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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.

See also[edit]


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php[dead link]t
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

‹The template Digital distribution platforms is being considered for deletion.› 

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
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34433 news items

The Platform

The Platform
Tue, 25 Aug 2015 20:07:18 -0700

While many recognize Yann LeCun as the inventor of convolutional neural networks, the momentum of which has ignited artificial intelligence at companies like Google, Facebook, and beyond, LeCun has not been strictly rooted in algorithms. Like others ...

The Platform

The Platform
Tue, 25 Aug 2015 02:05:55 -0700

A little-known upstart Chinese chip maker called Phytium Technology was set to use the Hot Chips 27 conference in Silicon Valley as a coming out party of sorts for its 64-bit ARM server processors, and the company's director of research, Charles Zhang ...

The Platform

The Platform
Thu, 27 Aug 2015 07:41:07 -0700

Open source hardware and microprocessor projects are certainly nothing new, and while there has been great momentum on the CPU front, there have not been efforts to release an open source GPU into the wild. However, at the Hot Chips conference this ...

The Platform

The Platform
Thu, 27 Aug 2015 09:00:03 -0700

After three years of research into how it might accelerate its Bing search engine using field programmable gate arrays (FPGAs), Microsoft came up with a scheme that would let it lash Stratix V devices from Altera to the two-socket server nodes in the ...

The Platform

The Platform
Fri, 28 Aug 2015 13:32:12 -0700

The “Knights Landing” Xeon Phi processor from Intel will be shipping by the end of the year and ramping in volume through 2016, and it is set to shake up the systems market in a number of significant ways. The chip will be the first commercial ...

The Platform

The Platform
Mon, 24 Aug 2015 12:06:56 -0700

This week we will be delving into systems and architectures designed for machine learning, but since it's Monday and there is quite a bit to come, it seemed worthwhile to take a step back and consider how architects and software developers are thinking ...

The Platform

The Platform
Thu, 20 Aug 2015 08:00:00 -0700

It is still early days in the software container revolution, and Microsoft is working as fast as it can to be able to leverage Docker containers and minimalist operating systems to make its Windows Server stack competitive with other platforms. Linux ...

The Platform

The Platform
Mon, 10 Aug 2015 14:45:06 -0700

Although GPUs have found a wider market in high performance computing in recent years, an emerging market is exploding in deep learning and computer vision with companies like Baidu and others continuing to push the processing speed and complexity ...

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