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Digitel Mobile Philippines, Inc.
Sun Cellular
Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people
Manuel V. Pangilinan, Chairman
Orlando B Vea, President and CEO
Products Voice
Broadband services
Value Added Services
Parent Digital Telecommunications Phils., Inc. (a subsidiary of PLDT)
Website www.suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.


In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI)to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses.

In 2011, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.[citation needed]


  • Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
  • The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
  • The 2004 Philippine Marketing Excellence Award
  • The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
  • In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[1]

External links[edit]


  1. ^ Sun Cellular - About Us retrieved October 31, 2013

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Sun_Cellular — Please support Wikipedia.
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1008 news items

The Manila Times
Fri, 09 Oct 2015 06:07:30 -0700

Sun Cellular's postpaid plan sales jumped more than 100 percent just a month after launching its P599 postpaid plan. Barely two weeks after launching Postpaid Plan 599 in a bid to increase postpaid subscriptions, Sun's average daily sales more than ...


Tue, 22 Sep 2015 06:39:45 -0700

“We have decided to launch a new irresistible postpaid offer that will address the changing communications needs of the practical Pinoys today,” said Sun Cellular vice president for postpaid marketing Joel Lumanlan at a press briefing in Quezon City.
BusinessWorld Online Edition
Sun, 27 Sep 2015 08:19:04 -0700

JEWEL ANGELO Albo of Team JB Babolat and Anthea Marie Gonzales of Team JB swept their respective age classes to emerge champions in the National Finals of the 2nd Sun Cellular National Juniors Badminton Tournament at the at the JCentre Mall in ...

Developing Telecoms (press release) (blog)

Developing Telecoms (press release) (blog)
Mon, 14 Sep 2015 06:30:00 -0700

Mellissa Limcaoco, Head at Innovation and Product Development at Sun Cellular, said: “With Direct Carrier Billing more of our users can download paid apps, digital books, local e-magazine titles and e-pins without a credit card. net-m's Google Carrier ...

Manila Bulletin

Manila Bulletin
Fri, 02 Oct 2015 23:27:20 -0700

Globe Telecom is questioning before the Ad Standards Council (ASC), the Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies (Philippines) or 4As, the “blatant misuse of advertising by Sun ...


Tue, 13 Oct 2015 02:03:25 -0700

... Riza Mae Tachado, the first person in her family to earn a computer science degree, got through some rough spots in her education with the help of Internet.org, a free data connectivity service offered through Smart, Globe, TM, and Sun Cellular ...

Mobile World Live (blog)

Mobile World Live (blog)
Mon, 12 Oct 2015 07:33:38 -0700

The country hasn't had a third mobile player since PLDT acquired Sun Cellular in 2011. Sun, which entered the market in 2003, started a price war by introducing low-cost unlimited voice and text plans. Both PLDT and Globe had no choice but to follow ...


Wed, 16 Sep 2015 09:41:15 -0700

“This committee is of the opinion that this August Body has the power to revoke the special use permit granted to Globe and Sun Cellular of their cell site towers at Sitio Calvary, Apas. The power to issue the special use permit carries with it the ...

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