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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php[dead link]t
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.

39817 news items

Advanced Television
Tue, 31 Mar 2015 04:37:30 -0700

thePlatform, the white-label video publishing company and independent subsidiary of Comcast, has been selected by Stan, the joint venture between Nine Entertainment and Fairfax Media, to provide back-end video services for the Australian subscription ...

Light Reading

Light Reading
Thu, 05 Mar 2015 07:00:15 -0800

Still seeking to expand its TV Everywhere portfolio beyond its core customer web portals and authentication services, Synacor is teaming up with thePlatform to piece together an integrated solution for both video service and content providers. Synacor Inc.
Advanced Television
Tue, 03 Mar 2015 07:45:00 -0800

thePlatform, the white-label video publishing company and independent subsidiary of Comcast, has announced a new cooperative relationship as part of Synacor's expanding end-to-end advanced video offering, serving TV programmers, operators and other ...
Wed, 04 Mar 2015 10:22:30 -0800

Synacor has cut a deal with thePlatform whereby its customers can use the thePlatform's mpx publishing system. Synacor is in the process of evolving its portal service into a content distribution system. To that end, it is stitching together the ...

The Platform

The Platform
Wed, 25 Mar 2015 06:09:18 -0700

As readers of The Platform already know, the future “Knights Landing” Xeon Phi massively parallel processor was sighted at the Open Compute Summit a few weeks back, with an Intel motherboard called “Adams Pass” being dropped into an Open Compute ...

The Platform

The Platform
Fri, 27 Mar 2015 14:10:56 -0700

Elon Musk is shaking up both the car and space industries with his respective Tesla and SpaceX companies, and the irony is that while the former is totally upending the combustion engine for land transportation with zippy and stylish electric cars, the ...

Business Wire (press release)

Business Wire (press release)
Mon, 30 Mar 2015 08:22:30 -0700

... AOL, Beachfront Media, Brightcove, Collective Digital Studios, FreeWheel, Fullscreen, Kaltura, Mediamorph, Net2TV, NeuLion, Ooyala, Reelio, Revolt TV, Roku, Synacor, thePlatform, The Whistle Sports Network, TV4 Entertainment, TVOne, TiVo, Vimeo and ...

The Platform

The Platform
Mon, 30 Mar 2015 05:43:05 -0700

For the past two decades, Intel has taken on the processor makers for servers and storage in the datacenter and vanquished all but a few suppliers of alternative architectures from the glass house. With several aggressive suppliers of ARM processors ...

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