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Hard is a national music festival, music cruise and concert brand founded by Gary Richards in 2007. The event line-ups consist of high-profile alternative, electronic and rock acts and cutting edge emerging talents. The first Hard Music Festival was held on December 31, 2007 in Downtown Los Angeles and featured Justice, Peaches (musician) and 2 Live Crew. Hard is best known for the Hard Summer Music Festival and Hard Haunted Mansion. Hard is sometimes called 'hardfest' by fans, based on the event's website hardfest.com and social media shortcuts. Additional Hard brands include the Hard Summer Tour, Hard 13, Turkey Soup and Holy Ship! electronic music cruise.

Live Nation Entertainment acquired Hard in 2012.^[1]

Hard 2013 [edit]

Hard Summer Music Festival

Hard Red Rocks

Hard NYC

Hard Miami

Holy Ship!!

Hard 5 Year Anniversary Party

Hard 2012 [edit]

Hard presents Boys Noize Live

Hard LA

Hard NYC

Hard Haunted Mansion Presents Day of the Dead

Hard Summer Music Festival

Hard LA

Hard NYC

Hard Miami

Hard Presents Dub Police Tour

Bromance Tour

Holy Ship!

A trio of well-known event producers - Hard Events, the Bowery Presents and Cloud 9 Adventures - announce Holy Ship!, a three-night, electronica-infused, around-the-clock party on an MSC Cruises vessel. The first-of-its-kind event will kick off in Fort Lauderdale on Jan. 6, 2012 on the 2,550-passenger MSC Poesia, and is restricted to adults ages 21 and above. During the voyage the ship will make a stop at a private island in the Bahamas for a beach party with Fatboy Slim, Diplo, and Dillon Francis.^[2]

Hard 2011 [edit]

Hard x Mouth Taped Shut

Trent Reznor may have won an Academy Award and Golden Globe for co-writing the score to The Social Network, but he has not "gone Hollywood" yet. In fact, to celebrate his latest film composition project, The Girl With the Dragon Tattoo, Reznor wanted to do something unusual. So Reznor, with the blessing of Dragon Tattoo director David Fincher, sought out Gary Richards, the mastermind behind the HARD electronic music festivals, to put an event together. "I’ve always respected what [Richards] does with HARD, and I thought that was exactly what we needed," Reznor says.^[3]

Hard Haunted Mansion

Hard Haunted Mansion Pre-Party NYC

Hard Summer Tour 2011

Hard Summer Music Festival 2011

Chinatown will echo with electronic beats as Hard Summer comes to downtown’s L.A. State Historic Park for a night of electronic dance music. The day-long festival will feature some of the best beatmakers in the world, including the driving, quirky techno of Duck Sauce, the static-dance of Boys Noize, and the Los Angeles festival premiere of Odd Future, the buzzing L.A. hip hop crew.^[4]

Hard Presents OFWGKTA

Love 'em or hate 'em—there ain't no in-between—there's no denying that a concert including everything from backup dancers to balloon drops to broken bones is nothing short of riveting. [Their performance] convinced us OFWGKTA is L.A.'s best young live act.^[5]

Hard Presents Rusko

Hard Presents Joy Orbison

Hard Miami

Hard is ready to take over Miami's party scene... Since 2007, giving dance music fans in the West Coast their fix with regular events that consistently feature a killer lineup. It isn't hard for, er, Hard to sell out a 30,000-person event. And with Los Angeles, New York, and San Francisco's party scenes conquered, Richards has set his sight on Miami.^[6]

With a line stretched around the block, the event was sold out and Hard Miami was a resounding success.^[7]

Hard Weekend 2011

Hard 2010 [edit]

Hard NYE 2010

Hard Turkey Soup

Hard Haunted Mansion

Hard Summer Tour featuring Crystal Castles, Rusko, Sinden & Destructo

August 2010 marked the launch of the Hard Summer Tour, as seasoned promoter Gary Richards decided to take the party on the road; 12 dates scattered across the United States and Canada; Incorporating rock and hip-hop into the fold, the goal is to bring variety and energy and most important, to present the music and its offshoots in a better light.^[8]

Hard Summer Music Festival

Perhaps no more secure a place to be on Earth than the LA State Historic Park in downtown Los Angeles that gathered two dozen acts over the course of 12 hours. Once cleared, party-goers entered and finally got an opportunity to actually see the greenery, the stages and the food trucks. Two stages lined back-to-back pumped out beats while party-goers danced, lounged on one of the many small hills that offered unfettered views of the main stage. This was a dance party.^[9]

Nearly 10,000 people passed through the festival gates in the park beneath Chinatown. The main stage was pointing northeast, which meant that the crowd on the hill had no choice but to look towards Los Angeles, the lights of the city skyline fading into the lights. The message was clear: This was a Los Angeles festival. Coachella for the hipsters... and for the dancing-inclined, we have the Hard Summer Music Festival.^[10]

Hard NYC / M.I.A.

Hard LA / M.I.A.

Hard LA / M.I.A. which was to be held on July 17, 2010 was canceled due to unforeseen circumstances. There has been much speculation as to the reason for the cancellation of Hard LA / M.I.A. Having not gone into specifics about the cancellation, instead the producer stated "it would be better to roll as many acts from that date into one massive party [on August 7, 2010]." ^[11]

Committed to the music, Hard rebounded with Hard Presents: Die Antwoord, Borgore and Destructo at the El Rey Theater in Los Angeles on July 17, 2010. The sold-out show marked the South African group's Los Angeles debut performance.^[12]

Hard Presents The Bloody Beetroots

Hard San Francisco

Hard NYC

Hard Miami

Hard 13

Hard 2009 [edit]

Hard NYE

Hard Haunted Mansion

Hard Summer

Hard Presents Deadmau5 - Live

Hard 13

Hard 2008 [edit]

Hard Haunted Mansion

Hard Summer Music Festival

Hard 2007 [edit]

Hard NYE (Hard New Year's Eve Music Festival)

References [edit]

External links [edit]

• Hard Official Site
• Hard on Youtube
• Hard on Twitter
• Hard on Facebook
• About Hard on russian

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