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Type Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Key people Ian Blaine (CEO)
Industry Video on demand services
Owner Comcast
Employees 190
Website www.theplatform.com

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006.[1] Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a solution marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[2] PBS,[3] CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.


  1. ^ "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28. 
  2. ^ http://www.tvweek.com/news/2007/06/bbc_youtube_theplatform.php
  3. ^ http://www.pbs.org/aboutpbs/news/20080513_theplatform.html

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ThePlatform — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
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Andrea and DeStorm Power address their top relationship deal breakers and share a few of yours too! RSVP to keep up with your favorite ladies: http://bit.ly/...

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Download the song on iTunes: http://bit.ly/1ovcvBz Jenn Im, Claire Marshall and more of your favorite Platform girls party with the cast of "Oh, You Pretty T...

Adobe Primetime & thePlatform's Strategic Alliance

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The Oscars! The Angie Leg! P'Trique C'est Chic!

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2856 news items

Broadcasting & Cable
Fri, 12 Sep 2014 20:56:15 -0700

Portland, Ore. – Sept. 13, 2014 – Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced thePlatform has upgraded its mpx Accelerate service with video processing from Elemental.
Thu, 04 Sep 2014 15:34:59 -0700

Comcast's video subsidiary, thePlatform, has an opening for a lead SDET with a strong background in writing test automation for distributed service architectures. According to thePlatform team, “this position offers a remarkable opportunity to utilize ...


Mon, 25 Aug 2014 21:02:52 -0700

SEATTLE, Aug. 26, 2014 /PRNewswire/ -- thePlatform [http://www.theplatform.com/], the leading white-label video publishing company and independent subsidiary of Comcast, today announced it has signed an expanded, multiyear agreement with BT ...
MediaPost Communications
Mon, 18 Aug 2014 07:19:50 -0700

This integration allows all clients of thePlatform to receive comScore's dynamic video analytics and reporting through the mpx console at no additional cost, and comScore's subscribers will now also receive additional analytics in video user behaviors ...
Wed, 27 Aug 2014 08:22:30 -0700

Comcast subsidiary thePlatform has secured an expanded agreement with BT, under which its mpx solution will become the telecoms giant's cloud-based central video publishing system. The multiyear deal applies to BT's TV service and will also support any ...
Candy Industry
Tue, 16 Sep 2014 13:03:45 -0700

The digital series, featuring a teaser and four short episodes inspired by the cheeky personalities of Lindt HELLO products, will live on Maker Studios' fashion + beauty network, The Platform (youtube.com/theplatform). Tisdale brings her behind-the ...
Multichannel News
Mon, 15 Sep 2014 06:52:30 -0700

-Elemental Technologies said thePlatform, the Comcast-owned online video publishing unit, has upgraded its mpx Accelerate service to support video processing from Elemental. thePlatform's mpx Accelerate product enables partners to store high-quality ...
Sat, 13 Sep 2014 06:18:45 -0700

"Multiplatform delivery: Do we need the broadcaster?" discussed the onslaught of OTT alternatives for viewers and whether traditional broadcasting could survive it. Panelists represented various media companies including thePlatform, Germany's Maxdome ...

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