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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
613587 videos foundNext > 

NYC Night Out Looks With The Platform Girls! | The Fashion Statement with Amy Pham

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform Check out what ClothesEncounters, ShamlessMaya and Miss Maven are wearing in NYC! Xx Amy http://bit....

Sh*t LITTLE Fashion Girls Say ft. Princesstard as P'Trique

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform http://goo.gl/bMaLuA Subscribe if you're too chic to function! Happy New York Fashion Week! P'Trique...


RSVP to keep up with your favorite ladies: http://bit.ly/ThePlatformSub Join The Platform! http://www.platformnetwork.com Check out my favorite lip colors pa...

DeStorm Reveals His Deal Breakers!

Andrea and DeStorm Power address their top relationship deal breakers and share a few of yours too! RSVP to keep up with your favorite ladies: http://bit.ly/...

Adobe Primetime & thePlatform's Strategic Alliance

Adobe's Kevin Towes speaks to Beet.TV at The NAB Show about our announcement with thePlatform to serve major media and entertainment companies. Hear about ho...

"Missed Opportunities" Oh, You Pretty Things! | The Getup with Jenn Im of ClothesEncounters

Download the song on iTunes: http://bit.ly/1ovcvBz Jenn Im, Claire Marshall and more of your favorite Platform girls party with the cast of "Oh, You Pretty T...

Inside Amy's Style: The Fashion Statement

RSVP to keep up with your favorite ladies: http://bit.ly/ThePlatformSub Join The Platform! http://www.platformnetwork.com Subscribe to The Platform: http://w...

Are You a Toxic Friend?!

Andrea and Sharzad, the lovely guru and former makeup artist, discuss Toxic Friends and how to handle them! RSVP to keep up with your favorite ladies: http:/...

Welcome to The Platform!

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform http://bit.ly/ThePlatformSub The Platform is a community of passionate content creators who share a ...

Sh*t Fashion Girls Say...to Their Moms, With P'Trique!

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform Don't make us explain what a hashtag is again. P'Trique and The Platform wish our fabulously fashion...

613587 videos foundNext > 

2219 news items

Broadcasting & Cable
Fri, 12 Sep 2014 20:56:15 -0700

Portland, Ore. – Sept. 13, 2014 – Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced thePlatform has upgraded its mpx Accelerate service with video processing from Elemental.
Thu, 04 Sep 2014 15:34:59 -0700

geekwork “It seems so quaint, but when we started Zillow in 2006, as a consumer, you couldn't actually even find out what was for sale without the good graces of an agent,” CEO Spencer Rascoff told USA Today earlier this week. The online mobile ...
Wed, 27 Aug 2014 08:22:30 -0700

Comcast subsidiary thePlatform has secured an expanded agreement with BT, under which its mpx solution will become the telecoms giant's cloud-based central video publishing system. The multiyear deal applies to BT's TV service and will also support any ...
SYS-CON Media (press release)
Mon, 25 Aug 2014 20:56:15 -0700

SEATTLE, Aug. 26, 2014 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced it has signed an expanded, multiyear agreement with BT, one of the UK's leading providers of ...
Thu, 18 Sep 2014 11:04:54 -0700

ARA Seattle's next event is a Mentoring Forum that will bring together women in tech from different stages of their career who are experiencing similar challenges or are pursuing like goals. We will host a series of moderated roundtables to ensure you ...
LA Weekly
Wed, 24 Sep 2014 11:22:30 -0700

Young aspiring artists and the growing pains of youth are hardly fresh territory for filmmakers. But Oh, You Pretty Things, the first dramatic scripted series from multi-channel YouTube network Maker Studios, in partnership with fashion/lifestyle brand ...
Fri, 09 Aug 2013 10:09:28 -0700

aztvRB-S91H0QKnVthx7_pFv7CyE0hjewDod7Hb. http://link.theplatform.com/s/aztvRB/S91H0QKnVthx7_pFv7CyE0hjewDod7Hb?mbr=true&feed=Weather%20Forcast · aztvRB-S91H0QKnVthx7_pFv7CyE0hjewDod7Hb.
Tue, 09 Jul 2013 15:47:31 -0700

(NECN) - It's time for the Braude Beat, and on Tuesday, Broadside host Jim Braude weighed in on the day's top stories. The James "Whitey" Bulger trial saw a heated exchange between alleged mobster Bulger and his former right-hand man Kevin Weeks.

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