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Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services. Sun Cellular is known for introducing unlimited call and text services in the Philippines which changed the telecommunications industry.
In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile Communications (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.
In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses.
In 2011, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.
- Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
- The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
- The 2004 Philippine Marketing Excellence Award
- The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
- In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.
Mon, 02 May 2016 01:15:00 -0700
Smart World also connects Filipinos in Japan to the 70 million mobile subscriber base of PLDT mobile subsidiaries Smart Communications and Sun Cellular. This prepaid subscription service allows subscribers to choose from four monthly base plans of 10GB ...
Sun, 03 Jan 2016 19:33:45 -0800
Salk scientists find a previously unknown growth pathway that lets plants avoid shade. Yellow signal is emitted when a blue light receptor protein, called cryptochrome 2 (CRY2) interacts with a transcription factor PIF4, in the nucleus, regulating ...
The Manila Times
Tue, 12 Apr 2016 06:07:30 -0700
In a network integration program started last year, Smart and affiliate Sun Cellular have been synergizing their networks to improve coverage and quality of service for subscribers using 2G, 3G and LTE capable devices. “For example, where it makes ...
Sun, 24 Apr 2016 09:07:30 -0700
It can be accessed via PLDT, as well as Smart, TNT and Sun Cellular networks. “The solution is seen as a great way to help Jollibee Foods Corp. drive more sales, further build its brand and enhance the overall customer experience,” said PLDT's first VP ...
RCR Wireless News
RCR Wireless News
Mon, 04 Apr 2016 06:02:25 -0700
... initially targeting the metro Manila area. Globe has offered LTE services in the Philippines since October 2012. The other two mobile operators in the country are Smart Communications and Sun Cellular, both owned by telecommunications group PLDT.
Fri, 31 Jul 2015 13:26:15 -0700
The team is made up of Jewel Albo, Ian Maui Santos, Ramon Timothy Santos, Mikaela Joy de Guzman, Mica Airah Ibong and Olivia Jean Sanvictores, all products of the Sun Cellular National Juniors Badminton tournament. Rafael Nicolas Dionisio and ...
Mobile World Live
Wed, 13 Apr 2016 03:03:02 -0700
Smart's parent company, PLDT, is working to integrate the Smart, Sun Cellular and Talk 'N Text networks by the end of the year, Horn said. It started the integration in 2014 and is about 60 per cent finished with the project, which he said will boost ...
Tue, 22 Sep 2015 06:39:45 -0700
“We have decided to launch a new irresistible postpaid offer that will address the changing communications needs of the practical Pinoys today,” said Sun Cellular vice president for postpaid marketing Joel Lumanlan at a press briefing in Quezon City.
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