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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.

2269 news items


Tue, 26 Aug 2014 09:41:15 -0700

White-label video publishing vendor thePlatform has signed an expanded, multi-year agreement with United Kingdom-based triple play provider BT. With the new deal, thePlatform's mpx system will serve as the cloud-based, central video publishing system ...
Light Reading
Tue, 26 Aug 2014 08:56:15 -0700

SEATTLE -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced it has signed an expanded, multiyear agreement with BT, one of the UK's leading providers of TV, broadband and ...
Multichannel News
Wed, 13 Aug 2014 06:07:30 -0700

Clients of thePlatform's mpx and mpx Essentials products were able to access metrics provided by Digital Analytix as of August 1 at no additional cost, the companies said. thePlatform's customer list includes A+E Networks, BT, Cablevision Systems ...
Digital Facility
Tue, 12 Aug 2014 07:03:45 -0700

RESTON, Va. and SEATTLE, Aug. 12, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and thePlatform, the leading white-label video publishing company, today announced the integration of comScore's Digital ...
MediaPost Communications
Mon, 18 Aug 2014 07:19:50 -0700

This integration allows all clients of thePlatform to receive comScore's dynamic video analytics and reporting through the mpx console at no additional cost, and comScore's subscribers will now also receive additional analytics in video user behaviors ...
Wed, 27 Aug 2014 08:22:30 -0700

Comcast subsidiary thePlatform has secured an expanded agreement with BT, under which its mpx solution will become the telecoms giant's cloud-based central video publishing system. The multiyear deal applies to BT's TV service and will also support any ...
PCC Mobile Broadband
Mon, 25 Aug 2014 23:35:12 -0700

thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, has signed an expanded, multi year agreement with BT to provide cloud-based video management system to IP-based set-top boxes. thePlatform's open ...
Go-Mash Mobile
Tue, 05 Aug 2014 07:03:32 -0700

In the U.S. Verizon Digital Media Services and thePlatform, a video publishing services provider has announced a strategic alliance, allowing them to provide an end-to-end online video solution. The service will help media and pay-tv operators to offer ...

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