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Mr. ZIP on a 1963 U.S. Post Office sign.
Mr. ZIP, informally "Zippy", is a cartoon character used in the 1960s by the United States Post Office Department, and later by its successor, the United States Postal Service, to encourage the general public to include the ZIP code in all mailings.
The USPS has described the origin of Mr. ZIP as follows:
Mr. ZIP was based on an original design by Howard Wilcox, son of a letter carrier and a member of the Cunningham and Walsh advertising agency, for use by a New York bank in a bank-by-mail campaign. Wilcox's design was a child-like sketch of a postman delivering a letter. The figure was used only a few times, then filed away. Later, AT&T acquired the design and made it available to the Post Office Department at no cost. ... Miami-based Post Office Department artist Joe Lawrence retained the face but sharpened the limbs and torso and added a mail bag. The new figure, who Lawrence had dubbed Mr. ZIP, was unveiled at a convention of postmasters in October 1962.
Post Office use
Zippy attached to a 1966 Mary Cassatt stamp.
The Post Office had little difficulty in getting mass mailers to use the ZIP Code as it could make its inclusion a condition for receiving preferential mailing rates and soon did. However, there was some resistance by the general public, members of whom would mail items without ZIP Code, almost invariably at the full rate for First Class Mail, which by regulation had to be delivered if at all possible and feasible. This was particularly true of older mailers. Mr. ZIP was the Post Office's answer to this, apparently intended to teach small children to always use the ZIP Code as they got older and also to encourage their parents and grandparents to do so.
Mr. ZIP is a caricature of a mail carrier, wide-eyed and drawn with his letter bag trailing him in such a way as to imply his travelling at extreme speed, and sometimes holding on to his hat with his free hand. His hair was straight, but his skin was somewhat orange, making him non racially-identifiable. His limbs were very thin, almost like those of a stick figure. He was particularly used on posters promoting ZIP Code use. The character was largely phased out by the late 1970s, but the Post Office retained rights to the copyrighted figure.
Mr. ZIP appeared on the selvage (non-postally valid areas) of stamp panes (more commonly called "sheets") for many stamp issues, beginning with the 5 cent Sam Houston stamp issued January 10, 1964, although the 5¢ Battle of the Wilderness stamp of May 5, 1964, is sometimes listed as the "first" because it appears earlier in most stamp catalogs due to its inclusion in a five-issue Civil War series. He also appeared on non-postally-valid labels inside, or on the cover of, stamp booklets. Stamp collectors sometimes collect the corner block of four stamps with the part of the selvage bearing Mr. ZIP; these are called "ZIP blocks". Mr. ZIP appeared in the blank selvage of United States stamps until January 1986.
The Post Office re-introduced Mr. ZIP to stamps in 2013, celebrating the 50th anniversary of the ZIP Code system.
- ^ a b Mr. ZIP- The nation’s original ‘digital’ icon
- ^ 5 Digits, 50 Years: The Triumphant Return of Mr. ZIP
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Mon, 24 Nov 2014 02:41:15 -0800
Other acts on stage included Fuse, Amy Jo Clough, Black Lace, Kitty Brucknell, Kingsland Road, Mr Zip and Gabz. Father Christmas switched on the lights at 5.30pm with help from seven-year-old Robert Martin of Galgate, the first child past the post in ...
Thu, 13 Nov 2014 06:09:36 -0800
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Wed, 06 Aug 2014 16:44:53 -0700
The victim in this week's Crime Stoppers case did everything right to make sure he could go home at the end of his shift. That included obeying the demands of a robber at about 3:00AM. He was stocking the cooler at the Mr. Zip convenience store on ...
Thu, 20 Nov 2014 07:00:00 -0800
Local boy Paul Akister, controversially voted out of the 2014 series earlier this month. Also look out for Britain's Got Talent finalist Gabrielle 'Gabz' Gardiner, known for her Top 10 hit 'Lighters (The One)', novelty act Mr Zip, plus pop band ...
Tue, 18 Nov 2014 02:30:09 -0800
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Fri, 14 Nov 2014 00:15:00 -0800
Kevin Simm, of Liberty X fame, Zoe Unsworth, Bailey McConnell, Harry Mondryk, REDD, Exposure, Tiger Heart, Britain's Got Talent finalist 2012 Mr Zip and X Factor 2011 finalist Janet Devlin all performed. The crowd was also treated to special ...
Manchester Evening News
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Wed, 12 Nov 2014 14:00:14 -0800
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Manchester Evening News
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Fri, 14 Nov 2014 03:36:00 -0800
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