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Jim Beam
Jim Beam logo.jpg
Type Bourbon whiskey
Manufacturer Beam Suntory
Country of origin USA
Introduced 1795
Proof 80 and 86
Variants White label, Green label, Black label; (see below for complete list)
Related products (see below for list)

Jim Beam is brand of bourbon whiskey produced in Clermont, Kentucky by Beam Suntory. It was one of the best selling brands of bourbon in the world in 2008.[1] Since 1795 (interrupted by Prohibition), seven generations of the Beam family have been involved in whiskey production for the company that produces the brand, which was given the name "Jim Beam" in 1933 in honor of James B. Beam, who rebuilt the business after Prohibition ended. The Jim Beam Bourbon brand is now owned and produced by Beam Suntory, which is a subsidiary of Suntory Holdings of Osaka, Japan.

History[edit]

During the late 18th century, members of the Böhm family, who eventually changed the spelling of their surname to "Beam", emigrated from Germany and settled in Kentucky.[2]

Johannes "Reginald" Beam (1770–1834) was a farmer who began producing whiskey in the style that became known as bourbon. Jacob Beam sold his first barrels of corn whiskey around 1795. The whiskey was first called Old Jake Beam, and the distillery was known as Old Tub.[citation needed]

David Beam (1802–1854) took on his father's responsibilities in 1820 at the age of 18, expanding distribution of the family's bourbon during a time of industrial revolution. David M. Beam (1833–1913) in 1854 moved the distillery to Nelson County to capitalize on the growing network of railroad lines connecting states. James Beauregard Beam (1864–1947) managed the family business before and after Prohibition, rebuilding the distillery in 1933 in Clermont, Kentucky, near his Bardstown home. James B. Beam Distilling Company was founded in 1935 by Harry L. Homel, Oliver Jacobson, H. Blum and Jerimiah Beam. From this point forward, the bourbon would be called "Jim Beam Bourbon" after James Beauregard Beam, and some of the bottle labels bear the statement, "None Genuine Without My Signature" with the signature James B. Beam.[citation needed] T. Jeremiah Beam (1899–1977) started working at the Clear Springs distillery in 1913, later becoming the master distiller and overseeing operations at the new Clermont facility. Jeremiah Beam eventually gained full ownership and opened a second distillery near Boston, Kentucky, in 1954. Jeremiah later teamed up with childhood friend Jimberlain Joseph Quinn, to expand the enterprise.

Booker Noe (1929–2004),[3] birth name Frederick Booker Noe II, was the Master Distiller at the Jim Beam Distillery for more than 40 years, working closely with Master Distiller Jerry Dalton (1998–2007). In 1987 Booker introduced his own namesake bourbon, Booker's, the company's first uncut, straight-from-the-barrel bourbon,[citation needed] and the first of the company's "Small Batch Bourbon Collection".

Fred Noe (1957–present), birth name Frederick Booker Noe III, became the seventh generation Beam family distiller in 2007 and regularly travels for promotional purposes.

In 1987, Jim Beam purchased National Brands, acquiring brands including Old Crow,[4] Bourbon de Luxe, Old Taylor, Old Grand-Dad, and Sunny Brook.[5] Old Taylor was subsequently sold to the Sazerac Company.

The Beam family has also played a major role in the history of the Heaven Hill Distillery. All of the Master Distillers at Heaven Hill since its founding have been members of the Beam family. The original Master Distiller at Heaven Hill was Joseph L. Beam, Jim Beam's first cousin. He was followed by his son, Harry, who was followed by Earl Beam, the son of Jim Beam's brother, Park. Earl Beam was then succeeded by the current Heaven Hill Master Distillers, Parker Beam and his son, Craig Beam.

For some period of time, Jim Beam was part of the holding company formerly known as Fortune Brands. Other parts of the company were spun off or sold, and the company was renamed as Beam, Inc. on October 4, 2011.

In January 2014, it was announced that Jim Beam would be purchased by Suntory Holdings Ltd., a Japanese group of brewers & distillers known for producing Japan's first whiskey. Suntory agreed to acquire Jim Beam, Maker's Mark, Teacher's Highland Cream and Laphroaig distillery Scotch whiskies for approximately $13.62 billion and also take on Beam's debt. This deal is the biggest Suntory has ever agreed to and will elevate them to the third largest maker of distilled drinks in the world.[6][7] The combined company is expected to have annual sales of spirits products of more than $4.3 billion. Suntory will pay $83.50 per share, a 25 percent premium to Beam's Friday closing price of $66.97. The companies put the deal's value at about $16 billion, including debt. According to press releases regarding the deal, the Illinois-based Jim Beam will continue to be managed by its current leadership. Beam and Suntory unanimously approved the transaction; however, the deal needs to be approved by Beam Inc. stockholders.[8] If approved by its shareholders, the deal is expected to close by June 30, 2014.[7] Jim Beam and Suntory have a previous partnership where they would freely distribute each other's brands in different markets.[6]

On August 4, 2003, a fire destroyed a Jim Beam aging warehouse in Bardstown, Ky. It held about 19,000 barrels of bourbon. Flames rose more than 100 feet from the burning structure. Burning bourbon spilled from the warehouse and set a nearby creek on fire. An estimated 19,000 fish died of the bourbon in the creek and a river.[9]

Distillers[edit]

In the history of the brand now known as Jim Beam, there have been seven generations of distillers from the Beam (and Noe) family. Retired Master Distiller Jerry Dalton (1998–2007) was the first non-Beam to be Master Distiller at the company, and his successor was a member of the family.

Products[edit]

Jim Beam White Label, Beam's high-volume label.

Several varieties bearing the Jim Beam name are available.[10]

Straight Bourbon whiskey
  • Jim Beam White (white label) – aged 4 years, 80 proof, the flagship whiskey
  • Jim Beam Choice (green label) – aged 5 years, 80 proof, charcoal filtered
  • Jim Beam Devil's Cut – aged 6 years, uses extracted bourbon reclaimed from the walls of the cask after pouring, 90 proof
  • Jim Beam Seven Year (white label, red cap) – aged 7 years, 80 proof
  • Jim Beam Black (black label) – aged 8 years (aged 6 years in export markets), 86 proof
Signature Craft whiskey
  • Jim Beam Harvest Collection (not yet released) – Six Bourbons aged 11 years or more, each made particular grains including triticale, rye, six-row barley, soft red wheat, brown rice, and rolled oats, planned for release 2014–2015.[11]
  • Jim Beam Signature Craft bourbon whiskey – aged 12 years, 86 proof[12]
  • Jim Beam Signature Craft whiskey finished with Rare Spanish Brandy – no age statement, 86 proof (the first of a planned rotating series of limited-edition releases[12])
  • Jim Beam Signature Craft Quarter Cask Bourbon – Bourbon aged at least 5 years and finished in a variety of quarter-size casks, aged at least 4 years.[13]
Straight rye whiskey
"White whiskey"
  • Jacob's Ghost – 80 proof, aged one year in uncharred barrels and filtered
Single-barrel bourbon whiskey
  • Jim Beam Single Barrel – no age statement, 95 proof (released March 2014)[14]
Blended whiskey
Red Stag black cherry bourbon liqueur.
Liqueurs
  • Jim Beam Honey – 70 proof
  • Jim Beam Maple – 70 proof
  • "Red Stag by Jim Beam" bourbon liqueurs (for which the Beam name appears on the labels and marketing materials but is not very prominent):
    • Black Cherry (white label)[15]
    • Hardcore Cider (green label)[16]
    • Honey Tea (yellow label)[17]
    • Spiced with Cinnamon (red label)[18]

Several of these offerings have performed quite well at international spirits ratings competitions. For example, Jim Beam's Black label was awarded a gold medal at the 2012 San Francisco World Spirits Competition.[19] Jim Beam Black also won a Gold Outstanding medal at the 2013 International Wine and Spirit Competition.[20]

  • The Beam "Small Batch Bourbon Collection" consists of several bourbons where the Beam name appears on the labels and marketing materials but is not very prominent.

Other bourbon brands associated with Jim Beam through ownership by Beam, Inc:

Other straight rye whiskeys:

Blended whiskey:

  • Kessler Whiskey – 80 proof, comprising 72.5% neutral spirits and 27.5% straight whiskey

Process[edit]

Bourbon whiskey distillers must follow government standards for production. By law (27 C.F.R. 5), any "straight" bourbon must be: produced in the United States; made of a grain mix of at least 51% corn; distilled at no higher than 160 proof (80% ABV); free of any additives (except water to reduce proof for aging and bottling); aged in new, charred white oak barrels; entered into the aging barrels at no higher than 125 proof (62.5% ABV), aged for a minimum of 2 years, and bottled at no less than 80 proof (40% ABV).

Jim Beam starts with water filtered naturally by the limestone shelf found in Central Kentucky. A strain of yeast used since the end of Prohibition is added to a tank with the grains to create what is known as "dona yeast", used later in the fermentation process. Hammer mills grind the mix of corn, rye and barley malt to break it down for easier cooking. The mix is then moved into a large mash cooker where water and set back are added. The "set back" is a portion of the old mash from the previous distillation—the key step of the sour mash process, ensuring consistency from batch to batch.

From the cooker, the mash heads to the fermenter where it is cooled to 60–70 °F and yeast is added again. The yeast is fed by the sugars in the mash, producing heat, carbon dioxide and alcohol. Called "distiller's beer" or "wash", the resulting liquid (after filtering to remove solids) looks, smells and tastes like (and essentially is) a form of beer. The wash is pumped into a column still where it is heated to over 200 °F, causing the alcohol to turn to a vapor. As the vapor cools and falls it turns to a liquid called "low wine", which measures 125 proof or 62.5% alcohol.[citation needed] A second distillation in a pot still heats and condenses the liquid into "high wine", which reaches 135 proof (67.5% alcohol).[citation needed]

The high wine is moved to new, charred American oak barrels, each of which hold about 53 gallons of liquid. A "bung" is used to seal the barrels before moving them to nearby hilltop rackhouses where they will age up to nine years. As the seasons change, natural weather variations expand and contract the barrel wood, allowing bourbon to seep into the barrel, and the caramelized sugars from the charred oak flavor and color the bourbon. A significant portion (known as the "angel's share") of the 53 gallons of bourbon escapes the barrel through evaporation, or stays trapped in the wood of the barrel.[21] Jim Beam ages for at least four years, or twice as long as the government requires for a "straight" bourbon. At the end of the aging period the amber liquid is filtered, bottled, packaged and sent to one of many distributors around the world using the three-tier distribution system.[citation needed]

Food and merchandise[edit]

On July 26, 2004, THANASI Foods announced the release of Jim Beam Soaked Sunflower Seeds, a snack product soaked in Jim Beam and available in 3 flavors; Original, Barbeque, and Jalapeño. On October 18, 2004, the company announced the addition of Jim Beam Soaked Beef Jerky to the range. Jim Beam has a licensing agreement with Vita Food Products to manufacture and sell Jim Beam BBQ Sauces, Marinades, Mustards, Steak Sauces, Hot Sauce, Wing Sauce, Pancake Syrup and Glazes. Vita Specialty Foods also produces a range of Jim Beam hot smoked and fresh, marinated salmon. Top Shelf Gourmet specializes in Jim Beam bourbon-infused fresh pork and poultry products, including Jim Beam Bourbon Barrel Ham, Pulled Pork, and Pulled Chicken.

Brandmark Products produces a full range of Jim Beam branded billiard and home recreation products. Zippo produces a range of Jim Beam branded pocket and multi-purpose lighters. Bradley Smoker produces a line of Jim Beam branded smokers and smoking briquettes made from Jim Beam Barrels. Silver Buffalo designs Jim Beam wall art, dartboards and accessories for home recreational use. Concept One develops Jim Beam headwear. Headline Entertainment develops Jim Beam T-shirts and outerwear. Sherwood Brands produces a full line of Jim Beam gift sets.[22]

Global markets[edit]

Outside the United States, Beam Global Spirits & Wine has a sales and distribution alliance with The Edrington Group.[23]

References[edit]

  1. ^ Beveragenet Reference URL last accessed April 11, 2008.[dead link]
  2. ^ The History of the Böhm/Beam family (in German)
  3. ^ Prial, Frank J. (February 27, 2004). "F. Booker Noe II, 74, Master Bourbon Distiller". The New York Times. 
  4. ^ "Old Crow Whiskey, a fine Bourbon". whiskeywise.com. Retrieved March 26, 2011. 
  5. ^ "National Distillers Products". bottlebooks.com. Retrieved March 26, 2011. 
  6. ^ a b "Japan's Suntory buys Jim Beam drinks group in $16bn deal". BBC News Business. 13 January 2014. Retrieved 13 January 2014. 
  7. ^ a b Cane, Jeffery (13 January 2014). "Suntory of Japan to Buy Maker of Jim Beam for $13.6 Billion". New York Times. Retrieved 13 January 2014. 
  8. ^ "SUNTORY BUYING SPIRITS MAKER BEAM FOR $13.62B". The Associated Press. 13 January 2014. Retrieved 13 January 2014. 
  9. ^ "Jim Beam will pay state for fish killed after fire". The Associated Press. 10 September 2003. 
  10. ^ "Kentucky Straight Bourbon Whiskey Liquor Drinks| Jim Beam Bourbon Whiskey". Jimbeam.com. Retrieved 2011-10-24. 
  11. ^ "Jim Beam Harvest Bourbon Collection;". BourbonBlog.com. Retrieved 2014-07-26. 
  12. ^ a b "Jim Beam Signature Craft". Retrieved March 19, 2014. 
  13. ^ "Jim Beam Signature Craft Quarter Cask Bourbon;". BourbonBlog.com. Retrieved 2014-05-28. 
  14. ^ Leonard, Devin (December 32, 2014). "Jim Beam's New Single-Barrel Bourbon Is 95 Proof, and Kid Rock Likes It". BusinessWeek.com. BusinessWeek. Retrieved March 20, 2014.  Check date values in: |date= (help)
  15. ^ "Red Stag Black Cherry Infused Bourbon;". BourbonBlog.com. Retrieved 2009-02-27. 
  16. ^ "Red Stag Hardcore Cider;". BourbonBlog.com. Retrieved 2013-08-16. 
  17. ^ "Red Stag Honey Tea Release;". BourbonBlog.com. Retrieved 2011-12-15. 
  18. ^ "Red Stag Cinnamon Spiced;". BourbonBlog.com. Retrieved 2011-12-15. 
  19. ^ "Proof66.com Ratings and Review Summary Page for Jim Beam Black". Proof66.com. Retrieved 2012-10-21. 
  20. ^ Spirit Details: Jim Beam Black Bourbon Whiskey 8YO
  21. ^ Jim Beam Bourbon-Making Process, documented by Beam Global Spirits & Wine, September 2008[vague]
  22. ^ Active Licensing and Partnership Agreements, Beam Global Spirits & Wine, September 2008[vague]
  23. ^ The Edrington Group (accessed February 2011)

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Jim_Beam — Please support Wikipedia.
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1938 news items

Livemint

Livemint
Wed, 22 Oct 2014 11:45:00 -0700

“We will do a market study for brands such as Devil's Cut, multiple flavours of Jim Beam such as Honey and Jim Beam Red Stag and look at launching them in the domestic market. The idea is to become more diverse in our portfolio which is, right now ...

MediaPost Communications

MediaPost Communications
Mon, 20 Oct 2014 19:48:45 -0700

In "The Slow Burn" step one is to prepare your palate; step two, take a shot of Jim Beam Kentucky Fire slow. "The Kentucky Standard" features step one, order a round of Jim Beam Kentucky Fire; step two, drink it and "The Kentucky Tycoon" suggest ...

The Spirits Business

BevNET.com
Tue, 07 Oct 2014 14:00:00 -0700

Jim Beam Kentucky Fire Bottle DEERFIELD, Ill., Oct. 7, 2014 /PRNewswire/ – Jim Beam® Bourbon is kicking things up a notch with its third flavored whiskey offering. Jim Beam® Kentucky Fire, the latest flavored bourbon expression by the world's No.

Businessweek

Businessweek
Wed, 24 Sep 2014 12:17:46 -0700

After a lifetime in the bourbon business, Fred Noe is contemplating his legacy. The master distiller of Beam Suntory, America's largest bourbon maker, plans to distill a legacy bourbon late this year or early next year, one of the initial stages as Noe ...

Dallas Morning News (blog)

Dallas Morning News (blog)
Fri, 26 Sep 2014 08:22:30 -0700

When Jim Beam rolled out its “Single Barrel, Single Statement” contest, Jason Reyna submitted just the right slogan: “Sometimes it's good to be single.” His best bourbon wisdom was selected from more than 3,000 entries. For his winning words, the ...
 
mediabistro.com
Thu, 16 Oct 2014 11:00:00 -0700

“The Kentucky Standard” makes things even simpler ( Step One: Order a round of Kentucky Fire; Step Two: Drink it), while “The Kentucky Tycoon” takes generosity to the next level. The ads will run on Jim Beam's social channels, and “various online ...
 
Consumer Goods Technology
Thu, 09 Oct 2014 12:18:45 -0700

jimbeam.jpg Jim Beam Bourbon is kicking things up a notch with its third flavored whiskey offering. Jim Beam Kentucky Fire, the latest flavored bourbon expression, features the flavor of red hot cinnamon liqueur to deliver a fiery kick and a smooth ...
 
Chicago Business Journal
Mon, 22 Sep 2014 13:03:45 -0700

Increasingly, major brands are starting to ask the public to help out with marketing chores. Think Doritos, for instance, which loves to solicit Super Bowl advertising from consumers — advertising, it should be noted, that often has scored high in ...
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