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Digitel Mobile Philippines, Inc.
Sun Cellular
Type Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people Manuel V. Pangilinan, Chairman
Orland Vea, President and CEO
Products Voice
Broadband services
Value Added Services
Parent Digital Telecommunications Phils., Inc. (a PLDT company)
Website www.suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.


In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses. In October 2003, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.


Because of its exemplary service, Sun Cellular received the following awards:

  • Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
  • The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
  • The 2004 Philippine Marketing Excellence Award
  • The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
  • In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[1]

External links[edit]

Sun mobile wifi and broadband powered by sun cellular. Sun power


  1. ^ Sun Cellular - About Us retrieved October 31, 2013

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Sun_Cellular — Please support Wikipedia.
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95 news items

Philippine Star

Manila Standard Today
Fri, 03 Oct 2014 08:22:30 -0700

Smart Communications Inc. and Sun Cellular have expanded their free Internet offer to all postpaid and broadband subscribers. The telephone companies are extending the duration of the free mobile Internet promo across all subscribers—postpaid, prepaid ...
Thu, 30 Oct 2014 10:22:24 -0700

... operator Sonera, the company has since then obtained a license from the National Telecommunications Commission to create and deliver mobile consumer content directly to local telcos like Smart, Globe Telecom and Sun Cellular and other businesses.

Manila Standard Today

Manila Standard Today
Thu, 09 Oct 2014 04:15:00 -0700

Now, Sun Cellular brings this technology within everyone's reach. Sun Postpaid is offering these wearables through affordable and value-laden packages. Through the light-on-the-pocket Sun Plan 499 or Plan 649, you can now get your hands on these ...
Mon, 20 Oct 2014 05:22:30 -0700

AFTER sister brand Sun Cellular and rival Globe, it is Smart's turn to secure a stay order against the government directive for telecommunication companies to refund subscribers for alleged excessive text messaging fees. The Court of Appeals (CA) Sixth ...
BusinessWorld Online Edition
Wed, 29 Oct 2014 07:37:30 -0700

RIVAL telecommunications providers Smart Communications, Inc. and Globe Telecom, Inc. will start offering the iPhone 6 and iPhone 6 Plus on Nov. 14 for their respective postpaid plans, the companies said in separate statements late Wednesday.

Philippine Star

Philippine Star
Sat, 11 Oct 2014 09:07:30 -0700

Winners of the Sun Cellular-Ming Badminton Championships are, from left (upper) first runner-up, Paolo Joshua Olango and Kurt Anthony Ramos, boys' doubles 17-under champion Daniel Pantanosas and Miguel Pana, second runners-up Joshua Estremos ...
Sat, 11 Oct 2014 19:03:45 -0700

... Curtis; Luis Manzano, Nadine Lustre and James Reid from Smart Prepaid; Robin Padilla, Marian Rivera and Jericho Rosales from Talk 'n Text (TNT); Rico Blanco from Smart's music catalogue; and KC Concepcion and Solenn Heussaff for Sun Cellular.
Tue, 28 Oct 2014 14:09:32 -0700

3 player Digital Telecommunications Inc., which owns the Sun Cellular brand. That effort proved to be successful after the Aquino administration ordered that the merged PLDT-Sun entity be stripped of the precious 3G frequency that the Pangilinan-led ...

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