digplanet beta 1: Athena
Share digplanet:


Applied sciences






















Electronics & Appliance retailer
Fate Bankrupt
Founded 1950s
Defunct May 1996
Headquarters Detroit, Michigan
Key people
Oliver Fretter, founder
Slogan The competition knows me, you should, too.

Fretter was an electronics and major appliance retailer based out of Detroit, Michigan, founded in the 1950s by Oliver "Ollie" Fretter.

Fretter's first store was located on Telegraph Road just north of Interstate 96 in the city of Redford, Michigan, and the main warehouse, warehouse store and company headquarters, was on Schoolcraft Road (I-96 service drive) in Livonia. Fretter expanded his operations throughout the midwest and New England by the 1970s.

The company's founder and spokesman, Ollie Fretter, became known in the Detroit area in the 1970s and 1980s by humorous TV commercials in which he promised, "I’ll give you five pounds of coffee if I can't beat your best deal. The competition knows me. You should too!" (When occasionally he had to make good on the whimsical offer, Fretter gave away one-pound cans of coffee that had been relabeled "net weight — 5 pounds".[1])

In 1992, Fretter acquired their biggest competition of the time Silo Electronics, a company that had previously not turned a profit since the 1980s. This was an attempt by Fretter to compete with its new major competition, electronic superstores Circuit City and Best Buy, which were much larger than Fretter's stores. This move would lead the company into serious debt and Chapter 11 bankruptcy, forcing the chain to close many locations by 1993. All Silo Electronics stores were closed by 1995, with all Fretter locations closing by May 1996.[2][3][4][5]

Oliver Fretter died on June 29, 2014 at the age of 91.


  1. ^ Reindl, J.C. (July 1, 2014). "Ollie Fretter, colorful founder of Fretter Appliances, dead at 91". Detroit Free Press. Retrieved January 6, 2015. 
  2. ^ Lisa Holton (December 17, 1991). "Not always better to shop at Fretter's: Ward's suit". Chicago Sun-Times. Montgomery Ward slapped Fretter Inc. with a federal lawsuit Monday, alleging that the Detroit-based electronics superstore made false claims in a recent TV ad saying Fretter's prices were better than Ward's. 
  3. ^ Jerry Ackerman (November 10, 1995). "Fretter closes all NE stores, retail promises to honor warranties, refund deposits". The Boston Globe. With its brand appeal apparently waning and new competition on the horizon, Fretter Superstores yesterday quit New England, closing its 15 electronics outlets in Massachusetts and New Hampshire and directing queries to a toll-free 800 number. Although doors were locked and telephones went unanswered at local stores, Fretter Inc., based in Livonia, Michigan, told state officials that consumers have made deposits on merchandise or have warranty claims would be protected. 
  4. ^ Matt Roush (December 2, 1996). "How Fretter fell.". Crain's Detroit Business. 'Whole bunch of things' led to demise of appliance icon. Don't feel sorry for Ollie. It is true that the collapse of Fretter Inc. cost founder Oliver Fretter millions of dollars in paper profits, as he watched his remaining 3.5 million-share, 33 percent stake in the company decline to virtual worthlessness. But between the company's 1986 initial public offering and its 1993 combination with the Silo chain, owned by British electronics giant Dixons plc, Ollie Fretter already had cashed out of the company twice, putting about $35 million in his pockets. 
  5. ^ "Home Electronics, Appliance Chain Fretter Inc. Considers Bankruptcy". AP News, September 27, 1995.

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Fretter — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
1 videos found


https://youtube.com/devicesupport http://m.youtube.com

1 videos found

1499 news items

Pacific Northwest Inlander

Pacific Northwest Inlander
Wed, 20 May 2015 15:30:00 -0700

Dan Baumer; FROM LEFT: Aubrey Shimek Davis; Henry McNulty; Sarah Miller; Callie McKinney Cabe; Kyle Kahklen; and Nicole Meyer. The one-room set of Boeing Boeing, currently at the Modern Spokane in a production directed by Abbey Crawford, ...
Sheffield Telegraph
Mon, 18 May 2015 21:52:30 -0700

Sheffield Steelers' coach Paul Thompson is relishing working with dependable forward Colton Fretter when the new ice hockey season faces off. The 33-year-old Canadian switched lines at some stages of last season, but his chemistry with Mathieu Roy ...
Fri, 22 May 2015 15:30:00 -0700

Fretter. Der SV Fretter veranstaltet am Pfingstwochenende sein traditionelles Sportfest am Sportpark Giebelscheid. Es beginnt am Samstag, 23. Mai ab 13 Uhr mit dem „Tittenberg“-Pokal für Hobby- und Thekenmannschaften. Die Siegermannschaften erhalten ...


Tue, 19 May 2015 09:41:39 -0700

Grund: Dem Ausgleichstreffer der SG Serkenroder/Fretter in der 77. Minute war ein Abseits-Pfiff vorausgegangen. Trotzdem lief das Spiel weiter und Moritz Heimes traf für Serkenrode/Fretter ins Tor. Schiedsrichter Walter Geberbauer revidierte daraufhin ...

WDIV Detroit

Detroit Free Press
Tue, 01 Jul 2014 07:49:58 -0700

Oliver L. (Ollie) Fretter, the colorful founder and president of the old Fretter appliance and electronics store chain whose zany commercials endeared him to a generation of local television viewers, died Sunday at his home in Bloomfield Hills. He was 91.

Sheffield Telegraph

Sheffield Telegraph
Wed, 20 May 2015 21:41:15 -0700

Defenceman Mark Thomas has ended his ten-year stint on Steelers blue line, having signed for his former team Manchester Phoenix. The 31-year-old skater takes with him a wealth of memories, many of them entwined with winning major trophies for a variety ...
St Albans & Harpenden Review
Thu, 21 May 2015 08:28:09 -0700

London Colney clinched their first victory of the season and kick-started their promotion push from Division Five A by defeating Watford Town Seconds by five wickets. Led by Tim Fretter and the evergreen Andy Cole, Colney's bowlers tore through the ...


Sun, 10 May 2015 07:58:47 -0700

Bruno, now 89 and in a wheelchair, was accompanied by his son Peter Hansen and his daughter Alicia Fretter. He said: “I was at sea when Germany invaded Denmark and all the ships were ordered to find their way to an Allied port. That's how I found ...

Oops, we seem to be having trouble contacting Twitter

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!

Searchlight Group

Digplanet also receives support from Searchlight Group. Visit Searchlight