|City of license||Inverness|
|Broadcast area||Moray, Highland, Orkney and parts of NW Aberdeenshire|
|Slogan||MFR: Your Music, Your Life
MFR 2: The Greatest Hits
MFR 3: The Hits
|Frequency||FM: 96.6, 96.7, 97.4, 102.5, 102.8 MHz
MW: 1107 kHz
|First air date||23 February 1982|
|Audience share||23.8% (December 2013, )|
|Sister stations||MFR 2
MFR or Moray Firth Radio is a group of Independent Local Radio stations, serving the Scottish Highlands, Moray, the Orkney islands and parts of north west Aberdeenshire. MFR, owned and operated by Bauer Radio, is based at studios in the Scorguie area of Inverness and forms part of Bauer's City network of stations.
Moray Firth Radio operates two separate services on 97.4 FM (from the Mounteagle transmitter) and 1107 AM. The first voice heard on Moray Firth Radio/MFR, shortly after 6:30am on 23 February 1982, was Dave Cochrane. The longest serving presenter on Moray Firth Radio/MFR is Tich McCooey. On 17 February 2014, MFR launched its new slogan, Your Music, Your Life, along with a new jingle package produced by Wise Buddah. Recently, on air talent use the slogan MFR, number one for the north of Scotland. The station's content director is ex-presenter Gary Muircroft, with Martin Morrison as MFR's content controller.
MFR on FM largely broadcasts contemporary and chart music-led programming alongside hourly news bulletins and traffic & sports updates. The majority of the station's output is produced and broadcast from its Inverness studios. Networked programming originates from sister stations Clyde 1 in Glasgow, Forth 1 in Edinburgh and Key 103 in Manchester, although the station opts-out of some output in favour of more local programming. As of Saturday 24 September 2011, MFR FM also airs a weekly bilingual music programme in English and Scots Gaelic, which also airs on Argyll FM, Cuillin FM, Isles FM, Nevis Radio and Two Lochs Radio.
Until August 2014, MFR 2 on AM and DAB aired specialist programming on Sunday - Friday evenings with automated music broadcast at all other times. In September 2014, the station axed its specialist output and began carrying programming from Bauer's 'Greatest Hits Network' of Scottish AM stations, switching to the Bauer City 2 network in January 2015. MFR 2 continues to air local news, sports coverage and traffic updates.
MFR 3 launched on Monday 19 January 2015, broadcasting on DAB and online as a locally-branded relay of The Hits Radio aimed at 15-25 year olds, with opt-outs for local news, traffic updates and advertising.
In addition to the main services, there are several local relay stations which opt out of MFR FM to broadcast local programming produced by non-profit community groups during the evenings.
- Keith Community Radio (102.8 FM Keith)
- Kinnaird Radio (96.7 FM Fraserburgh)
- Caithness FM (102.5 FM Caithness)
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MFR networked presenters include Dave Kelly, Kate Lawler and Paddy McGuinness, and syndicated, Marvin Humes and Kat Shoob. MFR 2 presenters include Tony Blackburn, John Leslie and Arlene Stuart, and MFR 3, James Barr, Marvin Humes and Darryl Morris.
News and Sport
Moray Firth Radio broadcasts local news bulletins with additional national bulletins. Most bulletins are produced by an Inverness-based team of four broadcast journalists and two sport journalists. MFR 2 airs live match commentaries on Inverness Caledonian Thistle's league games during the football season and updates on Ross County, Elgin City and Highland League matches.