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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.

See also[edit]


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php[dead link]t
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

‹The template Digital distribution platforms is being considered for deletion.› 

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
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35318 news items


Multichannel News
Tue, 23 Jun 2015 02:59:07 -0700

thePlatform, the Comcast-owned online video publishing firm, aims to simplify the world of multiscreen VOD with a service that unifies the management of how video and its associated metadata is ingested and managed for a wide range of device types.
Light Reading
Wed, 24 Jun 2015 09:51:29 -0700

Seeking to break down the separate silos for live broadcast video, video-on-demand and OTT video for pay-TV providers, thePlatform has come up with a new product that centrally manages all of a provider's video and related metadata files. thePlatform Inc.

TV Technology

Light Reading
Tue, 23 Jun 2015 16:37:30 -0700

Today, thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, announced the availability of a dedicated, cloud-based Unified Ingest Service to centrally manage all of the video and related metadata files ...

The Platform

The Platform
Fri, 19 Jun 2015 13:34:37 -0700

When search engine giant Google started planning and then building software-defined networks more than a decade ago, the term did not even exist yet. Over the years, because of the competitive advantage that technology brings to Google, the company ...

The Platform

The Platform
Mon, 29 Jun 2015 18:58:41 -0700

When, at some point in the distant future, we look back to the pioneering days of the golden age of data wrangling, a number of words that sound rather ridiculous without context, like Hadoop or Mesos, will filter into the conversation. Another term ...

The Platform

The Platform
Fri, 12 Jun 2015 12:41:15 -0700

The Haswell Xeon E5 processor ramp is continuing a-pace, and Amazon Web Services is putting out a new variant of its EC2 compute instances that employ custom versions of these Intel processors. The new M4 instances are configured a bit differently from ...

The Platform

The Platform
Wed, 01 Jul 2015 15:42:12 -0700

When IBM sent Zaphiris Christidis on an international assignment to China to manage the supercomputing division for climate and environment applications, he would be part of an over 50,000 strong force in China managing weather forecasting and ...

The Platform

The Platform
Fri, 26 Jun 2015 11:00:42 -0700

In-memory databases are all the rage for very fast query processing, but you have to have the right balance of compute and memory for queries against in-memory databases to really scream. Sometimes, a large number of relatively small cores and a ...

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