thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006. Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.
thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.
thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.
Purchase by Comcast
In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.
Internet TV partnerships
Customers of thePlatform include Verizon Wireless, BBC Worldwide, PBS, CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.
- ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28.
- ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php
- ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html
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Thu, 29 Jan 2015 04:00:00 -0800
OTT and TV Everywhere technology provider Xstream has appointed former thePlatform exec Jan Bertil Dahms as global chief sales officer. Dahms was previously sales director EMEA at thePlatform where he was responsible for expanding business and ...
Broadband TV News
Thu, 29 Jan 2015 07:00:00 -0800
Jan_Dahms Xstream has appointed Jan Bertil Dahms, formerly of thePlatform, as its new global Chief Sales Officer. Jan Bertil comes to Xstream with 20 years experience and an extensive background in the enterprise software, SaaS, digital media, ...
Thu, 08 May 2014 05:12:33 -0700
Ian Blaine, co-founder of Comcast's white-label video subsidiary thePlatform, will step down as CEO effective June 20 to become a strategic adviser to the company, thePlatform announced. The Comcast division promoted two execs of thePlatform as ...
Wed, 12 Nov 2014 11:02:18 -0800
Comcast subsidiary thePlatform has introduced a service for broadcasters that converts linear TV almost immediately into a format that can be used for instant replay in a multi-screen delivery environment. mpx Replay is a new service offered as part of ...
PR Newswire (press release)
Wed, 10 Dec 2014 09:48:45 -0800
SEATTLE, Dec. 10, 2014 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, was cited as one of the vendors that plays prominently in the online video platform market according a new ...
Fri, 21 Nov 2014 07:06:36 -0800
Expect a rash of direct-to-consumer over-the-top offerings from networks and broadcasters in the next year or so, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. “Networks and broadcasters need to establish a direct relationship ...
Fri, 12 Dec 2014 08:33:58 -0800
SEATTLE -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, was cited as one of the vendors that plays prominently in the online video platform market according a new Forrester Research report ...
Fri, 14 Nov 2014 08:41:15 -0800
“We can keep the same ads and include the Nielsen watermarking so you get credit,” thePlatform co-CEO Marty Roberts tells Beet.TV in this video interview. “We can include all the markers around the ad so the player can disable fast-forward. We can ...
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