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Leslie Grade
Born Laszlo (Lazarus) Winogradsky
(1916-06-03)3 June 1916
London, England, United Kingdom
Died 15 October 1979(1979-10-15) (aged 63)
Fréjus, the Var, France
Ethnicity Ukrainian-Jewish
Occupation Talent agent
Home town Stepney,
East London
Board member of
Grade Organisation (1943–66)
Leyton Orient F.C.
Spouse(s) Audrey Smith (2nd marriage)
Children Michael Grade (1st marriage)
Antony Grade and Anita Land (2nd marriage)
Parent(s) Isaac and Olga Winogradsky
Relatives Lew Grade and Bernard Delfont (brothers)

Leslie Grade (born Laszlo (Lazarus) Winogradsky; 3 June 1916 – 15 October 1979) was a British theatrical talent agent.[1] In 1943, he co-founded the Grade Organisation (also known as Lew and Leslie Grade Ltd) with his elder brother, the impresario and producer Lew Grade (1906–98); during the 1940s, it became the UK's most successful light entertainment talent agency.[2]

Life and career[edit]

Grade, the youngest of three brothers, was born in London.[2] In 1912, four years prior to his birth, his Jewish family had emigrated from Tokmak, Ukraine – then Imperial Russian territory – in response to pogroms.[1] Leslie and his siblings, Lew and Bernard (1909–94), were raised in Stepney.[1] While their parents, Isaac and Olga, worked in the textile industry, the brothers left school at the age of 14 to establish themselves in showbusiness.[1]

With Lew, Grade became one of the UK's best-known and most respected media executives. During the late 1940s, his clients included Jack Benny, Bob Hope and Danny Kaye.[1] In the 1950s and 1960s, many artists represented by Grade appeared in the variety show Sunday Night at the London Palladium, broadcast by Lew's ITV franchisee Associated Television (ATV).[1]

Grade's son – Michael Grade, Baron Grade of Yarmouth, CBE – is a former television executive who has held top-ranking posts within the BBC, ITV and Channel 4. Grade had two additional children by his second marriage, to Audrey Smith: theatrical agent Anita Grade (now Land) and Antony Grade, formerly Vice-President of Exterior Design for Renault and currently Head of Design for Avtovaz. With his friend Harry Zussman, Grade served, for many years, as a Director of Leyton Orient F.C.

Grade's career was curtailed by a series of strokes in the mid-1960s, and the ownership of the Grade Organisation passed to Michael in 1966.[1][2] It was part sold the following year, and renamed London Management under Michael's direction.[2] Grade died in France in 1979.[2] Unlike his brothers, he was not awarded a peerage.[2]


  1. ^ a b c d e f g Halstead, Richard (2 February 1997). "Making of the Grades: Profile: The Grade Dynasty". The Independent (Independent Print Ltd). Archived from the original on 10 November 2013. Retrieved 10 November 2013. 
  2. ^ a b c d e f Bevan, Ian (2002). Chambers, Colin, ed. The Continuum Companion to Twentieth-Century Theatre. London and New York City: Continuum International Publishing Group. p. 326. ISBN 978-1-847140012. 

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Leslie_Grade — Please support Wikipedia.
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17 news items

Statesman Journal
Wed, 04 Feb 2015 12:29:26 -0800

Henry Leslie, Grade 4, McKinley. There are almost no tornadoes or thunder. Parker Heyen, Grade 1, McKinley. In the summer, there are so many berries and fresh fruits to pick and eat, and I love fruit and berries! Grace Juhring, Grade 6, Homeschool, Keizer.


Fri, 17 Apr 2015 05:33:45 -0700

Undeterred by the guitar god's rudeness, Cohen went on to book acts into other universities, then in 1969 formed the Red Bus Agency with Leslie Grade, father of Michael, brother of Lew. With offices and a demo studio in Wardour St above the famous ...

XN Sports

XN Sports
Tue, 01 Oct 2013 11:11:15 -0700

Carmelo Anthony Apr 20, 2013; New York, NY, USA; New York Knicks small forward Carmelo Anthony (7) reacts on the court against the Boston Celtics during game one of the first round of the 2013 NBA playoffs at Madison Square Garden. Debby ...
Daily Mail
Mon, 30 Dec 2013 18:48:14 -0800

Beloved by prime ministers and film stars alike the fat, ideally Cuban, cigar was the must have item for any powerful man. But it seems the cigars so favoured by Sir Winston Churchill, Clint Eastwood and Groucho Marx may soon become a thing of the past.
The Independent
Sun, 17 Mar 2013 12:15:41 -0700

For Grade, the son of theatrical agent Leslie Grade and nephew of the legendary impresario Lew Grade, the programme is a chance to pay homage to a building he first visited in the mid Sixties as an aspiring talent agent, to watch a recording of the ...


Fri, 13 Sep 2013 10:36:40 -0700

She was talent spotted by the impresario Bernard Delfont, brother of Lew and Leslie Grade, who helped her get signed by Decca (where she recorded two albums, The Girl Next Door and Just Joan). The label shaped her trademark renditions of stateside ...
Mon, 21 Jan 2013 05:24:14 -0800

"British talent agent Leslie Grade suggested that Godik choose between two concerts for next to nothing – Cliff Richard, who was at the height of his fame at the time, and a young band called the Beatles. In that year, 1963, Godik enthusiastically ...
Fri, 27 Nov 2009 15:30:40 -0800

As the son of the theatrical agent Leslie Grade, and the nephew of the great impresario and ITV co-founder Lew Grade, he has showbusiness in his blood. Now 66, Grade first joined ITV – LWT, as the London weekend franchise then was – in 1973. Thirty-six ...

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