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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.

See also[edit]


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php[dead link]t
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

‹The template Digital distribution platforms is being considered for deletion.› 

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
444692 videos foundNext > 

Top Prom Dress Styles | Fashion Statement w/ Amy Pham | ThePlatform

I put together some prom looks for you guys! If anyone needs a date to prom *cough cough* let me know! Xx Amy Don't miss a video, subscribe to The Platform!

Sh*t LITTLE Fashion Girls Say ft. Princesstard as P'Trique

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform http://goo.gl/bMaLuA Subscribe if you're too chic to function! Happy New York Fashion Week! P'Trique ...

How I went Platinum Blonde | The Fashion Statement with Amy Pham

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform See how I went blonde, and what it takes to stay that way! Xx Amy http://bit.ly/ThePlatformSub Amy ...

The Platform Nigeria, Abuja - May 1, 2015

The Platform Abuja - Business & Governance.

Inside Amy's Style: The Fashion Statement

RSVP to keep up with your favorite ladies: http://bit.ly/ThePlatformSub Join The Platform! http://www.platformnetwork.com Subscribe to The Platform: ...

NYC Night Out Looks With The Platform Girls! | The Fashion Statement with Amy Pham

See what's next on Maker.TV ▻ http://mker.tv/ThePlatform Check out what ClothesEncounters, ShamlessMaya and Miss Maven are wearing in NYC! Xx Amy ...

Defining Beauty Trailer [All New Show] | Natural Beauty + Self Empowerment | The Platform

New episodes of Defining Beauty every Thursday at 10am! Don't miss a video, subscribe to The Platform! ▻ http://bit.ly/ThePlatformSub See what's next on ...

The Stars of The Platform in “Social Brunch” - Born to Brunch

Take a selfie with Taryn Southern, Zoe Worth, JC Coccoli, Maya Washington, Teni Panosian, Lynette Cenne and Rayfita Boyce in this weeks Diet Pepsi's Born to ...

Dilated Peoples - The Platform

From 2000 Album: "The Platform"...[Artist info below].... Get Dilated Peoples Music: http://www.amazon.com/s?ie=UTF8&search-alias=dvd&field-keywords=Dilat.

The Platform Secret Santa | The Fashion Statement with Amy Pham

Check out The Platform on December 22nd for more Secret Santa videos! Xx, Amy #PlatformSecretSanta Don't miss a video, subscribe to The Platform!

444692 videos foundNext > 

35376 news items

The Platform

The Platform
Sun, 02 Aug 2015 21:41:15 -0700

There has been a great deal of investment and research into making HPC speak Hadoop over the last couple of years. The basic assumption is that if powerful high performance computing hardware can be harnessed to pull Hadoop and MapReduce ...

The Platform

The Platform
Tue, 07 Jul 2015 07:39:58 -0700

The compute business at graphics chip maker Nvidia is still dominated by the Tesla coprocessors that are used to accelerate simulations and models on workstations and clusters of servers. The company has been expanding into new markets, and the big ...

The Platform

The Platform
Fri, 24 Jul 2015 14:56:15 -0700

It is difficult to argue with the fact that Amazon has upset the traditional model of IT as a cost center. By leveraging its investments in both hardware and software over the years to support its retail business, then flipping those over to become ...

The Platform

The Platform
Tue, 28 Jul 2015 11:17:12 -0700

It is not an insignificant thing to announce an entirely new class of memory. After all, in the almost 60 years that memory has been manufactured, there have only been seven types that have emerged—all of which had different attributes that were ...

The Platform

The Platform
Thu, 30 Jul 2015 13:53:21 -0700

We spend a lot of time in the upper stratospheres of computing among the hyperscale and HPC crowds here at The Platform, and the consistent theme across these two similar but often very different customers bases is that we need a new system ...

The Platform

The Platform
Mon, 13 Jul 2015 00:06:53 -0700

This morning the list of the Top 500 fastest, most powerful global supercomputers was released. The list is compiled with results from the LINPACK supercomputing performance benchmark twice each year, once in summer at the annual International ...
The Platform
Wed, 22 Jul 2015 05:58:06 -0700

Back in March, we introduced a chip upstart taking aim at the efficiency of future exascale systems called Rex Computing. The young company is now armed with $1.25 million to hire another few engineers to move the Neo chips from concept to ...


Multichannel News
Tue, 23 Jun 2015 02:59:07 -0700

thePlatform, the Comcast-owned online video publishing firm, aims to simplify the world of multiscreen VOD with a service that unifies the management of how video and its associated metadata is ingested and managed for a wide range of device types.

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