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Joseph E. Oros, Jr. (born June 15, 1916 in Cleveland, OH – August 2, 2012[1])[2] was an automobile stylist for Ford Motor Company over a period of 21 years[3] — known as the Chief Designer of the team at Ford that styled the original Mustang,[4] and for his contributions to the 1955 Ford Thunderbird.[5] Oros was also an artist, sculptor, painter and industrial designer, having designed appliances and other products.[4]

Oros was born to non-English speaking Romanian parents. He was moved up a grade from 3rd to 5th because of his fantastic art work even though his math and science skills were questionable.[citation needed]

Oros died on August 2, 2012 at the age of 96.[6] He lived in Santa Barbara, California[4] with his wife Betty Thatcher Oros, until her death in 2001. His house was full of his own artwork, including paintings and sculptures. Oros was working on a 3D model of the earth depicting all the original settlers. In 2009, he was about 1/4 of his way through it.[citation needed]

Education and career[edit]

Oros graduated at the top of his class[7] from the Cleveland Institute of Art in 1939 — having studied under Viktor Schreckengost[8] — and later became a student at General Motors's School of Automotive Design, where he worked under Harley Earl's guidance[citation needed], including a period of time with Cadillac.[4] At GM, he met classmates Elwood Engel, later design chief at Chrysler Corporation and George W. Walker, later vice president of design at Ford Motor Company. After serving in World War II, Oros went to work for Walker's industrial design firm. He also recommended hiring there of his close friend Engel. Walker and Oros worked on designing Nash automobiles until 1947, when Walker's firm won a contract with Ford. Together, they worked on the designed of the 1949 For,[9] a design Oros described as inspired by an airplane.[9] When Walker later became head of Ford design in 1955, Oros joined Walker and Engel there. Oros worked primarily on the designs for Ford's cars and trucks, while Engel worked on Lincoln and Mercury.

Oros received a Medallion Award from the Industrial Designers Institute (IDI) (now the Industrial Designers Society of America) along with George W. Walker, Eugene Bordinat, Herbert Tod, Rulo N. Conrad, John Najjar, and Elwood P. Engel, for the 1956 Lincoln Premier hard-top[10] — as well as an IDI Bronze Medal in 1964[10] along with Eugene Bordinat, L. David Ash, G. L. Halderman, Charles H. Phaneuf, D.C. Woods, J. Najjar, and J.B. Foster for their contributions to the Mustang.

Oros rose to director of exterior design and had oversight for many Ford vehicle projects. In 1958, Oros did the primary design work on the new, four-seat Ford Thunderbird that was to debut in the 1958 model year. It beat out a competing design by Engel (which later became the iconic 1961 Lincoln Continental). Although delays caused the revised Thunderbird to arrive in dealerships three months late, it was a huge sales success. The 1958 Thunderbird outsold the old two-seat model 2-to-1, and was named Motor Trend's Car of the Year. The body style was continued through 1960.

Ford Mustang[edit]

1964/65 Mustang

As Lee Iacocca's assistant general manager and chief engineer, Donald N. Frey, was the head engineer for the Mustang project — supervising the development of the Mustang in a record 18 months[11][12] — while Iacocca himself championed the project as Ford Division general manager. The Mustang prototype had been a two-seat, mid-mounted engine roadster, later remodeled as a four-seat car styled under the direction of Project Design Chief Joe Oros and his team of L. David Ash, Gale Halderman, and John Foster[13] — in Ford's LincolnMercury Division design studios, which produced the winning design in an intramural design contest instigated by Iacocca. Ash's styling exercise, originally internally named the Cougar, was the winning styling exercise.[13]

Having set the design standards for the Mustang,[14] Oros said:

Retelling the story of designing the car, Oros said:

Approval Day:[15] “Ours was quite unique and it took the whole ball game" said Oros. "It was a unanimous decision to accept the car we had prepared. They approved everything on our car--no criticisms.” Henry II was totally sold on the Oros team design, and Iacocca was just happy he was finally going to have a car. “I was not in the courtyard at the approval moment, nor was any other chief of a studio there,” noted Oros. Henry Ford II walked over later and told Oros, "Joe, you know we’ve approved your car but you’re $15 over the hill on it.” Oros said he understood and would find a way to get the money back out of it. The product planners had an established budget and sales band on each car. So the Mustang estimated production cost had to be met or it wouldn’t be profitable. Henry II then wandered over to the seating buck, a mockup of the Mustang interior, and tried out the rear seat. “He was a big man sitting in the rear seat,” said Oros. “He said, ‘Joe, I believe that we need a little more headroom.’ He swung back and hit his head. “I said, ‘Yes, sir, we can do that.’ And he said, ‘Can you do that without losing the design?’ and I said, ‘Yes, sir, we’ll do that,’ and that was it. It worked.” You didn’t want to say no to the guy with his name on the building, according to Oros.

In 2009, at the celebration of the Mustang's 45th anniversary of, Oros, then 92, said:

Retirement[edit]

Upon his retirement in 1975, Joe Oros and his devoted wife, the late Betty Oros moved to Santa Barbara, California, became very active in the Romanian-American community in Southern California, serving for a few years (1988–1991) as the chairman of the New Holy Trinity Romanian Orthodox Church and Cultural center in Los Angeles.[16][17]

Betty Thatcher Oros[edit]

1941 Hudson

Born Elizabeth Anna Thatcher, April 18, 1917 in Elyria, Ohio,[18] Betty Thatcher Oros graduated from Elyria High School in 1935. She attended the Cleveland School of Arts, today’s Cleveland Institute of Art.[18] Majored in Industrial Design, graduating with honors. Hudson Motor Company, wanting a woman to contribute a female point of view to automotive design, hired Oros as the first female American automotive designer[4][18][19] in 1939.

Oros' contributions to the 1941 Hudson included exterior trim with side lighting, interior instrument panel, interiors and interior trim fabrics.[18]

Oros designed for Hudson Motor Co. from 1939 into 1941, when she and Joe Oros were married.[18] As Joe Oros was working in the Cadillac Studio at GM, Betty resigned from Hudson to avoid a conflict of interest. Together the Oroses had five children, Joe III, Christina, Janet, Mary, and John. She later served on the Santa Barbara Museum Board and Symphony League Board. Betty Thatcher Oros died on 19 August 2001.

References[edit]

  1. ^ SSDI
  2. ^ "Biography of Joe Oros". biserica.org. 
  3. ^ "OROS ’39 HONORED AS FORD MUSTANG TURNS 40". CIA.edu, LINK, June 2004, page 6. 
  4. ^ a b c d e "A Moment With Joe & Betty Oros". Mustangmonthly.com, June 24, 2009. 
  5. ^ "This Little Bird: The 1955-57 Ford Thunderbird". Ateupwithmotor.com, Aaron Severson, 04 July 2009. 
  6. ^ "Joseph Oros, Jr. Obituary". The Sacramento Bee. 11 August 2012. Retrieved 9 November 2012. 
  7. ^ "Interview: Eugene Bordinat by David Crippen, June 27, 1984.". Autolife.umd.umich.edu. 
  8. ^ "Viktor Schreckengost has died at age 101". Cleveland.com, Steven Litt, January 27, 2008. 
  9. ^ a b "Remarks by David Thursfield during "The Road Is Ours" 100th Anniversary Celebration". Ford Media. 
  10. ^ a b "Design Awards by the Industrial Designers Institute (IDI) 1951-1965". idsa.org. 
  11. ^ "Donald N. Frey, lauteate 1990" National Medal of Technology, retrieved on August 16, 2008.
  12. ^ "The Thinker (Detroit Style)" Time magazine, April 21, 1967, retrieved on August 16, 2008.
  13. ^ a b c "1964 Mustang Designed by David Ash". Midcomustang.com. 
  14. ^ a b "Fans celebrate Mustang's 40th". Dallas Morning News. 
  15. ^ Parris, Michael. Fords of the Sixties (1st ed.). California Bill's Automotive Handbooks. pp. 66–70. ISBN 1-931128-16-2. 
  16. ^ Claudia Puig, "Romanian Church Approved for Shadow Hills", Los Angeles Times, March 16, 1988
  17. ^ "The 65th Anniversary of the Holy Trinity Romanian Orthodox Church 2004". biserica.org. 
  18. ^ a b c d e "Obituary Elizabeth Anna Thatcher Oros (Betty)". biserica.org. 
  19. ^ "Hudson Commodore Six: The History". Franschhoek Motor Museum, South Africa. 

See also[edit]

Ford Mustang
See Also: Photo of Joe Oros


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40 news items

 
ProMotor
Sun, 01 Dec 2013 02:13:34 -0800

(Joe Oros). Da, stăteam în faţa acestui domn şi încercam să realizez că el este ĂLA. Ăla cu Mustang-ul. Sincer, auzisem că Mustang-ul este"mâna" unui conaţional, dar, la fel de sincer, în mintea mea era la capitolul bancuri, undeva echivalent cu ...

The Globe and Mail

The Globe and Mail
Wed, 02 Jul 2014 01:59:23 -0700

Joe Oros, the designer, led the design team that penned the long nose and short rear deck that captivated dad and millions of others. The classic sports car proportions were a novelty in an affordable four-seater. All those first cars from that era are ...

Wired

Wired
Thu, 17 Apr 2014 03:30:00 -0700

Henry Ford II with the Mustang. The automaker expected to sell fewer than 100,000 Mustangs in the first year; it sold that many in the first three months of production. Ford sold another 318,000 in the following nine months. Just 18 months after its ...

Toronto Sun

Automotive News
Fri, 11 Apr 2014 21:03:48 -0700

Joe Oros' Ford Styling Studio won the competition with a design sketched by Gale Halderman. When did the idea of a long hood and short rear deck pop up? We always liked the European styling using these features. They became a centerpiece for the new ...
 
Mustangs and Fords Magazine
Wed, 26 Mar 2014 22:03:45 -0700

At the time, it carried “Cougar” identification, a favored name by designers Dave Ash and Joe Oros, along with a placard describing it as the “Falcon Allegro.” At the same time, styling department work had already commenced on the new four-seat car.

Times LIVE (blog)

Times LIVE (blog)
Mon, 24 Feb 2014 07:45:00 -0800

And what the development team (led by industry heavyweights like Lee Iacocca, Joe Oros and Donald Frey) came up with, in a record 18 months, completely melted the minds of Blue Oval staffers and the public alike. Bolting from its top-secret stable on ...

The Globe and Mail

The Globe and Mail
Thu, 21 Nov 2013 03:00:49 -0800

Joe Oros, the original chief designer, once told me the secret to the success of the legendary pony car: “Keep the ladies in mind because they decide what the men buy. Two, I said: Let's design a front end that has a feel of a Ferrari. Three, let's use ...
 
Cars Guide
Fri, 29 Nov 2013 01:00:00 -0800

In August 1962 when Ford executives were reviewing the twelve styling proposals for what would become the Mustang they gave each a different name. One design really stood out. It was a white prototype designed under the guidance of Joe Oros, boss of ...
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