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McGruff the Crime Dog
First appearance July 1980
Created by Saatchi & Saatchi through the Ad Council
Species Dog
Gender Male

McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created by Saatchi & Saatchi through the Ad Council for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted from Dancer Fitzgerald Sample in July 1980.[1] The primary voice of McGruff is done by actor John R. Morales who ironically is currently serving a 16 year prison sentence.[2] The character himself was created by copywriter Sherry Nemmers and art director Ray Krivascy. Nemmers and Krivascy reported to creative director Jack Keil, who wrote the motto "Take a Bite out of Crime". Keil, who hails from Rochester, New York, also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Sherlock Bones." Other entries included "J. Edgar Dog," "Sarg-dog," and "Keystone cop Dog." The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. In some of McGruff's advertisements, he appears with his nephew "Scruff".

McGruff reaches kids through commercials, songs, educational videos and booklet from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide. In a 1990 commercial, Ralph Edwards appeared to honor McGruff's 10th anniversary with a This Is Your Life themed ad.

In 2005, a new identity theft warning campaign was launched in honor of his 25th birthday.[3]

McGruff Houses and trucks[edit]

A McGruff House was a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there were about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.[citation needed]

In February 2012, the McGruff House program was ended after a 30-year successful run due to lessened need in the era of cell phones and tight budgets. [4]

Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.[citation needed]

See also[edit]


  1. ^ "McGruff Timeline". National Crime Prevention Council. Archived from the original on 2006-10-05. Retrieved 2006-10-12. 
  2. ^ McGruff The Crime Dog Actor Sentenced To 16 Years For Pot, Grenade Launcher June 02, 2015
  3. ^ On the Internet, Nobody Knows You're a Crime Dog June 27, 2005
  4. ^ McGruff House® and McGruff Truck® Programs Close Feb 18,2015

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/McGruff_the_Crime_Dog — Please support Wikipedia.
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1464 news items

The Times and Democrat
Sat, 03 Oct 2015 21:15:04 -0700

According to the National Domestic Abuse Hotline, each year 1.5 million high school students experience physical abuse from a dating partner. Only one-third of those victims seek help. Dating violence is the verbal, emotional, physical, or sexual abuse ...

Norfolk Daily News

Norfolk Daily News
Sat, 12 Sep 2015 07:37:14 -0700

When he wasn't on duty or on the radio, Cavendish was traveling across the United States as McGruff the Crime Dog. He logged hundreds of thousands of miles and made more than 5,000 appearances in 27 years to promote crime prevention and act as an ...
DVIDS (press release)
Sun, 04 Oct 2015 07:26:15 -0700

FORT HOOD, Texas - Fort Hood Family Housing along with Fort Hood's Directorate of Emergency Services and the 89th Military Police Brigade will host its annual National Night Out Celebration 6-9 p.m. Oct. 6 at Fort Hood Stadium with a Superhero theme.
Daytona Beach News-Journal
Sat, 03 Oct 2015 11:11:07 -0700

The Mascot Breakfast will be at 8 a.m. with such guests as Shelldon of the Daytona Tortugas baseball team, the Bubba Gump Shrimp, McGruff the Crime Dog and other sports and business mascots. Cost is $5 and includes pancakes, sausage, orange juice ...
Tue, 29 Sep 2015 18:34:03 -0700

Scruff McGruff high fives kids in Stephanie Mueller's fifth grade class. (Source: Molly Oak). WILMINGTON, NC (WECT) -. Scruff McGruff, the crime dog, along with officers from New Hanover County Sheriff's Office, surprised the kids in Stephanie Mueller ...

North Platte Telegraph

North Platte Telegraph
Sat, 03 Oct 2015 07:03:45 -0700

Both the North Platte police and fire departments showed off some of their equipment for decorations, including helmets, lights and a mini McGruff the Crime Dog. Other competitors used seasonal decorations. Mid-Plains United Way raises more than $13 ...

The Killeen Daily Herald

The Killeen Daily Herald
Fri, 02 Oct 2015 02:45:00 -0700

Harker Heights Police Department officers and community leaders will make the rounds to the parties along with McGruff the Crime Dog from 6 to 9 p.m. Tuesday, said Dave Haley, HHPD's community services officer. As of Wednesday, three residential block ...

The Killeen Daily Herald

The Killeen Daily Herald
Fri, 02 Oct 2015 02:48:37 -0700

McGruff the Crime Dog, Sparky the Fire Dog, Recycle Michael, Eddie Eagle and H-E-Buddy will abe at the party for the sixth annual “Dance Off.” competition. Musical entertainment will be provided by the YMCA. Everyone is invited to come out, meet their ...

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