MC Serch (born Michael Berrin; May 6, 1967) is an American hip hop MC and former member of 3rd Bass.
Serch grew up in Far Rockaway, Queens, attending Far Rockaway High School, and graduated from Music & Art High School. He is of Jewish descent. He is credited with creating the slang term "the Gas Face."
After recording three albums with 3rd Bass—The Cactus Album (1989), The Cactus Revisited (1990), and Derelicts of Dialect (1991)—Serch launched a solo career with Return of the Product (1992, Def Jam). The album featured two hit singles: "Here It Comes" (which hit #1 on Billboard's Hot Rap Tracks chart); and "Back to the Grill" featuring Chubb Rock, Red Hot Lover Tone, and Nas. Serch was the executive producer of Nas’ Illmatic, one of the most critically acclaimed albums of the 1990s. He also helped to cultivate the rapper O.C. after hearing him on the Organized Konfusion song "Fudge Pudge," helping him secure a record contract with Wild Pitch Records. In 1995, Serch also mentored the newly formed Non Phixion.
Since retiring from performing, Serch has run a promotions company (Serchlite Music). He appeared in Spike Lee's Bamboozled (2000) as a member of the fictitious hip-hop group Mau Maus (played by other real-life hip-hop performers such as Mos Def, Charli Baltimore and Canibus). His character was a white revolutionary who was supposed to be "1/16 black". From 2003 he hosted Serch In The AM on Detroit Urban Radio Station FM 98 WJLB; he was the first Jewish DJ at that station. MC Serch was dismissed from WJLB in March 2006, reportedly due to a dispute over a Super Bowl weekend party at the club "Motor City Live." Serch also hosted the VH1 reality series Ego Trip's The (White) Rapper Show, known for his catch phrase: "Woop-WOOP!", which ended in March 2007. A follow-up show, ego trip's Miss Rap Supreme, debuted in 2008.
Serch has since returned to the radio airwaves in Detroit on the urban station Hot 102.7. Serch has also worked with Hot 102.7's youngest intern (The Black Intern) Daniel Berry, and Rucka Rucka Ali (Comedy Music Artist)- Serch appeared in some of Rucka Rucka Ali's music videos.
with 3rd Bass
- DJ Tomekk - "Fuck You"
- Gravediggaz - "Defective Trip" (w/Biz Markie)
- Kaptain Nemo - The Legend of Kaptain Nemo - Official Mixtape - "For the Love of Hip-Hop" (w/PJ Sumroc)
- Hot Karl - "Let's Talk"
- Krohme - "Around Here"
- Non Phixion - "5 Boros" (w/D.V. Alias Khrist)
- Sway & King Tech - "Wake Up Show Anthem" (w/Nas, Ras Kass, Saafir & others)
- "2 Hits & Pass" (w/Afu-Ra, Agallah, Craig G, Buckshot, and others)
- "Blak Is Blak" (As "1/16th Blak" w/Mos Def, Canibus, Charli Baltimore, Mums, DJ Scratch, and Gano Grills)
- Kurious - "Benneton" (w/ MF DOOM) (2009, Amalgam Digital)
- Rucka Rucka Ali - "I Can Do Whatever Im White"
- ^ Jackson, Brian Keith. "Ice, Ice Babies: Reality-TV show tries to create the next Eminem.", New York (magazine), December 31, 2006. Accessed November 23, 2007. "I grew up in Far Rockaway, and you’d always see shoes on the line."
- ^ Schwach, Howard. "Rockaway Rapper Hosts MTV's 'The White Rapper Show' ", Wave of Long Island, January 26, 2007
- ^ "Interfaith Celebrities: Of Hip Hop, Heroes and the Oscars". interfaithfamily.com. Retrieved 2013-04-24. "Berrin, who is Jewish, worked until recently for a very popular Detroit radio station that mostly plays hip hop music and whose listening audience is mostly black. ... As reported in a January 25 issue of the Detroit Jewish News, Berrin, 39, and his wife, Chantel, are members of Congregation Sharrey Zedek, a large Conservative synagogue in suburban Detroit. In a 1993 profile in the News, Chantel, a convert to Judaism--talked about her conversion and Michael talked about race and religion."
- ^ http://www.ohhla.com/anonymous/misc/hip-hop/blak_iz.mau.txt
- ^ Graham, Adam (2007-01-08). "The Serch for the next white rap star.". The Detroit News. Retrieved 2007-01-24.
MC Serch Here It Comes 1992
MC Serch's video for Here It Comes from Return Of The Product CD.
MC Serch ft. Nas, Chubb Rock & Red Hot Lover Tone - Back To The Grill (Explicit)
From 1992 Album: "Return of the Product"...[Artist info below]..... -- Get the music here: http://www.amazon.com/dp/B00000E5G1/ref=as_li_tf_til?tag=vintagehy...
MC Serch Ft Red Hot Lover Tone, Nas, Chubb Rock - Back To The Grill
Return Of The Product ©1992 Def Jam Records.
Opie & Anthony MC Serch's TV Show
Opie & Anthony MC Serch's TV Show (mobile version) http://youtu.be/eo3GMnzLEnA Opie & Anthony Serch (01-07-14) The Opie & Anthony Show, Monday-Friday 6am-10a...
3rd Bass - The Gas Face
Music video by 3rd Bass performing The Gas Face. (C) 1988 Def Jam/RAL.
Nas on Meeting Large Professor and MC Serch (1994, Rap City)
In this clip from 1994, Nas talks about Large Professor's influence on his music, and how MC Serch helped him get a record deal.
MC Serch Says Jay Z's "Takeover" Claim About Nas' Publishing Was Misguided
MC Serch Says Jay Z's "Takeover" Claim About Nas' Publishing Was Misguided Check out Shoot Now Ask Questions Later Vol 1 http://www.youtube.com/watch?v=631oy...
Hip Hop Beefs - Vanilla Ice vs. MC Serch (2004)
A small segment from the 2004 documentary "War on Wax: Hip Hop Rivalries" featuring rappers Vanilla Ice, MC Serch, Ice-T, Drag-On and others talking about th...
Kurious - Benetton ft MC Serch & MF DOOM :: Amalgam Digital
New track of the forthcoming Kurious album "II" featuring MC Serch and MF DOOM Kurious "II" Coming Soon to www.AmalgamDigital.com www.AmalgamDigital.com www....
Nas and M.C Serch Rock the Bells 2011 - Back to the Grill Again
The first time Nas and M.C Serch have ever preformed "Back to the Grill Again" live. At "Rock the Bells" 2011. an amazing night! Check out the footage here. ...
Mon, 06 Oct 2014 13:26:15 -0700
When New York duo 3rd Bass -- MC Serch (real name Michael Berrin) and Prime Minister Pete Nice (born Peter Nash), now both 47 -- burst onto the scene in 1989 with the single "Steppin' to the A.M.," they were a revelation to the public. Serch's first ...
Victoria Advocate (blog)
Wed, 01 Oct 2014 17:41:33 -0700
NAS: TIME IS ILLMATIC (2014) Nas, Cornel West, Swizz Beatz, Busta Rhymes, Alicia Keys, Olu Dara, Roxanne Shante, Jabari “Jungle” Jones, Marley Marl, MC Shan, DJ Prmeier, Large Professor, Wiz, MC Serch, Faith Newman, L.E.S., AZ, Q-Tip, Pete Rock, ...
The Hilltop Online
Sat, 11 Oct 2014 16:15:00 -0700
MC Serch, Alicia Keys, Erykah Badu, Swizz Beats, Busta Rhymes, Pharrell, Q-Tip, Dj Premier, L.E.S., and others show face to speak on their contributions to the album and how it impacted them. A track-by-track story of the album is told, with snippets ...
Wed, 22 Oct 2014 08:11:15 -0700
Nuggets of Queensbridge's history voiced over archival footage of a young Nas with the likes of MC Serch and T-Ray, provide the brief yet much required background info. Studies of the Bridge from past to present are reported beautifully by Cornel West ...
Thu, 23 Oct 2014 07:05:19 -0700
Consisting of a pair of white rappers, the bombastic MC Serch and the gritty-yet-smooth Prime Minister Pete Nice, and their black DJ Richie Rich, the trio set out to challenge misconceptions that white boys can't speak the language of hip-hop with a ...
Thu, 16 Oct 2014 08:54:11 -0700
Sampling Kool & The Gang's "Mother Earth", this one featured MC Serch on the boards with 3rd Bass on their debut The Cactus Album, and the group came out holding nothing back. They took shots at both MC Hammer and the Beastie Boys on their initial ...
Tue, 14 Oct 2014 08:58:09 -0700
Within a week everyone was searching for this kid named Nasty Nas and MC Serch finally found him. The album and his career began at Power Play Studios in Queensbridge with Large Professor on the boards. Illmatic notably begins with "The Genesis" and ...
Thu, 02 Oct 2014 11:07:18 -0700
Once he links with producer Large Professor, MC Serch and record exec Faith Newman, Nas' career takes off, and we're treated to some insight into the making of Illmatic, through the eyes of some of the album's producers. It's at this point you might ...
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