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Digitel Mobile Philippines, Inc.
Sun Cellular
Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people
Manuel V. Pangilinan, Chairman
Orland Vea, President and CEO
Products Voice
Broadband services
Value Added Services
Parent Digital Telecommunications Phils., Inc. (a PLDT company)
Website www.suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.


In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses.

In 2011, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.


Because of its exemplary service, Sun Cellular received the following awards:

  • Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
  • The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
  • The 2004 Philippine Marketing Excellence Award
  • The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
  • In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[1]

External links[edit]


  1. ^ Sun Cellular - About Us retrieved October 31, 2013

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Sun_Cellular — Please support Wikipedia.
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928 news items


Manila Standard Today
Thu, 12 Feb 2015 07:00:00 -0800

Sun Cellular, the wireless brand of Digitel Mobile Philippines Inc., said it plans to open 40 new partner-operated retail outlets this year. “We are here to bring our services closer to our subscribers,” Sun Cellular's head for retail partners ...
Telecompaper (subscription)
Fri, 20 Feb 2015 18:03:45 -0800

Philippine mobile operator Sun Cellular has launched Google's Android One smartphone on the local market. Sun Cellular offers the Google Android One smartphone in combination with its Sun Plan 399. The tariff plan includes unlimited Sun calls and SMS, ...
Telecompaper (subscription)
Sun, 01 Feb 2015 08:30:00 -0800

Private Catholic educational institution Lourdes School Quezon City has adopted 'Gatekeeper', a platform developed by Sun Business, the corporate services arm of Philippines mobile operator Sun Cellular. The Gatekeeper platform is designed to track ...
Telecompaper (subscription)
Mon, 16 Feb 2015 05:41:15 -0800

Sun Cellular, the wireless brand of mobile operator Digitel Mobile Philippines, plans to open 37 new partner-operated retail outlets by year-end. Through this new line of retail outlets dubbed 'The Sun Shop Satellite Branch', Sun Cellular will be ...


Thu, 05 Feb 2015 05:58:10 -0800

SMART Communications, Inc. (Smart) has announced that its free Internet promo for all Smart, Talk 'N Text and Sun Cellular subscribers has been extended to Feb. 28, 2015 and now includes video streaming. Through the Smart Free Internet promo, all 69 ...


Mon, 16 Feb 2015 03:37:30 -0800

18, at first to Smart's Smart and Talk 'N Text brand subscribers, and later on to Smart's Sun Cellular users. Smart partnered with MasterCard Worldwide in 2010 in efforts to strengthen Smart's mobile payment offerings. Despite a focus on credit cards ...


Thu, 26 Feb 2015 00:36:09 -0800

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Mon, 23 Feb 2015 23:41:15 -0800

Sun Cellular shows us just how true this is in a touching video that gives us a peek into the inevitable struggle of parents as a first-time father assists his wife through the pain and pressure of childbirth. The unexpected yet emotional twist will ...

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