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McGruff the Crime Dog
McGruff the Crime Dog
First appearance July 1980
Created by Saatchi & Saatchi through the Ad Council
Information
Species Dog
Gender Male

McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created by Saatchi & Saatchi through the Ad Council for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted from Dancer Fitzgerald Sample in July 1980.[1] The character himself was created by copywriter Sherry Nemmers and art director Ray Krivascy. Nemmers and Krivascy reported to creative director Jack Keil, who wrote the motto "Take a Bite out of Crime". Keil, who hails from Rochester, New York, also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Sherlock Bones." Other entries included "J. Edgar Dog," "Sarg-dog," and "Keystone cop Dog." The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. In some of McGruff's advertisements, he appears with his nephew "Scruff".

McGruff reaches kids through commercials, songs, educational videos and booklet from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide. In a 1990 commercial, Ralph Edwards appeared to honor McGruff's 10th anniversary with a This Is Your Life themed ad.

In 2005, a new identity theft warning campaign was launched in honor of his 25th birthday.[2]

McGruff Houses and trucks[edit]

A McGruff House was a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there were about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.[citation needed]

In February 2012, the McGruff House program was ended after a 30-year successful run due to lessened need in the era of cell phones and tight budgets. [3]

Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.[citation needed]

See also[edit]

References[edit]

  1. ^ "McGruff Timeline". National Crime Prevention Council. Archived from the original on 2006-10-05. Retrieved 2006-10-12. 
  2. ^ On the Internet, Nobody Knows You're a Crime Dog June 27, 2005
  3. ^ McGruff House® and McGruff Truck® Programs Close Feb 18,2015

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/McGruff_the_Crime_Dog — Please support Wikipedia.
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16784 videos foundNext > 

McGruff the Crime Dog in Samantha's Choice

This five-minute video follows the story of a young girl who is afraid to go to ballet class, for fear of being bullied. This new animated short marks the third generation of children to receive...

When the Going Gets Scruff (official full-length video)

This short video follows the story of McGruff the Crime Dog's nephew, Scruff, who is being bullied at school. McGruff advises Scruff to speak with the officer at his school and Officer Boxer...

VINTAGE 80'S MCGRUFF THE CRIME DOG PSA COMMERCIAL ABOUT KIDNAPPING

This commercial used to give me the creeps... I wanted to scream, "Run, Jenny, RUN!" Don't stop and look in the car! I mean, "This is Jenny... but this is NOT Jenny's dad." The way he said...

MARIJUANA by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain proprietary rights over the gorge...

McGruff the Crime Dog PSA (1994)

This was recorded off Nickelodeon on November 27, 1994.

McGruff The Crime Dog - "The Gilstraps" (PSA, 1981)

Here's another public service announcement from McGruff the Crime Dog - "The Gilstraps" - making sure you're aware of some of the scams that thieves can pull, such as dressing up like movers...

McGruff The Crime Dog 80s Antidrug

Funny commercial :) LSD trip? ;D Users are losers and losers are users so don't use drugs, don't use drugs and if you know a user even part of the time, tell him to quit. Take a bite...

80s Commercials - McGruff the Crime Dog

Take a bite out of crime and teen assult Please Note: Due to the age of the VHS tape this was ripped from, audio and video quality may not be the best.

McGruff the Crime Dog Arrested for Pot, Rocket Launcher

"John Morales, an actor who has portrayed McGruff the Crime Dog, was sentenced last week to sixteen years in prison for multiple drug and weapons charges...".* The Young turks host Cenk Uygur...

Kid Safety Tips

Learn about Stranger Awareness, the Buddy System, Secret Password, and Gun Safety from McGruff the Crime Dog, Eddie Eagle, and Lisa Henley with the Crime Prevention Unit. This public service...

16784 videos foundNext > 

941 news items

NTV

NTV
Tue, 10 Mar 2015 09:18:45 -0700

According to the National Domestic Abuse Hotline, each year 1.5 million high school students experience physical abuse from a dating partner. Only one-third of those victims seek help. Dating violence is the verbal, emotional, physical, or sexual abuse ...
 
HNN Huntingtonnews.net
Wed, 01 Apr 2015 01:03:45 -0700

Washington, D.C. and Las Vegas, NV (April 1, 2015) - The National Crime Prevention Council (Home to McGruff the Crime Dog®), Nevada's First Lady, Kathleen Sandoval, and AlertID Founder, Keli Wilson, have teamed to raise awareness and offer resources ...
 
WWBT NBC12 News
Tue, 24 Mar 2015 12:52:30 -0700

Ready to go on that long-awaited vacation with the kids? The National Crime Prevention Council (Home to McGruff the Crime Dog) and AlertID, the nationwide neighborhood safety network, will help you have a memorable trip by offering these 10 safety tips ...

Dolphin

Dolphin
Thu, 05 Mar 2015 08:05:59 -0800

Photo by MC1(SW/AW) Bill Larned GROTON, Conn. – “McGruff, the Crime Dog,” greets children at the Naval Submarine Base New London (SUBASE) Youth Center, Feb. 17. The facility held a safety fair for local elementary and middle school students that ...

PR Web (press release)

PR Web (press release)
Tue, 31 Mar 2015 10:33:19 -0700

The National Crime Prevention Council (Home to McGruff the Crime Dog®), Nevada's First Lady, Kathleen Sandoval, and AlertID Founder, Keli Wilson, have teamed to raise awareness and offer resources for victims in commemoration of Sexual Assault ...

Indianapolis Recorder

Indianapolis Recorder
Tue, 24 Mar 2015 12:52:30 -0700

Ready to go on that long-awaited vacation with the kids? The National Crime Prevention Council (Home to McGruff the Crime Dog) and AlertID, the nationwide neighborhood safety network, will help you have a memorable trip by offering these 10 safety tips ...

Press of Atlantic City

Press of Atlantic City
Thu, 26 Mar 2015 02:55:20 -0700

She has contacted the National Shooting Sports Foundation and obtained copies of the DVD “Firearms Safety Education For All Ages” featuring McGruff the Crime Dog, which is geared toward kindergartners through sixth-graders but has a segment for older ...

The State

The State
Fri, 20 Mar 2015 22:33:46 -0700

He was McGruff the Crime Dog, who his daughter Shannon Brickson walked around the park. "I made him crawl once," Shannon told the Beloit Daily News (http://bit.ly/18M9fML ). A sniper on the Beloit SWAT team, Tom went on to become grandfather of five ...
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