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The Euro Shopper logo
Euro Shopper is a discount brand of everyday commodities developed and marketed by AMS Sourcing B.V.. It was introduced to the market in 1996 and Euro Shopper branded products have been sold by some of the AMS members in different countries in Europe ever since.[1]
Most Euro Shopper products are commodities with long shelf life. There are both national products, sold in only one country, and international products, sold in all countries. On the 10th of December 2012, sales of Euro Shopper products hit £150m.[2]
Both ICA Sweden and Albert Heijn are currently phasing out Euro Shopper branded products replacing them with their own brands, ICA Basic and AH Basic respectively. [3][4]
AMS members selling Euro Shopper branded products as of 2011[edit]
External links[edit]
References[edit]
- ^ http://www.ams-sourcing.com/EUROSHOPPER%E2%84%A2/EUROSHOPPER%E2%84%A2.aspx
- ^ http://www.conveniencestore.co.uk/news/euro-shopper-sales-hit-150m/234899.article
- ^ http://www.volkskrant.nl/vk/nl/2664/Nieuws/article/detail/3423361/2013/04/10/AH-haalt-budgetlijn-Euro-Shopper-uit-schappen.dhtml
- ^ http://www.aftonbladet.se/nyheter/article14560905.ab
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