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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment. thePlatform also provides media access for Hulu, the joint venture by NBCUniversal and News Corporation providing on-demand, ad-supported television programming owned by NBC, Universal Studios, and FOX.


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
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649 news items

Live Trading News

Wall Street Journal
Wed, 30 Jul 2014 20:56:15 -0700

NEW YORK, July 31, 2014 /PRNewswire/ -- Verizon Digital Media Services and thePlatform, the leading white-label video publishing company and an independent subsidiary of Comcast, today announced a new strategic alliance to accelerate major media ...
MediaPost Communications
Mon, 18 Aug 2014 07:19:50 -0700

This integration allows all clients of thePlatform to receive comScore's dynamic video analytics and reporting through the mpx console at no additional cost, and comScore's subscribers will now also receive additional analytics in video user behaviors ...
Multichannel News
Wed, 13 Aug 2014 06:13:36 -0700

Clients of thePlatform's mpx and mpx Essentials products were able to access metrics provided by Digital Analytix as of August 1 at no additional cost, the companies said. thePlatform's customer list includes A+E Networks, BT, Cablevision Systems ...
Digital Facility
Tue, 12 Aug 2014 07:03:45 -0700

RESTON, Va. and SEATTLE, Aug. 12, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and thePlatform, the leading white-label video publishing company, today announced the integration of comScore's Digital ...
Go-Mash Mobile
Tue, 05 Aug 2014 07:03:32 -0700

In the U.S. Verizon Digital Media Services and thePlatform, a video publishing services provider has announced a strategic alliance, allowing them to provide an end-to-end online video solution. The service will help media and pay-tv operators to offer ...
Multichannel News
Wed, 20 Aug 2014 04:26:15 -0700

Depending on the size and scope of the job, Piksel's competitors include companies such as Comcast-owned thePlatform, Brightcove, and Ooyala, which was recently acquired by Australian telco Telstra. Piksel will also be facing off with companies with ...
Wed, 20 Aug 2014 09:18:45 -0700

The company also does integration work involving Mediaroom installations for Ericsson, which is also a competitor, along with companies that include Ooyala, thePlatform, and Huawei, Joyce said. Piksel brought in $120 million in revenue last year, and ...


Sun, 17 Aug 2014 06:07:30 -0700

Telstra is not the only telco to have acquired an online video platform. Comcast owns thePlatform, which previously provided services for Telstra. Founded in 2000, thePlatform was acquired by Comcast in 2006 for a reported $80 million. It continues to ...

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