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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php[dead link]t
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
572518 videos foundNext > 


Top Prom Dress Styles | Fashion Statement w/ Amy Pham | ThePlatform

I put together some prom looks for you guys! If anyone needs a date to prom *cough cough* let me know! Xx Amy Don't miss a video, subscribe to The Platform! ▻ http://bit.ly/ThePlatformSub...

Sh*t LITTLE Fashion Girls Say ft. Princesstard as P'Trique

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform http://goo.gl/bMaLuA Subscribe if you're too chic to function! Happy New York Fashion Week! P'Trique is now on Twitter. Follow @itsptrique...

How I went Platinum Blonde | The Fashion Statement with Amy Pham

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform See how I went blonde, and what it takes to stay that way! Xx Amy http://bit.ly/ThePlatformSub Amy shares her favorite summer lip...

NYC Night Out Looks With The Platform Girls! | The Fashion Statement with Amy Pham

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform Check out what ClothesEncounters, ShamlessMaya and Miss Maven are wearing in NYC! Xx Amy http://bit.ly/ThePlatformSub Tokyo Fashion!...

The Platform Secret Santa | The Fashion Statement with Amy Pham

Check out The Platform on December 22nd for more Secret Santa videos! Xx, Amy #PlatformSecretSanta Don't miss a video, subscribe to The Platform! ▻ http://bit.ly/ThePlatformSub See what's...

The Stars of The Platform in “Social Brunch” - Born to Brunch

Take a selfie with Taryn Southern, Zoe Worth, JC Coccoli, Maya Washington, Teni Panosian, Lynette Cenne and Rayfita Boyce in this weeks Diet Pepsi's Born to Brunch! Watch all Born to Brunch...

Welcome to The Platform!

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform http://bit.ly/ThePlatformSub The Platform is a community of passionate content creators who share a love of beauty, fashion, and self...

Dilated Peoples - The Platform (Full Album)

Dilated Peoples: The Platform (2000) Tracklist: 01. 00:00 So May I Introduce to You (Interlude) 02. 00:47 The Platform - (Prod by The Alchemist) 03. 05:25 No Retreat (feat. B-Real) - (Prod...

Dilated Peoples - The Platform

From 2000 Album: "The Platform"...[Artist info below].... Get Dilated Peoples Music: http://www.amazon.com/s?ie=UTF8&search-alias=dvd&field-keywords=Dilat.

572518 videos foundNext > 

39612 news items


Light Reading
Wed, 01 Apr 2015 07:02:00 -0700

SEATTLE -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced that it has been selected by Stan, the joint venture between Nine Entertainment Co. and Fairfax Media Limited, to provide ...


Tue, 31 Mar 2015 15:18:45 -0700

Comcast's independent subsidiary thePlatform will be providing video services for Australian SVOD provider Stan, and also for Canada's Shomi. According to a spokeswoman for thePlatform, the company officially opened its regional office in Sydney in 2012.

The Platform

The Platform
Mon, 27 Apr 2015 11:56:15 -0700

It was hyperscalers Facebook and Apple that put enterprise flash memory card maker Fusion-io on the map a few years ago as they used its storage to accelerate their massive databases, accounting for the majority of its revenues in 2011 and 2012 and a ...
Telecompaper (subscription)
Wed, 15 Apr 2015 06:42:06 -0700

thePlatform, a white-label video publishing company and independent subsidiary of Comcast, announced the appointment of Michael Kurtzman as Vice President of Sales for the Americas. The executive will be responsible for leading the company's sales in ...
The Platform
Tue, 21 Apr 2015 20:06:03 -0700

Back in 2008, the global economy came crashing down sending many organizations and individuals into a state of financial ruin. Three major banks in Iceland collapsed, forcing the country into a deep recession. Fingers were pointed at the banking ...
The Platform
Thu, 09 Apr 2015 09:16:32 -0700

Update: 5:08 p.m. Eastern – We have been able to dig into more details about the system architecture and confirm Knights Hill architecture and other interconnect/system details. Update detail page can be found here. For the first time in over twenty ...

The Platform

The Platform
Mon, 20 Apr 2015 12:08:15 -0700

Everywhere we turn in the datacenter, monolithic software is being smashed into smaller chunks that can be isolated from each other and tweaked as needed without having to recompile and test a giant pile of code. This approach to writing software is ...
The Platform
Mon, 27 Apr 2015 08:10:36 -0700

Around this time last year, EMC announced the acquisition of DSSD, a storage acceleration startup founded by a slew of ex-Sun leads, including Andy Bechtolsheim (one of the original Sun founders), Jeff Bonwick (co-creator of Sun's ZFS file system) and ...

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