thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006. Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.
thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.
thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.
Purchase by Comcast
In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.
Internet TV partnerships
Customers of thePlatform include Verizon Wireless, BBC Worldwide, PBS, CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.
- ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28.
- ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php
- ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html
Broadcasting & Cable
Fri, 12 Sep 2014 20:56:15 -0700
Portland, Ore. – Sept. 13, 2014 – Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced thePlatform has upgraded its mpx Accelerate service with video processing from Elemental.
Thu, 04 Sep 2014 15:34:59 -0700
geekwork “It seems so quaint, but when we started Zillow in 2006, as a consumer, you couldn't actually even find out what was for sale without the good graces of an agent,” CEO Spencer Rascoff told USA Today earlier this week. The online mobile ...
Wed, 27 Aug 2014 08:22:30 -0700
Comcast subsidiary thePlatform has secured an expanded agreement with BT, under which its mpx solution will become the telecoms giant's cloud-based central video publishing system. The multiyear deal applies to BT's TV service and will also support any ...
SYS-CON Media (press release)
Mon, 25 Aug 2014 20:56:15 -0700
SEATTLE, Aug. 26, 2014 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced it has signed an expanded, multiyear agreement with BT, one of the UK's leading providers of ...
Thu, 18 Sep 2014 11:04:54 -0700
ARA Seattle's next event is a Mentoring Forum that will bring together women in tech from different stages of their career who are experiencing similar challenges or are pursuing like goals. We will host a series of moderated roundtables to ensure you ...
Wed, 24 Sep 2014 11:22:30 -0700
Young aspiring artists and the growing pains of youth are hardly fresh territory for filmmakers. But Oh, You Pretty Things, the first dramatic scripted series from multi-channel YouTube network Maker Studios, in partnership with fashion/lifestyle brand ...
Fri, 09 Aug 2013 10:09:28 -0700
aztvRB-S91H0QKnVthx7_pFv7CyE0hjewDod7Hb. http://link.theplatform.com/s/aztvRB/S91H0QKnVthx7_pFv7CyE0hjewDod7Hb?mbr=true&feed=Weather%20Forcast · aztvRB-S91H0QKnVthx7_pFv7CyE0hjewDod7Hb.
Tue, 09 Jul 2013 15:47:31 -0700
(NECN) - It's time for the Braude Beat, and on Tuesday, Broadside host Jim Braude weighed in on the day's top stories. The James "Whitey" Bulger trial saw a heated exchange between alleged mobster Bulger and his former right-hand man Kevin Weeks.
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