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Digitel Mobile Philippines, Inc.
Sun Cellular
Type Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people Manuel V. Pangilinan, Chairman
Orland Vea, President and CEO
Products Voice
Broadband services
Value Added Services
Parent Digital Telecommunications Phils., Inc. (a PLDT company)
Website www.suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.


In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses. In October 2003, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.


Because of its exemplary service, Sun Cellular received the following awards:

  • Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
  • The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
  • The 2004 Philippine Marketing Excellence Award
  • The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
  • In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[1]

External links[edit]


  1. ^ Sun Cellular - About Us retrieved October 31, 2013

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Sun_Cellular — Please support Wikipedia.
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58 news items

Toronto Star

GMA News
Wed, 16 Jul 2014 00:18:46 -0700

MMDA clears metro roads of debris. Members of the Metro Manila Development Authority's Public Safety Department clear Marcos Highway in Santolan, Pasig City of debris as Typhoon Glenda (Rammusan) pass by the metropolis on Wednesday, July 16.
Telecompaper (subscription)
Mon, 07 Jul 2014 04:48:45 -0700

Philippines mobile operator Sun Cellular has launched a promotion for fans of singer Jessie J. New and existing Sun Plan subscribers using top-up bundles can automatically earn one raffle entry to the new Sun Postpaid promo. Up for grabs are 15 pairs ...

Jakarta Post

Jakarta Post
Sun, 27 Jul 2014 20:45:00 -0700

The Philippines telecommunications industry is dominated by two major companies, the Philippine Long Distance Telephone company (PLDT) group, headed by Manuel Pangilinan, who owns Smart Communications, Sun Cellular, and Cignal Digital TV, and ...
Sun, 13 Jul 2014 06:52:30 -0700

Guiao also thanked Mayor Romulo Pecson and other town officials, Smart Communications, Sun Cellular, Rain or Shine, and other sponsors for supporting his Barangay Day. Meanwhile, Provincial Environment Officer Arturo Punsalan urged residents to ...


Fri, 18 Jul 2014 06:08:21 -0700

The wireless mobile units of Philippine Long Distance Telephone Co (PLDT) on Friday said network coverage in the Southern Luzon and Bicol regions improved to 93 percent. Subscribers of Smart and Sun Cellular however may still experience “intermittent ...
Fri, 25 Jul 2014 12:15:28 -0700

The Philippines telecommunications industry is dominated by two major companies, the Philippine Long Distance Telephone company (PLDT) group, headed by Manuel Pangilinan, who owns Smart Communications, Sun Cellular, and Cignal Digital TV, and ...


Thu, 17 Jul 2014 01:59:10 -0700

MANILA - The country's 2 largest mobile providers said service in Metro Manila has returned to "normal" a day after Typhoon Glenda struck the Philippine capital. In a joint statement, Smart Communications Inc and Sun Cellular said they have fully ...
Wed, 16 Jul 2014 01:26:15 -0700

Telecommunication facilities of PLDT, Smart, and Sun Cellular in Metro Manila, Central Luzon, Calabarzon, and Bicol Region are unscathed by Typhoon Glenda (Rammasun). However, widespread commercial power outages have disrupted normal services ...

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