|Industry||Glass, glazing and fenestration|
|Products||Replacement windows and doors|
|Parent||Style Group UK|
Established on 22 December 1992 with £2,000, in 2005 the company installed more than £100 million of replacement windows and doors. Safestyle’s head office is in Bradford, West Yorkshire and the company now has more than 40 branches across the United Kingdom.
In 1996 the company expanded and set up a new division, Windowstyle, which manufactures Safestyle’s double glazed PVCu windows and doors in Barnsley, South Yorkshire. The company has invested more than £6.5 million in Windowstyle to date, including £2.5 million worth of state-of-the-art glass toughening and processing machinery. The facility is set in an 18-acre (73,000 m2) site, employs over 600 specialist production staff, runs 24 hours a day, 6 days a week, and produces more than 5,500 frames and 13,500 double glazed sealed units per week. It is also the biggest employer in the area.
In March 2007 the Advertising Standards Authority upheld a complaint against a Safestyle advertisement which had been broadcast in September 2006. They agreed that the advertisement had been misleading in two respects, both relating to the "Buy now, pay next year" credit terms. The ASA ruled that the advertisement should not be shown again.
The company have also had several sports partnerships, including Rugby League team Castleford Tigers and more recently Leeds United football club, creating a special TV ad for the latter with ex-Chelsea and Leeds chairman Ken Bates.
In 2005 the company was nominated in the national G Awards, which take place annually and are open to all organisations in the glass, glazing and fenestration industries. Safestyle won the G05 Award for Best Promotional Campaign of the Year, following that in 2006 with the G06 Award for Best Customer Care.
Also in 2006, Safestyle UK received Government-backed endorsement in the TrustMark scheme, a scheme also supported by the building industry and consumer groups. TrustMark-endorsed companies must have proven ability to make improvements and repairs inside and outside homes, adhering to high standards of workmanship and customer care.
Jeff Brown, also known as "the Safestyle window man", is known for shouting at customers in the Safestyle windows adverts.
Brown did his first "BOGOF" (Buy one get one free) advert in 1999, and is still working with Safestyle today to create new advertisements. As of 2010 Safestyle UK have produced nearly 500 TV and Radio ads, including award-winning TV ads, many starring Jeff, along with Ken Morley (Reg Holdsworth in Coronation Street), comedy duo Cannon and Ball, ex-Bucks Fizz star Cheryl Baker, as well as "the UK's Biggest Man" Barry Austin, and papier-mâché headed comedian-musician Frank Sidebottom.
In addition to his TV work, Brown also blogs, and makes public appearances throughout the UK publicising the Safestyle brand.
In May 2010 Brown was sentenced for dangerous driving and given a six-month prison sentence, suspended for 12 months, after being filmed by another motorist and passenger crossing white lines and driving on the wrong side of the road on the main road between Harrogate and Skipton in the early hours of 4 June 2009. He was also ordered to complete 100 hours of unpaid work and pay £2,800 costs. He was disqualified from driving for 18 months and must sit an extended re-test before he can get his licence back.
- Advertising Standards Authority. "ASA Adjudications: Safestyle UK". Retrieved 2008-03-20.
- The Gl@zine News, 13 February 2007
- Evans, Dan (2003-06-15). "Sunday Mirror investigates: sash and grab". Sunday Mirror. Retrieved 2008-03-20.
- The G-Awards Winners List
- AZo Building News, 9th February 2006
- The G-Awards Winners List
- The Gl@zine News, 9th May 2006.
- Safestyle window man
- http://archive.thisislancashire.co.uk/2008/3/16/1086357.html[dead link]
- Yorkshire Post, Wednesday 19 May 2010