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McGruff the Crime Dog
McGruff the Crime Dog
First appearance July 1980
Created by Saatchi & Saatchi through the Ad Council
Species Dog
Gender Male

McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created by Saatchi & Saatchi through the Ad Council for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted from Dancer Fitzgerald Sample in July 1980.[1] The character himself was created by copywriter Sherry Nemmers and art director Ray Krivascy. Nemmers and Krivascy reported to creative director Jack Keil, who wrote the motto "Take a Bite out of Crime". Keil, a native of Rochester, New York, also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Sherlock Bones." Other entries included "J. Edgar Dog," "Sarg-dog," and "Keystone cop Dog." The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. In some of McGruff's advertisements, he appears with his nephew "Scruff".

McGruff reaches kids through commercials, songs, educational videos and booklet from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide. In a 1990 commercial, Ralph Edwards appeared to honor McGruff's 10th anniversary with a This Is Your Life themed ad.

In 2005, a new identity theft warning campaign was launched in honor of his 25th birthday.[2]

McGruff Houses and trucks[edit]

A McGruff House is a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there are currently about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.

Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.

In popular culture[edit]

The season 7 Futurama episode The Butterjunk Effect contains a scene in which while the characters are on Kif's home planet, their parents want them sleeping in separate beds. Fry replies with "But McGruff the Crime Dog says" and then Leela suggests otherwise, which causes Fry to accept the decision.

The third season of Small Town Security featured the McGruff character in an effort to help the JJK Security team drum up business, resulting in a child safety outreach program.[3]

The song Ultimate Showdown of Ultimate Destiny by Lemon Demon features the line "like Scruff McGruff took a bite out of crime" referencing the character.

See also[edit]


  1. ^ "McGruff Timeline". National Crime Prevention Council. Archived from the original on 2006-10-05. Retrieved 2006-10-12. 
  2. ^ On the Internet, Nobody Knows You're a Crime Dog June 27, 2005
  3. ^ Small Town Security Episode: "Watch Dogs"

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/McGruff_the_Crime_Dog — Please support Wikipedia.
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18440 videos foundNext > 

McGruff the Crime Dog in Samantha's Choice

This five-minute video follows the story of a young girl who is afraid to go to ballet class, for fear of being bullied. This new animated short marks the th...

When the Going Gets Scruff (official full-length video)

This short video follows the story of McGruff the Crime Dog's nephew, Scruff, who is being bullied at school. McGruff advises Scruff to speak with the office...


This commercial used to give me the creeps... I wanted to scream, "Run, Jenny, RUN!" Don't stop and look in the car! I mean, "This is Jenny... but this is NO...

McGruff the Crime Dog Arrested for Pot, Rocket Launcher

"John Morales, an actor who has portrayed McGruff the Crime Dog, was sentenced last week to sixteen years in prison for multiple drug and weapons charges..."...

MARIJUANA by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain...

McGruff the Crime Dog PSA (1994)

This was recorded off Nickelodeon on November 27, 1994.

McGruff The Crime Dog - "The Gilstraps" (PSA, 1981)

Here's another public service announcement from McGruff the Crime Dog - "The Gilstraps" - making sure you're aware of some of the scams that thieves can pull...

INHALENTS by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain...

COCAINE & CRACK by McGruff The Crime Dog

DATA TOO SHORT digitally transferred and uploaded this audio cassette to our youtube account. We do not claim ownership over the copyright nor do we maintain...

McGruff The Crime Dog 80s Antidrug

Funny commercial :) LSD trip? ;D Users are losers and losers are users so don't use drugs, don't use drugs and if you know a user even part of the time, tell...

18440 videos foundNext > 

462 news items

Niagara Frontier Publications
Wed, 29 Oct 2014 09:07:30 -0700

Halloween is one of the most anticipated nights of the year for children. AlertID, the fastest growing free-to-use neighborhood safety network, and the National Crime Prevention Council, home of McGruff the Crime Dog, offer tips on how families can ...

The Daily News Online

The Daily News Online
Thu, 30 Oct 2014 14:00:00 -0700

Members of the Attica Police Department shared McGruff the Crime Dog's Halloween safety tips with Prospect Elementary School kindergartners on Thursday, in conjunction with Principal Kelly Bietz. Here, Officer in Charge Dean R. Hendershott, right, and ...
Virtual Press Office (press release)
Thu, 16 Oct 2014 09:18:45 -0700

ARLINGTON, Va., Oct. 16, 2014 /PRNewswire/ -- McGruff the Crime Dog is about to "Take A Bite Out Of Crime," specifically financial and investment fraud. Researchers estimate that consumer financial fraud cost Americans over $50 billion a year. In ...

Killeen Daily Herald

Killeen Daily Herald
Fri, 31 Oct 2014 02:22:30 -0700

Joining the Crime Stoppers was Julian Martinez, post adviser for the Killeen Police Department Explorers, and McGruff the Crime Dog. McGruff waved students over to sign a poster-size pledge and adorn themselves in anti-drug stickers and ribbons ...


Thu, 30 Oct 2014 09:52:30 -0700

McGruff the Crime Dog will be there too! On Friday, October 31st, officers will be holding a “Safe Kids Halloween” event at the Central Precinct (1512 Bull Street) for trick-or-treaters from 6:00-8:00 p.m. Officers and volunteers will be handing out ...
Gillette News Record
Thu, 30 Oct 2014 09:41:08 -0700

Gillette Girl Scouts will host a fall carnival from 2-4 p.m. Saturday at Lakeview Elementary School. The carnival will include games and a chance to meet McGruff the Crime Dog. kAmp5>:DD:@? :D 7C66[ 2=E9@F89 @C82?:K6CD 2C6 2D<:?8 7@C 72>:=:6D ...
Charlotte Observer
Thu, 30 Oct 2014 09:59:40 -0700

This looks like a case for McGruff the Crime Dog: Someone broke into the Humane Society of Charlotte's shelter Wednesday night, causing thousands of dollars of damage while stealing laptops and other equipment. The thieves apparently tore off the ...

Pensacola News Journal

Pensacola News Journal
Thu, 30 Oct 2014 10:07:13 -0700

Spooktacular Safety Night will feature games, Halloween treats and Halloween safety tips from the Santa Rosa County Sheriff's Office, McGruff the Crime Dog, Avalon Fire Rescue District, Sparky the Fire Dog, Lifeguard Ambulance and Santa Rosa County ...

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