digplanet beta 1: Athena
Share digplanet:

Agriculture

Applied sciences

Arts

Belief

Business

Chronology

Culture

Education

Environment

Geography

Health

History

Humanities

Language

Law

Life

Mathematics

Nature

People

Politics

Science

Society

Technology

McGruff the Crime Dog
McGruff the Crime Dog
First appearance July 1980
Created by Saatchi & Saatchi through the Ad Council
Information
Species Dog
Gender Male

McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created by Saatchi & Saatchi through the Ad Council for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted from Dancer Fitzgerald Sample in July 1980.[1] The primary voice of McGruff is done by actor John R. Morales who ironically is currently serving a 16 year prison sentence.[2] The character himself was created by copywriter Sherry Nemmers and art director Ray Krivascy. Nemmers and Krivascy reported to creative director Jack Keil, who wrote the motto "Take a Bite out of Crime". Keil, who hails from Rochester, New York, also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Sherlock Bones." Other entries included "J. Edgar Dog," "Sarg-dog," and "Keystone cop Dog." The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. In some of McGruff's advertisements, he appears with his nephew "Scruff".

McGruff reaches kids through commercials, songs, educational videos and booklet from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide. In a 1990 commercial, Ralph Edwards appeared to honor McGruff's 10th anniversary with a This Is Your Life themed ad.

In 2005, a new identity theft warning campaign was launched in honor of his 25th birthday.[3]

McGruff Houses and trucks[edit]

A McGruff House was a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there were about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.[citation needed]

In February 2012, the McGruff House program was ended after a 30-year successful run due to lessened need in the era of cell phones and tight budgets. [4]

Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.[citation needed]

See also[edit]

References[edit]

  1. ^ "McGruff Timeline". National Crime Prevention Council. Archived from the original on 2006-10-05. Retrieved 2006-10-12. 
  2. ^ McGruff The Crime Dog Actor Sentenced To 16 Years For Pot, Grenade Launcher June 02, 2015
  3. ^ On the Internet, Nobody Knows You're a Crime Dog June 27, 2005
  4. ^ McGruff House® and McGruff Truck® Programs Close Feb 18,2015

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/McGruff_the_Crime_Dog — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
13981 videos foundNext > 

McGruff the Crime Dog in Samantha's Choice

This five-minute video follows the story of a young girl who is afraid to go to ballet class, for fear of being bullied. This new animated short marks the third ...

MARIJUANA by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we ...

VINTAGE 80'S MCGRUFF THE CRIME DOG PSA COMMERCIAL ABOUT KIDNAPPING

This commercial used to give me the creeps... I wanted to scream, "Run, Jenny, RUN!" Don't stop and look in the car! I mean, "This is Jenny... but this is NOT ...

When the Going Gets Scruff (official full-length video)

This short video follows the story of McGruff the Crime Dog's nephew, Scruff, who is being bullied at school. McGruff advises Scruff to speak with the officer at his ...

INHALENTS by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we ...

COCAINE & CRACK by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we ...

McGruff the Crime Dog PSA (1994)

This was recorded off Nickelodeon on November 27, 1994.

Youth Firearm and Gun Safety

This video is made for children in grades K through 6. Titled: "McGruff the Crime Dog on Gun Safety" it covers what children should do if the come in contact with ...

Full-length McGruff the Crime Dog Commercial (1981)

Featuring the immortal line: "BIKE THEFT."

ALCOHOL by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we ...

13981 videos foundNext > 

1014 news items

 
Santa Rosa Press Democrat
Sat, 01 Aug 2015 23:56:15 -0700

Kid-friendly with fingerprint kits, a jump house and McGruff the Crime Dog. 584-2600. HEALDSBURG, AUG. 5. Opera in the garden: Enjoy a San Francisco Opera's Adler Fellows performance, dinner and auction 5 p.m. Wednesday at Madrona Manor, 1001 ...
 
San Bernardino County Sun
Fri, 31 Jul 2015 17:33:45 -0700

Fontana: Fontana Park, 15556 Summit Ave., 6 to 8 p.m., free hot dogs with appearances from Eddie the Gun Safety Eagle and McGruff the Crime Dog. Rialto: Civic Center, 150 S. Palm Ave., 5 to 8:30 p.m., police dog demonstration, bounce houses, video ...
 
SCNow
Sun, 02 Aug 2015 00:30:00 -0700

Georgetown, S.C. - Georgetown County Sheriff Lane Cribb and the Georgetown County Sheriff's Office invites everyone to the 32nd annual National Night Out event on Aug. 4. The free event will take place from 4-8 p.m. at the Stables Park Field Complex on ...

Patch.com

Patch.com
Fri, 31 Jul 2015 05:56:15 -0700

Image: McGruff the Crime Dog at the Fairfax County Government Center (Fairfax County Crime Solvers). On Saturday at 8 a.m., the Fairfax County Crime Solvers will host their third annual 5K Race Against Crime at the Fairfax County Government Center.

Baltimore Sun

York Daily Record/Sunday News
Tue, 28 Jul 2015 08:55:25 -0700

4, York City Police officers, staff members from The Community Services Division, volunteers and McGruff the Crime Dog will be out in the community visiting the more than 25 National Night Out sites in the city. If your neighborhood or block is ...
 
Kane County Chronicle
Fri, 31 Jul 2015 20:45:00 -0700

There will be visits from police, as well as McGruff the Crime Dog and the fire department. Residents are urged to contact the North Aurora Department if they are hosting a National Night Out gathering so the department can put them on the department's ...

Patch.com

Herald Review
Sat, 01 Aug 2015 04:03:45 -0700

Once again, the Grand Rapids Police Department is hosting National Night Out from 5 to 8 p.m. on Tuesday, Aug. 4 at the Old Central School in Grand Rapids. The event is free and open to the public.

Savannah Morning News

Savannah Morning News
Fri, 31 Jul 2015 19:26:15 -0700

“Things that happen in the community bleed over into the school,” [filtered word]erstrom said. Campus police have also “recruited” a new officer — one they hope will appeal to the youngest students. “We've brought McGruff the crime dog on with us ...
Loading

Oops, we seem to be having trouble contacting Twitter

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!

Searchlight Group

Digplanet also receives support from Searchlight Group. Visit Searchlight