thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006. Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.
thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.
thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.
Purchase by Comcast
In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.
Internet TV partnerships
Customers of thePlatform include Verizon Wireless, BBC Worldwide, PBS, CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment. thePlatform also provides media access for Hulu, the joint venture by NBCUniversal and News Corporation providing on-demand, ad-supported television programming owned by NBC, Universal Studios, and FOX.
- ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28.
- ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php
- ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html
Tue, 08 Apr 2014 05:00:50 -0700
Finding themselves frequently at the same table when it comes to multiscreen video deals, thePlatform, the white-label online video publisher owned by Comcast, and Adobe have decided to formalize that relationship and strike a strategic co-selling deal.
Thu, 10 Apr 2014 15:06:19 -0700
LAS VEGAS — After working together informally on multiscreen video rollouts for years, thePlatform and Adobe have formalized their relationship by striking a co-promotion deal and integrating many of their TV Everywhere products in a joint portfolio.
Thu, 10 Apr 2014 17:34:21 -0700
thePlatform has built an online video platform that customers like FOX, CBS, and NBC use to manage their online video content. The Seattle startup is looking for a DevOps Software Engineer. From the listing: “This position offers a tremendous ...
Mon, 07 Apr 2014 09:15:11 -0700
"Anytime there is a conversation with a network group and [its] pay TV distributor, TV Everywhere is part of the equation," said Marty Roberts, an executive at Comcast's video-serving subsidiary thePlatform, during an interview last December. This ...
Fri, 11 Apr 2014 05:33:45 -0700
Once LiveDeal builds significant daily traffic, it can then parlaythat traffic into revenue through advertising and a pay-per-clickmodel that restaurants can use to gain a premium listing on theplatform in their local areas. The company's strategic ...
Mon, 31 Mar 2014 06:06:01 -0700
Премиальный видеосервис Viaplay, запущенный в скандинавских странах еще в 2007 году ( В России с 2012 года) перешел на новую систему управления контентом mpx от thePlatform и на кодеки Elemental. Сервис Viaplay в целом вещает около ...
Sun, 23 Mar 2014 04:03:45 -0700
With three recordings and six UK tours under her belt, Louise Jordan is back on the road visiting Ye Olde John O'Gaunt in Lancasteron Saturday, April 26 and at ThePlatform in Morecambe on Tuesday, May 27. A truly independent musician, Louise continues ...
Wed, 19 Mar 2014 14:05:44 -0700
... Budweiser, Summit Group Solutions, Avalara, Skanska, Vertafore, Killer Infographics, Fresh Consulting, Blue Kai, DoubleDown, WhitePages, First Tech Federal Credit Union, Barokas Public Relations, Comcast Business, ALLTech, thePlatform, Perkins Coie ...
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