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MRM Worldwide is a global digital and direct marketing agency with 62 offices in 40 countries.

Based in New York City, it has been ranked among the top 10 digital agencies in the world by size, according to Adweek, MediaPost, and RECMA.^{[citation needed]}

The agency builds Customer Utility, which it defines as a measurement of content and context in the service of the brand, to attract, engage, acquire and retain consumers and business decision makers. MRM’s suite of offerings includes original content creation, digital strategy, cross-media analytics, technology strategy, technology digestion, and web design.

Its most famous creative work includes the design, maintenance and marketing programs for MasterCard (Priceless.com), the U.S. Army (GoArmy.com), Nikon (StunningNikon.com); and Microsoft (Clearification.com, others).

It has been named B2B Magazine’s Direct Agency of the Year for the three consecutive years it was eligible (2004, 2006 and 2008).

History [edit]

The establishment of MRM Worldwide, part of McCann Worldgroup, can be traced back several ways.

In 1985, McCann Erickson (owned by the Interpublic Group of Companies) bought March Advertising & Direct Marketing, founded in 1962, and renamed it McCann Direct. In 1996, the agency was rebranded as MRM after direct marketing executive Stan Rapp joined as head of the company. It was then renamed MRM Partners in 2001 when Zentropy Partners was merged into MRM. In 2005, it was rebranded MRM Worldwide, one year after worldwide CEO Reuben Hendell was hired. In 2012, MRM Worldwide launched its inaugural Australian office in Melbourne.

References [edit]