thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006. Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.
thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.
thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.
Purchase by Comcast
In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.
Internet TV partnerships
Customers of thePlatform include Verizon Wireless, BBC Worldwide, PBS, CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.
Some viewers have complained that a "theplatform.com" window opens on videos requesting permission to store data and the window won't close when the user responds by clicking. The window remains, sometimes for the entire length of the video, thus blocking the users view of the video.
- ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28.
- ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php
- ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html
Wed, 12 Nov 2014 07:56:15 -0800
Further blurring the lines between live TV and video-on-demand (VoD), thePlatform is introducing mpx Replay, a solution for transforming linear TV into a VoD asset immediately after broadcast. thePlatform Inc. , an independent subsidiary of Comcast Corp.
Fri, 21 Nov 2014 07:06:36 -0800
Expect a rash of direct-to-consumer over-the-top offerings from networks and broadcasters in the next year or so, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. “Networks and broadcasters need to establish a direct relationship ...
Fri, 14 Nov 2014 08:41:15 -0800
“We can keep the same ads and include the Nielsen watermarking so you get credit,” thePlatform co-CEO Marty Roberts tells Beet.TV in this video interview. “We can include all the markers around the ad so the player can disable fast-forward. We can ...
Thu, 30 Oct 2014 15:56:11 -0700
For his part, Roberts was upped to co-CEO of thePlatform last May. Before that, he was senior vice president of worldwide sales and marketing for Comcast's video publishing company. He was also named to Multichannel News's “40 under 40” list in 2012.
Thu, 08 May 2014 05:12:33 -0700
Ian Blaine, co-founder of Comcast's white-label video subsidiary thePlatform, will step down as CEO effective June 20 to become a strategic adviser to the company, thePlatform announced. The Comcast division promoted two execs of thePlatform as ...
Live Trading News
Thu, 31 Jul 2014 08:20:06 -0700
NEW YORK & SEATTLE – Verizon Digital Media Services and video publishing company thePlatform, have agreed to integrate the Verizon Digital Media Services suite of video services and thePlatform's mpx video-management system to form a complete ...
PR Newswire (press release)
Mon, 06 Oct 2014 03:03:05 -0700
SEATTLE, Wash., Oct. 6, 2014 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced the appointment of Michael Kurtzman as Vice President of Sales for the Americas, ...
Thu, 04 Sep 2014 15:30:00 -0700
According to thePlatform team, “this position offers a remarkable opportunity to utilize your testing, design, and coding skills on a broad range of technologies, and processes in a growing company.” The right candidate will receive company bonuses, a ...
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