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ITV Breakfast Broadcasting Limited
ITV logo 2013.svg
Based in The London Studios,
London, England, United Kingdom
Broadcast area National
(Breakfast 6:00am - 9:25am)
First airdate 1 January 1993
(as GMTV)
6 September 2010
(as Daybreak)
28 April 2014
(as Good Morning Britain)
Owned by ITV plc
Website Good Morning Britain

ITV Breakfast Broadcasting Limited (previously known as GMTV Limited) is the national ITV breakfast television licensee,[1] broadcasting in the United Kingdom. It became a wholly owned subsidiary of ITV plc in November 2009.[2]

GMTV, as an on-screen brand name, ended on 3 September 2010, with the newly rebranded ITV Breakfast launching new weekday breakfast programmes Daybreak and Lorraine on 6 September 2010. In March 2014, it was announced 'Daybreak' had been axed amid poor ratings. The programme was replaced on Monday 28 April by Good Morning Britain, reprising the original name of ITV's early morning breakfast programme. The Lorraine segment has not been affected by the changes.

At weekends, ITV Breakfast airs children's programming, a simulcast of CITV Breakfast, under the CITV brand, as well as Weekend with Aled Jones.

In April 2014, the franchises main programme was renamed Good Morning Britain.

Image Gallery[edit]



Daybreak titlecard from September 2012. current show logo




ITV Breakfast presenters[edit]

Role GMTV TODAY GMTV Daybreak Good Morning Britain
2007 2008 2009 2010 (Jan - Sept) 2010 (Sept - Dec) 2011 2012 (Jan - Aug) 2012 (Sept - Dec) 2013 2014 (Jan - Apr) 2014 (Apr - Dec) 2015 2016
Female Anchor Kate Garraway
Male Anchor John Stapleton
Female Anchor Lorraine Kelly Christine Bleakly Lorraine Kelly Susanna Reid
Male Anchor Ben Shephard Adrian Chiles Aled Jones Ben Shephard
Male Anchor Andrew Castle Matt Barbet Piers Morgan
Female Anchor Emma Crosby
Releif Helen Fospero Tasmin-Lucia Khan Ranvir Singh
Sport/Newsreader Dan Lobb Sean Fletcher
Newsreader Penny Smith Charlotte Hawkins
Weather Andrea McLean Kirsty McCabe Laura Tobin
Weather Releif Claire Nasir Lucy Versamy Alex Beresford
Entertainment Richard Arnold Steve Hargrave Richard Arnold
Entertainment Ross King

Role Lorraine
2010 2011 2012 2013 2014 2015 2016
Main Anchor Lorraine Kelly
Health Editor Dr Hillary Jones
Finance Editor Martin Lewis
Guest Anchor Fiona Phillips Helen Fospero Fiona Phillips
Guest Anchor Kate Garraway Gaby Roslin

Role Weekend
2014 2015 2016
Main Anchor Aled Jones

ITV Breakfast Timetable[edit]

Role ITV Programme
2007 2008 2009 2010 (Jan - Sept) 2010 (Sept - Dec) 2011 2012 2013 2014 (Jan - Apr) 2014 (Apr - Dec) 2015 2016
Monday - Friday (06:00 - 08:30) GMTV Daybreak Good Morning Britain
Monday - Thursday (08:30 - 09:25) LK TODAY GMTV With Lorraine Lorraine
Friday (08:30 - 09:25) GMTV Lorraine
Saturday - Sunday (06:00 - 09:25) CITV CITV And Weekend


  1. ^ "GMTV - National Breakfast-time". Ofcom. Retrieved 2007-06-01. 
  2. ^ "ITV buys remaining 25 pct stake in GMTV". Interactive Investor. 2009-11-26. Retrieved 2013-03-05. [dead link]

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ITV_Breakfast — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.

1145 news items

Irish Independent

Radio Times
Mon, 16 Nov 2015 22:01:43 -0800

ITV's breakfast TV slot has been through “a very tempestuous period” over the last few years admits its newest recruit Piers Morgan. "It's become very disjointed, lost its identity," says Morgan in the new issue of Radio Times – but adds that he is ...

Daily Mail

Daily Mail
Mon, 16 Nov 2015 03:09:20 -0800

Mr Corbyn made his debut appearance on ITV's breakfast TV, leaving host Lorraine Kelly baffled about his hobby. He also revealed he has been inundated with fashion advice since he was pictured leaving his house in shorts days before he became Labour ...

The Guardian (blog)

The Guardian (blog)
Mon, 23 Nov 2015 02:43:03 -0800

Those unfamiliar with Piers Morgan's oeuvre might have been confused by ITV's method of heralding his new Good Morning Britain job. The entire promotional strategy, smeared across televisions and billboards for days on end, focused exclusively on what ...

NOW Magazine

NOW Magazine
Wed, 25 Nov 2015 02:30:00 -0800

'Junior loves watching – he's more of the entertainer,' explained Katie, who also touched on the fact that she's a totally 'normal' person and whilst she was being interviewed on the ITV breakfast show, husband Kieran Hayler was 'mucking out the horses'!

Daily Echo

Daily Echo
Mon, 23 Nov 2015 03:35:31 -0800

He's only one morning into his new role as Good Morning Britain co-host and Piers Morgan has already marked his debut with an awkward interview. Sitting with Susanna Reid and Richard Arnold, he antagonised X Factor contestant Mason Noise as he ...

Radio Times

Radio Times
Mon, 23 Nov 2015 02:41:15 -0800

... is how Piers Morgan started an interview with Lionel Richie · Piers Morgan joins Good Morning Britain · Simon Cowell to sit on America's Got Talent panel for the first time · Piers Morgan: ITV breakfast television has been through "a very ...

Huffington Post UK

Huffington Post UK
Thu, 19 Nov 2015 03:47:49 -0800

Piers, who is set to take up his role on the ITV breakfast show in the coming weeks, branded the criticism as “sexist”, claiming that no-one bats an eyelid when he does the same thing with female guests. - Advertisement -. HTML5 video is not supported!

Press Gazette

Press Gazette
Tue, 13 Oct 2015 04:41:06 -0700

Piers Morgan is to join the Good Morning Britain presenting team alongside co-host Susanna Reid. The former tabloid editor and TV presenter will join Reid three days a week from November on the ITV breakfast show. He said: "I am very excited at the ...

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