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Mr. ZIP on a 1963 U.S. Post Office sign.

Mr. ZIP, informally "Zippy", is a cartoon character used in the 1960s by the United States Post Office Department, and later by its successor, the United States Postal Service, to encourage the general public to include the ZIP code in all mailings.

Origins[edit]

The USPS has described the origin of Mr. ZIP as follows:[1]

Mr. ZIP was based on an original design by Howard Wilcox, son of a letter carrier and a member of the Cunningham and Walsh advertising agency, for use by a New York bank in a bank-by-mail campaign. Wilcox's design was a child-like sketch of a postman delivering a letter. The figure was used only a few times, then filed away. Later, AT&T acquired the design and made it available to the Post Office Department at no cost. ... Miami-based Post Office Department artist Joe Lawrence retained the face but sharpened the limbs and torso and added a mail bag. The new figure, who Lawrence had dubbed Mr. ZIP, was unveiled at a convention of postmasters in October 1962.

Post Office use[edit]

Zippy attached to a 1966 Mary Cassatt stamp.

The Post Office had little difficulty in getting mass mailers to use the ZIP Code as it could make its inclusion a condition for receiving preferential mailing rates and soon did. However, there was some resistance by the general public, members of whom would mail items without ZIP Code, almost invariably at the full rate for First Class Mail, which by regulation had to be delivered if at all possible and feasible. This was particularly true of older mailers. Mr. ZIP was the Post Office's answer to this, apparently intended to teach small children to always use the ZIP Code as they got older and also to encourage their parents and grandparents to do so.

Mr. ZIP is a caricature of a mail carrier, wide-eyed and drawn with his letter bag trailing him in such a way as to imply his travelling at extreme speed, and sometimes holding on to his hat with his free hand. His hair was straight, but his skin was somewhat orange, making him non racially-identifiable. His limbs were very thin, almost like those of a stick figure. He was particularly used on posters promoting ZIP Code use. The character was largely phased out by the late 1970s, but the Post Office retained rights to the copyrighted figure.

Mr. ZIP appeared on the selvage (non-postally valid areas) of stamp panes (more commonly called "sheets") for many stamp issues, beginning with the 5 cent Sam Houston stamp issued January 10, 1964, although the 5¢ Battle of the Wilderness stamp of May 5, 1964, is sometimes listed as the "first" because it appears earlier in most stamp catalogs due to its inclusion in a five-issue Civil War series. He also appeared on non-postally-valid labels inside, or on the cover of, stamp booklets. Stamp collectors sometimes collect the corner block of four stamps with the part of the selvage bearing Mr. ZIP; these are called "ZIP blocks". Mr. ZIP appeared in the blank selvage of United States stamps until January 1986.[1]

The Post Office re-introduced Mr. ZIP to stamps in 2013, celebrating the 50th anniversary of the ZIP Code system.[2]

References[edit]

  1. ^ a b Mr. ZIP- The nation’s original ‘digital’ icon
  2. ^ 5 Digits, 50 Years: The Triumphant Return of Mr. ZIP

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Mr._ZIP — Please support Wikipedia.
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4 news items

Manchester Evening News

Manchester Evening News
Mon, 20 Oct 2014 04:35:37 -0700

Collabro will be supported by a stellar line-up including Jermaine Jackman, winner of BBC One's The Voice, CBBC's Gary Damer who will be appearing at the Stockport Plaza in Cinderella, Britain's Got Talent contestants Bailey McConnell, Mr Zip and Harry ...

The Chattanoogan

The Chattanoogan
Mon, 29 Sep 2014 12:02:05 -0700

The couple said they were on Igou Gap Road headed to Mr. Zip to get gas when they saw someone lying at the edge of the road. They went back and insisted on taking him to the hospital. Then the youth, who had been faking a limp, and three associates ...

Canada.com

Canada.com
Mon, 22 Sep 2014 08:46:37 -0700

PHOTO: Nick Lees, For Postmedia News There was no prouder member of a Canadian running team which took part in Flanders Field Marathon races last week than mother-of-four Andrea Cunningham from Dartmouth, NS. ‚ÄúI found the race director had ...

Canada.com

Canada.com
Mon, 22 Sep 2014 07:32:50 -0700

PHOTO: Archive photo, State Library of New South Wales Wounded men at the side of a road after the Battle of Menin Road in 1917. by Sheryl Ubelacker, The Canadian Press Originally published: September 22, 2014. Share; Comments; Email. It's said that ...
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