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Digitel Mobile Philippines, Inc.
Sun Cellular
Type Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people Manuel V. Pangilinan, Chairman
Orland Vea, President and CEO
Products Voice
Broadband services
Value Added Services
Parent Digital Telecommunications Phils., Inc. (a PLDT company)
Website www.suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.


In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses. In October 2003, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.


Because of its exemplary service, Sun Cellular received the following awards:

  • Most Promising Telecom Service Provider in Asia Pacific award in the 2009 Frost & Sullivan ICT Award in Singapore.
  • The Agora Marketing Company of the Year in 2009 Award for its excellence in pioneering intra-network unlimited services and revolutionizing the country's telecommunications industry practices.
  • The 2004 Philippine Marketing Excellence Award
  • The 2005 Silver Prize for Most Effective New Service Introduction and Top 25 Philippine Companies recognized by Business Mirror and Stern Steward & Co.
  • In 2011, Sun Cellular won the Philippines Mobile Service Provider of the Year from the Frost & Sullivan Asia Pacific Best Practices Awards in Singapore.[1]

External links[edit]


  1. ^ Sun Cellular - About Us retrieved October 31, 2013

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Sun_Cellular — Please support Wikipedia.
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70 news items

Telecompaper (subscription)
Fri, 15 Aug 2014 04:48:45 -0700

Philippines mobile operator Sun Cellular has introduced a SMS-based customer response portal, dubbed 'SunSagot'. To seek for feedback from Sun Cellular through SunSagot, subscribers should send an SMS to a special short number. From there, they will ...
Tue, 19 Aug 2014 08:33:45 -0700

TOP junior badminton players are expected to pour their hearts out in the Sun Cellular-Ming Ramos National Juniors Badminton Tournament, which will be in Cebu on Aug. 29-31 for the Visayas Eliminations at the Racquet Zone Badminton in Banilad.
Fri, 08 Aug 2014 07:18:00 -0700

Under the program, qualified state workers aged 18 to 64 with LandBank ATM payroll accounts may apply for loans by simply sending a text message through their Talk 'N Text (TNT), Smart or Sun Cellular mobile phones. This is after their respective human ...
Mon, 18 Aug 2014 14:56:15 -0700

THE Sun Cellular–Ming Ramos National Juniors Badminton Tournament - Visayas Leg will be held on August 29 to 31 at the Racquet Zone in Banilad, Cebu City. Events to be competed are: Boys and Girls Singles – U19 (1996), U17 (1998), U15 (2000) and ...
Telecompaper (subscription)
Tue, 19 Aug 2014 03:30:00 -0700

The Spinnr Filipino music portal and mobile streaming service enables Smart, Talk 'N Text, and Sun Cellular subscribers to download and stream millions of songs for a starting price of PHP 2.50 per day or PHP 49 per month without any additional data ...
Telecompaper (subscription)
Fri, 15 Aug 2014 10:48:38 -0700

Music portal and mobile streaming service Spinnr enables Sun Cellular subscribers to access millions of songs, including Miley Cyrus hits, for PHP 49 per month. To subscribe to Spinnr, Sun Postpaid subscribers should download the free mobile ...
TwinCities.com-Pioneer Press
Tue, 12 Aug 2014 13:24:12 -0700

The local stores were under a variety of names, including Sun Wireless, My Wireless, Sun Cellular and Boost Mobile. Investigators were examining the devices seized in raids on the stores for more information, Luger said. The other family members named ...
The Star Online
Wed, 06 Aug 2014 01:12:51 -0700

The Philippines telecommunications industry is dominated by two major companies, the Philippine Long Distance Telephone company (PLDT) group, headed by Manuel Pangilinan, who owns Smart Communications, Sun Cellular, and Cignal Digital TV, and ...

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