digplanet beta 1: Athena
Share digplanet:


Applied sciences






















Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.


Some viewers have complained that a "theplatform.com" window opens on videos requesting permission to store data and the window won't close when the user responds by clicking. The window remains, sometimes for the entire length of the video, thus blocking the users view of the video.


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
632845 videos foundNext > 

NYC Night Out Looks With The Platform Girls! | The Fashion Statement with Amy Pham

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform Check out what ClothesEncounters, ShamlessMaya and Miss Maven are wearing in NYC! Xx Amy http://bit....

Sh*t LITTLE Fashion Girls Say ft. Princesstard as P'Trique

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform http://goo.gl/bMaLuA Subscribe if you're too chic to function! Happy New York Fashion Week! P'Trique...

How I went Platinum Blonde | The Fashion Statement with Amy Pham

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform See how I went blonde, and what it takes to stay that way! Xx Amy http://bit.ly/ThePlatformSub Amy s...

Adobe Primetime & thePlatform's Strategic Alliance

Adobe's Kevin Towes speaks to Beet.TV at The NAB Show about our announcement with thePlatform to serve major media and entertainment companies. Hear about ho...

Inside Amy's Style: The Fashion Statement

RSVP to keep up with your favorite ladies: http://bit.ly/ThePlatformSub Join The Platform! http://www.platformnetwork.com Subscribe to The Platform: http://w...


RSVP to keep up with your favorite ladies: http://bit.ly/ThePlatformSub Join The Platform! http://www.platformnetwork.com Check out my favorite lip colors pa...


What's it like working at thePlatform? Hear straight from the people who work here. We spend everyday solving complex problems for our clients. Check out why...

Sh*t Fashion Girls Say...to Their Moms, With P'Trique!

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform Don't make us explain what a hashtag is again. P'Trique and The Platform wish our fabulously fashion...

"Missed Opportunities" Oh, You Pretty Things! | The Getup with Jenn Im of ClothesEncounters

Download the song on iTunes: http://bit.ly/1ovcvBz Jenn Im, Claire Marshall and more of your favorite Platform girls party with the cast of "Oh, You Pretty T...

Dilated Peoples - The Platform (Full Album)

Dilated Peoples: The Platform (2000) Tracklist: 01. 00:00 So May I Introduce to You (Interlude) 02. 00:47 The Platform - (Prod by The Alchemist) 03. 05:25 No...

632845 videos foundNext > 

33835 news items

Light Reading
Wed, 12 Nov 2014 07:56:15 -0800

Further blurring the lines between live TV and video-on-demand (VoD), thePlatform is introducing mpx Replay, a solution for transforming linear TV into a VoD asset immediately after broadcast. thePlatform Inc. , an independent subsidiary of Comcast Corp.
Fri, 21 Nov 2014 07:06:36 -0800

Expect a rash of direct-to-consumer over-the-top offerings from networks and broadcasters in the next year or so, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. “Networks and broadcasters need to establish a direct relationship ...
Fri, 14 Nov 2014 08:41:15 -0800

“We can keep the same ads and include the Nielsen watermarking so you get credit,” thePlatform co-CEO Marty Roberts tells Beet.TV in this video interview. “We can include all the markers around the ad so the player can disable fast-forward. We can ...
Multichannel News
Thu, 30 Oct 2014 15:56:11 -0700

For his part, Roberts was upped to co-CEO of thePlatform last May. Before that, he was senior vice president of worldwide sales and marketing for Comcast's video publishing company. He was also named to Multichannel News's “40 under 40” list in 2012.


Thu, 08 May 2014 05:12:33 -0700

Ian Blaine, co-founder of Comcast's white-label video subsidiary thePlatform, will step down as CEO effective June 20 to become a strategic adviser to the company, thePlatform announced. The Comcast division promoted two execs of thePlatform as ...

Live Trading News

TV Technology
Thu, 31 Jul 2014 08:20:06 -0700

NEW YORK & SEATTLE – Verizon Digital Media Services and video publishing company thePlatform, have agreed to integrate the Verizon Digital Media Services suite of video services and thePlatform's mpx video-management system to form a complete ...
PR Newswire (press release)
Mon, 06 Oct 2014 03:03:05 -0700

SEATTLE, Wash., Oct. 6, 2014 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced the appointment of Michael Kurtzman as Vice President of Sales for the Americas, ...
Thu, 04 Sep 2014 15:30:00 -0700

According to thePlatform team, “this position offers a remarkable opportunity to utilize your testing, design, and coding skills on a broad range of technologies, and processes in a growing company.” The right candidate will receive company bonuses, a ...

Oops, we seem to be having trouble contacting Twitter

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!

Searchlight Group

Digplanet also receives support from Searchlight Group. Visit Searchlight