||This article appears to contradict the article Advertising slogan. (November 2011)|
A tagline (better known as tag line) is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.
Taglines, tag lines, or tags are American terms. In the U.K. they are called end lines, endlines, or straplines. In Belgium they are called baselines. In France they are signatures. In Germany they are claims. In the Netherlands and Italy, they are pay offs or pay-offs.
Famous film and television taglines 
- "Garbo talks!" – Anna Christie, and the follow-up "Garbo laughs!" – Ninotchka
- "Be afraid. Be very afraid." – The Fly
- "Just when you thought it was safe to go back in the water..." – Jaws 2
- "There can be only one" – Highlander
- "One ring to rule them all." – The Lord of the Rings
- "A long time ago, in a galaxy far, far away..." – Star Wars
- "Love means never having to say you're sorry" – Love Story
- "To boldly go where no man has gone before" – Star Trek
- "The truth is out there." – The X-Files
- "Why so serious?" - The Dark Knight
- "Winter is Coming" - A Song of Ice and Fire
See also 
- Dictionary definitions at OneLook.
- OneLook definitions.
- Timothy R. V. Foster, "The Art and Science of the Advertising Slogan", at AdSlogans.com.
- Foshee, Andrea. "Ninotchka". Turner Classic Movies. Retrieved 2010-09-27. "[']Garbo Laughs!' was the famous catchphrase on which this film was marketed during its release in 1939, recalling the 'Garbo Talks!' campaign for Greta Garbo's initiation into talking pictures with Anna Christie in 1930."
- Mooallem, Jon (2004-02-29). "How movie taglines are born". Boston Globe. Retrieved 2008-02-17. "the seminal tagline for The Fly ('Be Afraid. Be Very Afraid.') [...] 'Just when you thought it was safe to go back in the water...' (Who remembers that the line promoted 'Jaws 2,' not the original?)"
- "Sands of Oblivion: Some Secrets Should Never be Unearthed!". Horror Year Book. 2008-02-07. Retrieved 2008-02-17. "That may be the second most over used tagline after 'In space no one can hear you scream.'"
- Muir, Hazel (2006-03-14). "In space no one can hear you scream". New Scientist, issue 2542. Retrieved 2008-02-17.
- "Taglines for Highlander (1986)". IMDb. Retrieved 2011-05-15.
- "Taglines for The Lord of the Rings (2001)". IMDb. Retrieved 2011-05-15.
- "Taglines for Star Wars (1977)". IMDb. Retrieved 2008-02-17.
- Erickson, Hal. "Love Story: MTV movies". Allmovie. Retrieved 2008-02-20. "The movie's tagline "Love means never having to say you're sorry" became an iconic American catchphrase"
- Sir, Paul (2007-04-21). "It’s heart warming to hear Dr Mahathir saying ‘I’m sorry’". The Borneo Post. Retrieved 2008-02-20.
- Abbott, Jerry (2008-02-13). "The meaning of true love". The Torrington Telegram. Retrieved 2008-02-20. "In 1970 the movie 'Love Story' with Ali McGraw and Ryan O’Neal coined the phrase: 'Love means never having to say you’re sorry.'"
- "Taglines for Star Trek (1966)". IMDb. Retrieved 2008-02-17.
- "Taglines for The X-Files (1993)". IMDb. Retrieved 2008-02-17.
List of Famous Taglines