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ITV Breakfast Broadcasting Limited
ITV logo 2013.svg
Based in The London Studios,
London, England, United Kingdom
Broadcast area National
(Breakfast 6:00am - 9:25am)
First airdate 1 January 1993
(as GMTV)
6 September 2010
(as Daybreak)
28 April 2014
(as Good Morning Britain)
Owned by ITV plc
Website Good Morning Britain

ITV Breakfast Broadcasting Limited (previously known as GMTV Limited) is the national ITV breakfast television licensee,[1] broadcasting in the United Kingdom. It became a wholly owned subsidiary of ITV plc in November 2009.[2]

GMTV, as an on-screen brand name, ended on 3 September 2010, with the newly rebranded ITV Breakfast launching new weekday breakfast programmes Daybreak and Lorraine on 6 September 2010. In March 2014, it was announced 'Daybreak' had been axed amid poor ratings. The programme was replaced on Monday 28 April by Good Morning Britain, reprising the original name of ITV's early morning breakfast programme. The Lorraine segment has not been affected by the changes.

At weekends, ITV Breakfast airs children's programming, a simulcast of CITV Breakfast, under the CITV brand, as well as Weekend with Aled Jones.

In April 2014, the franchises main programme was renamed Good Morning Britain.


Current ITV Breakfast presenters (1993–present)[edit]

Role Main ITV Breakfast Show
GMTV Daybreak Good Morning Britain
Main Anchor Lorraine Kelly Susanna Reid
Main Anchor Ben Shephard Aled Jones Ben Shephard
Main Anchor & Newsreader Kate Garraway

Main Anchor & Newsreader Ranvir Singh
Sport/Newsreader Dan Lobb Sean Fletcher
Newsreader Charlotte Hawkins
Weather Various Laura Tobin
Weather Alex Beresford
Entertainment Richard Arnold

Role Lorraine
2010 2011 2012 2013 2014 2015
Main Anchor Lorraine Kelly
Health Editor Dr Hillary Jones
Finance Editor Martin Lewis
Guest Anchor Fiona Phillips Helen Fospero Fiona Phillips
Guest Anchor Various Kate Garraway Gaby Roslin

Role Weekend
2014 2015
Main Anchor Aled Jones


  1. ^ "GMTV - National Breakfast-time". Ofcom. Retrieved 2007-06-01. 
  2. ^ "ITV buys remaining 25 pct stake in GMTV". Interactive Investor. 2009-11-26. Retrieved 2013-03-05. [dead link]

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ITV_Breakfast — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.

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