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Elto Sportsman and Elto Ace outboard motors

The Elto Outdoor Motor Company (Elto) was the second major outboard motor business founded by Ole Evinrude. Elto outboard engines were produced in the U.S. from 1921 to 1941.

History[edit]

Ole sold his half of the original Evinrude Motor Company to his partner Chris Meyer in 1913 with the condition that Evinrude stay out of the outboard motor business for five years.

Ole Evinrude continued designing motors during this time and developed a new engine that made extensive use of lightweight aluminum. His new twin cylinder design weighed one third less than the Evinrude Motor Co.'s best selling (single cylinder) model and produced 50% more power.

Five years later, in 1920 Ole and his wife Bess decided to re-enter the outboard business with their new design, but still could not use the "Evinrude" name. Instead, they called their new Milwaukee venture the Elto Outboard Motor Co. ELTO was Bess's effort to create a distinctive, one-word brand name like "Kodak." It derived from the first letters of "Evinrude Light Twin Outboard."

By 1925, Elto's sales topped those of previous industry leader Evinrude Motor Co.

In 1928 the ELTO company introduced America's first four cylinder two-cycle outboard motor, the Super Elto Quad, which was capable of speeds over 35 mph. Though still outsold by Johnson, Elto was the industry's most profitable company that year.

Meanwhile, the Evinrude Motor Co. floundered, and in 1929, Stephen Foster Briggs, co-founder of its new owner, Briggs & Stratton Corporation; proposed a merger between the Evinrude Motor Co., the Elto Outboard Motor Co., and the Lockwood Motor Co. of Jackson, Michigan. Eager to regain his namesake company, Evinrude agreed to the deal and became president of the new Outboard Motors Corporation (OMC), headquartered in Milwaukee.

Initially, each of the three companies marketed a complete line of motors, but as the Great Depression eroded sales, a new strategy was called for. "Evinrude" became the premium brand, while "Elto" was positioned as the company's economy line. This streamlining helped the company survive the worst years of the Depression, but with the acquisition of the Johnson Motors Co. in 1935 - one year after Ole Evinrude's death - Elto became something of an orphan within the OMC family.

The 1.1-hp Evinrude Scout, later renamed the Ranger, was introduced in 1938. The ½-hp Evinrude Mate came along less than a year later with a retail price of $34.50.

Elto countered in 1938 with the 1.1-hp Pal, selling for $37.50 and the Elto Cub in 1939.

World War II ended production of civilian models, and the prosperous post-war economy demanded larger, faster, more feature-laden motors. OMC neglected to resume the brand immediately after the war, but did make a brief reintroduction of the name in 1949 based on a pair of economy engines made by OMC's Gale Products.

Products[edit]

ELTO outboards were made in a variety of sizes from the Cub, Pal and Ace, to the Ruddertwin and Lightwin.

Elto Cub 0.5 HP - 8 lbs

Elto Pal 0.9 HP - 1.1 HP

Elto Ace 1.4 to 1.8 HP

Produced for only two years, the Elto Cub is an interesting sidelight to the venerable history of the outboard motor industry. Weighing only 8.5 pounds, this .5 horsepower motor was advertised as the "world's lightest outboard" when introduced in 1939. The Elto Cub filled a small niche in the outboard market of the late 1930s. Its price of $29.50 appealed to Depression-stretched pocketbooks. The Cub was suitable only for the lightest duty use because of its light weight.

The Cub was discontinued in 1941 and the "Elto" brand name was not far behind.


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ELTO — Please support Wikipedia.
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43928 videos foundNext > 

Elto - Honey (Official Video)

Get the full EP "Look, we Fall" on: iTunes: http://tinyurl.com/aggrqbh Amazon: http://tinyurl.com/bekr847. http://www.eltomusic....

Elto feat. Shirin - I See Fire (Ed Sheeran Cover)

Elto feat. Shirin - I See Fire (Ed Sheeran Cover) --- Get the EP "Look, we Fall" on: iTunes: http://tinyurl.com/aggrqbh Amazon: http://tinyurl.com/bekr847 --...

Max Elto - Shadow of the Sun (Mako Remix)

Buy this beauty here: http://goo.gl/AVdmC6 •Proximity - Your favorite music you haven't heard yet. » Facebook: http://bit.ly/FBProximity » Twitter: http://bi...

Max Elto - Shadow Of The Sun (Adventure Club Remix)

Welcome Adventure Club back to the channel with this spectacular remix! Download the original... http://bit.ly/1fpHGt7 https://www.youtube.com/user/maxeltoof...

Elto - Fingerstyle (Bonus Track)

Bonus Track of the EP - Look, We Fall Get it on Amazon: http://tinyurl.com/bekr847 iTunes: http://tinyurl.com/aggrqbh Check out: http://www.eltomusic.com htt...

Max Elto (Taped Rai) - Just One Last Time (live)

Live version of David Guetta feat.Taped Rai - Just One Last Time.

Max Elto - Backyard Animals

My favourite track at the moment. Repeat repeat repeat... Download... http://bit.ly/1fpHGt7 Watch the official video.. http://youtu.be/DNDxpl8v-bc Max Elto h...

Max Elto - Shadow Of The Sun (Adventure Club Remix)

Song: Max Elto - Shadow Of The Sun (Adventure Club Remix) Free Download: https://wavo.me/top-charts/popular/max_elto_shadow_of_the_sun_adventure_club_r...

Max Elto - Backyard Animals [OFFICIAL VIDEO]

Backyard Animals Video directed by Robinovich OUT NOW ON BEATPORT: http://bgbe.at/1aBrX6I OUT NOW ON iTUNES: http://bgbe.at/KJeJvu Follow Max Elto Online: ht...

Max Elto - Shadow Of The Sun (Michael Brun Remix)

The Michael Brun remix of 'Shadow Of The Sun' by Max Elto. Free download http://smarturl.it/MichaelBrunShadowRmx Purchase the original http://bgbe.at/KJeJvu ...

43928 videos foundNext > 

71 news items

Vibe

Vibe
Mon, 11 Aug 2014 10:01:21 -0700

About seven months ago, the Swedish production and vocalist pairing of Max Elto released a scorching floor-smashing tune called “Daniel.” Last week, Big Beat Records released a remix package for the track, featuring fellow Swede Jesper Samuelson and ...
 
Hometown Focus
Thu, 14 Aug 2014 18:30:00 -0700

Due to the sale of their original company, they did not have the right to use the Evinrude name at this time so Bess coined the acronym ELTO (Evinrude Light Twin Outboard). Once again the advertising and business genius of this lady propelled the ...
 
WirtschaftsBlatt.at
Tue, 02 Sep 2014 05:00:00 -0700

ELTO Immoverwaltungs GmbH, Kraiwiesen 19, 5301 Eugendorf, FN 421239w GF: Wilhelm Schruckmayr. GS: Ing.Thomas Schruckmayr. GS: Wilhelm Schruckmayr. GS: Elisabeth Schruckmayr. GS: Mathilde Schruckmayr. Gerhard Unterkofler GmbH, Alpendorf ...

Latercera

Latercera
Sat, 30 Aug 2014 05:32:31 -0700

Y es así como llega a la Galería Epoca en abril del 77, para clamar por los derechos humanos envu elto en la voz de un loco. Amplía el campo de batalla hacia lo cultural. “Sacaba la voz de todos”, recuerda Quezada. Tras el lanzamiento de Sermones y ...

NewsWalk.info (Pressemitteilung)

NewsWalk.info (Pressemitteilung)
Wed, 27 Aug 2014 04:26:15 -0700

Nach seinem Sieg beim kärnten.pop.contest mit dem Song "Melody" gibt es nun vom Spittaler Ausnahmetalent Elto auch ein Video zum Titel. Dreh in Irland Der Dreh zum Video fand in Irland statt. Dort wurde seine berührende Musik mit wunderschönen ...
 
Ad-Hoc-News (Pressemitteilung)
Tue, 26 Aug 2014 03:52:30 -0700

Nach seinem Sieg beim kärnten.pop.contest mit dem Song "Melody" gibt es nun vom Spittaler Ausnahmetalent Elto auch ein Video zum Titel. Dreh in Irland Der Dreh zum Video fand in Irland statt. Dort wurde seine berührende Musik mit wunderschönen ...
 
Ad-Hoc-News (Pressemitteilung)
Mon, 25 Aug 2014 06:07:30 -0700

Nach seinem Sieg beim kärnten.pop.contest mit dem Song "Melody" gibt es nun vom Spittaler Ausnahmetalent Elto auch ein Video zum Titel. Dreh in Irland Der Dreh zum Video fand in Irland statt. Dort wurde seine berührende Musik mit wunderschönen ...
 
Ad-Hoc-News (Pressemitteilung)
Mon, 25 Aug 2014 05:52:53 -0700

Nach seinem Sieg beim kärnten.pop.contest mit dem Song "Melody" gibt es nun vom Spittaler Ausnahmetalent Elto auch ein Video zum Titel. Dreh in Irland Der Dreh zum Video fand in Irland statt. Dort wurde seine berührende Musik mit wunderschönen ...
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