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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.

See also[edit]


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php[dead link]t
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
496485 videos foundNext > 

Top Prom Dress Styles | Fashion Statement w/ Amy Pham | ThePlatform

I put together some prom looks for you guys! If anyone needs a date to prom *cough cough* let me know! Xx Amy Don't miss a video, subscribe to The Platform!

Sh*t LITTLE Fashion Girls Say ft. Princesstard as P'Trique

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform http://goo.gl/bMaLuA Subscribe if you're too chic to function! Happy New York Fashion Week! P'Trique ...

How I went Platinum Blonde | The Fashion Statement with Amy Pham

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform See how I went blonde, and what it takes to stay that way! Xx Amy http://bit.ly/ThePlatformSub Amy ...

The Platform Nigeria, Abuja - May 1, 2015

The Platform Abuja - Business & Governance.

The Platform: What Every Leader Should know About Leading Through Crisis - Judy Smith PT1

For more information log on to http://www.channelstv.com.

Dilated Peoples - The Platform

From 2000 Album: "The Platform"...[Artist info below].... Get Dilated Peoples Music: http://www.amazon.com/s?ie=UTF8&search-alias=dvd&field-keywords=Dilat.

The Platform: Institution, Culture and Inclusive Rapid Private Sector Growth - Pat Utomi Pt.2

For more information log on to http://www.channelstv.com.

The Platform Secret Santa | The Fashion Statement with Amy Pham

Check out The Platform on December 22nd for more Secret Santa videos! Xx, Amy #PlatformSecretSanta Don't miss a video, subscribe to The Platform!

Defining Beauty Trailer [All New Show] | Natural Beauty + Self Empowerment | The Platform

New episodes of Defining Beauty every Thursday at 10am! Don't miss a video, subscribe to The Platform! ▻ http://bit.ly/ThePlatformSub See what's next on ...

The Stars of The Platform in “Social Brunch” - Born to Brunch

Take a selfie with Taryn Southern, Zoe Worth, JC Coccoli, Maya Washington, Teni Panosian, Lynette Cenne and Rayfita Boyce in this weeks Diet Pepsi's Born to ...

496485 videos foundNext > 

36872 news items

Multichannel News

Mon, 28 Sep 2015 20:56:15 -0700

29, 2015 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today disclosed that it was selected by Parsifal Entertainment Group to provide the back-end video management and publishing ...


Wed, 30 Sep 2015 04:37:30 -0700

Starz Play Arabia, the Dubai-based video on demand company, is using a centralised video management system from thePlatform. Parsifal Entertainment Group, a major investor in Starz Play Arabia, selected thePlatform, a white-label video publishing ...
Tue, 29 Sep 2015 07:53:50 -0700

Starz Play has rolled out to the Middle East region as Starz Play Arabia, and as part of the expansion, it has announced that thePlatform, will provide the back-end video management and publishing system for Starz Play Arabia. Starz Play Arabia uses ...

The Platform

The Platform
Thu, 10 Sep 2015 08:02:08 -0700

There was something ironic about meeting Mike Curtis, the vice president of engineering at Airbnb, in a hotel in lower Manhattan. It was like being on enemy territory, and Curtis did so because he was attending a conference where he was talking about a ...

The Platform

The Platform
Tue, 29 Sep 2015 04:03:41 -0700

As has been demonstrated, it is relatively easy to launch tens of thousands of containers on a single host. But how do you deploy thousands of containers? How do you manage and keep track of them? How do you manage and recover from failure.

The Platform

The Platform
Wed, 07 Oct 2015 02:56:15 -0700

The cloud doesn't just provide utility pricing on compute, storage and networking. It is more than various slices of capacity on a single server and aggregations of capacity across blocks of CPU cores and flash or disk drives set up as block or object ...

The Platform

The Platform
Tue, 06 Oct 2015 11:11:15 -0700

Gannett, the $3.2 billion media giant that owns USA Today and 92 other newspapers in the United States, is undergoing massive changes in its business, and over the past few years its technology platform has been in the process of being completely ...

The Platform

The Platform
Tue, 06 Oct 2015 03:00:15 -0700

We hear the rumors and scuttlebutt, just like many of you probably do. This hyperscale company is testing one ARM server chip as a possible alternative to Intel Xeons, or that hyperscaler is tire kicking a different ARM chip with its applications. But ...

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