digplanet beta 1: Athena
Share digplanet:

Agriculture

Applied sciences

Arts

Belief

Business

Chronology

Culture

Education

Environment

Geography

Health

History

Humanities

Language

Law

Life

Mathematics

Nature

People

Politics

Science

Society

Technology

Mr. ZIP on a 1963 U.S. Post Office sign.

Mr. ZIP, informally "Zippy", is a cartoon character used in the 1960s by the United States Post Office Department, and later by its successor, the United States Postal Service, to encourage the general public to include the ZIP code in all mailings.

Origins[edit]

The USPS has described the origin of Mr. ZIP as follows:[1]

Mr. ZIP was based on an original design by Howard Wilcox, son of a letter carrier and a member of the Cunningham and Walsh advertising agency, for use by a New York bank in a bank-by-mail campaign. Wilcox's design was a child-like sketch of a postman delivering a letter. The figure was used only a few times, then filed away. Later, AT&T acquired the design and made it available to the Post Office Department at no cost. ... Miami-based Post Office Department artist Joe Lawrence retained the face but sharpened the limbs and torso and added a mail bag. The new figure, who Lawrence had dubbed Mr. ZIP, was unveiled at a convention of postmasters in October 1962.

Post Office use[edit]

Zippy attached to a 1966 Mary Cassatt stamp.

The Post Office had little difficulty in getting mass mailers to use the ZIP code as it could make its inclusion a condition for receiving preferential mailing rates and soon did. However, there was some resistance by the general public, members of whom would mail items without ZIP code, almost invariably at the full rate for First Class Mail, which by regulation had to be delivered if at all possible and feasible. This was particularly true of older mailers. Mr. ZIP was the Post Office's answer to this, apparently intended to teach small children to always use the ZIP code as they got older and also to encourage their parents and grandparents to do so.

Mr. ZIP is a caricature of a mail carrier, wide-eyed and drawn with his letter bag trailing him in such a way as to imply his travelling at extreme speed, and sometimes holding on to his hat with his free hand. His hair was straight, but his skin was somewhat orange, making him not racially identifiable. His limbs were very thin, almost like those of a stick figure. He was particularly used on posters promoting ZIP code use. The character was largely phased out by the late 1970s, but the Post Office retained rights to the copyrighted figure.

Mr. ZIP appeared on the selvage (non-postally valid areas) of stamp panes (more commonly called "sheets") for many stamp issues, beginning with the 5 cent Sam Houston stamp issued January 10, 1964, although the 5¢ Battle of the Wilderness stamp of May 5, 1964, is sometimes listed as the "first" because it appears earlier in most stamp catalogs due to its inclusion in a five-issue Civil War series. He also appeared on non-postally-valid labels inside, or on the cover of, stamp booklets. Stamp collectors sometimes collect the corner block of four stamps with the part of the selvage bearing Mr. ZIP; these are called "ZIP blocks". Mr. ZIP appeared in the blank selvage of United States stamps until January 1986.[1]

The Post Office re-introduced Mr. ZIP to stamps in 2013, celebrating the 50th anniversary of the ZIP code system.[2]

References[edit]

  1. ^ a b Mr. ZIP- The nation’s original ‘digital’ icon
  2. ^ 5 Digits, 50 Years: The Triumphant Return of Mr. ZIP

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Mr._ZIP — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
844212 videos foundNext > 

Zipparah, Mr Zip, "Where me keys, where me phone" - Britain's Got Talent - International version

Rapper Zipparah 'Mr Zip' Tafari stuns with his BGT audition song Where's My Phone. Can Zippy - as Simon Cowell calls him - win over the Britain's Got Talent ...

Mr Zip Semi final [HD] Where me keys where me phone - Britains got talent 2012

Zipparah Tafari, Mr Zip HD - Britains got talent 2012 Live Semi finals. Mr Zip performing a rap he wrote himself called 'Lost My Keys' . Britain searches for a new ...

Mr Zip - Where Me Keys, Where Me Phone?

Get your copy of 'Where Me Keys, Where Me Phone?' here: http://bit.ly/Zipkeysphone Like Zip on Facebook: https://www.facebook.com/MrZipOfficial Follow Zip ...

Zipparah Mr Zip Tafari Where me keys where me phone - Britain's Got Talent 2012 - UK

Description: Watch Zipparah 'Mr Zip' Tafari work the stage with his self-penned hit Keys and Phone song in the Britain's Got Talent Live Semi Final. See more ...

Zipparah, Mr Zip, "Where me keys, where me phone" - Britain's Got Talent 2012 - UK version

Rapper Zipparah 'Mr Zip' Tafari stuns with his BGT audition song Where's My Phone. Can Zippy -- as Simon Cowell calls him -- win over the Britain's Got Talent ...

Mr. Zip Store Robbery

Mr Zip (Britain's Got Talent) - 'Where's me Keys?' LIVE at 6 Towns Radio Awards 2013

Mr Zip (Britain's Got Talent) - 'Where's me Keys, where's me phone?' LIVE at 6 Towns Radio Awards 2013.

Mr Zip HD "Where me keys, Where me phone" - Britains got talent 2012 (auditions)

Zipparah Tafari, Mr Zip HD - Britains got talent 2012 auditions. Mr Zip performing a rap he wrote himself called 'Lost My Keys' . Zippy was a hit with the audience ...

Mr Zip - Fun and Filth Cabaret 2012: Day 1

What is Mr Zip's question for TOWIE's Mark Wright? The only way to find out is to watch!! Things get a little more surreal as Radio 1's Fun and Filth Cabaret ...

Mr Zip - Zippa Tafari- 291 Hackney Empire

Mr Zip - Zippa Tafari- 291 Hackney Empire. Comedy Stand up Sketch.

844212 videos foundNext > 

352 news items

Mother Nature Network

Mother Nature Network
Tue, 21 Jul 2015 10:48:45 -0700

Howard Wilcox, the son of a letter carrier, designed the original Mr. Zip, but Post Office Department artist Joe Lawrence refined the illustration before unveiling the character at a postmasters' convention. 2. Unique ZIP codes are reserved for ...

Smithsonian (blog)

Smithsonian (blog)
Tue, 15 Nov 2011 13:52:33 -0800

And so, to help sell the ZIP Code, the Post Office Department introduced a friendly new mascot for the public campaign: the grinning, lanky Mr. Zip. The National Postal Museum has now launched a new site, created by museum curator Nancy Pope and intern ...

The Smart Set

The Smart Set
Wed, 12 Jun 2013 09:37:22 -0700

Mr. Zip — a hand-drawn, wide-eyed little postal guy — became the face of ZIP code promotional efforts, the embodiment of the harmless yet zippy quality of ZIP codes. ('Mr. Zip' was also a significant improvement on Mr. Zip's original name “Mr. P.O ...

The Sun

The Sun
Sat, 07 Jul 2012 16:21:42 -0700

MR ZIP is the latest Britain's Got Talent star to get a record deal from Simon Cowell. The Manchester rapper – real name Zipparah Tafari – is releasing his self-penned track Where Me Keys? Where Me Phone? next month. And he's roped in fellow eccentric ...

Smithsonian (blog)

TIME
Mon, 01 Jul 2013 02:46:53 -0700

To get people on board, the post office began an extensive marketing campaign centered around Mr. ZIP, a friendly looking cartoon mail carrier. A folk group called The Swingin' Six sang about ZIP Code usage in a lengthy public service announcement video.

The Sun

The Sun
Mon, 27 Aug 2012 16:06:50 -0700

And the excitable star admitted he would love to record with some of the other stars Simon has discovered on The X Factor. Zip said: “One Direction, Jedward — everyone wants a collab with Mr Zip right now. “I could see it being Labrinth, or Tinie or ...

Unreality TV (blog)

Unreality TV (blog)
Sat, 07 Apr 2012 13:01:09 -0700

When Zipparah Tafari first showed up on Britain's Got Talent tonight, we were sure he was going to be one of those awful acts who ended up being laughed off the stage. The 48 year old rapper told Ant and Dec beforehand: “My profession is plastering but ...

ABC News

ABC News
Mon, 16 Apr 2012 07:06:52 -0700

Mr. Zip's Funny Song on 'Britain's Got Talent'. More. Contestant on the show entertains with his son "Where My Keys, Where My Phone." 1:07 | 04/16/12. Read Full Story. buffering. Replay. Captions. OFF. ON. Track : None. Presets : Aa. Aa. Aa. Aa. Font :.
Loading

Oops, we seem to be having trouble contacting Twitter

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!

Searchlight Group

Digplanet also receives support from Searchlight Group. Visit Searchlight