|McGruff the Crime Dog
||Saatchi & Saatchi through the Ad Council
McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created by Saatchi & Saatchi through the Ad Council for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted from Dancer Fitzgerald Sample in July 1980. The character himself was created by copywriter Sherry Nemmers and art director Ray Krivascy. Nemmers and Krivascy reported to creative director Jack Keil, who wrote the motto "Take a Bite out of Crime". Keil, who hails from Rochester, New York, also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Sherlock Bones." Other entries included "J. Edgar Dog," "Sarg-dog," and "Keystone cop Dog." The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. In some of McGruff's advertisements, he appears with his nephew "Scruff".
McGruff reaches kids through commercials, songs, educational videos and booklet from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide. In a 1990 commercial, Ralph Edwards appeared to honor McGruff's 10th anniversary with a This Is Your Life themed ad.
In 2005, a new identity theft warning campaign was launched in honor of his 25th birthday.
McGruff Houses and trucks
A McGruff House was a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there were about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.
In February 2012, the McGruff House program was ended after a 30-year successful run due to lessened need in the era of cell phones and tight budgets. 
Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.
McGruff the Crime Dog in Samantha's Choice
This five-minute video follows the story of a young girl who is afraid to go to ballet class, for fear of being bullied. This new animated short marks the th...
When the Going Gets Scruff (official full-length video)
This short video follows the story of McGruff the Crime Dog's nephew, Scruff, who is being bullied at school. McGruff advises Scruff to speak with the office...
VINTAGE 80'S MCGRUFF THE CRIME DOG PSA COMMERCIAL ABOUT KIDNAPPING
This commercial used to give me the creeps... I wanted to scream, "Run, Jenny, RUN!" Don't stop and look in the car! I mean, "This is Jenny... but this is NO...
MARIJUANA by McGruff The Crime Dog
DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain...
McGruff the Crime Dog PSA (1994)
This was recorded off Nickelodeon on November 27, 1994.
McGruff the Crime Dog Arrested for Pot, Rocket Launcher
"John Morales, an actor who has portrayed McGruff the Crime Dog, was sentenced last week to sixteen years in prison for multiple drug and weapons charges..."...
McGruff The Crime Dog 80s Antidrug
Funny commercial :) LSD trip? ;D Users are losers and losers are users so don't use drugs, don't use drugs and if you know a user even part of the time, tell...
McGruff The Crime Dog - "The Gilstraps" (PSA, 1981)
Here's another public service announcement from McGruff the Crime Dog - "The Gilstraps" - making sure you're aware of some of the scams that thieves can pull...
VINTAGE 80'S DREW BARRYMORE IN MCGRUFF THE CRIME DOG THE NO SHOW 1989
Here is a hilarious McGruff PSA featuring a three minute segment with Drew Barrymore. Ironically, at the time this video came out, Drew was heavily into drug...
80s Commercials - McGruff the Crime Dog
Take a bite out of crime and teen assult Please Note: Due to the age of the VHS tape this was ripped from, audio and video quality may not be the best.
Tue, 24 Feb 2015 13:00:00 -0800
WASHINGTON, D.C. (WDAM) -. This is a news release from AlertID. According to the National Domestic Abuse Hotline, each year 1.5 million high school students experience physical abuse from a dating partner. Only one-third of those victims seek help.
Tue, 24 Feb 2015 13:00:00 -0800
The National Crime Prevention Council, (Home to McGruff the Crime Dog®) is the nonprofit leader in crime prevention. “We need to start early in teaching young people strategies to recognize healthy dating relationships,” said Ann M. Harkins, NCPC ...
The Daily Tribune
Wed, 11 Feb 2015 08:52:30 -0800
Valentine's Day: Tips for safe online dating from McGruff the Crime Dog. FILE-This Jan. 12, 2015 photo shows chocolate candy clusters in Concord, N.H. This is from a recipe by Elizabeth Karmel. (AP Photo/Matthew Mead). Posted: 02/11/15, 11:58 AM EST ...
Blue Ribbon News
Blue Ribbon News
Sun, 01 Feb 2015 18:37:30 -0800
(Feb. 1, 2015) MidSouth Bank has undertaken a new initiative to “Shine A Light On Fraud.” The bank announced Jan. 30 that it has joined forces with the National Crime Prevention Council (NCPC) and its icon, McGruff the Crime Dog, to help residents ...
Fri, 20 Feb 2015 14:59:30 -0800
MADISON COUNTY, N.Y. -- The Madison County Sheriff's Office adopted Safetypup, a superhero costume clad puppy, to help with child safety education, officials said. Safetypup will accompany officers at presentations to children about topics such as ...
Daytona Beach News-Journal
Tue, 24 Feb 2015 02:41:03 -0800
Chick-Fil-A supports the program and will provide free kids meals to the first 50 children. There also will be free soda pop beverages and ice coffee with no purchase necessary. McGruff the Crime Dog will make an appearance to spread crime awareness ...
Thu, 19 Feb 2015 14:07:30 -0800
Children got to meet McGruff the Crime Dog and Sparky the Fire Dog, work in the Home Depot Kids Workshop, as well as try on bunker gear. "We've had a tremendous turnout this year," said police spokesman Sgt. Ed Smith. "We get a lot of great feedback.
New York Times
New York Times
Mon, 16 Feb 2015 16:43:21 -0800
Nathan, a 4-year-old bloodhound, was relaxing in his carrier on Monday morning at the Westminster Kennel Club Dog Show. He had already won his breed competition and was biding his time — it would be nearly 12 hours — before he had to face group ...
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