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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.

See also[edit]


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28.  External link in |work= (help)
  2. ^ http://web.archive.org/web/20091218182720/http://www.tvweek.com:80/news/2007/06/bbc_youtube_theplatform.php. Archived from the original on December 18, 2009. Retrieved February 28, 2009.  Missing or empty |title= (help)t
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.

26801 news items

Tue, 19 Apr 2016 06:26:09 -0700

Las Vegas, NV, April 19, 2016 – Today at the National Association of Broadcasters (NAB) Show, Comcast Platform Services companies Comcast Wholesale and thePlatform unveiled theVideoPlatform, to unify broadcast and online video technologies and ...
Wed, 20 Apr 2016 07:01:35 -0700

Comcast's wholesale division and thePlatform have joined forces to launch a new product, theVideoPlatform, which gives traditional media and entertainment players like broadcasters and cable operators the ability to quickly launch, manage and maintain ...
Tue, 19 Apr 2016 08:33:45 -0700

At NAB in Las Vegas, Comcast Platform Services companies Comcast Wholesale and thePlatform unveiled theVideoPlatform to unify broadcast and online video technologies and offer “one of the most comprehensive solutions for video management, ...
Mon, 02 May 2016 13:15:07 -0700

... Comcast created a division called Comcast Interactive Media; this unit includes XFINITY.com and xfintityTV.com, popular movie ticket service Fandango, entertainment ticketing company New Era Tickets, online video publishing company thePlatform, and ...

Multichannel News

Multichannel News
Mon, 12 Oct 2015 20:45:01 -0700

Miller will continue to be responsible for thePlatform, which is now aligned under Matt McConnell, SVP and GM of Comcast Wholesale, the Colorado-based unit that operates a content delivery network, supports multiscreen video services, and recently ...
Fri, 22 Apr 2016 11:02:13 -0700

One last note from the 2016 NAB show: Two Comcast divisions—Comcast Wholesale and white label video publishing company thePlatform—announced the debut of theVideoPlatform, a solution for quickly launching multi-screen OTT services. This has ...
Mon, 22 Jun 2015 21:12:47 -0700

Comcast's thePlatform announced today the release of its Unified Ingest Service, which the company said will allow cable operators "to centrally manage all of the video and related metadata files that operators want to publish to subscribers' set-top ...
Telecompaper (subscription)
Wed, 20 Apr 2016 05:22:30 -0700

Comcast Wholesale and Comcast subsidiary ThePlatform have unveiled TheVideoPlatform, a comprehensive solution to unify broadcast and online video technologies, allowing media and entertainment companies to deliver video to end-users across all ...

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