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McGruff the Crime Dog
McGruff the Crime Dog
First appearance July 1980
Created by Saatchi & Saatchi through the Ad Council
Information
Species Dog
Gender Male

McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created by Saatchi & Saatchi through the Ad Council for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted from Dancer Fitzgerald Sample in July 1980.[1] The character himself was created by copywriter Sherry Nemmers and art director Ray Krivascy. Nemmers and Krivascy reported to creative director Jack Keil, who wrote the motto "Take a Bite out of Crime". Keil, who hails from Rochester, New York, also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Sherlock Bones." Other entries included "J. Edgar Dog," "Sarg-dog," and "Keystone cop Dog." The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. In some of McGruff's advertisements, he appears with his nephew "Scruff".

McGruff reaches kids through commercials, songs, educational videos and booklet from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide. In a 1990 commercial, Ralph Edwards appeared to honor McGruff's 10th anniversary with a This Is Your Life themed ad.

In 2005, a new identity theft warning campaign was launched in honor of his 25th birthday.[2]

McGruff Houses and trucks[edit]

A McGruff House is a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there are currently about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.[citation needed]

Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.[citation needed]

See also[edit]

References[edit]

  1. ^ "McGruff Timeline". National Crime Prevention Council. Archived from the original on 2006-10-05. Retrieved 2006-10-12. 
  2. ^ On the Internet, Nobody Knows You're a Crime Dog June 27, 2005

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/McGruff_the_Crime_Dog — Please support Wikipedia.
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16986 videos foundNext > 

McGruff the Crime Dog in Samantha's Choice

This five-minute video follows the story of a young girl who is afraid to go to ballet class, for fear of being bullied. This new animated short marks the th...

When the Going Gets Scruff (official full-length video)

This short video follows the story of McGruff the Crime Dog's nephew, Scruff, who is being bullied at school. McGruff advises Scruff to speak with the office...

VINTAGE 80'S MCGRUFF THE CRIME DOG PSA COMMERCIAL ABOUT KIDNAPPING

This commercial used to give me the creeps... I wanted to scream, "Run, Jenny, RUN!" Don't stop and look in the car! I mean, "This is Jenny... but this is NO...

MARIJUANA by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain...

McGruff the Crime Dog Arrested for Pot, Rocket Launcher

"John Morales, an actor who has portrayed McGruff the Crime Dog, was sentenced last week to sixteen years in prison for multiple drug and weapons charges..."...

McGruff the Crime Dog PSA (1994)

This was recorded off Nickelodeon on November 27, 1994.

McGruff The Crime Dog - "The Gilstraps" (PSA, 1981)

Here's another public service announcement from McGruff the Crime Dog - "The Gilstraps" - making sure you're aware of some of the scams that thieves can pull...

McGruff The Crime Dog 80s Antidrug

Funny commercial :) LSD trip? ;D Users are losers and losers are users so don't use drugs, don't use drugs and if you know a user even part of the time, tell...

VINTAGE 80'S DREW BARRYMORE IN MCGRUFF THE CRIME DOG THE NO SHOW 1989

Here is a hilarious McGruff PSA featuring a three minute segment with Drew Barrymore. Ironically, at the time this video came out, Drew was heavily into drug...

COCAINE & CRACK by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain...

16986 videos foundNext > 

1087 news items

lehighvalleylive.com

lehighvalleylive.com
Fri, 28 Nov 2014 04:15:29 -0800

When my inbox showed a subject line with the words "McGruff the Crime Dog" and "Black Friday Shopping," I couldn't help myself. I had to click. Hearing McGruff's name made me feel like I was six years old again. But this time, the veteran crime ...
 
PR Web (press release)
Wed, 19 Nov 2014 14:52:30 -0800

Nearly 40% of Americans are expected to go shopping on Black Friday. With all of the excitement, it is easy for family members to become separated and for people to become vulnerable to crime. “A distracted shopper is the prime target for opportunistic ...
 
WRGT TV Fox 45
Thu, 18 Dec 2014 15:42:05 -0800

Dayton police got some help from Santa and McGruff the crime dog for the special delivery at Fairview Elementary School on Thursday (Dec. 18, 2014). Together they handed out new winter coats, gloves, hats, and even boots to students at the middle school.
 
Savannah Morning News
Tue, 16 Dec 2014 09:23:02 -0800

The Savannah-Chatham police department donated several wagon loads full of toys to the Children's Hospital at Memorial University Medical Center on Tuesday. Chief Joseph Lumpkin, Assistant Chief Julie Tolbert, McGruff the Crime Dog and several officers ...
 
The Times and Democrat
Thu, 27 Nov 2014 00:03:45 -0800

AlertID and the NCPC (home to McGruff the Crime Dog) share these tips to help keep you and your family safe on Black Friday (or even Thursday!) and throughout the busy holiday season. * Be informed about your surroundings. Use the free McGruff mobile ...

WJCL News

WJCL News
Tue, 16 Dec 2014 16:58:41 -0800

Chief Joseph Lumpkin, Assistant Chief Julie Tolbert, McGruff the Crime Dog and several officers went room to room and delivered the toys this afternoon. They got a chance to wish the children a Merry Christmas and meet their families. McGruff was a big ...
 
FOX6 WBRC - MyFoxAL.com
Tue, 16 Dec 2014 16:56:15 -0800

The Savannah-Chatham Metro Police Department donated several wagon loads full of toys to the Children's Hospital at Memorial University Medical Center on Tuesday. Chief Joseph Lumpkin, Assistant Chief Julie Tolbert, McGruff the Crime Dog, and several ...

Jacksonville Daily News

Jacksonville Daily News
Fri, 12 Dec 2014 07:11:15 -0800

To area children, Harris might be better known for his role as McGruff the crime dog. Cyndi Brown, managing editor of The Daily News, received special recognition as well for her role in helping spread information about current criminal cases. “Without ...
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