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Digitel Mobile Philippines, Inc.
Sun Cellular
Type Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people Manuel V. Pangilinan, Chairman
Orland Vea, President and CEO
Products Voice
Broadband services
Value Added Services
Parent Digital Telecommunications Phils., Inc. (a PLDT company)
Website www.suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.


In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses.

In 2011, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.


Because of its exemplary service, Sun Cellular received the following awards:

  • Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
  • The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
  • The 2004 Philippine Marketing Excellence Award
  • The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
  • In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[1]

External links[edit]

Sun mobile wifi and broadband powered by sun cellular. Sun power


  1. ^ Sun Cellular - About Us retrieved October 31, 2013

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Sun_Cellular — Please support Wikipedia.
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2741 news items

Philippine Star

Philippine Star
Wed, 17 Dec 2014 07:56:15 -0800

MANILA, Philippines - For embodying positive values and good choices, the 2014 Miss Earth Jamie Herrell (photo) was named as the newest ambassador of Sun Cellular. The 19-year-old student was chosen during a pre-pageant fashion show where she ...
Wed, 19 Nov 2014 02:16:54 -0800

MANILA, Philippines – You can now keep up with your loved ones in over 100 destinations abroad for only 25 cents per message with Sun Cellular's much improved Todo ITXT30 PLUS. Available to all Sun Prepaid subscribers, the Todo ITXT30 PLUS is a ...
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Wed, 10 Dec 2014 06:03:45 -0800

TelUPay International Inc. (OTCQB: TLPY) - Providing secure mobile banking and payment solutions for the developing world. NEW YORK, Dec. 10, 2014 /PRNewswire/ -- TelUPay International Inc. (OTCQB: TLPY) has migrated its airtime service to Digital ...
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Sat, 13 Dec 2014 08:18:45 -0800

MANILA, Philippines – Magsusukatan ang mga mahuhusay na badminton players sa buong bansa sa Sun Cellular-Ming Ramos National Junior Badminton Tournament finals sa ika-27 at 28 ng Disyembre sa SM Annex North Edsa, Quezon City. Ang mga ...


Business Mirror
Sun, 07 Dec 2014 03:19:10 -0800

MOBILE-services operators Smart Communications Inc. and Digitel Mobile Philippines Inc. (Sun Cellular) claimed to have strengthened their combined leadership in the postpaid business, after posting strong subscriber and revenue growth during the first ...
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Tue, 16 Dec 2014 03:37:30 -0800

Smart Broadband had 2.1 million subscribers, while Sun Cellular had close to 600,000. PLDT president and CEO Napoleon Nazareno told reporters recently that intense competition with Globe Telecom has forced it to boost its capex budget by 7.8 per cent ...


Tue, 02 Dec 2014 20:41:15 -0800

Smart and Sun Cellular subscribers have contributed to a robust 112% increase in mobile data traffic within the network, equivalent to 27,000 terabytes worth of data exchanged from January to September compared with 13,000 terabytes of data for the ...

GMA News

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Tue, 09 Dec 2014 01:58:22 -0800

Ruby batters Quezon town. A man walks on a street while strong winds and heavy rain, brought by Typhoon Ruby (Hagupit), batter Atimonan town in Quezon province on Monday, December 8. Hundreds of thousands of Filipinos began to return to their homes ...

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