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Electronics & Appliance retailer
Fate Bankrupt
Founded 1950s
Defunct May 1996
Headquarters Detroit, Michigan
Key people
Oliver Fretter, founder
Slogan The competition knows me, you should, too.

Fretter was an electronics and major appliance retailer based out of Detroit, Michigan, founded in the 1950s by Oliver "Ollie" Fretter.

Fretter's first store was located on Telegraph Road just north of Interstate 96 in the city of Redford, Michigan, and the main warehouse, warehouse store and company headquarters, was on Schoolcraft Road (I-96 service drive) in Livonia. Fretter expanded his operations throughout the midwest and New England by the 1970s.

The company's founder and spokesman, Ollie Fretter, became known in the Detroit area in the 1970s and 1980s by humorous TV commercials in which he promised, "I’ll give you five pounds of coffee if I can't beat your best deal. The competition knows me. You should too!" (When occasionally he had to make good on the whimsical offer, Fretter gave away one-pound cans of coffee that had been relabeled "net weight — 5 pounds".[1])

In 1992, Fretter acquired their biggest competition of the time Silo Electronics, a company that had previously not turned a profit since the 1980s. This was an attempt by Fretter to compete with its new major competition, electronic superstores Circuit City and Best Buy, which were much larger than Fretter's stores. This move would lead the company into serious debt and Chapter 11 bankruptcy, forcing the chain to close many locations by 1993. All Silo Electronics stores were closed by 1995, with all Fretter locations closing by May 1996.[2][3][4][5]

Oliver Fretter died on June 29, 2014 at the age of 91.


  1. ^ Reindl, J.C. (July 1, 2014). "Ollie Fretter, colorful founder of Fretter Appliances, dead at 91". Detroit Free Press. Retrieved January 6, 2015. 
  2. ^ Lisa Holton (December 17, 1991). "Not always better to shop at Fretter's: Ward's suit". Chicago Sun-Times. Montgomery Ward slapped Fretter Inc. with a federal lawsuit Monday, alleging that the Detroit-based electronics superstore made false claims in a recent TV ad saying Fretter's prices were better than Ward's. 
  3. ^ Jerry Ackerman (November 10, 1995). "Fretter closes all NE stores, retail promises to honor warranties, refund deposits". The Boston Globe. With its brand appeal apparently waning and new competition on the horizon, Fretter Superstores yesterday quit New England, closing its 15 electronics outlets in Massachusetts and New Hampshire and directing queries to a toll-free 800 number. Although doors were locked and telephones went unanswered at local stores, Fretter Inc., based in Livonia, Michigan, told state officials that consumers have made deposits on merchandise or have warranty claims would be protected. 
  4. ^ Matt Roush (December 2, 1996). "How Fretter fell.". Crain's Detroit Business. 'Whole bunch of things' led to demise of appliance icon. Don't feel sorry for Ollie. It is true that the collapse of Fretter Inc. cost founder Oliver Fretter millions of dollars in paper profits, as he watched his remaining 3.5 million-share, 33 percent stake in the company decline to virtual worthlessness. But between the company's 1986 initial public offering and its 1993 combination with the Silo chain, owned by British electronics giant Dixons plc, Ollie Fretter already had cashed out of the company twice, putting about $35 million in his pockets. 
  5. ^ "Home Electronics, Appliance Chain Fretter Inc. Considers Bankruptcy". AP News, September 27, 1995.

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Fretter — Please support Wikipedia.
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Yorkshire Post

Yorkshire Post
Fri, 15 Jan 2016 23:10:15 -0800

THE season of giving has long passed now, but if Sheffield Steelers' head coach Paul Thompson could ask for one belated Christmas present it would be a fit-again Colton Fretter. The influential 33-year-old forward's season has been blighted by injury ...

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Fri, 29 Jan 2016 15:11:49 -0800

GUNTERSBLUM - „Ich bin ein Sonntagskind, ein Wunschkind und in Guntersblum geboren“, sagt Raimund Fretter sichtlich stolz. Und zitiert seinen dänischen Großvater: „Denke auch an die, denen es nicht so gut geht.“ Das waren die Voraussetzungen für ...
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Ski-Club Fretter, Heimatverein Schönholthausen und Duarphius Ostentrop heißen die drei Vereine des Jahres 2015. Die Sparkasse Finnentrop zeichnete die Vereine am Montag im Rahmen ihrer Veranstaltung „S-Event Vereine im Dia-log“ im voll besetzten ...

The Star

The Star
Thu, 04 Feb 2016 15:49:18 -0800

Sheffield Steelers hope to get back on the goal trail tomorrow when Belfast Giants visit the Arena. The side has scored only five goals in their last three games, as they struggled without the injured trio of Colton Fretter, Rob Dowd and Guillaume ...

The Star

The Star
Wed, 03 Feb 2016 12:11:02 -0800

Look at Colton Fretter, our game changer. The 25 games he has played this year he hasn't been close to fit for. Since his arrival Guillaume Desbiens has probably been the best power forward in the league. Robert Dowd can't be replaced. Add to that ...


Tue, 02 Feb 2016 13:35:07 -0800

New signing Jim Vandermeer was also unavailable, while the Steelers were also depleted by injuries to Robert Dowd, Colton Fretter and Guillaume Desbiens and by just having released Ryan Hayes. However, Jonathan Phillips was ultimately on hand to ...

Yorkshire Post

Yorkshire Post
Wed, 09 Dec 2015 16:26:09 -0800

The home side's dominance continued in the second when, after holding off a rare Capitals attack, the Steelers made their powerplay count - quickly breaking down the other end where Tyler Mosienko fed Colton Fretter, who fired over Chubak's left ...

The Star

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Sat, 30 Jan 2016 14:26:27 -0800

Sheffield were without import goalie Marek Pinc, as well as Guillaume Desbiens, Rob Dowd and Colton Fretter. And they went behind when Brad Day was beaten at his near post after a neat passing move, Brett Robinson scoring. Sheffield were behind until ...

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