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Digitel Mobile Philippines, Inc.
Sun Cellular
Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people
Manuel V. Pangilinan, Chairman
Orland Vea, President and CEO
Products Voice
Broadband services
Value Added Services
Parent Digital Telecommunications Phils., Inc.
Website www.suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.


In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses.

In 2011, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.


Because of its exemplary service, Sun Cellular received the following awards:

  • Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
  • The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
  • The 2004 Philippine Marketing Excellence Award
  • The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
  • In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[1]

External links[edit]


Year Slogan
2003-2007 Everything Important is Under the Sun
2007-2010 Better Network. Better Value.
2012-present The Good Choice


  1. ^ Sun Cellular - About Us retrieved October 31, 2013

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Sun_Cellular — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.

781 news items

GMA News

GMA News
Wed, 25 Mar 2015 22:03:45 -0700

Charles A. Lim, executive vice president and Wireless Consumer Division head of Smart and Sun said, “A diverse line-up of service and device offerings, successful brand campaigns, and regional expansion efforts were key factors in making Sun Cellular ...
Business Mirror
Mon, 09 Mar 2015 05:45:00 -0700

SMART Communications Inc. and Sun Cellular dominated the mobile postpaid segment last year after posting a 16-percent rise in their combined subscriber base to over 2.8 million customers, representing 55 percent of the total mobile-postpaid market in ...
Telecompaper (subscription)
Wed, 25 Mar 2015 05:56:15 -0700

Philippine mobile operator Sun Cellular has announced that its Sun Broadband unit has introduced upgraded Gadget Plans, allowing subscribers to choose and customize their postpaid broadband plan. With the revamped Sun Broadband Gadget Plans, ...


Fri, 20 Mar 2015 02:22:30 -0700

Internet.org allows the public to access at least 24 websites for free, including BabyCenter, Mobile Alliance for Maternal Action — MAMA Global, The Girl Effect and Facts for Life, as long as they use the Smart, Sun Cellular or Talk 'N Text services ...
Tue, 10 Mar 2015 05:45:00 -0700

CLARK FREEPORT --- Smart Communications Inc. (Smart) and Sun Cellular (Sun), the wireless units of Philippine Long Distance Telephone Co. (PLDT), continue to dominate the mobile postpaid segment with a 16 percent increase of subscriber base to over ...
Fri, 06 Mar 2015 22:56:15 -0800

Unlike other digital music stores, SPINNR lets Smart, Talk 'N Text, and Sun Cellular subscribers pay for music downloads or streaming conveniently, through prepaid load deductions or charging to their postpaid bill – no credit cards or special accounts ...


Mon, 05 Jan 2015 01:26:42 -0800

MANILA - The group of Philippine Long Distance Telephone Co (PLDT) has extended for a month its free Internet promo. In a statement, the PLDT Group said the 69 million subscribers of Smart, Talk 'N Text and Sun Cellular could access Internet without ...
Manila Standard Today
Tue, 30 Dec 2014 01:56:15 -0800

Sun Cellular is committed to providing Filipinos with best value offers that can help them become more successful—whether in their personal or professional life,” says Perry V. Bayani, first vice-president and Retail Group head for Sun Cellular. “We ...

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