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Suggestion box at H. J. Heinz Company (USA), 1909 or earlier

A suggestion box is a device for obtaining additional comments, questions, and requests. In its most basic and traditional form, it is a receptacle with an opening, not unlike an offering box or voting box. The box is used for collecting slips of paper with input from customers and patrons of a particular organization. Suggestion boxes may also exist internally, within an organization, such as means for garnering employee input.

"Drop Your Ideas in the Suggestion Box" (US propaganda poster during World War II)

Variations on this method include paper feedback forms which can be sent via postal mail, such as the "We value your input" or "How was the service today?" cards found in some restaurants; solicitations to provide comments over the telephone, such as a voluntary survey at the end of a transaction with a call center, or even an invitation on a printed store receipt to call and complete a customer satisfaction survey (sometimes offered with a product discount); or the placement of feedback forms on an institution's website.

Including mechanisms for customer comments beyond an ordinary point of service has several benefits. Suggestion boxes provide some degree of detachment (or sometimes, especially with computer-mediated communication, complete anonymity) from the person or service that a customer may be critiquing, and may therefore yield more frank and open feedback, thereby providing greater opportunities for obtaining accurate market research data and improving customer relations.

The internal routing of comments within an organization may also provide those without direct contact with customers a realistic appraisal of the quality of customer care being given. The external routing of responses to received suggestions, such as by posting responses to questions and requests on a physical or virtual bulletin board, may also help educate consumers and improve a company's image and customer loyalty.

Modern versions[edit]

The physical box, as a post box, was replaced by electronic places or addresses; like postal service systems replaced, in the 2000's, by e-mail systems. But the traditional function, "obtaining additional comments, questions, and requests", still exist as demand: collecting information with input from customers and patrons of a particular organization, or means for garnering employee input.

In some contexts the modern suggestion box is a web page with a (anonymous) form, or a simple email address (ex. to an audit department). In other contexts, it turned into a a complete tracking system, named Issue tracking system, which allows the following main features (that was impossible with the old classic suggestion boxes):

  • store the entire history suggestions in a database: each suggestion receives a "ticket number", and a detailed suggestion-form is stored;
  • allow the user and the company monitor the status on your routing: each ticked receives an status, that changes with its progress in the audition feedback or the problem-resolution.

Gathering employee suggestions with a suggestion box can also be fruitful, especially in groupthink-prone environments and within a corporate culture that adheres to a "shoot the messenger" mentality. However, as with the use of anonymous suggestion forms from the public, allowing unsigned comments may sacrifice accountability and make the feedback system prone to abuse.

Recording received suggestions in a robust database can help track any trends. Bugzilla, for example, an open system where bugs and feature requests can be logged for a particular software program, is a popular example of what could be called an enhanced suggestion box.

While some systems keep suggestions private, some systems make suggestions public, allowing other people to endorse the suggestion rather than creating a similar one. This voting system allows organizers to quickly see what is most suggested.

See also[edit]

Media related to Suggestion boxes at Wikimedia Commons


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Suggestion_box — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
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One Jet at a Time
Sun, 24 Aug 2014 19:13:06 -0700

This'll be the start to a new series where we provide some suggestions — if you will — to the New York Jets front office on the latest news, transactions, opportunities, and more. If you'd like a shot at having your own suggestions published, shoot ...
 
Tuscaloosa News (subscription)
Wed, 20 Aug 2014 18:18:45 -0700

LETTER: Managers should consider suggestion box. Corwin Jacobson Tuscaloosa. Published: Wednesday, August 20, 2014 at 8:00 p.m.. Last Modified: Wednesday, August 20, 2014 at 8:23 p.m.. Dear Editor: During my engineering career I worked in many ...
 
Elevation D.C.
Tue, 19 Aug 2014 10:11:23 -0700

Betterific, the digital suggestion box used by ConAgra, Target and Monumental Sports (among others), has brought its very first suggestion to fruition. Thanks to a partnership with Dormify, an online shopping site for dorm rooms and other small spaces, ...
 
Hartford Business
Wed, 13 Aug 2014 08:56:15 -0700

Hartford reopens economic development suggestion box. The SC2 challenge allows Hartford and two other U.S. cities to take a crowdsourcing approach to economic development. Related Content ...
 
Savannah Morning News
Sat, 30 Aug 2014 20:00:00 -0700

But what keeps good teachers like Sylvia Barrett going despite the things going on inside and outside the classroom is that they might, if they are lucky, get a note in the suggestion box like this one from Jose Rodriguez, who used to hate English: “I ...
 
Business Management Daily
Thu, 21 Aug 2014 13:07:44 -0700

Maybe you've got a physical Suggestion Box that employees can drop paper notes into. Maybe you've taken the concept digital with an Idea Wiki or some other online tool. Either way, unless HR and management make it a priority to regularly request (and ...

Lincoln Times-News

Lincoln Times-News
Fri, 29 Aug 2014 10:03:45 -0700

Corvin said he allowed his players to drop comments into a suggestion box during Tuesday's practice, in hopes of finding a solution to the problem. He said they identified the problem, but a solution hasn't quite been reached. “All of it was about ...
 
Manchester Newspapers
Thu, 28 Aug 2014 12:37:17 -0700

Hoping to drum up interest, volunteers tried creating a suggestion box so they could they could better cater to kids interests, but many of the ideas were out of the scope of the organization's ability. “They would say we want Eminem. They didn't ...
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