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Former type Electronics & Appliance retailer
Fate Bankrupt
Founded 1950s
Defunct May 1996
Headquarters Detroit, Michigan
Key people Oliver Fretter, founder

Fretter was an electronics and major appliance retailer based out of Detroit, Michigan, founded in the 1950s by Oliver "Ollie" Fretter.

Fretter's first store was located on Telegraph Road just north of Interstate 96 in the city of Redford, Michigan, and the main warehouse, warehouse store and company headquarters, was on Schoolcraft Road (I-96 service drive) in Livonia. Fretter expanded his operations throughout the midwest and New England by the 1970s.

The company's founder and spokesman, Ollie Fretter, became known in the Detroit area in the 1970s and 1980s by humorous TV commercials in which he promised, "I’ll give you five pounds of coffee if I can't beat your best deal. The competition knows me. You should too!" (When occasionally he had to make good on the whimsical offer, Fretter gave away five-pound cans of Maxwell House; later he dispensed the cans wrapped in paper labels that read "Fretter House Coffee.")

In 1992, Fretter acquired their biggest competition of the time Silo Electronics, a company that had previously not turned a profit since the 1980s. This was an attempt by Fretter to compete with its new major competition, electronic superstores Circuit City and Best Buy, which were much larger than Fretter's stores. This move would lead the company into serious debt and Chapter 11 bankruptcy, forcing the chain to close many locations by 1993. All Silo Electronics stores were closed by 1995, with all Fretter locations closing by May 1996.[1][2][3][4]

Oliver Fretter died on June 29, 2014 at the age of 91.


  1. ^ Lisa Holton (December 17, 1991). "Not always better to shop at Fretter's: Ward's suit". Chicago Sun-Times. "Montgomery Ward slapped Fretter Inc. with a federal lawsuit Monday, alleging that the Detroit-based electronics superstore made false claims in a recent TV ad saying Fretter's prices were better than Ward's." 
  2. ^ Jerry Ackerman (November 10, 1995). "Fretter closes all NE stores, retail promises to honor warranties, refund deposits". The Boston Globe. "With its brand appeal apparently waning and new competition on the horizon, Fretter Superstores yesterday quit New England, closing its 15 electronics outlets in Massachusetts and New Hampshire and directing queries to a toll-free 800 number. Although doors were locked and telephones went unanswered at local stores, Fretter Inc., based in Livonia, Michigan, told state officials that consumers have made deposits on merchandise or have warranty claims would be protected." 
  3. ^ Matt Roush (December 2, 1996). "How Fretter fell.". Crain's Detroit Business. "'Whole bunch of things' led to demise of appliance icon. Don't feel sorry for Ollie. It is true that the collapse of Fretter Inc. cost founder Oliver Fretter millions of dollars in paper profits, as he watched his remaining 3.5 million-share, 33 percent stake in the company decline to virtual worthlessness. But between the company's 1986 initial public offering and its 1993 combination with the Silo chain, owned by British electronics giant Dixons plc, Ollie Fretter already had cashed out of the company twice, putting about $35 million in his pockets." 
  4. ^ "Home Electronics, Appliance Chain Fretter Inc. Considers Bankruptcy". AP News, September 27, 1995.

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Fretter — Please support Wikipedia.
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8356 videos foundNext > 

Fretter Appliance Spot circa 1986

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Funkengarde Fretter 2014 - Herrensitzung Cobbenrode.

WJBK Detroit: January 5 1989: Fretter Zone

Originally broadcast on Thursday evening, January 5, 1989 in Detroit, Michigan. WJBK was the local CBS affiliate. On this clip are two local commericals for ...

Prinzengarde Fretter 2014 - 55.Prunksitzung Cobbenroder Carneval Verein CCV e.V.

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Schützenfest Fretter 2009

Ohne Worte!

Prunksitzung 2013 Cobbenrode - Prinzengarde Fretter

Die Cobbenroder Prunksitzung 2013. Ein Veranstaltung des CCV.

Fretter Appliance 1979 TV commercial

A 1979 television ad from Detroit that dares you to try to better Fretter!

Retro Fretter Electronics Commercial 1980's

Fretter Electronics Electronics Commercial.

The Fiddle Fretter at ASTA 2013

Testing the Fiddle Fretter at the ASTA 2013 conference in Boston. MA http://www.frettedfiddle.com/

Don Fretter

Don Fretter playing on a Royal Bluesman at the Burriss Booth this Summer Namm 2008 For more, http://www.burrissamps.com.

8356 videos foundNext > 

238 news items

The Star
Mon, 01 Sep 2014 23:33:45 -0700

Fretter should fit in well as Hay says the dressing room had begun to show signs of being a close-knit community. “The group is close already” said the Canadian, adding that Saturday's win showed the leadership and structure within the team. The skater ...
Fri, 29 Aug 2014 11:33:45 -0700

David “D” Fretter (vocals and guitar) and Carley Snaith (vocals and ukulele) of Breathing Easy will make their debut performance at the Wood N Frog Coffee Company in Tsawwassen tomorrow at 7 p.m. They play alternative reggae and rock. Tom Morrison ...

The Star

The Star
Fri, 29 Aug 2014 19:48:45 -0700

But if they do, it's a fair bet that might be right wing Fretter. 'Fretz' scored 36 points in 46 in the excellent Austrian league last season and didn't find it hard to find the net in Germany, Switzerland and Italy too. Adams said: “With his resume ...


Wed, 06 Aug 2014 12:30:00 -0700

Der HC Pustertal präsentierte heute mit Jerry Kuhn (Ex-Ljubljana) ihren neuen Torhüter. Colton Fretter wechselt in die EIHL. Jerry (Gerald) Kuhn (zuletzt im HN-Interview) kommt nach Bruneck und wird Goalie bei den Pusterer Wölfen. Der US-Amerikaner war ...
Sheffield Telegraph
Wed, 27 Aug 2014 19:48:45 -0700

“Last season we didn't have a lot of secondary scoring, but we will now have four quality new import forwards Colton Fretter, Mathieu Roy, Tyler Mosienko and Mike Forney; and they will all score goals. And Rob Dowd, Pascal Morency won't be far behind ...

The Star

The Star
Thu, 28 Aug 2014 16:03:45 -0700

The new crop includes forwards Pascal Morency, Jay Latulippe and Colton Fretter, who are 32, and d-man Darrell Hall, 34. “Experienced players pick things up quickly - they've done it before” said Adams. “New teams sometimes gel instantly other times if ...

Island Reporter

Island Reporter
Thu, 28 Aug 2014 04:26:15 -0700

The larger chain, Fretter Appliances, fused Bauer's repair business into Fretter's business anatomy, naming Bauer as an executive. The seed of that merger provided the experience and funding that would lead the Bauers to southwest Florida. The couple ...

The Star

The Star
Tue, 05 Aug 2014 22:48:45 -0700

All Summer long, the Sheffield Steelers coach has tracked Colton Fretter, a 32-year-old consistent points scorer. After the patient pursuit, the 5ft 10ins Ontario-born forward has finally signed a two-year deal with the Elite League club. Steelers ...

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