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Elto Sportsman and Elto Ace outboard motors

The Elto Outdoor Motor Company (Elto) was the second major outboard motor business founded by Ole Evinrude. Elto outboard engines were produced in the U.S. from 1921 to 1941.


Ole sold his half of the original Evinrude Motor Company to his partner Chris Meyer in 1913 with the condition that Evinrude stay out of the outboard motor business for five years.

Ole Evinrude continued designing motors during this time and developed a new engine that made extensive use of lightweight aluminum. His new twin cylinder design weighed one third less than the Evinrude Motor Co.'s best selling (single cylinder) model and produced 50% more power.

Five years later, in 1920 Ole and his wife Bess decided to re-enter the outboard business with their new design, but still could not use the "Evinrude" name. Instead, they called their new Milwaukee venture the Elto Outboard Motor Co. ELTO was Bess's effort to create a distinctive, one-word brand name like "Kodak." It derived from the first letters of "Evinrude Light Twin Outboard."

By 1925, Elto's sales topped those of previous industry leader Evinrude Motor Co.

In 1928 the ELTO company introduced America's first four cylinder two-cycle outboard motor, the Super Elto Quad, which was capable of speeds over 35 mph. Though still outsold by Johnson, Elto was the industry's most profitable company that year.

Meanwhile, the Evinrude Motor Co. floundered, and in 1929, Stephen Foster Briggs, co-founder of its new owner, Briggs & Stratton Corporation; proposed a merger between the Evinrude Motor Co., the Elto Outboard Motor Co., and the Lockwood Motor Co. of Jackson, Michigan. Eager to regain his namesake company, Evinrude agreed to the deal and became president of the new Outboard Motors Corporation (OMC), headquartered in Milwaukee.

Initially, each of the three companies marketed a complete line of motors, but as the Great Depression eroded sales, a new strategy was called for. "Evinrude" became the premium brand, while "Elto" was positioned as the company's economy line. This streamlining helped the company survive the worst years of the Depression, but with the acquisition of the Johnson Motors Co. in 1935 - one year after Ole Evinrude's death - Elto became something of an orphan within the OMC family.

The 1.1-hp Evinrude Scout, later renamed the Ranger, was introduced in 1938. The ½-hp Evinrude Mate came along less than a year later with a retail price of $34.50.

Elto countered in 1938 with the 1.1-hp Pal, selling for $37.50 and the Elto Cub in 1939.

World War II ended production of civilian models, and the prosperous post-war economy demanded larger, faster, more feature-laden motors. OMC neglected to resume the brand immediately after the war, but did make a brief reintroduction of the name in 1949 based on a pair of economy engines made by OMC's Gale Products.


ELTO outboards were made in a variety of sizes from the Cub, Pal and Ace, to the Ruddertwin and Lightwin.

Elto Cub 0.5 HP - 8 lbs

Elto Pal 0.9 HP - 1.1 HP

Elto Ace 1.4 to 1.8 HP

Produced for only two years, the Elto Cub is an interesting sidelight to the venerable history of the outboard motor industry. Weighing only 8.5 pounds, this .5 horsepower motor was advertised as the "world's lightest outboard" when introduced in 1939. The Elto Cub filled a small niche in the outboard market of the late 1930s. Its price of $29.50 appealed to Depression-stretched pocketbooks. The Cub was suitable only for the lightest duty use because of its light weight.

The Cub was discontinued in 1941 and the "Elto" brand name was not far behind.

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ELTO — Please support Wikipedia.
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49 news items


Wed, 10 Sep 2014 06:58:36 -0700

Manuel El-Tohamy alias Elto spielt eigentlich in der Band Solarjet, ist jedoch seit 2013 auch als Solokünstler unterwegs. Das hat sich so ergeben, weil Elto und René, Sänger der Band Solarjet, beim Songwriting gerne mal zu verschiedenen Genres ...
Yahoo Finance UK
Tue, 16 Sep 2014 08:56:15 -0700

... other digital service providers on September 22nd via Big Beat Records, celebrates the Swedish duo's massive hard-hitting debut 'Galantis EP' with brilliant reworks for tracks "Help," "Smile," and "You" from electronic luminaries, Elephante, Max ...
Diário de Cuiabá
Fri, 19 Sep 2014 16:26:15 -0700

O motociclista Elto Antonio Marques de Souza, 31, foi baleado no joelho e no quadril durante uma tentativa de assalto ocorrido anteontem à noite nos fundos da quitinete onde reside, no Jardim Renascer, em Cuiabá. Aos policiais militares que atenderam a ...
Sat, 13 Sep 2014 09:31:26 -0700

Auf der Feria del Elto sind Verkaufsstände zu sehen, so weit das Auge reicht. Neben der freistehenden Vitrine von Pedro Mamani bietet eine ältere Frau auf einer Decke Unterwäsche an. Vier Paar Socken für vier Bolivianos (rund 50 Cent), Unterhosen für ...
Tue, 02 Sep 2014 05:07:29 -0700

ELTO Immoverwaltungs GmbH, Kraiwiesen 19, 5301 Eugendorf, FN 421239w GF: Wilhelm Schruckmayr. GS: Ing.Thomas Schruckmayr. GS: Wilhelm Schruckmayr. GS: Elisabeth Schruckmayr. GS: Mathilde Schruckmayr. Gerhard Unterkofler GmbH, Alpendorf ...
Wed, 24 Sep 2014 04:03:29 -0700

Il 2 ottobre è stato sc elto quale giorno nazionale per il festeggiamento della ricorrenza della “Festa dei nonni” ed il Comune di Ronciglione ha deciso di svolgere la manifestazione il 6 ottobre, coinvolgendo gli alunni della Scuola Primaria dell ...
Ad-Hoc-News (Pressemitteilung)
Thu, 11 Sep 2014 10:00:50 -0700

Nach seinem Sieg beim kärnten.pop.contest mit dem Song "Melody" gibt es nun vom Spittaler Ausnahmetalent Elto auch ein Video zum Titel. Dreh in Irland Der Dreh zum Video fand in Irland statt. Dort wurde seine berührende Musik mit wunderschönen ...

NewsWalk.info (Pressemitteilung)

NewsWalk.info (Pressemitteilung)
Mon, 25 Aug 2014 07:03:45 -0700

Dazu berichtet meinbezirk.at: SPITTAL, IRLAND. Nach seinem Sieg beim kärnten.pop.contest mit dem Song "Melody" gibt es nun vom Spittaler Ausnahmetalent Elto auch ein Video zum Titel. Dreh in Irland Der Dreh zum Video fand in Irland statt. Dort wurde ...

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