MRM Worldwide is a global digital and direct marketing agency with 62 offices in 40 countries.
Based in New York City, it has been ranked among the top 10 digital agencies in the world by size, according to Adweek, MediaPost, and RECMA.
The agency builds Customer Utility, which it defines as a measurement of content and context in the service of the brand, to attract, engage, acquire and retain consumers and business decision makers. MRM’s suite of offerings includes original content creation, digital strategy, cross-media analytics, technology strategy, technology digestion, and web design.
Its most famous creative work includes the design, maintenance and marketing programs for MasterCard (Priceless.com), the U.S. Army (GoArmy.com), Nikon (StunningNikon.com); and Microsoft (Clearification.com, others).
It has been named B2B Magazine’s Direct Agency of the Year for the three consecutive years it was eligible (2004, 2006 and 2008).
The establishment of MRM Worldwide, part of McCann Worldgroup, can be traced back several ways.
In 1985, McCann Erickson (owned by the Interpublic Group of Companies) bought March Advertising & Direct Marketing, founded in 1962, and renamed it McCann Direct. In 1996, the agency was rebranded as MRM after direct marketing executive Stan Rapp joined as head of the company. It was then renamed MRM Partners in 2001 when Zentropy Partners was merged into MRM. In 2005, it was rebranded MRM Worldwide, one year after worldwide CEO Reuben Hendell was hired. In 2012, MRM Worldwide launched its inaugural Australian office in Melbourne.
Shelly Palmer Chats With Corey Mitchell EVP of MRM Worldwide
Shelly Palmer chats with Corey Mitchell EVP of MRM Worldwide about The Apartment.
Michael Jacobs, MRM Worldwide
Thursday, July 10, 2008 Believe it: "Web Video Isn't A Poor Stepchild," to Television Advertising, MRM's Michael Jacobs No longer a cheap solution or a recyc...
Show Reel MRM Worldwide Belgrade
Model: Katarina Kaplarski Montažer: Adam Rakić.
adoboLIVE MRM Manila's Donald Lim on how brand managers can translate digital engagement to sales
adoboLIVE MRM Manila's Donald Lim on how brand managers can translate digital engagement to sales.
adoboLIVE! MRM Worldwide's Donald Lim on convincing clients to go digital
Oren Frank, MRM Worldwide y las estrategias creativas digitales
Ponencia visionaria de este director creativo de la agencia de marketing relacional MRM Worldwide, titulada "Las estrategias creativas digitales como generad...
Jornada MRM Worldwide sobre "Self Service Marketing"
Con Marina Specht (Consejera Delegada MRM España), Reuben Hendell (CEO MRM Worldwide), Fernando Carrión (Microsoft) y Vipin Mayar (MRM Worldwide). Nos dió ti...
Flook Case- Maybelline New York by MRM Worldwide Buenos Aires
Campaign summary: Maybelline wanted to approach urban tribes of teenagers, without affecting its positioning with traditional consumers: older women.MRM desi...
MRM Worldwide - Greater China Showreel 2009.flv
Presentación Ventuz para MRM Worldwide
Presentación dinámica y táctil en 3D creada por Pictures That Move con Ventuz para la agencia MRM Worldwide.
New York Times
Mon, 13 May 2013 11:00:14 -0700
... taken two posts: global executive creative director at Commonwealth — the agency operated by McCann Erickson that is devoted to the worldwide Chevrolet creative account — and chief creative officer at MRM Detroit, part of the MRM Worldwide ...
New York Times
Sun, 05 May 2013 17:23:05 -0700
An Interpublic team that competed in a review for the assignment was headed by the company's McCann Worldgroup division; agencies that include McCann Erickson Worldwide, MRM Worldwide and Universal McCann will be responsible for advertising, ...
Wed, 15 May 2013 23:24:11 -0700
As part of this research, Forrester interviewed 12 vendors and user companies including 7-Eleven, Arby's, Chickfil-A, Cleveland Clinic, Engauge, Estée Lauder, iCrossing, MRM Worldwide, Nestle, Skinnygirl Coctails, Studiocom and T3. Marketing innovation ...
Tue, 30 Apr 2013 08:01:43 -0700
Adrian Preda, de doi ani creative director la agentia MRM Worldwide Romania, se muta la agentia de publicitate Friends Advertising, tot in calitate de creative director, potrivit paginii sale de Facebook. Preda a declarat, marti, pentru HotNews.ro ca ...
Thu, 16 May 2013 19:33:52 -0700
Pranay Chettri, Creative Director at MRM Worldwide – McCann also said that “A good graphic design solution doesn't always mean that the visual quality must be that of 'Sistine Chapel or of Taj Mahal' but something, which is just right for the problem ...
Fri, 03 May 2013 07:59:51 -0700
Learn more about YuMe. MRM Worldwide. MRM Worldwide. For more Information on MRM Worldwide and other companies like this, visit LookBook-- a directory for any marketing industry professional seeking new partners. Learn more about LookBook ...
Thu, 09 May 2013 15:35:32 -0700
... profesor de ESIC; Jesús Hernández. Managing, Director de Publixed Media y Marina Spetch, Regional Director MRM Worldwide EMEA y CEO MRM Worldwide Spain compartieron sus experiencias sobre el futuro empresarial ante un millar de asistentes.
Tue, 14 May 2013 09:41:04 -0700
Acum doi ani, Adrian Preda primea tricoul de Greucean pentru trecerea de la ATL la online, in calitate de Creative Director la MRM Worldwide. Dupa ce inainte lucrase pentru Tempo Advertising, McCann Erickson Croatia si Graffiti BBDO, Preda dadea ATL-ul ...
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