V, Toyota’s Marquee Hybrid Tries On New Silhouette". The New York Times. Retrieved 2011-01-15.
- Chris Woodyard (2011-01-10). "Toyota unveils 2 new hybrids in Detroit: Prius V, Prius C". USA Today. Retrieved 2011-01-15.
- Jason Kavanagh (2011-01-10). "2011 Detroit Auto Show: 2012 Toyota Prius V". Edmunds.com Inside Line. Retrieved 2011-01-15.
- Colum Wood (2011-01-11). "Prius v Adds Versatility to the Only Hybrid that Matters". AutoGuide.com. Retrieved 2011-01-15.
- "Prius v first member of expanded family to go on sale in US; 58% more cargo space than original". Green Car Congress. 2011-09-19. Retrieved 2011-09-19.
- Sebastian Blanco (2011-09-16). "Toyota Plug-in Prius priced at $32,000* and Prius V from $26,400*". AutoblogGreen. Retrieved 2011-09-16.
- Toyota Press Room (2013-04-17). "Toyota cumulative global hybrid sales pass 5M, nearly 2M in US". Green Car Congress. Retrieved 2013-04-17.
- Chris Shunk (2011-01-10). "Detroit 2011: Toyota Prius family adds a V for volume". Autoblog. Retrieved 2011-01-15.
- "2012 Prius v Under Consideration For Australia". The Motor Report. Retrieved 2011-01-14.
- "Autoblog checks out Toyota Entune inside the 2012 Prius V" by Steven J. Ewing, Autoblog. 2011-04-27
- Jack Rosebro (2011-05-24). "Toyota previews Prius v; first expansion of planned Prius "family"". Green Car Congress. Retrieved 2011-05-24.
- Antuan Goodwin (2011-09-22). "Prius' artificial engine noise demonstrated, explained". CNET Cartech. Retrieved 2011-09-25.
- U.S. Environmental Protection Agency and U.S. Department of Energy (2012-07-09 (last updated)). "2012 Toyota Prius v". Fueleconomy.gov. Retrieved 2012-07-09.
- Michaël Torregrossa (2012-07-07). "Toyota Prius + - Le premier monospace hybride débarque en France" [Toyota Prius + - The first hybrid SUV arrives in France] (in French). Association pour l'Avenir du Véhicule Electrique Méditerranéen (AVEM). Retrieved 2012-08-06.
- Marcos Baeza (2012-07-13). "Toyota Prius+, el primer monovolumen híbrido" [Toyota Prius+, the first MPV hybrid]. El País (in Spanish). Retrieved 2012-08-06.
- TMC Press Release (2012-11-08). "Cumulative Sales of TMC Hybrids Top 2 Million Units in Japan". Toyota. Retrieved 2012-11-08.
- Mat Gasnier (2013-03-20). "World Full Year 2012: Discover the Top 1000 best-selling models!". Best Selling Cars Blog. Retrieved 2013-03-30.
- "Toyota launches Prius α in Japan; forecasts delay in deliveries of the new model". Green Car Congress. 2011-05-13. Retrieved 2011-05-13.
- Toyota Motor Corporation (2012-05-22). "Worldwide sales of Toyota Motor hybrids top 4M units; Prius family accounts for almost 72%". Green Car Congress. Retrieved 2012-05-22.
- "ダイハツから新型ハイブリッドカー「メビウス」デビュー ～「プリウスα」OEMモデル～". 2013-04-08. Retrieved 2013-04-09.
- Jim Motavalli (2011-03-10). "Toyota Downsizes Prius Wagon’s Seating Capacity for U.S.". The New York Times. Retrieved 2011-03-15.
- Christine Tierney (2011-06-23). "Prius hybrid wagon expected to launch this fall in the U.S.". The Detroit News. Retrieved 2011-06-25.
- Alan Ohnsman (2012-01-18). "Toyota Prius Wagon Sales in 10 Weeks Top GM Volt’s 2011 Total". Bloomberg. Retrieved 2012-02-23.
- Jeff Cobb (2013-01-08). "December 2012 Dashboard". HybridCars.com and Baum & Associates. Retrieved 2013-01-14. See the section: December 2012 Hybrid Car Sales Numbers. A total of 40,669 Prius v were sold during 2012.
- Jeff Cobb (2013-04-03). "March 2013 Dashboard". HybridCars.com and Baum & Associates. Retrieved 2013-04-06. See the section: March 2013 Hybrid Car Sales Numbers. A total of 8,525 Prius v were sold during the first quarter of 2013
- Toyota Canada (2011-11-03). "Prius v Expands Iconic Hybrid 'Family' of Vehicles". Toyota Canada Newsroom. Retrieved 2012-02-10.
- "Toyota Prius V Sales Figures". Good Car Bad Car. November 2012. Retrieved 2012-11-10. A total of 3,523 units have been sold in 2012 (CYTD).
- Toyota News Release (2012-10-09). "Toyota Motor Europe Posts 13% Sales Increase In Q3". Toyota Europe. Retrieved 2012-10-19.
- Toyota Europe Press Release (2013-01-09). "Toyota Motor Europe 2012 Sales Up 2% (+15,583 Units) In A Sharply Declining Market". Toyota Europe. Retrieved 2013-04-18.
- Toyota Europe Press Release (2013-04-10). "Buoyant First Quarter Hybrid Sales For Toyota In Europe". Toyota Europe. Retrieved 2013-04-18.
- Sara Soria (2012-07-12). "Prueba de contacto: Toyota Prius+ 2012" [Contact test: 2012 Toyota Prius+] (in Spanish). Mas Coche. Retrieved 2012-08-06.
- John Simpson (2012-07-09). "Toyota Prius+ now on sale". The Green Car website. Retrieved 2012-08-06.
- Andy Pringle (2012-07-18). "2012 Toyota Prius+ review". What Car?. Retrieved 2012-08-06.
- "Prius V: A family Prius for the Prius family". Toyota News Room. 2012-05-22. Retrieved 10/06/2012.
- Chris Woodyard (2011-10-24). "Diesel, electric, natural gas vie for Green Car honors". USA Today. Retrieved 2011-10-24.
- "Car of the Year Japan 2012 Top Ten Contenders Announced". Integrity Exports. 2011-11-14. Retrieved 2011-11-14.
- John Voelcker (2011-11-28). "2012 Toyota Prius: GreenCarReports' Best Car To Buy 2012". Green Car Reports. Retrieved 2011-12-04.
- Prius v U.S. home page
- Official specifications from Toyota Japan (in Japanese)
- Video: Demo Toyota Prius Vehicle Proximity Notification System
- Video: Prius v at the 2011 NAIAS
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