thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006. Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.
thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.
thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.
Purchase by Comcast
In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.
Internet TV partnerships
Customers of thePlatform include Verizon Wireless, BBC Worldwide, PBS, CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.
- ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28.
- ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php
- ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html
Fri, 12 Dec 2014 08:33:58 -0800
SEATTLE -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, was cited as one of the vendors that plays prominently in the online video platform market according a new Forrester Research report ...
PR Newswire (press release)
Wed, 10 Dec 2014 09:48:45 -0800
SEATTLE, Dec. 10, 2014 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, was cited as one of the vendors that plays prominently in the online video platform market according a new ...
Fri, 21 Nov 2014 07:06:36 -0800
Expect a rash of direct-to-consumer over-the-top offerings from networks and broadcasters in the next year or so, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. “Networks and broadcasters need to establish a direct relationship ...
Thu, 08 May 2014 05:12:33 -0700
Ian Blaine, co-founder of Comcast's white-label video subsidiary thePlatform, will step down as CEO effective June 20 to become a strategic adviser to the company, thePlatform announced. The Comcast division promoted two execs of thePlatform as ...
Live Trading News
Thu, 31 Jul 2014 08:10:45 -0700
Verizon's (NYSE: VZ) Digital Media Services (VDMS) unit has formed a strategic alliance with white-label video management provider thePlatform to deliver what it calls an end-to-end online video solution targeting pay TV providers' multiscreen strategies.
Tue, 16 Dec 2014 16:56:15 -0800
Companies like Comcast have already executed on their strategy to hedge the future of television through investments in both traditional (NBCU, Time Warner Cable) and digital (Xfinity, X2, RDK, ThePlatform, FreeWheel) initiatives. But the underlying ...
Wed, 12 Nov 2014 08:00:20 -0800
Further blurring the lines between live TV and video-on-demand (VoD), thePlatform is introducing mpx Replay, a solution for transforming linear TV into a VoD asset immediately after broadcast. thePlatform Inc. , an independent subsidiary of Comcast Corp.
PR Newswire (press release)
Mon, 06 Oct 2014 03:03:05 -0700
SEATTLE, Wash., Oct. 6, 2014 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced the appointment of Michael Kurtzman as Vice President of Sales for the Americas, ...
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