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Digitel Mobile Philippines, Inc.
Sun Cellular
Type Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people Manuel V. Pangilinan, Chairman
Orland Vea, President and CEO
Products Voice
Broadband services
Value Added Services
Parent Digital Telecommunications Phils., Inc. (a PLDT company)
Website www.suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.


In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses. In October 2003, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.


Because of its exemplary service, Sun Cellular received the following awards:

  • Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
  • The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
  • The 2004 Philippine Marketing Excellence Award
  • The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
  • In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[1]

External links[edit]

Sun mubile wifi and broadband powered by sun cellular. Sun power


  1. ^ Sun Cellular - About Us retrieved October 31, 2013

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Sun_Cellular — Please support Wikipedia.
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93 news items

Philippine Star

Philippine Star
Sat, 30 Aug 2014 09:07:30 -0700

MANILA, Philippines - The wireless units of dominant carrier Philippine Long Distance Telephone Co. (PLDT) – Smart and Sun Cellular – beefed up their data offers to provide subscribers with seamless connectivity even when out of the country.
Telecompaper (subscription)
Fri, 15 Aug 2014 04:48:45 -0700

Philippines mobile operator Sun Cellular has introduced a SMS-based customer response portal, dubbed 'SunSagot'. To seek for feedback from Sun Cellular through SunSagot, subscribers should send an SMS to a special short number. From there, they will ...
Business Mirror
Sun, 24 Aug 2014 07:03:45 -0700

Wireless-services providers Smart and Sun Cellular on Sunday said that their combined postpaid subscribers increased by 17 percent from 2.2 million in the first half of 2013 to 2.6 million as of end-June this year. The two telcos controlled by ...

Philippine Star

Philippine Star
Mon, 15 Sep 2014 08:56:15 -0700

Blink is an app which lets Smart and Sun Cellular subscribers watch hundreds of Hollywood blockbusters and thousands of TV series episodes, charged to their mobile phone load or to their postpaid accounts. This innovation puts the Blink library — the ...
Sat, 13 Sep 2014 10:26:11 -0700

THE LAST of three legs of the 1st Sun Cellular-Ming Ramos National Juniors Badminton tournament goes to Mindanao on Oct. 3 to 5 in General Santos City. More than 800 have participated so far in the Luzon (Manila) and Visayas (Cebu) legs of the ...
Sun, 07 Sep 2014 05:40:59 -0700

3, 2015, all Smart, Talk 'N Text, and Sun Cellular subscribers who will access m.wikipedia.org, zero.wikipedia.org, the Wikipedia apps (available for iOS and Android devices) or any other Wikimedia sites on their cellphone, can do so without incurring ...


GMA News
Fri, 05 Sep 2014 03:18:45 -0700

For five months starting Friday, 68.9 million mobile customers of Smart, Talk 'N Text and Sun Cellular may get unlimited access to open-source encyclopedia Wikipedia, as Smart and Wikimedia Foundation teamed up to bring Wikipedia Zero to the Philippines.


Fri, 22 Aug 2014 04:06:39 -0700

After the telcos failed to comply with the 2011 circular, the NTC issued another decision in November 2012 directing Smart, Sun Cellular, and Globe to reduce its regular SMS retail price to other networks to not more than P0.80 per SMS and reimburse ...

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