|City of license||Inverness|
|Broadcast area||Moray, Highland, Orkney and parts of NW Aberdeenshire|
|Slogan||Your Music, Your Life|
|Frequency||97.4, 96.6, 96.7, 102.5, 102.8 MHz, 1107 kHz, Online|
|First air date||23 February 1982|
|Audience share||21.3% (September 2013, )|
Moray Firth Radio or MFR is an Independent Local Radio station that broadcasts to the Scottish Highlands, Moray, the Orkney islands and parts of north west Aberdeenshire. The station, owned and operated by Bauer Radio, broadcasts from studios in the Scorguie area of Inverness and forms part of Bauer's Place Network of stations.
Moray Firth Radio operates two separate services on 97.4 FM (from the Mounteagle transmitter) and 1107 AM. The first voice heard on Moray Firth Radio/MFR, shortly after 6:30am on the 23rd of February 1982, was Dave Cochrane. The longest serving presenter on Moray Firth Radio/MFR is Tich McCooey. The youngest ever presenter on MFR was Darren Adam. On the 17th of February, 2014 MFR launched its new slogan, Your Music, Your Life. This was complemented with a new jingle package produced by Wise Buddah.
MFR on FM largely broadcasts contemporary and chart music-led programming alongside hourly news bulletins and traffic & sports updates. The majority of the station's output is produced and broadcast from the Inverness studios. Networked programming shared with the rest of Bauer's Scottish FM stations, is carried between 10pm & 6am each night and on weekend mornings, and broadcasts from Clyde 1's Glasgow studios and Forth 1's Edinburgh studios. As of Saturday 24 September 2011, the station also airs a weekly bilingual music programme in English and Scots Gaelic, which also airs on Argyll FM, Cuillin FM, Isles FM, Nevis Radio and Two Lochs Radio.
MFR Two on AM airs specialist programming on Sunday - Friday evenings and live sports coverage on Saturday afternoons with automated music broadcast at all other times. The station does not take any output from Bauer's network of AM stations elsewhere in Scotland.
In addition to the main services, there are several local relay stations which opt-out of MFR FM to broadcast local programming produced by non-profit community groups during the evenings.
- Speysound (96.6 FM Strathspey)
- Keith Community Radio (102.8 FM Keith)
- Kinnaird Radio (96.7 FM Fraserburgh)
- Caithness FM (102.5 FM Caithness)
News, Sport and Traffic & Travel
Moray Firth Radio broadcasts locally driven news bulletins on the hour between 0600 & 1900 on weekdays and 0700 & 1400 at weekends with additional national evening bulletins on Saturday and Sunday evenings. Headlines are broadcast during weekday breakfast and drive time shows along with two 5-minute bulletins at 1pm and 5pm.
Most bulletins are produced by a Highland capital based team of four broadcast journalists and two sport journalists. The Head of News is Gwen Lawrie.
MFR Two airs live match commentaries on Inverness Caledonian Thistle's Saturday afternoon league games during the football season along with updates on Ross County, Elgin City & Highland League matches, a preview show on Friday evenings and a post-match analysis programme, Extra Time, on Saturdays.
- Moray Firth Radio takes Gaelic Chart Show, Radio Today, 20 September 2011