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Suggestion box at H. J. Heinz Company (USA), 1909 or earlier

A suggestion box is a device for obtaining additional comments, questions, and requests. In its most basic and traditional form, it is a receptacle with an opening, not unlike an offering box or voting box. The box is used for collecting slips of paper with input from customers and patrons of a particular organization. Suggestion boxes may also exist internally, within an organization, such as means for garnering employee input.

"Drop Your Ideas in the Suggestion Box" (US propaganda poster during World War II)

Variations on this method include paper feedback forms which can be sent via postal mail, such as the "We value your input" or "How was the service today?" cards found in some restaurants; solicitations to provide comments over the telephone, such as a voluntary survey at the end of a transaction with a call center, or even an invitation on a printed store receipt to call and complete a customer satisfaction survey (sometimes offered with a product discount); or the placement of feedback forms on an institution's website.

Including mechanisms for customer comments beyond an ordinary point of service has several benefits. Suggestion boxes provide some degree of detachment (or sometimes, especially with computer-mediated communication, complete anonymity) from the person or service that a customer may be critiquing, and may therefore yield more frank and open feedback, thereby providing greater opportunities for obtaining accurate market research data and improving customer relations.

The internal routing of comments within an organization may also provide those without direct contact with customers a realistic appraisal of the quality of customer care being given. The external routing of responses to received suggestions, such as by posting responses to questions and requests on a physical or virtual bulletin board, may also help educate consumers and improve a company's image and customer loyalty.

Modern versions[edit]

The physical box, as a post box, was replaced by electronic places or addresses; like postal service systems replaced, in the 2000's, by e-mail systems. But the traditional function, "obtaining additional comments, questions, and requests", still exist as demand: collecting information with input from customers and patrons of a particular organization, or means for garnering employee input.

In some contexts the modern suggestion box is a web page with a (anonymous) form, or a simple email address (ex. to an audit department). In other contexts, it turned into a a complete tracking system, named Issue tracking system, which allows the following main features (that was impossible with the old classic suggestion boxes):

  • store the entire history suggestions in a database: each suggestion receives a "ticket number", and a detailed suggestion-form is stored;
  • allow the user and the company monitor the status on your routing: each ticked receives an status, that changes with its progress in the audition feedback or the problem-resolution.

Gathering employee suggestions with a suggestion box can also be fruitful, especially in groupthink-prone environments and within a corporate culture that adheres to a "shoot the messenger" mentality. However, as with the use of anonymous suggestion forms from the public, allowing unsigned comments may sacrifice accountability and make the feedback system prone to abuse.

Recording received suggestions in a robust database can help track any trends. Bugzilla, for example, an open system where bugs and feature requests can be logged for a particular software program, is a popular example of what could be called an enhanced suggestion box.

While some systems keep suggestions private, some systems make suggestions public, allowing other people to endorse the suggestion rather than creating a similar one. This voting system allows organizers to quickly see what is most suggested.

See also[edit]

Media related to Suggestion boxes at Wikimedia Commons

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Suggestion_box — Please support Wikipedia.
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2211 news items

Sacramento Business Journal (blog)
Thu, 17 Jul 2014 07:15:00 -0700

Forget the suggestion box. A bill proposes to pay California residents $25,000 each for good ideas to streamline the state government. Staff Sacramento Business Journal. Forget the suggestion box. California is proposing to pay its residents $25,000 ...
PR Newswire (press release)
Mon, 21 Jul 2014 07:37:30 -0700

A new online suggestion box gives Loeber Motors customers an outlet to ask Mercedes-Benz and Porsche maintenance questions and have them answered online. (Photo: http://photos.prnewswire.com/prnh/20140719/128726). Submitting an entry in the ...
Fairbanks Daily News-Miner
Mon, 21 Jul 2014 13:26:15 -0700

There's even a real dog at the hot dog stand: Vivo, a 16-month-old lab-shepherd mix. He gets one beef dog a day, reminding Anderson with a little bark if he forgets. Anderson has a suggestion box, too — or at least that's what it says on the nearby ...
Chattanooga Times Free Press
Mon, 21 Jul 2014 20:56:15 -0700

His biggest question regarding AT&T Field -- and a good one for the new owner's suggestion box -- was this: "Why aren't they serving Griffin's hotdogs at Lookouts games?" Throw in a giant video board and you get the feeling Lohr might rate AT&T Field ...


Sun, 20 Jul 2014 11:33:45 -0700

The Zlackis had a suggestion box for a new name, for what was Dean's Market & Deli. They took it over Nov. 1, on Shannon's birthday. Crystal Smith of Flat Rock came up with Village Cafe, and that clicked. The Zlackis said they value Flat Rock's ...

The Guardian

The Guardian
Wed, 16 Jul 2014 03:30:00 -0700

Share · Tweet this. Email. Tamsin Rutter · Guardian Professional, Wednesday 16 July 2014 06.31 EDT. Jump to comments (…) Suggestion box. Something as simple as a suggestion box will help managers understand what training staff need on digital tools.
Coast News
Sat, 19 Jul 2014 12:41:15 -0700

... skip an hour and even when we do go out there it's a much smaller drop,” she said. For the next two weeks, the library will also be hosting a contest to find a name for the new sorter. People are encouraged to submit names in a suggestion box at ...

Daily News & Analysis

Daily News & Analysis
Fri, 18 Jul 2014 21:41:15 -0700

Soon in each school there will be a suggestion box, which will be locked and a woman sub-inspector will have keys of such boxes. She will visit the school regularly and interact with children. If schools are unable to teach kids self defence, we will ...

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