|City of license||Inverness|
|Broadcast area||Moray, Highland, Orkney and parts of NW Aberdeenshire|
|Slogan||Your Music, Your Life|
|Frequency||97.4, 96.6, 96.7, 102.5, 102.8 MHz, 1107 kHz, Online|
|First air date||23 February 1982|
|Audience share||21.3% (September 2013, )|
Moray Firth Radio or MFR is an Independent Local Radio station, serving the Scottish Highlands, Moray, the Orkney islands and parts of north west Aberdeenshire. The station, owned and operated by Bauer Radio, broadcasts from studios in the Scorguie area of Inverness and forms part of Bauer's Place Network of stations.
Moray Firth Radio operates two separate services on 97.4 FM (from the Mounteagle transmitter) and 1107 AM. The first voice heard on Moray Firth Radio/MFR, shortly after 6:30am on the 23rd of February 1982, was Dave Cochrane. The longest serving presenter on Moray Firth Radio/MFR is Tich McCooey. On 17 February 2014, MFR launched its new slogan, Your Music, Your Life, along with a new jingle package produced by Wise Buddah. Recently, on air talent use the slogan MFR, number one for the north of Scotland. MFR's Content Director is former presenter Gary Muircroft, with Martin Morrison being MFR's Content Controller.
MFR on FM largely broadcasts contemporary and chart music-led programming alongside hourly news bulletins and traffic & sports updates. The majority of the station's output is produced and broadcast from its Inverness studios. Networked programming originates from sister stations Clyde 1 in Glasgow, Forth One in Edinburgh and Key 103 in Manchester, although the station opts-out of some output in favour of more local programming. As of Saturday 24 September 2011, MFR FM also airs a weekly bilingual music programme in English and Scots Gaelic, which also airs on Argyll FM, Cuillin FM, Isles FM, Nevis Radio and Two Lochs Radio.
Until August 2014, MFR Two on AM aired specialist programming on Sunday - Friday evenings with automated music broadcast at all other times. In September 2014, the station axed its specialist output and began carrying programming from Bauer's 'Greatest Hits Network' of Scottish AM stations. MFR Two continues to air local news, sports coverage and traffic updates. Former Managing Director, Danny Gallagher is the station voice over for MFR Two.
In addition to the main services, there are several local relay stations which opt-out of MFR FM to broadcast local programming produced by non-profit community groups during the evenings.
- Speysound (96.6 FM Strathspey)
- Keith Community Radio (102.8 FM Keith)
- Kinnaird Radio (96.7 FM Fraserburgh)
- Caithness FM (102.5 FM Caithness)
News, Sport and Traffic & Travel
Moray Firth Radio broadcasts locally driven news bulletins on the hour between 0600 & 1900 on weekdays and 0700 & 1400 at weekends with additional national evening bulletins on Saturday and Sunday evenings. Headlines are broadcast during weekday breakfast and drive time shows along with two 5-minute bulletins at 1pm and 5pm.
Most bulletins are produced by an Inverness-based team of four broadcast journalists and two sport journalists. The Head of News is Gwen Lawrie.
MFR Two airs live match commentaries on Inverness Caledonian Thistle's Saturday afternoon league games during the football season along with updates on Ross County, Elgin City & Highland League matches. As of September 2014, live coverage airs as part of the network's Saturday sports programme Game On!.
- Moray Firth Radio takes Gaelic Chart Show, Radio Today, 20 September 2011