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Digitel Mobile Philippines, Inc.
Sun Cellular
Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people
Manuel V. Pangilinan, Chairman
Orland Vea, President and CEO
Products Voice
SMS
MMS
Broadband services
Value Added Services
Parent Digital Telecommunications Phils., Inc. (a PLDT company)
Website www.suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.

History[edit]

In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses.

In 2011, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.

Awards[edit]

Because of its exemplary service, Sun Cellular received the following awards:

  • Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
  • The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
  • The 2004 Philippine Marketing Excellence Award
  • The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
  • In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[1]

External links[edit]

References[edit]

  1. ^ Sun Cellular - About Us retrieved October 31, 2013

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Sun_Cellular — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
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1014 news items

Rappler

InterAksyon
Mon, 05 Jan 2015 01:26:42 -0800

MANILA - The group of Philippine Long Distance Telephone Co (PLDT) has extended for a month its free Internet promo. In a statement, the PLDT Group said the 69 million subscribers of Smart, Talk 'N Text and Sun Cellular could access Internet without ...

ABC News

InterAksyon
Thu, 15 Jan 2015 17:16:12 -0800

At 5:14 a.m. Friday, Smart Communications and Sun Cellular sent a text advisory to subscribers that said: "We apologize for the temporary interruption of mobile phone services last night which was ordered by government authorities in the interest of ...

Rappler

Rappler
Thu, 15 Jan 2015 23:50:41 -0800

"This was done in the interest of public safety during the ongoing visit of His Holiness Pope Francis," PLDT Ramon Isberto said in a statement Friday, January 16. PLDT, the parent company of networks Talk 'N Text, Sun Cellular, and Smart suspended ...
 
BusinessWorld Online Edition
Thu, 22 Jan 2015 07:00:00 -0800

This 30-seconder is an effective soft-sell material that trumpets clearly and with impact the selling message of Sun Cellular. The bulk of the commercial was a long but necessary buildup to the underscoring of important events where one cannot be truly ...
 
Manila Standard Today
Tue, 30 Dec 2014 01:56:15 -0800

IN ITS efforts to provide the Good Choice to more Filipinos, Sun Cellular launched its newest retail channel—the Sun Shop on Wheels.. In its initial phase, the Sun Shop on Wheels will be in Metro Manila, and selected provincial areas next year. “Sun ...

Coconuts Manila

Yahoo Philippines News
Sun, 18 Jan 2015 08:18:45 -0800

In its latest public advisory, PLDT said Smart and Sun Cellular temporarily suspended mobile phone services in parts of Metro Manila particularly at the University of Sto. Tomas and the Quirino Grandstand in Rizal Park that Pope Francis visited. “This ...

The Centrio Times

Rappler
Fri, 16 Jan 2015 04:00:00 -0800

All these, however, would not be possible without a reliable network connection, powered by dominant carriers Philippine Long Distance Telephone Company (the parent company of Smart, Sun Cellular, and Talk N' Text); and Globe Telecommunications Inc.

Rappler

Rappler
Mon, 19 Jan 2015 04:56:15 -0800

Philippine Long Distance Telephone Company (PLDT) spokesperson Ramon Isberto said in a text message that the operations of the wireless arms of the PLDT Group, including Smart Communications and Sun Cellular, normalized after “Shepherd One” ...
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