digplanet beta 1: Athena
Share digplanet:


Applied sciences






















In marketing, a product demonstration (or "demo" for short) is a promotion where a product is demonstrated to potential customers.[1] The goal of such a demonstration is to introduce customers to the product in hopes of getting them to purchase that item.

Products offered as samples during these demonstrations may include new products, new versions of existing products or products that have been recently introduced to a new commercial marketplace.


In-store demonstrations are usually performed at large retail locations, such as supermarkets, department or discount stores, or in shopping malls.[2] The products that are promoted at in-store demonstrations may be food and beverages, food preparation equipment, housekeeping products, personal care items, or occasionally other types of goods. The samples that are distributed may either be in readymade packets pre-assembled for the demonstration, or are prepared on site by the demonstrator. Some demonstrations involve the distribution of prepared food, requiring the demonstrator to bring equipment such as a microwave oven or hot plate to the location.

Often, coupons for the product are distributed as part of the demonstration. Some demonstrations consist of coupon distribution only.

Demonstrators may be employees of the store where the demonstration is being performed, employees or the manufacturer of the product, or independent contractors who work for a temp agency. Most are not trained to seek out customers likely to buy the product.[3]


In-store demonstrations allow potential customers to touch or taste a product before they buy.[4]


The concept of the in-store demonstration started to boom in the 1980s.[5]


Door-to-door, and by-appointment salespeople demonstrate such products as Tupperware, encyclopedias, vacuums, and carpet stain removers.

Trade show[edit]

Prototypes are often demonstrated in trade shows, and are called "tech demos".


Many countries around the world do not place legal restrictions on outdoor product marketing and demonstrations. Salespeople set up temporary sites to demonstrate their wares in order to attract sales.


A wide variety of products are demonstrated roadside throughout the China. Such products include frying pans, induction cookers, rubber gloves, vegetable peelers and slicers, stain removers, and knives.

The salesperson shows how the mop cleans, and how the head can be removed by standing on it. She then demonstrates how it can be spun, ejecting water out of the mop. A prospective customer then spins a dry mop, and finally inspects the head.


Included with a purchase, a video on a DVD disc may be provided demonstrating the product's use.

Video product demonstrations can also be found on the Internet at the homepages of companies, or on web hosting sites such as YouTube. One notable example is the viral video Will It Blend? demonstrating Blendtec blenders.

See also[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Product_demonstration — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
1000000 videos foundNext > 

6 Tips for your Product Demonstration Videos [Creator's Tip #94]

Product demonstration videos for video marketing can be a disaster, but if done correctly, they can both sell your product while establishing credibility and...

NeverWet Arrives - Hands-On Product Demonstration

Rust-Oleum NeverWet, available at Home Depot, is a superhydrophobic spray-on coating that repels water, mud, ice and other liquids. DETAILS: http://bit.ly/10...

JURA ENA Micro 9 - Product Demonstration

The JURA ENA Micro 9 is a compact barista in a box! Here Bob Payman from Fairfax Coffee in London demonstrates the simple operation of the coffee machine. It...

WD-40 OFFICIAL Product Demonstration

WD-40 Company's VP Research and Development, Dr. Ernie Bernarducci, talks about the myriad uses of WD-40, as well as some new innovations like the Smart Stra...

Roadtrek Product Demonstration Video 2013

See demonstrated the best features and benefits of all the Roadtrek models.

Gcore Technologies (Product Demonstration)

Please feel free to participate in a product survey for the featured product at this link: http://fluidsurveys.com/surveys/gcore-technologies/product-survey-...

iPad Steering Wheel Mount Product Demonstration

The Apple iPad is the ideal automotive communications and entertainment device. The iPad is sized perfectly to mount on a steering wheel without obscuring th...

MG50CFX Product Demonstration

Chris George demonstrates the MG50CFX from the new MG Carbon Fibre range. This demo also relates to the MG101CFX, MG102CFX and MG100HCFX. Find out more about...

Hot Wheels Dragon Destroyer Product Demonstration

This playset appeared late 2012 and is about $20 USD. Kids will love the toy dragon and it can be played with separately. For the young ones who like to sit ...

MG10CF Product Demonstration

Chris George demonstrates the MG10CF from the new MG Carbon Fibre range. Find out more about the MG10CF on our website: http://www.marshallamps.com/product/a...

1000000 videos foundNext > 

192 news items

Pro AV Products and Providers Industry News
Tue, 19 Aug 2014 07:03:45 -0700

The Sharp AQUOS BOARD, a stunning interactive presentation solution, offers collaboration and innovation at full 1920 x1080 HD resolution ideal for corporate and education settings. This AQUOS BOARD Full Product Demonstration highlights the key ...
IT Business Net
Mon, 11 Aug 2014 07:37:30 -0700

MATAWAN, N.J., Aug. 11, 2014 /PRNewswire/ --iCIMS, Inc., a leading provider of Software-as-a-Service (SaaS) talent acquisition software solutions for growing businesses, is scheduled to present a live demo of the iCIMS Talent Platform on Wednesday, ...


Thu, 21 Aug 2014 13:03:45 -0700

Computerworld - Google appears to be redesigning Glass to make the wearable computer look less nerdy and more like ordinary eyeglasses. With the company's computerized eyeglasses, users can take photos and video, view maps and weather reports ...
Fri, 22 Aug 2014 08:00:00 -0700

It involves the participation of 34 departments and divisions under the Education Ministry, which are conducting various programmes, including exhibition, product demonstration, book sale and quiz for school children. Deputy Education Minister P.

AmmoLand.com (press release)

AmmoLand.com (press release)
Thu, 21 Aug 2014 00:30:00 -0700

Another special shooting range event and hands-on product demonstration was made possible by: Kimber, Crimson Trace, Mossberg, Smith &Wesson, ERGO, FLIR, Leupold, Warne Scope Mounts, Double Star, Blade-Tech, MGM Targets, Gem Tech, FNH, ...
Practical Ecommerce
Sun, 17 Aug 2014 02:00:00 -0700

Zappos, according to Econsultancy, enjoyed between a 6-percent and 30-percent increase in sales for items with product demonstration videos, and other retailers reported even greater conversion boosts. Separately, Carla Marshall writing for ReelSEO, ...
Mon, 18 Aug 2014 05:45:00 -0700

Hong Kong, Aug 18, 2014 - (ACN Newswire) - More than 460,000 public visitors attended the 25th edition of the HKTDC Food Expo and the inaugural Home Delights Expo, which ended today at the Hong Kong Convention and Exhibition Centre. Attendance ...
Digital Trends
Mon, 18 Aug 2014 11:22:30 -0700

The company hasn't released details on exactly how much weight the wings are capable of holding, but but based on the videos we've seen, the attachment appears to be quite strong for its size. Check out the product demonstration below from master ...

Oops, we seem to be having trouble contacting Twitter

Talk About Product demonstration

You can talk about Product demonstration with people all over the world in our discussions.

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!