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The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.[1]
The agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz.[2] Martin and Woltz divided the firm in 1975 and Martin renamed the company, The Martin Agency.[2]
The Martin Agency was independently owned until 1986, when it was acquired by Scali, McCabe & Sloves Advertising of New York.[3] Eight years later, Scali was acquired by The Interpublic Group of Companies[1] and The Martin Agency became part of IPG.[4] The company's president and CEO is John B. Adams, Jr. and its President is Mike Hughes.
Headquartered in Richmond, the agency also maintains an office in New York City.[5]
The Martin Agency's clients include: American Cancer Society, BFGoodrich, Benjamin Moore & Co., Comcast, Discover Card, FreeCreditReport.com, Geico, Hanes, John F. Kennedy Presidential Library and Museum, Kraft Foods, LivingSocial, Manpower, Mentos, Moen, Norwegian Cruise Lines, Oreo, Penske, PING, and Walmart
In 2010, Adweek named The Martin Agency as its "Agency of the Year."[2]
Notable campaigns [edit]
Awards [edit]
Adweek U.S. Agency of the Year- 2010.[8]
References [edit]
- ^ a b Jacqueline Doherty. " Barron's. June 25, 2011. Retrieved February 5, 2012.
- ^ a b c LLovio, Louis (2012-10-03). "David N. Martin, the Godfather of Richmond advertising, dies at 82". Richmond Times-Dispatch. Retrieved 2012-10-16.
- ^ "Scali, McCabe, Sloves” "Advertising Age". September 15, 2003. Retrieved January 30, 2012.
- ^ “Interpublic Group of Companies, Inc. To Acquire Subsidiary of WPP Group, Ltd.” thefreelibrary.org. November 4, 1993. Retrieved January 30, 2012.
- ^ Noreen O'Leary, AdWeek. "The Martin Agency Cuts 38 Lays off 6 percent of staff." Aug 13, 2012. Retrieved Jan 15, 2013.
- ^ Rob Walker.[1] "Pop-Culture Evolution" The New York Times. April 15, 2007. Retrieved February 4, 2012.
- ^ Stuart Elliott.[2] "Geico's Lizard Offers a New Message of Reassurance" The New York Times. February 18, 2009. Retrieved February 4, 2012.
- ^ Eleftheria Parpis.[3] "The Martin Agency: US Ad Agency of the Year 2009"] Adweek. January 25, 2010. Retrieved January 30 2012.
External links [edit]
 The Martin Agency's Mike Hughes - IAB MIXX 2011 Mike Hughes, The Martin Agency, tells the story at IAB MIXX 2011 of his lung cancer, how the story unfolds in the modern day, and storytelling vs storybuilding. |  E07B Explore The Martin Agency culture with an insider tour on the Buzzbubble BuzzBubble Host Kevin Kelly explores the culture at The Martin Agency through a personal tour through the agency. Martin SVP of Marketing Communications Dean... |  The Things We Saw at The Martin Agency Brian and I took a tour to The Martin Agency. These are the things that we saw. Track: Invent It All Again - Faded Paper Figures by Bree El : BreeEl.com with... |  Tribute to David Martin of The Martin Agency in Richmond David Martin imparts his vision for the future of The Martin Agency in this interview with CEO John Adams, given just 12 hours before Martin passed away on O... |  The Martin Agency's John Norman - IAB MIXX 2011 John Norman, The Martin Agency, reminds IAB MIXX 2011 that "you're only as good as your last story", and stresses storytellers have to take the best technolo... |  Part 3 Mike Hughes of the Martin Agency w Kevin Kelly on the buzzbubble Kevin asks Mike about being an ad agency in Richmond, and working with Walmart and why they won that account, and why they took it once they won it. Is Mike ... |  Kristen Cavallo of The Martin Agency Talks Marketing w/ Kodak - Part 1 Kristen Cavallo, Director, Planning and Development for The Martin Agency shares her thoughts on change and innovation in marketing. Cavallo attended the 201... |  Part 2 Mike Hughes President of the Martin Agency w Kevin Kelly BuzzBubble Host Kevin Kelly discusses advertising with Mike Hughes, president of The Martin Agency. They discuss the award winning Geico campaigns, from the gecko, to t... |  The Martin Agency Battles Vol. 1 in the atrium today... |  The Martin Agency -- Catalytic Coaching Testimonial In this comprehensive interview, Beth Rilee-Kelley (Sr. VP, Partner & Director of Creative Resources) describes how The Martin Agency introduced Catalytic Co... |
![]() AdAge.com |
AdAge.com
Wed, 08 May 2013 11:37:50 -0700
A long time ago, Tom McElligott told then-junior copywriter Joe Alexander, to just put his head down, and make ads. He listened. For the last 20 years, Mr. Alexander -- who today is the chief creative officer of The Martin Agency-- has been very busy ...
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Business Insider
Tue, 07 May 2013 08:22:22 -0700
For almost two decades, Mike Hughes has had to come to terms with his own mortality. The Martin Agency president was diagnosed with lung cancer in the 1990s. Click here to skip to his lessons >. Back in January, Hughes was given "two weeks to live" by ...
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Richmond Times Dispatch
Wed, 08 May 2013 21:04:23 -0700
Martin and his brother, David N. Martin, an iconic figure in the ad business who died last year, started the original Hawley Martin in 1988, after selling The Martin Agency, which David Martin co-founded. They named the Hawley Martin agency for their ...
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New York Times
Sun, 19 May 2013 18:12:22 -0700
¶John B. Adams Jr., chairman at the Martin Agency, Richmond, Va., was named chairman of the Virginia Commonwealth University Brandcenter, Richmond. He succeeds Mike Hughes, president at Martin, which is part of the Interpublic Group of Companies.
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Richmond Times Dispatch
Sun, 19 May 2013 21:04:57 -0700
John B. Adams Jr., chairman of The Martin Agency and its longtime CEO, has succeeded his friend Mike Hughes, the agency's president, as chairman of the Virginia Commonwealth University Brandcenter board of directors, the Brandcenter announced last ...
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Richmond Times Dispatch
Sun, 19 May 2013 21:05:18 -0700
Panelists: Jacob Geiger, director of Work It, Richmond; Lauren Eubank, RVA News; and Christina Dick, The Martin Agency. Advance registration closes at noon today. Register at www.grcc.com or (804) 783-9368. WEDNESDAY. Business Networking ...
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Virginia Gazette
Tue, 14 May 2013 15:53:47 -0700
WILLIAMSBURG – The first fruits of the partnership between Colonial Williamsburg and Richmond's Martin Agency went online and on television Tuesday, both displaying the Martin Agency's characteristic flair for humor. Martin is probably best known for ...
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MarketWatch (press release)
Tue, 14 May 2013 11:49:52 -0700
The Martin Agency had six winning entries for BF Goodrich and The JFK Presidential Library & Museum. McCann had ten winning entries for the agency's work for Metro Trains, Verizon, Nature Valley, Paper Denim and Cloth, Ikea and Nestle Resource Water.
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