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McGruff the Crime Dog
McGruff the Crime Dog
First appearance July 1980
Created by Saatchi & Saatchi through the Ad Council
Species Dog
Gender Male

McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created by Saatchi & Saatchi through the Ad Council for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted from Dancer Fitzgerald Sample in July 1980.[1] The character himself was created by copywriter Sherry Nemmers and art director Ray Krivascy. Nemmers and Krivascy reported to creative director Jack Keil, who wrote the motto "Take a Bite out of Crime". Keil, who hails from Rochester, New York, also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Sherlock Bones." Other entries included "J. Edgar Dog," "Sarg-dog," and "Keystone cop Dog." The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. In some of McGruff's advertisements, he appears with his nephew "Scruff".

McGruff reaches kids through commercials, songs, educational videos and booklet from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide. In a 1990 commercial, Ralph Edwards appeared to honor McGruff's 10th anniversary with a This Is Your Life themed ad.

In 2005, a new identity theft warning campaign was launched in honor of his 25th birthday.[2]

McGruff Houses and trucks[edit]

A McGruff House is a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there are currently about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.[citation needed]

Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.[citation needed]

See also[edit]


  1. ^ "McGruff Timeline". National Crime Prevention Council. Archived from the original on 2006-10-05. Retrieved 2006-10-12. 
  2. ^ On the Internet, Nobody Knows You're a Crime Dog June 27, 2005

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/McGruff_the_Crime_Dog — Please support Wikipedia.
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17572 videos foundNext > 

McGruff the Crime Dog in Samantha's Choice

This five-minute video follows the story of a young girl who is afraid to go to ballet class, for fear of being bullied. This new animated short marks the th...


This commercial used to give me the creeps... I wanted to scream, "Run, Jenny, RUN!" Don't stop and look in the car! I mean, "This is Jenny... but this is NO...

When the Going Gets Scruff (official full-length video)

This short video follows the story of McGruff the Crime Dog's nephew, Scruff, who is being bullied at school. McGruff advises Scruff to speak with the office...

MARIJUANA by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain...

McGruff the Crime Dog Arrested for Pot, Rocket Launcher

"John Morales, an actor who has portrayed McGruff the Crime Dog, was sentenced last week to sixteen years in prison for multiple drug and weapons charges..."...

McGruff The Crime Dog - "The Gilstraps" (PSA, 1981)

Here's another public service announcement from McGruff the Crime Dog - "The Gilstraps" - making sure you're aware of some of the scams that thieves can pull...

McGruff the Crime Dog PSA (1994)

This was recorded off Nickelodeon on November 27, 1994.

McGruff The Crime Dog 80s Antidrug

Funny commercial :) LSD trip? ;D Users are losers and losers are users so don't use drugs, don't use drugs and if you know a user even part of the time, tell...


Here is a hilarious McGruff PSA featuring a three minute segment with Drew Barrymore. Ironically, at the time this video came out, Drew was heavily into drug...

COCAINE & CRACK by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain...

17572 videos foundNext > 

1095 news items

Snohomish Times

Snohomish Times
Wed, 29 Oct 2014 03:07:30 -0700

Halloween is one of the most anticipated nights of the year for kids. AlertID, the fastest growing free-to-use neighborhood safety network, and the National Crime Prevention Council (NCPC), home of McGruff the Crime Dog, offer tips on how families can ...
The Times and Democrat
Thu, 27 Nov 2014 00:03:45 -0800

AlertID and the NCPC (home to McGruff the Crime Dog) share these tips to help keep you and your family safe on Black Friday (or even Thursday!) and throughout the busy holiday season. * Be informed about your surroundings. Use the free McGruff mobile ...
The Southeast Sun
Thu, 06 Nov 2014 13:11:15 -0800

McGruff the Crime Dog. Photo by Ryan McCollough | Posted: Thursday, November 6, 2014 2:08 pm. Windham students were treated to a visit from McGruff the Crime Dog at the rally. McGruff urged the children to live a happy, healthy drug-free life.
PR Web (press release)
Wed, 19 Nov 2014 14:52:30 -0800

Nearly 40% of Americans are expected to go shopping on Black Friday. With all of the excitement, it is easy for family members to become separated and for people to become vulnerable to crime. “A distracted shopper is the prime target for opportunistic ...


Wed, 26 Nov 2014 10:22:24 -0800

The National Crime Prevention Council, home to McGruff the Crime Dog, offers a free mobile app from AlertID to receive crime alerts for thousands of cities and other information. •Deter pickpockets. Carry your purse close to your body or your wallet ...

Washington Times

Washington Times
Sat, 08 Feb 2014 07:11:15 -0800

McGruff the Crime Dog has fallen on hard times. Actor John Morales, who dressed as the famous bloodhound known for taking a “bite out of crime,” has been sentenced to 16 years in prison. The sentencing on Monday followed a guilty plea, three years ...
Thu, 06 Feb 2014 08:47:51 -0800

McGruff the Crime Dog throws out the first pitch before the Toronto Blue Jays game against the Texas Rangers at The Ballpark in Arlington on August 4, 1998 in Arlington, Texas. Stephen Dunn—Getty Images ...

The Daily News Online

The Daily News Online
Thu, 30 Oct 2014 14:00:00 -0700

Members of the Attica Police Department shared McGruff the Crime Dog's Halloween safety tips with Prospect Elementary School kindergartners on Thursday, in conjunction with Principal Kelly Bietz. Here, Officer in Charge Dean R. Hendershott, right, and ...

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