MC Serch (born Michael Berrin; May 6, 1967) is an American hip hop MC and former member of 3rd Bass.
Serch grew up in Far Rockaway, Queens, attending Far Rockaway High School, and graduated from Music & Art High School. He is of Jewish descent. He is credited with creating the slang term "the Gas Face."
After recording three albums with 3rd Bass—The Cactus Album (1989), The Cactus Revisited (1990), and Derelicts of Dialect (1991)—Serch launched a solo career with Return of the Product (1992, Def Jam). The album featured two hit singles: "Here It Comes" (which hit #1 on Billboard's Hot Rap Tracks chart); and "Back to the Grill" featuring Chubb Rock, Red Hot Lover Tone, and Nas. Serch was the executive producer of Nas’ Illmatic, one of the most critically acclaimed albums of the 1990s. He also helped to cultivate the rapper O.C. after hearing him on the Organized Konfusion song "Fudge Pudge," helping him secure a record contract with Wild Pitch Records. In 1995, Serch also mentored the newly formed Non Phixion.
Since retiring from performing, Serch has run a promotions company (Serchlite Music). He appeared in Spike Lee's Bamboozled (2000) as a member of the fictitious hip-hop group Mau Maus (played by other real-life hip-hop performers such as Mos Def, Charli Baltimore and Canibus). His character was a white revolutionary who was supposed to be "1/16 black". From 2003 he hosted Serch In The AM on Detroit Urban Radio Station FM 98 WJLB; he was the first Jewish DJ at that station. MC Serch was dismissed from WJLB in March 2006, reportedly due to a dispute over a Super Bowl weekend party at the club "Motor City Live." Serch also hosted the VH1 reality series Ego Trip's The (White) Rapper Show, known for his catch phrase: "Woop-WOOP!", which ended in March 2007. A follow-up show, ego trip's Miss Rap Supreme, debuted in 2008.
Serch has since returned to the radio airwaves in Detroit on the urban station Hot 102.7. Serch has also worked with Hot 102.7's youngest intern (The Black Intern) Daniel Berry, and Rucka Rucka Ali (Comedy Music Artist)- Serch appeared in some of Rucka Rucka Ali's music videos.
with 3rd Bass
- DJ Tomekk - "Fuck You"
- Gravediggaz - "Defective Trip" (w/Biz Markie)
- Kaptain Nemo - The Legend of Kaptain Nemo - Official Mixtape - "For the Love of Hip-Hop" (w/PJ Sumroc)
- Hot Karl - "Let's Talk"
- Krohme - "Around Here"
- Non Phixion - "5 Boros" (w/D.V. Alias Khrist)
- Sway & King Tech - "Wake Up Show Anthem" (w/Nas, Ras Kass, Saafir & others)
- "2 Hits & Pass" (w/Afu-Ra, Agallah, Craig G, Buckshot, and others)
- "Blak Is Blak" (As "1/16th Blak" w/Mos Def, Canibus, Charli Baltimore, Mums, DJ Scratch, and Gano Grills)
- Kurious - "Benneton" (w/ MF DOOM) (2009, Amalgam Digital)
- Rucka Rucka Ali - "I Can Do Whatever Im White"
- ^ Jackson, Brian Keith. "Ice, Ice Babies: Reality-TV show tries to create the next Eminem.", New York (magazine), December 31, 2006. Accessed November 23, 2007. "I grew up in Far Rockaway, and you’d always see shoes on the line."
- ^ Schwach, Howard. "Rockaway Rapper Hosts MTV's 'The White Rapper Show' ", Wave of Long Island, January 26, 2007
- ^ "Interfaith Celebrities: Of Hip Hop, Heroes and the Oscars". interfaithfamily.com. Retrieved 2013-04-24.
Berrin, who is Jewish, worked until recently for a very popular Detroit radio station that mostly plays hip hop music and whose listening audience is mostly black. ... As reported in a January 25 issue of the Detroit Jewish News, Berrin, 39, and his wife, Chantel, are members of Congregation Sharrey Zedek, a large Conservative synagogue in suburban Detroit. In a 1993 profile in the News, Chantel, a convert to Judaism--talked about her conversion and Michael talked about race and religion.
- ^ http://www.ohhla.com/anonymous/misc/hip-hop/blak_iz.mau.txt
- ^ Graham, Adam (2007-01-08). "The Serch for the next white rap star.". The Detroit News. Retrieved 2007-01-24.
Sat, 06 Sep 2014 08:30:41 -0700
Do you wear size 12.5-13, have $75,000 to spend, and want a collection of 300 sneakers that dates as far back as 1982? If so, MC Serch is selling his sneaker collection, and it goes beyond the average deadstock sneakers that can be found floating ...
Tue, 15 Apr 2014 07:17:39 -0700
Before Illmatic was release, when Nas sought his first record deal, the Queensbridge emcee looked to MC Serch for guidance, according to the rapper-talk show host. Serch says he told Nas he could help him as long as he signed to his company at the time.
Mon, 06 Oct 2014 13:32:58 -0700
When New York duo 3rd Bass -- MC Serch (real name Michael Berrin) and Prime Minister Pete Nice (born Peter Nash), now both 47 -- burst onto the scene in 1989 with the single "Steppin' to the A.M.," they were a revelation to the public. Serch's first ...
Thu, 21 Aug 2014 13:31:34 -0700
If you know your early rap, MC Serch of the legendary 3rd Bass is a familiar name, but Skeff might be a little more arcane, Tribe reference aside. As a producer/engineer, the Bronx native worked with Brand Nubian, Heavy D, Diamond D, D-Nice, and of ...
Mon, 08 Sep 2014 13:19:27 -0700
MC Serch is known for his legendary rap history with 3rd Bass but he's also a sneakerhead. During his years touring and recording, the rapper was always laced with the latest kicks. Now he's selling his prized sneaker collection, which consists of ...
Tue, 14 Jan 2014 10:57:42 -0800
Michael "MC Serch" Berrin, who blazed through the early '90s in white rap pack 3rd Bass, is currently is steppin' to the a.m. on his own syndicated daytime talk show. CBS Television Distribution and Tribune Studios' Serch is currently enjoying a test ...
Riverfront Times (blog)
Fri, 01 Aug 2014 00:16:06 -0700
This year marks 25 years since The Cactus Album, the debut release by legendary New York hip-hoppers 3rd Bass. Released on Def Jam, backed by Russell Simmons' Rush Management and produced in part by the Bomb Squad (best known for its work ...
Tue, 30 Dec 2014 04:00:00 -0800
This year's episodes with Arsenio Hall, Baratunde Thurston, Freddie Gibbs, MC Serch and Wyatt Cenac were particularly great. Brennan is also famously the co-creator of Chappelle's Show. Here Brennan discusses with Ducker how he found music this year ...
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