MC Serch (born Michael Berrin; May 6, 1967) is an American hip hop MC and former member of 3rd Bass.
Serch grew up in Far Rockaway, Queens, attending Far Rockaway High School, and graduated from Music & Art High School. He is of Jewish descent. He is credited with creating the slang term "the Gas Face."
After recording three albums with 3rd Bass—The Cactus Album (1989), The Cactus Revisited (1990), and Derelicts of Dialect (1991)—Serch launched a solo career with Return of the Product (1992, Def Jam). The album featured two hit singles: "Here It Comes" (which hit #1 on Billboard's Hot Rap Tracks chart); and "Back to the Grill" featuring Chubb Rock, Red Hot Lover Tone, and Nas. Serch was the executive producer of Nas’ Illmatic, one of the most critically acclaimed albums of the 1990s. He also helped to cultivate the rapper O.C. after hearing him on the Organized Konfusion song "Fudge Pudge," helping him secure a record contract with Wild Pitch Records. In 1995, Serch also mentored the newly formed Non Phixion.
Since retiring from performing, Serch has run a promotions company (Serchlite Music). He appeared in Spike Lee's Bamboozled (2000) as a member of the fictitious hip-hop group Mau Maus (played by other real-life hip-hop performers such as Mos Def, Charli Baltimore and Canibus). His character was a white revolutionary who was supposed to be "1/16 black". From 2003 he hosted Serch In The AM on Detroit Urban Radio Station FM 98 WJLB; he was the first Jewish DJ at that station. MC Serch was dismissed from WJLB in March 2006, reportedly due to a dispute over a Super Bowl weekend party at the club "Motor City Live." Serch also hosted the VH1 reality series Ego Trip's The (White) Rapper Show, known for his catch phrase: "Woop-WOOP!", which ended in March 2007. A follow-up show, ego trip's Miss Rap Supreme, debuted in 2008.
Serch has since returned to the radio airwaves in Detroit on the urban station Hot 102.7. Serch has also worked with Hot 102.7's youngest intern (The Black Intern) Daniel Berry, and Rucka Rucka Ali (Comedy Music Artist)- Serch appeared in some of Rucka Rucka Ali's music videos.
with 3rd Bass
- DJ Tomekk - "Fuck You"
- Gravediggaz - "Defective Trip" (w/Biz Markie)
- Kaptain Nemo - The Legend of Kaptain Nemo - Official Mixtape - "For the Love of Hip-Hop" (w/PJ Sumroc)
- Hot Karl - "Let's Talk"
- Krohme - "Around Here"
- Non Phixion - "5 Boros" (w/D.V. Alias Khrist)
- Sway & King Tech - "Wake Up Show Anthem" (w/Nas, Ras Kass, Saafir & others)
- "2 Hits & Pass" (w/Afu-Ra, Agallah, Craig G, Buckshot, and others)
- "Blak Is Blak" (As "1/16th Blak" w/Mos Def, Canibus, Charli Baltimore, Mums, DJ Scratch, and Gano Grills)
- Kurious - "Benneton" (w/ MF DOOM) (2009, Amalgam Digital)
- Rucka Rucka Ali - "I Can Do Whatever Im White"
- ^ Jackson, Brian Keith. "Ice, Ice Babies: Reality-TV show tries to create the next Eminem.", New York (magazine), December 31, 2006. Accessed November 23, 2007. "I grew up in Far Rockaway, and you’d always see shoes on the line."
- ^ Schwach, Howard. "Rockaway Rapper Hosts MTV's 'The White Rapper Show' ", Wave of Long Island, January 26, 2007
- ^ "Interfaith Celebrities: Of Hip Hop, Heroes and the Oscars". interfaithfamily.com. Retrieved 2013-04-24.
Berrin, who is Jewish, worked until recently for a very popular Detroit radio station that mostly plays hip hop music and whose listening audience is mostly black. ... As reported in a January 25 issue of the Detroit Jewish News, Berrin, 39, and his wife, Chantel, are members of Congregation Sharrey Zedek, a large Conservative synagogue in suburban Detroit. In a 1993 profile in the News, Chantel, a convert to Judaism--talked about her conversion and Michael talked about race and religion.
- ^ http://www.ohhla.com/anonymous/misc/hip-hop/blak_iz.mau.txt
- ^ Graham, Adam (2007-01-08). "The Serch for the next white rap star.". The Detroit News. Retrieved 2007-01-24.
MC Serch ft. Nas, Chubb Rock & Red Hot Lover Tone - Back To The Grill (Explicit)
From 1992 Album: "Return of the Product"...[Artist info below]..... -- Get the music here: ...
MC Serch Here It Comes 1992
MC Serch's video for Here It Comes from Return Of The Product CD.
POWER 95.3 - 20 Years of Illmatic w/ MC Serch (Part. 1)
April 19th marks the 20th Anniversary of one of the most influential Hip Hop albums of all time - Nas' Illmatic! Only 20, at the time, Nasir Jones went on to create, what is arguably, on of...
Opie & Anthony MC Serch's TV Show
Opie & Anthony MC Serch's TV Show (mobile version) http://youtu.be/eo3GMnzLEnA Opie & Anthony Serch (01-07-14) The Opie & Anthony Show, Monday-Friday 6am-10am ET on XM 103/Sirius 206 ...
3rd Bass - The Gas Face
Music video by 3rd Bass performing The Gas Face. (C) 1988 Def Jam/RAL.
MC Serch Says Jay Z's "Takeover" Claim About Nas' Publishing Was Misguided
MC Serch Says Jay Z's "Takeover" Claim About Nas' Publishing Was Misguided Check out Shoot Now Ask Questions Later Vol 1 http://www.youtube.com/watch?v=631oyfjcQ9U.
MC Serch Ft Red Hot Lover Tone, Nas, Chubb Rock - Back To The Grill
Return Of The Product ©1992 Def Jam Records.
Hip Hop Beefs - Vanilla Ice vs. MC Serch (2004)
A small segment from the 2004 documentary "War on Wax: Hip Hop Rivalries" featuring rappers Vanilla Ice, MC Serch, Ice-T, Drag-On and others talking about the early days of hip hop, the first...
Nas and M.C Serch Rock the Bells 2011 - Back to the Grill Again
The first time Nas and M.C Serch have ever preformed "Back to the Grill Again" live. At "Rock the Bells" 2011. an amazing night! Check out the footage here. SerchliteTV. it's not a game people!
Kurious - Benetton ft MC Serch & MF DOOM :: Amalgam Digital
New track of the forthcoming Kurious album "II" featuring MC Serch and MF DOOM Kurious "II" Coming Soon to www.AmalgamDigital.com www.AmalgamDigital.com www.myspace.com/AmalgamDigital ...
A.V. Club Austin
A.V. Club Austin
Tue, 24 Mar 2015 22:05:17 -0700
In 11 Questions, The A.V. Club asks interesting people 11 interesting questions—and then asks them to suggest one for our next interviewee. As one-half of the longstanding alt-rock act They Might Be Giants, John Flansburgh has spent the last 30-odd ...
Fri, 30 Jan 2015 18:40:37 -0800
Need some new theme music to start your weekend off right? Consider the new video for the Big K.O.-produced posse cut, “Hellraisers,” featuring DMC, PMD, MC Serch and Chuck D. Yes, you heard right. A posse cut. Remember those?
Thu, 26 Mar 2015 09:20:46 -0700
Ray contributed to Nas's breakthrough by bringing in the then-unknown artist to perform on MC Serch's "Back to the Grill," which he was producing. The song took off and Nas went on to earn his first record deal. Making a name for himself under the ...
Fri, 27 Mar 2015 11:22:30 -0700
The tradition of Jewish connections to hip-hop and breaking culture (you may know it as breakdancing, but that's a media creation; the correct term is breaking) go back many years and run through today, from the Beastie Boys and MC Serch in the golden ...
Sat, 06 Sep 2014 08:30:41 -0700
Do you wear size 12.5-13, have $75,000 to spend, and want a collection of 300 sneakers that dates as far back as 1982? If so, MC Serch is selling his sneaker collection, and it goes beyond the average deadstock sneakers that can be found floating ...
Mon, 06 Oct 2014 13:32:58 -0700
When New York duo 3rd Bass -- MC Serch (real name Michael Berrin) and Prime Minister Pete Nice (born Peter Nash), now both 47 -- burst onto the scene in 1989 with the single "Steppin' to the A.M.," they were a revelation to the public. Serch's first ...
Sun, 08 Mar 2015 08:27:31 -0700
Damn. My dad loved a lot of music. Thanks to him, all my Sundays still feel like George Benson's “Breezin” or “Astral Weeks” by Van Morrison. He wouldn't make a good party DJ though; his mix game was too wild. He could switch from classical, to the ...
Wed, 04 Mar 2015 12:37:38 -0800
During the five-minute conversation, Lobel asks MGK his thoughts on fellow White rappers 3rd Bass, MC Serch and Pete Nice. "They're legends," MGK responds. "I missed that whole Hip Hop period. I missed everything and came back to it... I was in to metal.
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