||This article needs additional citations for verification. (October 2009)|
|Santa Barbara, California|
|Branding||Channel 3 (general)
News Channel 3 (newscast)
MyRTV (on DT2)
|Slogan||Where The News Comes First (primary)
Your News, Your Team (secondary)
|Channels||Digital: 27 (UHF)
Virtual: 3.1 (PSIP)
|Translators||KSBB-LP 17 Santa Barbara (city)
K31KE-D San Luis Obispo
|Owner||News-Press & Gazette Company
(NPG of California, LLC)
|First air date||July 24, 1953|
|Call letters' meaning||KEY Television
KEY Channel Three
|Former callsigns||KEYT (1953-1987)|
|Former channel number(s)||Analog:
3 (VHF, 1953-2009)
|Former affiliations||DuMont (1953-1954)
|Transmitter power||250 kW|
KEYT-TV is the ABC-affiliated television station for Santa Barbara, Santa Maria and San Luis Obispo, California. Licensed to Santa Barbara, the station broadcasts a high definition digital on UHF channel 27 (virtual channel 3.1 via PSIP) with its transmitter located atop Broadcast Peak, between Santa Barbara and Santa Ynez in the Santa Ynez Mountains. Owned by News-Press & Gazette Company, KEYT's studios are located at 730 Miramonte Drive on TV Hill, overlooking downtown Santa Barbara. Syndicated programming featured on this station includes Live! with Kelly and Michael, Anderson Live, The Dr. Oz Show, Extra, Friends and Access Hollywood.
|This section requires expansion with: further infotmation on KEYT's history. (September 2012)|
KEYT-TV first signed on the air on July 24, 1953. During the 1950s, the station ran programming from all four TV networks: ABC, CBS, DuMont, and NBC. KEYT operates morning, afternoon, and evening newscasts. KEYT channel 3 has identified its local newscasts as KEY News since the 1980s.
Between KEYT's launch of its HDTV signal on March 2007 and September 2007, KEYT-HD was initially unavailable to cable subscribers in the Central Coast, due to a contract dispute with the local cable companies. KEYT has since reached an agreement with Cox Communications in Santa Barbara, Comcast in Santa Maria, and as of late October 2007, with Charter Cable in San Luis Obispo to carry its HDTV signal.
On September 7, 2012, News-Press & Gazette Company announced that it had entered into an agreement to purchase KEYT from Smith Media for $14.3 million. The transaction, which was approved by the Federal Communications Commission on November 6,  was completed November 19.  Smith Media owned KEYT since 1987.
On January 28, 2013, KEYT retired the longtime KEY News branding and with the new owner's purchase rebranded themselves as NewsChannel 3. The branding is similar to now Palm Springs sister station, KESQ-TV. It's newscasts and site now includes a new graphics package that is similar to all NPG stations and is operated by Internet Broadcasting.
On April 1, 2013, KEYT Began Broadcasting News In High Definition.
Digital television 
Digital channels 
|Channel||Video||Aspect||PSIP Short Name||Programming|
|3.1||720p||16:9||KEYT HD||Main KEYT-TV programming / ABC|
|3.2||480i||4:3||KEYT SD||KEYT-DT2 / MyNetworkTV / RTV|
Analog-to-digital conversion 
KEYT acquired the MyNetworkTV affiliation in June 2006, it initially showed only MyNetworkTV programming, with a test pattern running outside of network programming hours. By the fall of 2007, the station had managed to obtain syndication broadcast rights to Family Guy and South Park, and officially launched its second digital subchannel under the branding "MyNetworkTV Central Coast" in October 2007, replacing Los Angeles-based MyNetworkTV affiliate KCOP on all cable systems in the Central Coast region.
The subchannel initially ran a standard-definition simulcast of KEYT's primary channel outside of MyNetworkTV programming. On October 30, 2007, KEYT-DT2 added a secondary affiliation with the Luken Communications-owned Retro Television Network and broadcasts RTV programming outside of MyNetworkTV primetime program slots. The subchannel subsequently changed its branding to "My RTN" to coincide with the new affiliation, later changing to "My RTV" after the network modified its on-air acronym to "RTV".
News operation 
KEYT airs 22 hours of local news per week, with four hours on weekdays and only one hour on weekends. A two-hour block airs at 5 a.m., followed by a half-hour block at 5 p.m., a one-hour block at 6 p.m., and a 35-minute wrap at 11 p.m. On weekends, half-hour news blocks airs at 6 and 11 p.m.
Station presentation 
Station slogans 
- "Let Us Be The One on Channel 3" (1976-1977; local version of ABC ad campaign)
- "The Best View In The Tri Counties" (early 1980s)
- "Something's Happening On Channel 3"(1989-1990; local version of ABC ad campaign)
- "Tri Counties Is Watching Channel 3" (1990-1992; local version of ABC ad campaign)
- "It Must Be Channel 3" (1992-1993; local version of ABC ad campaign)
- "Where The News Comes First" (1995-2010, 2013-Present)
- "Your News, Your Team" (2010-present)
On-air staff 
- Ryan Carmel - weekday mornings KEYT NewsChannel 3 This Morning (5-7 a.m.)
- Beth Farnsworth - weekday mornings KEYT NewsChannel 3 This Morning (5-7 a.m.)
- Joe Gehl - weeknights at 5 p.m. and 11 p.m.
- Paula Lopez - weeknights at 6:30 and 11 p.m.
- Shirin Rajaee - weeknights at 5 and 6 p.m.
- CJ Ward - weeknights at 6 p.m.
- Alan Rose (AMS Seal of Approval) - chief meteorologist; weeknights at 5, 6, and 11 p.m.
- Ryan Carmel - weather anchor; weekday mornings KEY News This Morning (5-7 a.m.)
- Shawn Quien - meteorologist; weekend evenings at 6 and 11 p.m.
- Mike Klan - sports director; weeknights at 6 and 11 p.m.
- Sara Bush - general assignment reporter
- Scott Hurst - general assignment reporter
- Tracy Lehr - Ventura County Bureau chief
- John Palminteri - senior reporter
- Victoria Sanchez - reporter
Notable former on-air staff 
- Christine Craft - anchor/reporter (1970s)
- Dan Elliott - sports anchor/fill-in anchor (now at KXTV in Sacramento)
- Giselle Fernández - reporter (circa 1983)
- Michelle Franzen - reporter/fill-in anchor (1993-1994)
- Edie Lambert - anchor/reporter (now at KCRA-TV in Sacramento)
KEYT also operates two translators to extend its coverage area. It operates a repeater station in San Luis Obispo, K31KE-D, on channel 31, and KSBB-LP, a Class A television station, in downtown Santa Barbara, on UHF channel 17. KSBB-LP is located at KEYT's studios and broadcasts a directional signal to downtown Santa Barbara, serving areas shielded from the main channel 3 signal by the Santa Ynez Mountains. The station initially rebroadcast KKFX-CA from its sign-on until July 1, 2006, when KKFX-CA terminated the agreement for the station to rebroadcast its programming. The station has since been a repeater station for KEYT.
KSBB-LP has a construction permit to operate digitally on channel 17.
- TV Guide: Los Angeles Metropolitan Edition
- TV station KEYT sold to News-Press & Gazette Co., Ventura County Star, September 6, 2012.
- NPG Paying $14.3M For KEYT Santa Barbara, TVNewsCheck, September 11, 2012.
- MyNetworkTV Adds 10 Affils | Business solutions from AllBusiness.com
- RTN To Launch This Week in Santa Barbara
- 1992 KEYT Image Promo
- KEYT News Team
- Official KEYT Website
- Query the FCC's TV station database for KEYT
- BIAfn's Media Web Database -- Information on KEYT-TV