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McGruff the Crime Dog
McGruff the Crime Dog
First appearance July 1980
Created by Saatchi & Saatchi through the Ad Council
Information
Species Dog
Gender Male

McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created by Saatchi & Saatchi through the Ad Council for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted from Dancer Fitzgerald Sample in July 1980.[1] The character himself was created by copywriter Sherry Nemmers and art director Ray Krivascy. Nemmers and Krivascy reported to creative director Jack Keil, who wrote the motto "Take a Bite out of Crime". Keil, a native of Rochester, New York, also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Sherlock Bones." Other entries included "J. Edgar Dog," "Sarg-dog," and "Keystone cop Dog." The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. In some of McGruff's advertisements, he appears with his nephew "Scruff".

McGruff reaches kids through commercials, songs, educational videos and booklet from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide. In a 1990 commercial, Ralph Edwards appeared to honor McGruff's 10th anniversary with a This Is Your Life themed ad.

In 2005, a new identity theft warning campaign was launched in honor of his 25th birthday.[2]

McGruff Houses and trucks[edit]

A McGruff House is a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there are currently about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.

Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.

In popular culture[edit]

The season 7 Futurama episode The Butterjunk Effect contains a scene in which while the characters are on Kif's home planet, their parents want them sleeping in separate beds. Fry replies with "But McGruff the Crime Dog says" and then Leela suggests otherwise, which causes Fry to accept the decision.

The third season of Small Town Security featured the McGruff character in an effort to help the JJK Security team drum up business, resulting in a child safety outreach program.[3]

The song Ultimate Showdown of Ultimate Destiny by Lemon Demon features the line "like Scruff McGruff took a bite out of crime" referencing the character.

See also[edit]

References[edit]

  1. ^ "McGruff Timeline". National Crime Prevention Council. Archived from the original on 2006-10-05. Retrieved 2006-10-12. 
  2. ^ On the Internet, Nobody Knows You're a Crime Dog June 27, 2005
  3. ^ Small Town Security Episode: "Watch Dogs"

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/McGruff_the_Crime_Dog — Please support Wikipedia.
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19267 videos foundNext > 

McGruff the Crime Dog in Samantha's Choice

This five-minute video follows the story of a young girl who is afraid to go to ballet class, for fear of being bullied. This new animated short marks the th...

When the Going Gets Scruff (official full-length video)

This short video follows the story of McGruff the Crime Dog's nephew, Scruff, who is being bullied at school. McGruff advises Scruff to speak with the office...

VINTAGE 80'S MCGRUFF THE CRIME DOG PSA COMMERCIAL ABOUT KIDNAPPING

This commercial used to give me the creeps... I wanted to scream, "Run, Jenny, RUN!" Don't stop and look in the car! I mean, "This is Jenny... but this is NO...

MARIJUANA by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain...

McGruff the Crime Dog Arrested for Pot, Rocket Launcher

"John Morales, an actor who has portrayed McGruff the Crime Dog, was sentenced last week to sixteen years in prison for multiple drug and weapons charges..."...

McGruff The Crime Dog - "The Gilstraps" (PSA, 1981)

Here's another public service announcement from McGruff the Crime Dog - "The Gilstraps" - making sure you're aware of some of the scams that thieves can pull...

McGruff the Crime Dog PSA (1994)

This was recorded off Nickelodeon on November 27, 1994.

COCAINE & CRACK by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain...

INHALENTS by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain...

Full-length McGruff the Crime Dog Commercial (1981)

Featuring the immortal line: "BIKE THEFT."

19267 videos foundNext > 

103 news items

 
Virtual Press Office (press release)
Thu, 16 Oct 2014 09:18:45 -0700

ARLINGTON, Va., Oct. 16, 2014 /PRNewswire/ -- McGruff the Crime Dog is about to "Take A Bite Out Of Crime," specifically financial and investment fraud. Researchers estimate that consumer financial fraud cost Americans over $50 billion a year. In ...
 
Lake County News Sun
Wed, 22 Oct 2014 10:37:30 -0700

... Office is offering community outreach services such as identity theft awareness. Other guests expected at the event include Lake County Sheriff Mark Curran, U.S. Navy Police, Veterans Affairs Police, Sparky the Fire Dog, McGruff the Crime Dog ...
 
Richmond County Daily Journal
Wed, 15 Oct 2014 10:37:30 -0700

Also on hand was McGruff the Crime Dog, the official mascot for Crime Stoppers, making his way through the crowd while clapping and fist-bumping kids and grown-ups. Twenty percent of all proceeds during those hours at the restaurant were donated to ...
 
Chandler Brownsboro
Wed, 15 Oct 2014 15:32:35 -0700

Ava Morrison sits with McGruff the Crime Dog during Chandler's National Night Out event Oct. Ava Morrison sits with McGruff the Crime Dog during Chandler's National Night Out event Oct. 7. Ten neighborhoods and 400 people gathered around Chandler for ...
 
WOWT
Tue, 21 Oct 2014 10:15:00 -0700

There will also be special appearances from the Tangier Shrine Clowns, Omaha Police Department Mascots; Johnny Justice and McGruff the Crime Dog, and Stormy from the Omaha Storm Chasers who will visit with and entertain mall guests in attendance.

Kaufman Herald

Kaufman Herald
Mon, 20 Oct 2014 11:56:15 -0700

Officers serve hot dogs and other refreshments to citizens on Oct. 7 during National Night Out. Crime-fighting pooch. The Kaufman Herald/DANIELLE HAYNES. Crime-fighting pooch. McGruff the Crime Dog made an appearance Oct. 7 at National Night Out ...

The Daily Progress

The Daily Progress
Sat, 18 Oct 2014 21:41:15 -0700

... "Saturday in the Park" by music group Chicago issued from the Harmony DJs' sound system as people made their way from booth to booth, visited the moonbounce, stopped to have their faces painted or visit with Smokey Bear or McGruff the Crime Dog.

Daily Commercial

Daily Commercial
Sun, 19 Oct 2014 03:07:30 -0700

Sparky the Fire Dog and McGruff the Crime Dog were at the event to hug and take pictures with the children. K-9s were also available for the kids to pet. “Anybody who will touch him he likes,” said Sumter sheriff's deputy Felicia Bishop, shortly after ...
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