digplanet beta 1: Athena
Share digplanet:


Applied sciences






















Oakland Motor Car Sensible Six Sedan, from 1917 magazine ad
Oakland Model 212 All American Landaulette Sedan 1929

The Oakland was a brand of automobile manufactured between 1907–1909 by the Oakland Motor Car Company of Pontiac, Michigan, (formerly a carriage-maker called Pontiac Buggy)[1] and between 1909 and 1931 by the Oakland Motors Division of General Motors Corporation. Oakland's principal founder was Edward M. Murphy, who sold half the company to GM in January 1909; when Murphy died in the summer of 1909, GM acquired the remaining rights to Oakland.

Early history[edit]

As originally conceived and introduced, the first Oakland used a vertical two-cylinder engine that rotated counterclockwise. This design by Alanson Partridge Brush (inventor of the Brush Runabout) lasted one year and was replaced by a more standard 4-cylinder engine and sales increased to approximately 5,000 automobiles per year.

Within General Motors, Oakland was slotted above price leader Chevrolet and below the more premium Oldsmobile and Buick brand cars. In 1916, the company introduced a V8 engine,[2] and Oakland initially flourished. By early 1920, however, production and quality control problems began to plague the division. In 1921, under new General Manager Fred Hannum, a consistent production schedule was underway and the quality of the cars improved. One marketing tactic was the employment of a quick-drying bright blue automotive lacquer by Duco (a DuPont brand product), leading to the slogan "True Blue Oakland".

General Motors "Companion Make" Program[edit]

General Motors pioneered the idea that consumers would aspire to buy up an automotive product ladder if a company met certain price points. As General Motors entered the 1920s, the product ladder started with the price-leading Chevrolet marque, and then progressed upward in price, power and appointments to Oakland, Oldsmobile, Buick and ultimately to the luxury Cadillac marque.

By the mid-1920s, a sizable price gap existed between Chevrolet and Oakland, and the difference between an Oldsmobile and a Buick was wider. There was also a product gap between Buick and Cadillac. To address this, General Motors authorized the introduction of four companion marques priced and designed to fill the gaps. Cadillac would introduce the LaSalle to fill the gap between Cadillac and Buick. Buick would introduce the Marquette to handle the upper end of the gap between Buick and Oldsmobile. Oldsmobile would introduce the Viking, which took care of the lower end of the same gap. This is often referred to as General Motors Companion Make Program.

Oakland's part in this plan was the 1926 Pontiac, a shorter wheelbase "light six" priced to sell at a 4 cylinder car's price point, but still above Chevrolet. Pontiac was the first of the companion marques introduced, and in its first year outsold the larger, heavier Oakland. By 1929, GM sold 163,000 more Pontiacs than Oaklands. The discontinuation of Oakland was announced in 1931 and Pontiac would be the only companion make to survive beyond 1940, or to survive its "parent" make.


  1. ^ http://www.my1955.com/history.htm
  2. ^ Clymer, Floyd. Treasury of Early American Automobiles, 1877-1925 (New York: Bonanza Books, 1950), p.166.
  • Kimes, Beverly R., Editor.; Clark, Henry A. (1996) [1985]. The Standard Catalog of American Cars 1805-1945. Iola, Wisconsin: Kraus Publications. ISBN 0-87341-428-4. OCLC 34905743. 

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Oakland_(automobile) — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
34449 videos foundNext > 



Illinois Adventure #1804 "Pontiac & Oakland Automobile Museum"

Illinois Adventure goes to the 'Pontiac & Oakland Automobile Museum and Resource Center' to learn about the history of the Pontiac and Oakland car company. T...

Pontiac Oakland Automobile Museum 2013

junk your car for cash near oakland sell vehicle auto automobile free removal non donate

Call 1888.586.5832 1888junkteam to have a local professional come out and remove your vehicle in or near northfield or fill out our contact us car sheet link...

Oakland, CA - Honda Automobile Mechanic

San Leandro Honda, serving both San Leandro, CA and Hayward, CA, not only has a great sales department but we have an amazing auto repair shop. It does not m...

free junk car removal service near Oakland, auto vehicle automobile abandoned wrecked tow

Call 1888.586.5832 1888junkteam to have a local professional come out and remove your junk vehicle in or near Oakland or fill out our junk car sheet link bel...

Automobile Accident Lawyer (888) 648-7947 Oakland CA, Motor|Vehicle|Car Wreck|Attorney|Best

Automobile Accident Lawyer (888) 648-7947 Oakland CA, Motor|Vehicle|Car Wreck|Attorney|Best http://youtu.be/9cwjdbnr1sg WRONGFUL DEATH; When you lose an ador...

Fast Automobile Title Loan Oakland Park - CALL 954-880-3012

Fast Automobile Title Loan Oakland Park http://youtu.be/0S3PARs4MRw FAST AUTOMOBILE TITLE LOAN OAKLAND PARK : 00:00:05 Fast Automobile Title Loan Oakland Park 00:00:05 Fast Auto Title ...

Free junk car removal service in oakland ca ,auto, vehicle, automobile

Call 1888.586.5832 or fill out our car sheet for an instant offer on your unwanted car or vehicle http://www.1888junkteam.com/contactuscar.php free abandoned...

Oakland, CA Honda Automobile Mechanic

510 347-5100 http://www.sanleandrohonda.com San Leandro Honda, located in San Leandro, CA near Hayward, CA, not only has a great sales department but we have...

34449 videos foundNext > 

2 news items

Chicago Daily Herald
Mon, 29 Sep 2014 04:12:18 -0700

The Pontiac-Oakland Automobile Museum's origin lies with a single lifelong Pontiac enthusiast and his unsuspecting detour while on a cross-country road trip. Tim Dye first fell in love with the storied Pontiac brand as a teenager, purchasing a 1968 GTO ...
Bloomington Pantagraph
Thu, 18 Sep 2014 04:03:45 -0700

20-21, Pontiac-Oakland Automobile Museum, downtown square and Chautauqua Park, Pontiac; museum tours, Route 66 cruise, ice cream social, presentations, all-Pontiac car show, more; www.hoigto.com. Railroad Days; 9 a.m.-5 p.m. Sept. 20-21 ...

Oops, we seem to be having trouble contacting Twitter

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!