MC Serch (born Michael Berrin; May 6, 1967) is an American hip hop MC and former member of 3rd Bass.
Serch grew up in Far Rockaway, Queens, attending Far Rockaway High School, and graduated from Music & Art High School. He is of Jewish descent.
After recording three albums with 3rd Bass—The Cactus Album (1989), The Cactus Revisited (1990), and Derelicts of Dialect (1991)—Serch launched a solo career with Return of the Product (1992, Def Jam). The album featured two hit singles: "Here It Comes" (which hit #1 on Billboard's Hot Rap Tracks chart); and "Back to the Grill" featuring Chubb Rock, Red Hot Lover Tone, and Nas. Serch was the executive producer of Nas’ Illmatic, one of the most critically acclaimed albums of the 1990s. He also helped to cultivate the rapper O.C. after hearing him on the Organized Konfusion song "Fudge Pudge," helping him secure a record contract with Wild Pitch Records. In 1995, Serch also mentored the newly formed Non Phixion.
Since retiring from performing, Serch has run a promotions company (Serchlite Music). He appeared in Spike Lee's Bamboozled (2000) as a member of the fictitious hip-hop group Mau Maus (played by other real-life hip-hop performers such as Mos Def, Charli Baltimore and Canibus). His character was a white revolutionary who was supposed to be "1/16 black". From 2003 he hosted Serch In The AM on Detroit Urban Radio Station FM 98 WJLB; he was the first Jewish DJ at that station. MC Serch was dismissed from WJLB in March 2006, reportedly due to a dispute over a Super Bowl weekend party at the club "Motor City Live." Serch also hosted the VH1 reality series Ego Trip's The (White) Rapper Show, known for his catch phrase: "Woop-WOOP!", which ended in March 2007. A follow-up show, ego trip's Miss Rap Supreme, debuted in 2008.
Serch has since returned to the radio airwaves in Detroit on the urban station Hot 102.7. Serch has also worked with Hot 102.7's youngest intern (The Black Intern) Daniel Berry, and Rucka Rucka Ali (Comedy Music Artist)- Serch appeared in some of Rucka Rucka Ali's music videos.
with 3rd Bass
- DJ Tomekk - "Fuck You"
- Gravediggaz - "Defective Trip" (w/Biz Markie)
- Kaptain Nemo - The Legend of Kaptain Nemo - Official Mixtape - "For the Love of Hip-Hop" (w/PJ Sumroc)
- Hot Karl - "Let's Talk"
- Krohme - "Around Here"
- Non Phixion - "5 Boros" (w/D.V. Alias Khrist)
- Sway & King Tech - "Wake Up Show Anthem" (w/Nas, Ras Kass, Saafir & others)
- "2 Hits & Pass" (w/Afu-Ra, Agallah, Craig G, Buckshot, and others)
- "Blak Is Blak" (As "1/16th Blak" w/Mos Def, Canibus, Charli Baltimore, Mums, DJ Scratch, and Gano Grills)
- Kurious - "Benneton" (w/ MF DOOM) (2009, Amalgam Digital)
- Rucka Rucka Ali - "I Can Do Whatever Im White"
- ^ Jackson, Brian Keith. "Ice, Ice Babies: Reality-TV show tries to create the next Eminem.", New York (magazine), December 31, 2006. Accessed November 23, 2007. "I grew up in Far Rockaway, and you’d always see shoes on the line."
- ^ Schwach, Howard. "Rockaway Rapper Hosts MTV's 'The White Rapper Show' ", Wave of Long Island, January 26, 2007
- ^ "Interfaith Celebrities: Of Hip Hop, Heroes and the Oscars". interfaithfamily.com. Retrieved 2013-04-24.
Berrin, who is Jewish, worked until recently for a very popular Detroit radio station that mostly plays hip hop music and whose listening audience is mostly black. ... As reported in a January 25 issue of the Detroit Jewish News, Berrin, 39, and his wife, Chantel, are members of Congregation Sharrey Zedek, a large Conservative synagogue in suburban Detroit. In a 1993 profile in the News, Chantel, a convert to Judaism--talked about her conversion and Michael talked about race and religion.
- ^ http://www.ohhla.com/anonymous/misc/hip-hop/blak_iz.mau.txt
- ^ Graham, Adam (2007-01-08). "The Serch for the next white rap star.". The Detroit News. Retrieved 2007-01-24.
Thu, 21 May 2015 06:12:03 -0700
Now the VP of A&R at Warner Music Group, Ross spoke with Peter Rosenberg and Cipha Sounds of the "Juan Epstein" show, where he disputed MC Serch's claims that Serch co-produced the 3rd Bass track "Pop Goes the Weasel." "I produced 'Pop Goes the ...
A.V. Club Austin
A.V. Club Austin
Tue, 24 Mar 2015 22:05:17 -0700
In 11 Questions, The A.V. Club asks interesting people 11 interesting questions—and then asks them to suggest one for our next interviewee. As one-half of the longstanding alt-rock act They Might Be Giants, John Flansburgh has spent the last 30-odd ...
Wed, 06 May 2015 10:20:01 -0700
Born May 6, 1967, in Far Rockaway Queens, New York as Michael Berrin, MC Serch is a one of a kind act solidified in hip hop for decades. From being a reality star to having been credited with popularizing the term “The Gas Face”, Serch has stuck it out ...
Mon, 06 Oct 2014 13:32:58 -0700
When New York duo 3rd Bass -- MC Serch (real name Michael Berrin) and Prime Minister Pete Nice (born Peter Nash), now both 47 -- burst onto the scene in 1989 with the single "Steppin' to the A.M.," they were a revelation to the public. Serch's first ...
Fri, 30 Jan 2015 18:40:37 -0800
Need some new theme music to start your weekend off right? Consider the new video for the Big K.O.-produced posse cut, “Hellraisers,” featuring DMC, PMD, MC Serch and Chuck D. Yes, you heard right. A posse cut. Remember those?
Tue, 14 Jan 2014 10:57:42 -0800
Michael "MC Serch" Berrin, who blazed through the early '90s in white rap pack 3rd Bass, is currently is steppin' to the a.m. on his own syndicated daytime talk show. CBS Television Distribution and Tribune Studios' Serch is currently enjoying a test ...
Thu, 21 Aug 2014 13:31:34 -0700
If you know your early rap, MC Serch of the legendary 3rd Bass is a familiar name, but Skeff might be a little more arcane, Tribe reference aside. As a producer/engineer, the Bronx native worked with Brand Nubian, Heavy D, Diamond D, D-Nice, and of ...
Mon, 08 Sep 2014 13:19:27 -0700
MC Serch is known for his legendary rap history with 3rd Bass but he's also a sneakerhead. During his years touring and recording, the rapper was always laced with the latest kicks. Now he's selling his prized sneaker collection, which consists of ...
Oops, we seem to be having trouble contacting Twitter
Digplanet also receives support from Searchlight Group.