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Howard Naylor Fitzhugh (October 31, 1909 (Washington D. C.) – July 26, 1992 (Yonkers, New York)) was one of the first African American graduates of Harvard Business School and is also credited with creating the concept of target marketing.The first known African American graduate of Harvard Business School was a member of the Class of 1915. Wendell Thomas Cunningham, the son of a former slave.[1]

Fitzhugh earned a full Scholarship to Harvard at the age of sixteen while still a student at the famed Dunbar High School in Washingtoin D.C.. Fitzhugh, intent on becoming a Dr., studied the sciences and graduated cum laude from Harvard University in 1930. Three years later, he earned his MBA from Harvard Business School (HBS), Class of '33. Despite his excellent academic performance, Fitzhugh could not find work in his field and returned to his native Washington, D.C., to teach a business course at Howard University.[2] This was only supposed to be a temporary position, but Fitzhugh taught at Howard University for 31 years teaching marketing and management.[3] At Howard, he developed the university's marketing program, organized its Small-Business Center and advised the student marketing association [4] for many years. One of the many students whose business careers he influenced was his former (Howard University) research assistant, Lillian Lincoln Lambert, who was the first African-American woman to graduate from Harvard Business School 1969.[5]

In 1965, Fitzhugh accepted a marketing position at the Pepsi-Cola Company. He worked in establishing the African-American community as a lucrative mass market and created the concept of target marketing in corporate America.[5] He eventually became Vice President for Special Markets at Pepsi.

In 1974, Black Enterprise Magazine, named him the " Dean of Black Business."[6] The following year, Vice President Nelson A. Rockefeller presented Fitzhugh with a special black enterprise achievement award. Fitzhugh was also a founding member and past president of the National Association of Market Developers, aimed at black consumers, and acted as a consultant for major corporations and, from 1975 to 1981, for the Census Bureau.[6]He helped to found the Black Alumni Association at HBS and become its first chairman in 1978.

Fitzhugh died at the age of 82 in July 1992 at New York University Medical Center. After his death, HBS established an endowed professorship in Fitzhugh’s name.[5] Pepsi also created a fellowship at Harvard University which enable students from Howard University and other historically and predominantly Black colleges & universities to attend Harvard Business School. [7]

References[edit]

See also[edit]



Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/H._Naylor_Fitzhugh — Please support Wikipedia.
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3 videos found

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On August 1, David A. Thomas will assume the duties of Dean of Georgetown University's McDonough School of Business, and following his official retirement fr...

Traci and Naylor Wedding Highlights

Dr. Traci Gray and Mr. Howard Naylor Fitzhugh III are wed at Metropolitan UMC in Greensboro, with a reception following at the Proximity Hotel.

New Faculty Institute 2009 | Senior Faculty Panel | Office of Faculty Development & Diversity

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3 videos found

8 news items

 
Harbus Online
Mon, 04 Apr 2011 09:23:48 -0700

The 39th Annual H. Naylor Fitzhugh Conference hosted by the African American Student Union, took place March 4th and 5th at The Charles Hotel in Cambridge. The conference, named after one of the first African-American graduates of Harvard Business ...
 
PR Newswire (press release)
Thu, 20 Jun 2013 13:26:15 -0700

Previously, he was the H. Naylor Fitzhugh professor of business administration and chair of the Organizational Behavior Unit at the Harvard Business School. He joined the Harvard faculty in 1990 and retired in 2011. Prior to Harvard, Thomas was an ...
 
CBS News
Tue, 10 Apr 2012 13:31:09 -0700

Miller has also participated in the Poynter Institute, was a Hitesman Lecturer at Louisiana State University's Manship School of Mass Communication, a guest panelist for the Annual H. Naylor Fitzhugh Conference at the Harvard Business School and a ...
 
The Root
Mon, 05 Dec 2011 20:35:04 -0800

When Georgetown courted him in 2010, Thomas was the H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School, director of its Organizational Behavior Unit and a former HBS senior associate dean. H. Naylor Fitzhugh, a Harvard ...
 
Harbus Online
Tue, 08 Nov 2011 07:29:02 -0800

On the afternoon of Halloween, three talented HBS students competed against IBM's Watson supercomputer in the great American game of Jeopardy!. The competition conjured the collegiate spirit of a homecoming football game. Students and faculty, some ...
 
Harbus Online
Tue, 06 Dec 2011 06:37:30 -0800

Student pitch What does it take to launch a social enterprise? And who are the key enablers in that effort? These were some of the questions explored on Tuesday's panel event at the Harvard i-lab. Below a new mosaic of colorful glass sculptures and ...
 
Bizjournals.com
Tue, 24 May 2011 12:34:35 -0700

He is currently the H. Naylor Fitzhugh Professor of Business Administration at Harvard, where he has been on the faculty since 1990, and he directs the school¹s Organizational Behavior Unit. Thomas is considered a "recognized thought leader in the area ...

PR Web (press release)

PR Web (press release)
Fri, 11 Oct 2013 21:02:30 -0700

Dr. Kimbro has been awarded the “Dale Carnegie Personal Achievement Award” and the National Black MBA Association presented him with the “2005 H. Naylor Fitzhugh Award.” In 1996, he served as one of eight national judges for the “Ernst and Young ...
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