digplanet beta 1: Athena
Share digplanet:


Applied sciences






















Former type Electronics & Appliance retailer
Fate Bankrupt
Founded 1950s
Defunct May 1996
Headquarters Detroit, Michigan
Key people Oliver Fretter, founder

Fretter was an electronics and major appliance retailer based out of Detroit, Michigan, founded in the 1950s by Oliver "Ollie" Fretter.

Fretter's first store was located on Telegraph Road just north of Interstate 96 in the city of Redford, Michigan, and the main warehouse, warehouse store and company headquarters, was on Schoolcraft Road (I-96 service drive) in Livonia. Fretter expanded his operations throughout the midwest and New England by the 1970s.

The company's founder and spokesman, Ollie Fretter, became known in the Detroit area in the 1970s and 1980s by humorous TV commercials in which he promised, "I’ll give you five pounds of coffee if I can't beat your best deal. The competition knows me. You should too!" (When occasionally he had to make good on the whimsical offer, Fretter gave away five-pound cans of Maxwell House; later he dispensed the cans wrapped in paper labels that read "Fretter House Coffee.")

In 1992, Fretter acquired their biggest competition of the time Silo Electronics, a company that had previously not turned a profit since the 1980s. This was an attempt by Fretter to compete with its new major competition, electronic superstores Circuit City and Best Buy, which were much larger than Fretter's stores. This move would lead the company into serious debt and Chapter 11 bankruptcy, forcing the chain to close many locations by 1993. All Silo Electronics stores were closed by 1995, with all Fretter locations closing by May 1996.[1][2][3][4]

Oliver Fretter died on June 29, 2014 at the age of 91.


  1. ^ Lisa Holton (December 17, 1991). "Not always better to shop at Fretter's: Ward's suit". Chicago Sun-Times. "Montgomery Ward slapped Fretter Inc. with a federal lawsuit Monday, alleging that the Detroit-based electronics superstore made false claims in a recent TV ad saying Fretter's prices were better than Ward's." 
  2. ^ Jerry Ackerman (November 10, 1995). "Fretter closes all NE stores, retail promises to honor warranties, refund deposits". The Boston Globe. "With its brand appeal apparently waning and new competition on the horizon, Fretter Superstores yesterday quit New England, closing its 15 electronics outlets in Massachusetts and New Hampshire and directing queries to a toll-free 800 number. Although doors were locked and telephones went unanswered at local stores, Fretter Inc., based in Livonia, Michigan, told state officials that consumers have made deposits on merchandise or have warranty claims would be protected." 
  3. ^ Matt Roush (December 2, 1996). "How Fretter fell.". Crain's Detroit Business. "'Whole bunch of things' led to demise of appliance icon. Don't feel sorry for Ollie. It is true that the collapse of Fretter Inc. cost founder Oliver Fretter millions of dollars in paper profits, as he watched his remaining 3.5 million-share, 33 percent stake in the company decline to virtual worthlessness. But between the company's 1986 initial public offering and its 1993 combination with the Silo chain, owned by British electronics giant Dixons plc, Ollie Fretter already had cashed out of the company twice, putting about $35 million in his pockets." 
  4. ^ "Home Electronics, Appliance Chain Fretter Inc. Considers Bankruptcy". AP News, September 27, 1995.

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Fretter — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
8383 videos foundNext > 

Fretter Appliance Spot circa 1986

WJBK Detroit: January 5 1989: Fretter Zone

Originally broadcast on Thursday evening, January 5, 1989 in Detroit, Michigan. WJBK was the local CBS affiliate. On this clip are two local commericals for ...

Fretter Appliance 1979 TV commercial

A 1979 television ad from Detroit that dares you to try to better Fretter!

Schützenfest Fretter 2009

Ohne Worte!

Retro Fretter Electronics Commercial 1980's

Fretter Electronics Electronics Commercial.

Prinzengarde Fretter 2014 - 55.Prunksitzung Cobbenroder Carneval Verein CCV e.V.

Prinzengarde Fretter 2014 mit Ihrem Gardetanz anlässlich der 55.Prunksitzung Cobbenroder Carneval Verein CCV e.V..

Funkengarde Fretter 2014 - Herrensitzung Cobbenrode

Funkengarde Fretter 2014 - Herrensitzung Cobbenrode.

Prunksitzung 2013 Cobbenrode - Prinzengarde Fretter

Die Cobbenroder Prunksitzung 2013. Ein Veranstaltung des CCV.

September 1987 Fretter Labor Day Sale TV commercial w/Robert Stack

A September 1987 TV commercial for defunct appliance store chain Fretter featuring actor Robert Stack of The Untouchables and Unsolved Mysteries fame, and he...

Don Fretter

Don Fretter playing on a Royal Bluesman at the Burriss Booth this Summer Namm 2008 For more, http://www.burrissamps.com.

8383 videos foundNext > 

289 news items

Yorkshire Post

Yorkshire Post
Thu, 23 Oct 2014 05:47:39 -0700

The home side, looking to bounce back after losing their unbeaten league run at Cardiff on Sunday, soon established a grip on proceedings at Ice Sheffield when scoring two goals in the space of 24 seconds, the first coming from the stick of Fretter at ...
The Star
Mon, 29 Sep 2014 05:19:40 -0700

View the latest news and sport or download full editions of the newspaper to read offline. Search for The Star in your Android or iOS app store today. Newspaper subscribers get free unlimited access to the app.

Sheffield Telegraph

Sheffield Telegraph
Thu, 30 Oct 2014 21:41:15 -0700

Certainly the top line of Mathieu Roy, Michael Forney and Colton Fretter has made an explosive contribution and the likes of Cullen Eddy and Tyler Mosienko are established fan favourites. But if Rob Dowd does return to the fold from injury this weekend ...
Business Weekly
Fri, 31 Oct 2014 03:41:15 -0700

They also visited the Institute's Data Centre with Science Computing Leader, Paul Fretter, and found out how the power of TGAC's High-Performance Computing compared to the technology used at home. TGAC's new Education and Public Engagement ...

The Star

The Star
Fri, 17 Oct 2014 17:01:10 -0700

Fretter was suspended from last Wednesday's victory over Dundee Stars, punishment for boarding American opponent Matt Larke at Hull Stingrays in the previous match. But he will be back at Sheffield Arena tonight to try and get revenge on Devils, who ...
NW Evening Mail
Tue, 14 Oct 2014 00:07:30 -0700

John Fretter, 26, of Newton Terrace, Millom, admitted two offences of making a threat to kill Mr Hewson, who was known to many as “Spud” and was father to a little girl. Fretter was jailed for 13-and-a-half months. He made the threats on April 30 and ...


Fri, 24 Oct 2014 10:37:30 -0700

She found out about the Junior Girls from friend Ariel Fretter of Livonia. It sounded like fun, so she decided to join. And with her step-father in the Army, it gave her a way of helping people. “It makes me feel happy to help someone,” she said. “They ...

The Star

The Star
Thu, 23 Oct 2014 18:30:00 -0700

Fretter is doing well, but there is a lot more to come from him. He is now starting to be more comfortable in his surroundings; he is more aware of the opposing teams and what our league is all about. He quietly goes about his business and does the ...

Oops, we seem to be having trouble contacting Twitter

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!

Searchlight Group

Digplanet also receives support from Searchlight Group. Visit Searchlight