digplanet beta 1: Athena
Share digplanet:


Applied sciences






















Former type Electronics & Appliance retailer
Fate Bankrupt
Founded 1950s
Defunct May 1996
Headquarters Detroit, Michigan
Key people Oliver Fretter, founder

Fretter was an electronics and major appliance retailer based out of Detroit, Michigan, with locations nationally, founded during the 1950s, by Oliver Fretter. In 1992, Fretter acquired their biggest competition of the time Silo Electronics, a company that had previously not turned a profit since the 1980s. This was an attempt by Fretter to compete with its new major competition, electronic superstores Circuit City and Best Buy, which were much larger stores than Fretter. This move would lead the company into serious debt and Chapter 11 bankruptcy, forcing the chain to close many locations by 1993. All Silo Electronics stores were closed by 1995, with all Fretter locations closing by May 1996.[1][2][3][4]

The company's founder and spokesman, Ollie Fretter, became known in the Detroit area in the 1970s and 1980s by humorous TV commercials in which he promised, "I’ll give you five pounds of coffee if I can't beat your best deal. The competition knows me. You should too!" (When occasionally he had to make good on the whimsical offer, Fretter gave away five-pound cans of Maxwell House; later he dispensed the cans wrapped in paper labels that read "Fretter House Coffee.") Fretter's first store was located on Telegraph Road just north of Interstate 96 in the city of Redford, Michigan, and the main warehouse, warehouse store and company headquarters, was on Schoolcraft Road (I-96 service drive) in Livonia.


  1. ^ Lisa Holton (December 17, 1991). "Not always better to shop at Fretter's: Ward's suit". Chicago Sun-Times. "Montgomery Ward slapped Fretter Inc. with a federal lawsuit Monday, alleging that the Detroit-based electronics superstore made false claims in a recent TV ad saying Fretter's prices were better than Ward's." 
  2. ^ Jerry Ackerman (November 10, 1995). "Fretter closes all NE stores, retail promises to honor warranties, refund deposits". The Boston Globe. "With its brand appeal apparently waning and new competition on the horizon, Fretter Superstores yesterday quit New England, closing its 15 electronics outlets in Massachusetts and New Hampshire and directing queries to a toll-free 800 number. Although doors were locked and telephones went unanswered at local stores, Fretter Inc., based in Livonia, Michigan, told state officials that consumers have made deposits on merchandise or have warranty claims would be protected." 
  3. ^ Matt Roush (December 2, 1996). "How Fretter fell.". Crain's Detroit Business. "'Whole bunch of things' led to demise of appliance icon. Don't feel sorry for Ollie. It is true that the collapse of Fretter Inc. cost founder Oliver Fretter millions of dollars in paper profits, as he watched his remaining 3.5 million-share, 33 percent stake in the company decline to virtual worthlessness. But between the company's 1986 initial public offering and its 1993 combination with the Silo chain, owned by British electronics giant Dixons plc, Ollie Fretter already had cashed out of the company twice, putting about $35 million in his pockets." 
  4. ^ "Home Electronics, Appliance Chain Fretter Inc. Considers Bankruptcy". AP News, September 27, 1995.

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Fretter — Please support Wikipedia.
A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.

76 news items

Mountain News
Thu, 10 Apr 2014 00:02:25 -0700

With blue skies overhead and a warn spring day to enjoy, avid trout angler Phil Fretter of San Bernardino tested Lake Gregory's waters Monday in preparation for Saturday's Lake Gregory Fishing Derby, where the top prize will be a tagged trout worth $1,000.
Indianapolis Star
Thu, 03 Apr 2014 14:42:18 -0700

... of customers, built their business on competitive pricing and on customer service and other services that were the epitome of an industry that at one time had other local competitors such as Sears, Highland, Fretter and eventually Best Buy and ...

The Liverpool Offside

The Liverpool Offside
Wed, 19 Mar 2014 05:00:00 -0700

As a socially conscious person, and chronic fretter, I fear I may be a small contributing voice to a kind of mass hysteria which may not end well, so allow me to redress the balance somewhat. Chelsea, Manchester City and Arsenal are still favourites to ...
PR Web (press release)
Thu, 20 Mar 2014 23:11:15 -0700

Jonathan was also on ITV's Daybreak (watch below) talking about quick house sales and, along with Duncan Fretter, they're members of The Property Ombudsman Scheme. Jonathan Rolande On ITV's Daybreak. Testimonials. Here at House Buy Fast we ...


Wed, 16 Apr 2014 13:36:49 -0700

SV Fretter - SV Rahrbachtal 4:3 (1:2). Der SV Rahrbachtal hat im Kampf um die Aufstiegsplätze an Boden verloren. Beim Gastspiel in Fretter verlor die Elf von Franz Vetter nach einer 3:2-Führung, noch am Ende mit 3:4. Der große Matchwinner dieses Abends ...
Tue, 15 Apr 2014 17:43:01 -0700

Während Rahrbachtal heute zum erstarkten SV Fretter muss, stehen für Kleusheim/Elben und Finnentrop von der Papierform her eher leichte Heimspiele auf dem Programm. Karsamstag kann sich der neue Tabellenführer gegen FC Lennestadt II einen ...


Mon, 14 Apr 2014 09:40:31 -0700

Außerdem gibt es für Florian Iberer, Markus Pirmann, Paul Schellander, Tyler Scofield, Tyler Spurgeon, John Lammers und Colton Fretter keine Zukunft in Klagenfurt. Ein Umbruch steht bevor, der aber richtig angegangen werden muss. Mit Martin Stloukal ...


Tue, 15 Apr 2014 08:45:00 -0700

September und der Herbstwaldlauf in Fretter am 27. September schließen die Serie ab. Ansporn sind aber nicht nur der pure Naturgenuss und die gesunde Bewegung auf sorgfältig ausgewählten Strecken: Am Ende des Hochsauerländer Lauf-Cups steht die ...

Oops, we seem to be having trouble contacting Twitter

Talk About Fretter

You can talk about Fretter with people all over the world in our discussions.

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!