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Elto Sportsman and Elto Ace outboard motors

The Elto Outdoor Motor Company (Elto) was the second major outboard motor business founded by Ole Evinrude. Elto outboard engines were produced in the U.S. from 1921 to 1941.

History[edit]

Ole sold his half of the original Evinrude Motor Company to his partner Chris Meyer in 1913 with the condition that Evinrude stay out of the outboard motor business for five years.

Ole Evinrude continued designing motors during this time and developed a new engine that made extensive use of lightweight aluminum. His new twin cylinder design weighed one third less than the Evinrude Motor Co.'s best selling (single cylinder) model and produced 50% more power.

Five years later, in 1920 Ole and his wife Bess decided to re-enter the outboard business with their new design, but still could not use the "Evinrude" name. Instead, they called their new Milwaukee venture the Elto Outboard Motor Co. ELTO was Bess's effort to create a distinctive, one-word brand name like "Kodak." It derived from the first letters of "Evinrude Light Twin Outboard."

By 1925, Elto's sales topped those of previous industry leader Evinrude Motor Co.

In 1928 the ELTO company introduced America's first four cylinder two-cycle outboard motor, the Super Elto Quad, which was capable of speeds over 35 mph. Though still outsold by Johnson, Elto was the industry's most profitable company that year.

Meanwhile, the Evinrude Motor Co. floundered, and in 1929, Stephen Foster Briggs, co-founder of its new owner, Briggs & Stratton Corporation; proposed a merger between the Evinrude Motor Co., the Elto Outboard Motor Co., and the Lockwood Motor Co. of Jackson, Michigan. Eager to regain his namesake company, Evinrude agreed to the deal and became president of the new Outboard Motors Corporation (OMC), headquartered in Milwaukee.

Initially, each of the three companies marketed a complete line of motors, but as the Great Depression eroded sales, a new strategy was called for. "Evinrude" became the premium brand, while "Elto" was positioned as the company's economy line. This streamlining helped the company survive the worst years of the Depression, but with the acquisition of the Johnson Motors Co. in 1935 - one year after Ole Evinrude's death - Elto became something of an orphan within the OMC family.

The 1.1-hp Evinrude Scout, later renamed the Ranger, was introduced in 1938. The ½-hp Evinrude Mate came along less than a year later with a retail price of $34.50.

Elto countered in 1938 with the 1.1-hp Pal, selling for $37.50 and the Elto Cub in 1939.

World War II ended production of civilian models, and the prosperous post-war economy demanded larger, faster, more feature-laden motors. OMC neglected to resume the brand immediately after the war, but did make a brief reintroduction of the name in 1949 based on a pair of economy engines made by OMC's Gale Products.

Products[edit]

ELTO outboards were made in a variety of sizes from the Cub, Pal and Ace, to the Ruddertwin and Lightwin.

Elto Cub 0.5 HP - 8 lbs

Elto Pal 0.9 HP - 1.1 HP

Elto Ace 1.4 to 1.8 HP

Produced for only two years, the Elto Cub is an interesting sidelight to the venerable history of the outboard motor industry. Weighing only 8.5 pounds, this .5 horsepower motor was advertised as the "world's lightest outboard" when introduced in 1939. The Elto Cub filled a small niche in the outboard market of the late 1930s. Its price of $29.50 appealed to Depression-stretched pocketbooks. The Cub was suitable only for the lightest duty use because of its light weight.

The Cub was discontinued in 1941 and the "Elto" brand name was not far behind.


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ELTO — Please support Wikipedia.
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Get the full EP "Look, we Fall" on: iTunes: http://tinyurl.com/aggrqbh Amazon: http://tinyurl.com/bekr847. http://www.eltomusic....

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Buy this beauty here: http://goo.gl/AVdmC6 •Proximity - Your favorite music you haven't heard yet. » Facebook: http://bit.ly/FBProximity » Twitter: http://bi...

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7 news items

SmartCompany.com.au

SmartCompany.com.au
Mon, 20 Oct 2014 17:11:15 -0700

Ned Dwyer, the co-founder of curated web development marketplace Elto, says SME owners don't always know what they want from a website, which makes it easier for suppliers to sell them on bells and whistles wrapped in jargon. “I think that's why ...
 
Lessors Network (press release)
Fri, 10 Oct 2014 13:48:45 -0700

The Irish Aviation Authority recently inaugurated a series of awards to recognise excellence in various aspects of the country's aviation industry, and leading global lessor GECAS, headquartered in Stamford CT., and Shannon, Ireland was recognised for ...

Vienna Online

derStandard.at
Wed, 29 Oct 2014 03:04:24 -0700

Wien - Vor rund einem Monat hat ein Kabelbrand die Schließung erzwungen, nun wird der Wiener Szeneclub Chaya Fuera am 20. November wiedereröffnet. Das teilten die Betreiber am Mittwoch in einer Aussendung mit. Die Eröffnungsparty in dem Lokal in ...
 
Linex Legal (press release) (registration)
Tue, 07 Oct 2014 08:11:15 -0700

The Employers Liability Tracing Office (ELTO) provides a further avenue of investigation. The Office was set up by the Association of British Insurers and the Insurers themselves, primarily to assist Claimants in locating the insurers of insolvent ...

Den Helder Actueel

Den Helder Actueel
Wed, 08 Oct 2014 07:48:45 -0700

Daarna waren er spelletjes en een dansdemonstratie in buurthuis De Elto. De wethouder vertelt dat het speelpleintje er is gekomen door een burgerinitiatief. “Mensen uit deze buurt zijn bij mij gekomen en vertelden dat ze een speelpleintje wilden hebben ...
 
Agencia Orbita
Fri, 17 Oct 2014 23:57:22 -0700

Lima.- El Gobierno de Nueva Zelandia a través del “Programa de Asistencia de Entrenamiento del Idioma Inglés para Profesionales Públicos-ELTO”, va a capacitar a profesionales de diferentes Ministerios e Instituciones Públicas, en el idioma inglés y en ...
 
Surgiu
Tue, 07 Oct 2014 09:27:04 -0700

Além dos sócios da empresa, José Ermes Damásio, Elto Quintino, Edna Carvalho e Maria de Fátima de Jesus, participaram do evento autoridades como o presidente da Associação de Magistrados do Estado do Tocantins-ASMETO, juiz Ronicley Alves de ...
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