- Not to be confused with Joakim Berg, the lead singer of Hardcore Superstar.
Herbert Joakim "Jocke" Berg (born 16 March 1970 in Eskilstuna, Sweden) is a Swedish singer, songwriter and musician, best known as the lead singer of Swedish alternative rock band Kent, which was founded in 1990.
Berg was born and grew up in Eskilstuna. He moved to Stockholm in 1993 after the founding of Kent, and has lived there since. Berg is the main songwriter, lead singer and rhythm guitarist in the band. He has also written songs for Titiyo (most notably "Come Along", the third most played song by Swedish songwriters on Swedish radio from 2000–2009), Lisa Miskovsky and Freddie Wadling. Besides his role in Kent he also had a side project called Paus with The Cardigans guitarist Peter Svensson. The band released a self-titled album in 1998.
In 2012, Petra Marklund (internationally known as September) published a Swedish speaking record in Sweden, for which Berg wrote several songs, working together with Marklund and a team. The record reached the Swedish Top 10 immediately after publishing.
Berg lives with Tanja Määttä and their two children in Kungsholmen in Stockholm. He is the older brother of director Adam Berg, who has directed several of Kent's music videos.
- with Kent
- with Paus