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McGruff the Crime Dog
First appearance July 1980
Created by Saatchi & Saatchi through the Ad Council
Nickname(s) Fred
Species Dog
Gender Male
Children Scooby

McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created by Saatchi & Saatchi through the Ad Council for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted from Dancer Fitzgerald Sample in July 1980.[1] The primary voice of McGruff is done by actor John R. Morales who ironically is currently serving a 16 year prison sentence for possession of drugs and illegal weapons.[2] The character himself was created by copywriter Sherry Nemmers and art director Ray Krivascy. Nemmers and Krivascy reported to creative director Jack Keil, who wrote the motto "Take a Bite out of Crime". Keil, who hails from Rochester, New York, also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Sherlock Bones." Other entries included "J. Edgar Dog," "Sarg-dog," and "Keystone cop Dog." The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. Officer McGruff's full name is Fred McGruff. In some of McGruff's advertisements, he appears with his nephew Scruff McGruff.

McGruff reaches kids through commercials, songs, educational videos and booklet from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide. In a 1990 commercial, Ralph Edwards appeared to honor McGruff's 10th anniversary with a This Is Your Life themed ad.

In 2005, a new identity theft warning campaign was launched in honor of his 25th birthday.[3]

McGruff Houses and trucks[edit]

A McGruff House was a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there were about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.[citation needed]

In February 2012, the McGruff House program was ended after a 30-year successful run due to lessened need in the era of cell phones and tight budgets. [4]

Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.[citation needed]

Arrest of McGruff actor[edit]

In February 2014, John R. Morales, who played McGruff for the Harris County Sheriff's Association in the late 1990s, was sentenced to more than 16 years in federal prison on drugs and weapons charges, including possession of grenade launchers.[5]

See also[edit]


External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/McGruff_the_Crime_Dog — Please support Wikipedia.
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13924 videos foundNext > 

McGruff the Crime Dog in Samantha's Choice

This five-minute video follows the story of a young girl who is afraid to go to ballet class, for fear of being bullied. This new animated short marks the third ...


This commercial used to give me the creeps... I wanted to scream, "Run, Jenny, RUN!" Don't stop and look in the car! I mean, "This is Jenny... but this is NOT ...

When the Going Gets Scruff (official full-length video)

This short video follows the story of McGruff the Crime Dog's nephew, Scruff, who is being bullied at school. McGruff advises Scruff to speak with the officer at his ...

Two Squeakers Rekt by McGruff the Crime Dog! (Black Ops 2 Voice Trolling!)

McGruff the Crime Dog checks out Call of Duty: Black Ops II and comes across two squeakers playing hooky from school! After a short conversation with them ...

MARIJUANA by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we ...

COCAINE & CRACK by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we ...

McGruff the Crime Dog - The NO Show

with Drew Barrymore.

Full-length McGruff the Crime Dog Commercial (1981)

Featuring the immortal line: "BIKE THEFT."

McGruff the Crime Dog Arrested for Pot, Rocket Launcher

"John Morales, an actor who has portrayed McGruff the Crime Dog, was sentenced last week to sixteen years in prison for multiple drug and weapons charges.

McGruff The Crime Dog - Jello Biafra With The Melvins

Song: McGruff The Crime Dog Band: Jello Biafra With The Melvins Album: Never Breathe What You Can't See.

13924 videos foundNext > 

1053 news items

Sun, 01 Nov 2015 09:42:21 -0800

In an ironic twist of fate, the anti-crime mascot McGruff the Crime Dog, who used to warn children of the dangers of drugs and other crimes, has pleaded guilty to felony drug and weapons charges. John Morales, an actor who used to play the “Take a bite ...

Your Houston News

Your Houston News
Sun, 01 Nov 2015 10:00:00 -0800

... Ribbon Week,” said administrative assistant Deitra Inkster, noting the many creative costumes students were able to put together for the occasion. The program featuring McGruff the Crime Dog was coordinated by Splendora ISD Police Chief Dennis ...
Canon City Daily Record
Thu, 26 Nov 2015 06:26:15 -0800

McGruff the Crime Dog and Cañon City Police Chief Paul Schultz stand next to a bin that's holding gift-wrapping items. The department is accepting donations and gift-wrapping items for their 'Shop with a Cop' program. (Special to the Daily Record).
San Jose Mercury News
Wed, 25 Nov 2015 07:02:10 -0800

Check out the details on their websites, www.facebook.com/SCFOA and www.communityconcernforcats.org. Meet Mrs. Claus. Antioch Animal Services is having its third annual photo party with Mrs. Claus, who will be joined this year by McGruff the Crime Dog ...
Washington Times Herald
Wed, 25 Nov 2015 20:18:45 -0800

As always Santa will be part of the event with assistance from Sparky and McGruff the Crime Dog. The packages will be sorted by the officers and school staff to assure that the children have the right goodies and gifts. "I've seen tears come down some ...

Baltimore Sun

Baltimore Sun
Wed, 25 Nov 2015 06:00:52 -0800

With the holiday season upon us, the Howard County Police Department will increase its presence around stores, neighborhoods and streets to keep residents safe. Officers will patrol the areas in cars, on foot and on bicycles, both in uniform and ...
Dayton Daily News
Tue, 24 Nov 2015 20:52:30 -0800

Pictures are free; however, donations would be appreciated. Proceeds will benefit the Trowood-Madison Historical Society. Other activities include games, holiday songs, and visits by Sparky the Fire Dog and McGruff the Crime Dog. Horse-drawn hayrides ...
York Dispatch
Thu, 29 Oct 2015 08:56:15 -0700

Thumbs up: Beware, would-be thieves in the Dover area — a real-life McGruff the Crime Dog is on patrol, and it just might take a bite out of you next time. Northern York County Regional Police say a man used a plastic handgun Sunday to rob a Dollar ...

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