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McGruff the Crime Dog
McGruff the Crime Dog
First appearance July 1980
Created by Saatchi & Saatchi through the Ad Council
Information
Species Dog
Gender Male

McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created by Saatchi & Saatchi through the Ad Council for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted from Dancer Fitzgerald Sample in July 1980.[1] The character himself was created by copywriter Sherry Nemmers and art director Ray Krivascy. Nemmers and Krivascy reported to creative director Jack Keil, who wrote the motto "Take a Bite out of Crime". Keil, who hails from Rochester, New York, also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Sherlock Bones." Other entries included "J. Edgar Dog," "Sarg-dog," and "Keystone cop Dog." The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. In some of McGruff's advertisements, he appears with his nephew "Scruff".

McGruff reaches kids through commercials, songs, educational videos and booklet from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide. In a 1990 commercial, Ralph Edwards appeared to honor McGruff's 10th anniversary with a This Is Your Life themed ad.

In 2005, a new identity theft warning campaign was launched in honor of his 25th birthday.[2]

McGruff Houses and trucks[edit]

A McGruff House was a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there were about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.[citation needed]

In February 2012, the McGruff House program was ended after a 30-year successful run due to lessened need in the era of cell phones and tight budgets. [3]

Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.[citation needed]

See also[edit]

References[edit]

  1. ^ "McGruff Timeline". National Crime Prevention Council. Archived from the original on 2006-10-05. Retrieved 2006-10-12. 
  2. ^ On the Internet, Nobody Knows You're a Crime Dog June 27, 2005
  3. ^ McGruff House® and McGruff Truck® Programs Close Feb 18,2015

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/McGruff_the_Crime_Dog — Please support Wikipedia.
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985 news items

Suburban Life Publications

Suburban Life Publications
Mon, 25 May 2015 03:30:00 -0700

Other features include appearances by McGruff the Crime Dog, Safety Pup and Brookfield Fire Department vehicles and firefighters. The event is sponsored by the Brookfield Police Department, Carl LaPonte's State Farm Insurance, Loca Mocha Cafe, Elks ...

The Times and Democrat

The Times and Democrat
Sat, 23 May 2015 21:07:20 -0700

The FBI's National Crime Information Center revealed that more than 450,000 children under the age of 18 were reported missing in 2014. To address this critical issue, the National Crime Prevention Council (Home to McGruff the Crime Dog) AlertID are ...

Las Vegas Review-Journal

Las Vegas Review-Journal
Fri, 22 May 2015 21:42:46 -0700

Metro volunteers, church leaders and even McGruff the Crime Dog responded to the call to entertain and inform south Las Vegas residents about the community resources available to them. Dozens gathered Friday at the Community Resource Fair and Block ...

MLive.com

MLive.com
Thu, 21 May 2015 16:03:45 -0700

009.JPG Police officers from Flint Police Department pose with McGruff The Crime Dog at the Priority Children's 3rd Annual Summer Youth Expo event on Thursday, May 21, 2015. Ashley G. Terrell | MLive. FLINT, MI — Close to 1,500 young adults from ...

Bay Net

Bay Net
Wed, 20 May 2015 16:15:00 -0700

The FBI's National Crime Information Center (NCIC) revealed that more than 450,000 children under the age of 18 were reported missing in 2014. To address this critical issue, the National Crime Prevention Council (Home to McGruff the Crime Dog ...

Positively Naperville

Positively Naperville
Fri, 22 May 2015 13:15:00 -0700

McGruff the Crime Dog and Sparky the Fire Dog remind all residents in the community that it's everybody's job to help keep Naperville safe. Thank you. Naperville Fire Department responds to chlorine Leak in the 1600 block of Quincy Ave. near Goldfish ...

New York Post

New York Post
Mon, 06 Apr 2015 19:42:49 -0700

McGruff the Crime Dog has taken a bite out of the NYPD's budget: The department has dropped more than $13,500 on eight McGruff costumes in just one of several unusual purchases in recent years. The life-size costumes of McGruff, a cartoon character ...

ABC30.com

ABC30.com
Tue, 19 May 2015 08:11:15 -0700

Even McGruff the crime dog made an appearance. Chief Dyer says today's event is a chance to showcase the abilities people living with special needs have, and highlight those instead. Related Topics: sports education special olympics fresno - east ...
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