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Electronics & Appliance retailer
Fate Bankrupt
Founded 1950s
Defunct May 1996
Headquarters Detroit, Michigan
Key people
Oliver Fretter, founder
Slogan The competition knows me, you should, too.

Fretter was an electronics and major appliance retailer based out of Detroit, Michigan, founded in the 1950s by Oliver "Ollie" Fretter.

Fretter's first store was located on Telegraph Road just north of Interstate 96 in the city of Redford, Michigan, and the main warehouse, warehouse store and company headquarters, was on Schoolcraft Road (I-96 service drive) in Livonia. Fretter expanded his operations throughout the midwest and New England by the 1970s.

The company's founder and spokesman, Ollie Fretter, became known in the Detroit area in the 1970s and 1980s by humorous TV commercials in which he promised, "I’ll give you five pounds of coffee if I can't beat your best deal. The competition knows me. You should too!" (When occasionally he had to make good on the whimsical offer, Fretter gave away one-pound cans of coffee that had been relabeled "net weight — 5 pounds".[1])

In 1992, Fretter acquired their biggest competition of the time Silo Electronics, a company that had previously not turned a profit since the 1980s. This was an attempt by Fretter to compete with its new major competition, electronic superstores Circuit City and Best Buy, which were much larger than Fretter's stores. This move would lead the company into serious debt and Chapter 11 bankruptcy, forcing the chain to close many locations by 1993. All Silo Electronics stores were closed by 1995, with all Fretter locations closing by May 1996.[2][3][4][5]

Oliver Fretter died on June 29, 2014 at the age of 91.


  1. ^ Reindl, J.C. (July 1, 2014). "Ollie Fretter, colorful founder of Fretter Appliances, dead at 91". Detroit Free Press. Retrieved January 6, 2015. 
  2. ^ Lisa Holton (December 17, 1991). "Not always better to shop at Fretter's: Ward's suit". Chicago Sun-Times. Montgomery Ward slapped Fretter Inc. with a federal lawsuit Monday, alleging that the Detroit-based electronics superstore made false claims in a recent TV ad saying Fretter's prices were better than Ward's. 
  3. ^ Jerry Ackerman (November 10, 1995). "Fretter closes all NE stores, retail promises to honor warranties, refund deposits". The Boston Globe. With its brand appeal apparently waning and new competition on the horizon, Fretter Superstores yesterday quit New England, closing its 15 electronics outlets in Massachusetts and New Hampshire and directing queries to a toll-free 800 number. Although doors were locked and telephones went unanswered at local stores, Fretter Inc., based in Livonia, Michigan, told state officials that consumers have made deposits on merchandise or have warranty claims would be protected. 
  4. ^ Matt Roush (December 2, 1996). "How Fretter fell.". Crain's Detroit Business. 'Whole bunch of things' led to demise of appliance icon. Don't feel sorry for Ollie. It is true that the collapse of Fretter Inc. cost founder Oliver Fretter millions of dollars in paper profits, as he watched his remaining 3.5 million-share, 33 percent stake in the company decline to virtual worthlessness. But between the company's 1986 initial public offering and its 1993 combination with the Silo chain, owned by British electronics giant Dixons plc, Ollie Fretter already had cashed out of the company twice, putting about $35 million in his pockets. 
  5. ^ "Home Electronics, Appliance Chain Fretter Inc. Considers Bankruptcy". AP News, September 27, 1995.

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Fretter — Please support Wikipedia.
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1040 news items

The Star

The Star
Thu, 03 Sep 2015 12:52:30 -0700

Steelers will keep a close watch on Colton Fretter's situation ahead of the weekend. The forward was ill during the recent Scandinavian tour, and played only a few shifts of the first two periods in Manchester, with another injury. He is unlikely to ...

The Star

The Star
Wed, 02 Sep 2015 14:00:00 -0700

The third period was six minutes old when a specialist sniper goal from Colton Fretter secured parity. Three minutes later Sheffield were ahead for the first time, Vestberg firing over Kalemba's blocker. Mosienko scored the late ENG. Live. from the The ...


Wed, 19 Aug 2015 06:41:52 -0700

Fretter. Mit seinen 51 Jahren gehört der Herbstwaldlauf des Skiclubs Fretter zu den traditionsreichsten Laufveranstaltungen im Kreis Olpe. Am Samstag, 26. September, findet die nächste Auflage statt, zugleich der 15. „Hermann-Brutscheid-Gedächtnislauf“.

The Star

The Star
Wed, 12 Aug 2015 13:10:26 -0700

Tyler Mosienko has been handed the key role of being centreman on Sheffield Steelers' first line. He will line up alongside last year's top scorer Mathieu Roy and Colton Fretter. Coach Paul Thompson said: “I like to keep pairs of players like Fretter ...

The Star

The Star
Sun, 30 Aug 2015 12:07:30 -0700

Seconds later Colton Fretter hit the pipework, the puck dropping down on to the line. The period was a triumph in planning: Steelers' shifts were short and combative and they matched the visitors for work ethic and tactical nous. Goalie Tyler Plante ...

The Star

The Star
Mon, 31 Aug 2015 13:26:15 -0700

Thompson, who played Frederik Vestberg as centre between Colton Fretter and Mathieu Roy, last weekend, said: “ I am not unhappy with anybody. Our first period performance was outstanding. But it is five-on-five goals we are struggling to score right ...


Tue, 11 Aug 2015 09:07:30 -0700

Dabei war das Erreichen des B-Finales für die Startgemeinschaft Olpe/Fretter schon ein toller Erfolg, mit dem man nicht unbedingt rechnen konnte. Das große Zittern begann nach 50,78 Sekunden im ersten Vorlauf – nur Siebte von acht Staffeln. Und es ...

The Star

The Star
Sat, 15 Aug 2015 16:12:13 -0700

Colton Fretter, Levi Nelson, two, and Luke Ferrara scored the goals. Both sides will resume in the second game for the RV Holiday Inn Cup today, Sunday, at iceSheffield, face off at 6pm. Thompson said: “I am delighted with the first night. We have ...

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