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Digitel Mobile Philippines, Inc.
Sun Cellular
Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people
Manuel V. Pangilinan, Chairman
Orlando B Vea, President and CEO
Products Voice
Broadband services
Value Added Services
Parent Digital Telecommunications Phils., Inc. (a subsidiary of PLDT)
Website www.suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.


In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI)to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses.

In 2011, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.[citation needed]


  • Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
  • The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
  • The 2004 Philippine Marketing Excellence Award
  • The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
  • In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[1]

External links[edit]


  1. ^ Sun Cellular - About Us retrieved October 31, 2013

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Sun_Cellular — Please support Wikipedia.
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1245 news items


Mon, 24 Aug 2015 00:14:59 -0700

MANILA, Philippines – Metro Kidapawan's Jiselle Joy Tomaroi topped two events in the girls' under-19 division in the Mindanao leg of the Sun Cellular badminton tournament at the Smash 'N Drop Badminton Center in San Pedro Extension, Davao City over ...
Fri, 31 Jul 2015 13:26:15 -0700

The team is made up of Jewel Albo, Ian Maui Santos, Ramon Timothy Santos, Mikaela Joy de Guzman, Mica Airah Ibong and Olivia Jean Sanvictores, all products of the Sun Cellular National Juniors Badminton tournament. Rafael Nicolas Dionisio and ...


Tue, 25 Aug 2015 09:30:00 -0700

Team Prima's Arthur Samuel Salvado Jr. downed Space Shuttle Kidapawan's Harvey Michael Enriquez, 21-17, 21-7, to capture the boys' under-15 singles title in the Mindanao Leg of the Sun Cellular Badminton tournament at Smash N' Drop Badminton ...

GMA News

GMA News
Mon, 29 Jun 2015 04:45:18 -0700

On June 29 Sun Cellular announced a new lineup of postpaid plans, with the entry level pegged at P450 inclusive of a handset and limited data capability. The company's entry-level Best Value Plan 450 includes an Android phone, monthly unlimited calls ...
Mon, 29 Jun 2015 18:04:08 -0700

MANILA - Sun Cellular has unveiled a marketing campaign aimed at overtaking Globe Telecom in the postpaid segment this year. Under its "Choose Better" campaign, Sun Cellular offers the Sun Best Value Plan 450, an entry-level postpaid plan that comes ...

GMA News

GMA News
Wed, 25 Mar 2015 22:03:45 -0700

Charles A. Lim, executive vice president and Wireless Consumer Division head of Smart and Sun said, “A diverse line-up of service and device offerings, successful brand campaigns, and regional expansion efforts were key factors in making Sun Cellular ...
Sun, 26 Apr 2015 10:26:15 -0700

Mark Shelley Alcala and Jewel Angelo Albo won a pair of titles each and emerged as among the most bemedalled participants in the Luzon qualifiers of the Sun Cellular National Juniors Badminton tournament at Baliwag Gymnasium in Bulacan over the ...
Sun, 14 Jun 2015 08:33:45 -0700

Jaguar Badminton Academy (JBA) of Cadiz City came out with huge victory as they dominated eight of the 19 age-group categories in the just-concluded 2nd Sun Cellular National Juniors Badminton Tournament-Visayas Leg held at Pohang Badminton ...

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