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Digitel Mobile Philippines, Inc.
Sun Cellular
Type Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people Manuel V. Pangilinan, Chairman
Orland Vea, President and CEO
Products Voice
Broadband services
Value Added Services
Parent Digital Telecommunications Phils., Inc. (a PLDT company)
Website www.suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.


In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses. In 2011, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.


Because of its exemplary service, Sun Cellular received the following awards:

  • Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
  • The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
  • The 2004 Philippine Marketing Excellence Award
  • The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
  • In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[1]

External links[edit]

Sun mobile wifi and broadband powered by sun cellular. Sun power


  1. ^ Sun Cellular - About Us retrieved October 31, 2013

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Sun_Cellular — Please support Wikipedia.
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3424 news items

Wed, 19 Nov 2014 02:16:54 -0800

MANILA, Philippines – You can now keep up with your loved ones in over 100 destinations abroad for only 25 cents per message with Sun Cellular's much improved Todo ITXT30 PLUS. Available to all Sun Prepaid subscribers, the Todo ITXT30 PLUS is a ...
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Thu, 27 Nov 2014 04:56:15 -0800

Philippine mobile operators Smart Communications and Sun Cellular, in partnership with Easy Taxi, will introduced customized cars this Christmas season. Subscribers who will book a Smart or Sun customized car can receive exclusive perks or prizes.
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Wed, 26 Nov 2014 23:52:30 -0800

The partnership will also allow the 70 million Smart, Talk 'N Text and Sun Cellular subscribers to access the upcoming PAL mobile app and mobile website without any data charges. The new payment facility expands the menu of ticket payment options for ...
Sat, 15 Nov 2014 04:04:19 -0800

Ms. World Philippines winners recently visited the Sun Cellular Flagship Store at Robinson's Galleria and observed how Sun Cellular provides choice products and services to its subscribers. Composed of Ms. World Philippines 2014 Valerie Weigmann, first ...
Tue, 25 Nov 2014 21:37:30 -0800

Also raring to prove their worth in the Shakey's-sponsored event, organized by Metro Sports and backed by Mikasa, Asics, Volley Prep, Nature's Spring, Sun Star, The Freeman Newspaper, Cebu Daily News, Sun Cellular and Millenia Suites, are Angelicum ...


Thu, 25 Sep 2014 20:40:52 -0700

(UPDATE 3, 5:05 P.M.) MANILA, Philippines — PLDT Chairman Manuel V. Pangilinan on Friday announced that the Philippines' dominant telco will provide free mobile Internet services for pre-paid users of Smart, Sun, Talk'n Text, and Sun Cellular ...

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Fri, 21 Nov 2014 05:30:00 -0800

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