digplanet beta 1: Athena
Share digplanet:


Applied sciences






















McGruff the Crime Dog
McGruff the Crime Dog
First appearance July 1980
Created by Saatchi & Saatchi through the Ad Council
Species Dog
Gender Male

McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created by Saatchi & Saatchi through the Ad Council for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted from Dancer Fitzgerald Sample in July 1980.[1] The character himself was created by copywriter Sherry Nemmers and art director Ray Krivascy. Nemmers and Krivascy reported to creative director Jack Keil, who wrote the motto "Take a Bite out of Crime". Keil (born in Rochester, New York), also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Sherlock Bones." Other entries included "J. Edgar Dog," "Sarg-dog," and "Keystone cop Dog." The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. In some of McGruff's advertisements, he appears with his nephew "Scruff".

McGruff reaches kids through commercials, songs, educational videos and booklet from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide. In a 1990 commercial, Ralph Edwards appeared to honor McGruff's 10th anniversary with a This Is Your Life themed ad.

In 2005, a new identity theft warning campaign was launched in honor of his 25th birthday.[2]

McGruff Houses and trucks[edit]

A McGruff House is a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there are currently about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.

Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.

See also[edit]


  1. ^ "McGruff Timeline". National Crime Prevention Council. Archived from the original on 2006-10-05. Retrieved 2006-10-12. 
  2. ^ On the Internet, Nobody Knows You're a Crime Dog June 27, 2005

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/McGruff_the_Crime_Dog — Please support Wikipedia.
A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
18668 videos foundNext > 

McGruff the Crime Dog in Samantha's Choice

This five-minute video follows the story of a young girl who is afraid to go to ballet class, for fear of being bullied. This new animated short marks the th...

McGruff the Crime Dog Arrested for Pot, Rocket Launcher

"John Morales, an actor who has portrayed McGruff the Crime Dog, was sentenced last week to sixteen years in prison for multiple drug and weapons charges..."...


This commercial used to give me the creeps... I wanted to scream, "Run, Jenny, RUN!" Don't stop and look in the car! I mean, "This is Jenny... but this is NO...

When the Going Gets Scruff (official full-length video)

This short video follows the story of McGruff the Crime Dog's nephew, Scruff, who is being bullied at school. McGruff advises Scruff to speak with the office...

McGruff The Crime Dog - "The Gilstraps" (PSA, 1981)

Here's another public service announcement from McGruff the Crime Dog - "The Gilstraps" - making sure you're aware of some of the scams that thieves can pull...


Here is a hilarious McGruff PSA featuring a three minute segment with Drew Barrymore. Ironically, at the time this video came out, Drew was heavily into drug...


Wow, who knew that McGruff could play the piano? I like how they also show some punk rock teenagers in this commercial along with the token cute little kids.

Chocolate Rain Sung By McGruff The Crime Dog

This is McGruff singing the Tay Zonday hit "Chocolate Rain" See the original at: http://www.youtube.com/watch?v=EwTZ2xpQwpA.

McGruff the Crime Dog in "Samantha's Choice"

Music and Sound Design by Endless Noise.

McGruff the Crime Dog PSA (1994)

This was recorded off Nickelodeon on November 27, 1994.

18668 videos foundNext > 

60 news items

Amador Ledger-Dispatch
Mon, 21 Apr 2014 12:52:30 -0700

This month the National Crime Prevention Council (NCPC) will further its journey into the new, digital frontier with the debut of its very own channel on the Community Safety Institute (CSI), E-learning Academy Network. NCPC's new channel will offer ...
Indianapolis Star
Mon, 07 Apr 2014 11:58:13 -0700

McGruff the crime dog makes an appearance at the 2008 Christmas parade in downtown Noblesville. (Photo: Danese Kenon/The Star file photo ). SHARE 661 CONNECTTWEET 5 COMMENTEMAILMORE. Students around Marion County could start seeing a ...
PR Web (press release)
Wed, 09 Apr 2014 00:16:06 -0700

Ann Harkins, CEO of The National Crime Prevention Council (Home to McGruff the Crime Dog®), and Keli Wilson, AlertID's Founder, are teaming up to create awareness and support victims during Sexual Assault Awareness Month. According to government ...


Niagara Frontier Publications
Wed, 09 Apr 2014 10:26:15 -0700

Ann Harkins, CEO of The National Crime Prevention Council (home to McGruff the Crime Dog), and Keli Wilson, AlertID's founder, are teaming up to create awareness and support victims during Sexual Assault Awareness Month. According to government ...

The Daily Jeffersonian

The Daily Jeffersonian
Fri, 04 Apr 2014 10:03:45 -0700

Second-graders at Byesville Elementary School are all smiles as McGruff the Crime Dog visits with them Wednesday morning. He was part of a program on the 9-1 emergency system put on by the Guernsey County Sheriff's Office. Deputies on hand included ...
The Oregonian
Thu, 27 Mar 2014 09:49:59 -0700

Wilsonville police and McGruff the Crime Dog will be holding a child registration event Thursday. The event takes place from 1:30 p.m.-3:30 p.m. at Pioneer Pacific College in Wilsonville, and police will give DNA and fingerprinting technique ...
Free Keene
Sun, 30 Mar 2014 20:56:15 -0700

The issue of parking and its enforcement in downtown Keene occupied much of the final akpfsafety-tips-from-mcgruff-the-crime-dog hour during yesterday's weekly episode of SoundOff on WKBK radio. Hosts Greg Pregent and Chris Cotes were joined by ...
Global Grind
Wed, 23 Apr 2014 15:07:30 -0700

Like that time McGruff the Crime Dog was arrested. See, aren't these better than Alanis' ironic analogies? Because, like seriously, rain on your wedding day isn't really all that ironic. It just sucks. Really bad. Anyway, check out 10 times irony and ...

Oops, we seem to be having trouble contacting Twitter

Talk About McGruff the Crime Dog

You can talk about McGruff the Crime Dog with people all over the world in our discussions.

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!