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thePlatform
Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.

Products[edit]

thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.

History[edit]

thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment. thePlatform also provides media access for Hulu, the joint venture by NBCUniversal and News Corporation providing on-demand, ad-supported television programming owned by NBC, Universal Studios, and FOX.

References[edit]

  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
496818 videos foundNext > 

Sh*t LITTLE Fashion Girls Say ft. Princesstard as P'Trique

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform http://goo.gl/bMaLuA Subscribe if you're too chic to function! Happy New York Fashion Week! P'Trique...

NYC Night Out Looks With The Platform Girls! | The Fashion Statement with Amy Pham

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform Check out what ClothesEncounters, ShamlessMaya and Miss Maven are wearing in NYC! Xx Amy http://bit....

DeStorm Reveals His Deal Breakers!

Andrea and DeStorm Power address their top relationship deal breakers and share a few of yours too! RSVP to keep up with your favorite ladies: http://bit.ly/...

FAVORITE LIPSTICK COLORS: The Fashion Statement

RSVP to keep up with your favorite ladies: http://bit.ly/ThePlatformSub Join The Platform! http://www.platformnetwork.com Check out my favorite lip colors pa...

What to Wear for Spring with ClothesEncounters!

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform Spring is finally here! It's time to bust out your florals and neon. See what Andrea and Jenn Im of ...

The Oscars! The Angie Leg! P'Trique C'est Chic!

RSVP to keep up with your favorite ladies: http://bit.ly/ThePlatformSub Join The Platform! http://www.platformnetwork.com Subscribe to The Platform: http://w...

Mugler's Nicola Formichetti Chats with P'Trique!

RSVP to keep up with your favorite ladies: http://bit.ly/ThePlatformSub Join The Platform! http://www.platformnetwork.com Subscribe to The Platform: http://w...

Sh*t Fashion Girls Say...to Their Moms, With P'Trique!

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform Don't make us explain what a hashtag is again. P'Trique and The Platform wish our fabulously fashion...

RealLeyla on Makeup to Breakups with AndreasChoice on ThePlatform

So excited to share this Episode I shot with AndreasChoice with you guys. Be sure to check out the show at the link below, and let me know what you think of ...

P'Trique is a Nasty Gal

P'Trique is Nasty Gal's new It girl. RSVP to keep up with your favorite ladies: http://bit.ly/ThePlatformSub Join The Platform! http://www.platformnetwork.co...

496818 videos foundNext > 

3 news items

Wall Street Journal

Wall Street Journal
Mon, 07 Jul 2014 15:00:00 -0700

Mr. Holmes compared the FreeWheel concerns to similar fears after Comcast's 2006 purchase of online video publishing company thePlatform, which Comcast operates as a separate entity as well. Media companies haven't been public about their concerns ...
 
DigitalJournal.com
Fri, 18 Jul 2014 06:30:59 -0700

Companies Mentioned in this Report: Brightcove Inc., Kaltura Inc., Limelight Network Inc., Ooyala Inc., Doovle Ltd., KIT Digiatl Inc., LongTail Ad Solutions Inc., Mediacore, PermissionTV Inc., thePlatform for Media Inc., Unicorn Media Inc., VMIX Media Inc.
 
Animation World Network
Thu, 26 Jun 2014 01:26:15 -0700

Duties & Responsibilities The Senior Multimedia Producer/Editor focuses largely on the technical aspects of shooting and editing multimedia content under the direction of the senior members of the communications team, encompassing end-to-end ...
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