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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php[dead link]t
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

‹The template Digital distribution platforms is being considered for deletion.› 

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
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1 videos found

39790 news items

Wed, 06 May 2015 07:48:45 -0700

CHICAGO--The cable industry's TV Everywhere business is finally starting to shed the awkwardness that hobbled its initial launch efforts, according to thePlatform's co-CEO Marty Roberts. However, one major issue still needs to be ironed out: Exactly ...

EContent (press release)

EContent (press release)
Sun, 03 May 2015 21:07:30 -0700

thePlatform™ is the leading provider of online video publishing and video management solutions. Media companies rely on our online video platform as their open, central hub for managing, monetizing, and syndicating billions of internet video views ...

The Platform

The Platform
Wed, 29 Apr 2015 08:28:26 -0700

Just as modeling and simulation tools are being used to design and test prototypes of everything from rocket engines to safer tools, so too are they being used in novel ways to model technologies that rest on the edge of commercial reality. Quantum ...

The Platform

The Platform
Tue, 19 May 2015 11:33:45 -0700

The name of the game among the hyperscalers is to use their hardware and software engineering to get their infrastructure compute and storage costs coming down faster than the rate of Moore's Law improvements for the components that make up their ...

The Platform

The Platform
Fri, 22 May 2015 13:15:00 -0700

In Fukuoka, Japan, a specialized operating system, using graph-theoretic methods and primed for the next generation of exascale systems, is being developed to study extremely complex interdependencies in urban settings. The InfiniCortex project aims to ...

The Platform

The Platform
Tue, 28 Apr 2015 14:37:49 -0700

The new Intel “Knights Landing” processor's topology includes what it calls near memory, an up to 16 GB block of on-package memory accessible faster and with higher bandwidth than traditional main memory. Near memory is distinct from the up to 384 GB ...

The Platform

The Platform
Tue, 05 May 2015 09:34:17 -0700

It has been more than a decade since Intel fielded its first credible processors aimed at four-socket machines, and it is no coincidence that makers of RISC and Itanium systems that used to enjoy high revenues and margins on big iron systems have been ...

The Platform

The Platform
Wed, 29 Apr 2015 14:35:23 -0700

For most companies in most industries, riding down the Moore's Law curve to get more compute power for the same money is good enough. But for the few dozen hyperscalers in the world, who run into a slew of scale and economic problems a decade or ...

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