digplanet beta 1: Athena
Share digplanet:


Applied sciences






















Electronics & Appliance retailer
Fate Bankrupt
Founded 1950s
Defunct May 1996
Headquarters Detroit, Michigan
Key people
Oliver Fretter, founder
Slogan The competition knows me, you should, too.

Fretter was an electronics and major appliance retailer based out of Detroit, Michigan, founded in the 1950s by Oliver "Ollie" Fretter.

Fretter's first store was located on Telegraph Road just north of Interstate 96 in the city of Redford, Michigan, and the main warehouse, warehouse store and company headquarters, was on Schoolcraft Road (I-96 service drive) in Livonia. Fretter expanded his operations throughout the midwest and New England by the 1970s.

The company's founder and spokesman, Ollie Fretter, became known in the Detroit area in the 1970s and 1980s by humorous TV commercials in which he promised, "I’ll give you five pounds of coffee if I can't beat your best deal. The competition knows me. You should too!" (When occasionally he had to make good on the whimsical offer, Fretter gave away one-pound cans of coffee that had been relabeled "net weight — 5 pounds".[1])

In 1992, Fretter acquired their biggest competition of the time Silo Electronics, a company that had previously not turned a profit since the 1980s. This was an attempt by Fretter to compete with its new major competition, electronic superstores Circuit City and Best Buy, which were much larger than Fretter's stores. This move would lead the company into serious debt and Chapter 11 bankruptcy, forcing the chain to close many locations by 1993. All Silo Electronics stores were closed by 1995, with all Fretter locations closing by May 1996.[2][3][4][5]

Oliver Fretter died on June 29, 2014 at the age of 91.


  1. ^ Reindl, J.C. (July 1, 2014). "Ollie Fretter, colorful founder of Fretter Appliances, dead at 91". Detroit Free Press. Retrieved January 6, 2015. 
  2. ^ Lisa Holton (December 17, 1991). "Not always better to shop at Fretter's: Ward's suit". Chicago Sun-Times. Montgomery Ward slapped Fretter Inc. with a federal lawsuit Monday, alleging that the Detroit-based electronics superstore made false claims in a recent TV ad saying Fretter's prices were better than Ward's. 
  3. ^ Jerry Ackerman (November 10, 1995). "Fretter closes all NE stores, retail promises to honor warranties, refund deposits". The Boston Globe. With its brand appeal apparently waning and new competition on the horizon, Fretter Superstores yesterday quit New England, closing its 15 electronics outlets in Massachusetts and New Hampshire and directing queries to a toll-free 800 number. Although doors were locked and telephones went unanswered at local stores, Fretter Inc., based in Livonia, Michigan, told state officials that consumers have made deposits on merchandise or have warranty claims would be protected. 
  4. ^ Matt Roush (December 2, 1996). "How Fretter fell.". Crain's Detroit Business. 'Whole bunch of things' led to demise of appliance icon. Don't feel sorry for Ollie. It is true that the collapse of Fretter Inc. cost founder Oliver Fretter millions of dollars in paper profits, as he watched his remaining 3.5 million-share, 33 percent stake in the company decline to virtual worthlessness. But between the company's 1986 initial public offering and its 1993 combination with the Silo chain, owned by British electronics giant Dixons plc, Ollie Fretter already had cashed out of the company twice, putting about $35 million in his pockets. 
  5. ^ "Home Electronics, Appliance Chain Fretter Inc. Considers Bankruptcy". AP News, September 27, 1995.

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Fretter — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
9113 videos foundNext > 

Funkengarde Fretter 2014 - Herrensitzung Cobbenrode

Funkengarde Fretter 2014 - Herrensitzung Cobbenrode.

Prinzengarde Fretter 2014 - 55.Prunksitzung Cobbenroder Carneval Verein CCV e.V.

Prinzengarde Fretter 2014 mit Ihrem Gardetanz anlässlich der 55.Prunksitzung Cobbenroder Carneval Verein CCV e.V..

WJBK Detroit: January 5 1989: Fretter Zone

Originally broadcast on Thursday evening, January 5, 1989 in Detroit, Michigan. WJBK was the local CBS affiliate. On this clip are two local commericals for ...

Fretter Appliance Spot circa 1986

Schützenfest Fretter 2009

Ohne Worte!

Gruß aus dem Cold Water in Fretter nach Oberhundem - Meggener Knappenkapelle 1883 e.V.

Fretter Appliance 1979 TV commercial

A 1979 television ad from Detroit that dares you to try to better Fretter!

Paul Fretter Luohan Quan

Elite League Department of Player Safety - Sheffield Steelers #67 Fretter - Boarding

Elite League Department of Player Safety. Hull Stingrays v Sheffield Steelers 12/10/14 - Sheffield Steelers #67 Colton Fretter - Boarding - 1 Game Suspension.

Retro Fretter Electronics Commercial 1980's

Fretter Electronics Electronics Commercial.

9113 videos foundNext > 

5102 news items

WDIV Detroit

Detroit Free Press
Tue, 01 Jul 2014 07:49:58 -0700

Oliver L. (Ollie) Fretter, the colorful founder and president of the old Fretter appliance and electronics store chain whose zany commercials endeared him to a generation of local television viewers, died Sunday at his home in Bloomfield Hills. He was 91.

The Star

The Star
Fri, 23 Jan 2015 22:00:58 -0800

n Colton Fretter may be missing from the side this weekend but he feels the side has enough good players to reverse a trend of losing matches. The Canadian suffered an upper body injury against Belfast Giants and admits it is “questionable” whether he ...


Wed, 21 Jan 2015 08:50:47 -0800

Der Titel des Gemeindemeisters berechtigt die JSG zur Teilnahme am Kreismasters am 31. Januar in Olpe. Die Abschlusstabelle: Ostentrop/Schönholthausen/Fretter/Serkenrode 6:5 Tore/ 5 Punkte, JSG Finnentrop/Heggen 9:5/4, Finnentrop/Bamenohl 4:8/4, ...
Wed, 21 Jan 2015 10:56:15 -0800

Efram - Mid to late 50s. Jewish. A performer and a business man, runs the "artistic side" of the Irving Place Theater. A Damon Runyon quality to his speech. A natural worrier and fretter. On stage, must be able to handle "top Banana" style burlesque ...

Leamington Observer

Leamington Observer
Wed, 21 Jan 2015 10:11:15 -0800

... back with 70 seconds remaining Blaze were unable to find a game-tying goal. Blaze remain ninth in the table ahead of this Friday's trip to Nottingham Panthers. Latest News. Buy photos» Steven Goertzen and Sheffield Steelers' Colton Fretter come to ...

Belfast Telegraph

Belfast Telegraph
Sat, 03 Jan 2015 03:01:41 -0800

Robby Sandrock had been punished for a holding offence at 1:15 and the Steelers worked an opening through Colton Fretter and Ben O'Connor, which Dustin Kohn finished off. Keefe was determined to get the home fans among the 5,000 crowd on their feet ...

Sheffield Telegraph

Sheffield Telegraph
Sun, 18 Jan 2015 03:26:15 -0800

It was the same again in the second period but this time Sheffield were less assertive and there was concern for Colton Fretter, who took a big hit on the boards and seemed to suffer a neck injury. With neither side making a mistake in the last regular ...

The Star

The Star
Tue, 20 Jan 2015 15:26:15 -0800

Line selection could be complicated though if Colton Fretter is unavailable. He suffered a neck injury after a hit on the boards from Belfast Giants' Kevin Westgarth, last Saturday. Sheffield host Coventry Blaze on Saturday, the Midlands side have just ...

Oops, we seem to be having trouble contacting Twitter

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!

Searchlight Group

Digplanet also receives support from Searchlight Group. Visit Searchlight