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Elto Sportsman and Elto Ace outboard motors

The Elto Outdoor Motor Company (Elto) was the second major outboard motor business founded by Ole Evinrude. Elto outboard engines were produced in the U.S. from 1921 to 1941.

History[edit]

Ole sold his half of the original Evinrude Motor Company to his partner Chris Meyer in 1913 with the condition that Evinrude stay out of the outboard motor business for five years.

Ole Evinrude continued designing motors during this time and developed a new engine that made extensive use of lightweight aluminum. His new twin cylinder design weighed one third less than the Evinrude Motor Co.'s best selling (single cylinder) model and produced 50% more power.

Five years later, in 1920 Ole and his wife Bess decided to re-enter the outboard business with their new design, but still could not use the "Evinrude" name. Instead, they called their new Milwaukee venture the Elto Outboard Motor Co. ELTO was Bess's effort to create a distinctive, one-word brand name like "Kodak." It derived from the first letters of "Evinrude Light Twin Outboard."

By 1925, Elto's sales topped those of previous industry leader Evinrude Motor Co.

In 1928 the ELTO company introduced America's first four cylinder two-cycle outboard motor, the Super Elto Quad, which was capable of speeds over 35 mph. Though still outsold by Johnson, Elto was the industry's most profitable company that year.

Meanwhile, the Evinrude Motor Co. floundered, and in 1929, Stephen Foster Briggs, co-founder of its new owner, Briggs & Stratton Corporation; proposed a merger between the Evinrude Motor Co., the Elto Outboard Motor Co., and the Lockwood Motor Co. of Jackson, Michigan. Eager to regain his namesake company, Evinrude agreed to the deal and became president of the new Outboard Motors Corporation (OMC), headquartered in Milwaukee.

Initially, each of the three companies marketed a complete line of motors, but as the Great Depression eroded sales, a new strategy was called for. "Evinrude" became the premium brand, while "Elto" was positioned as the company's economy line. This streamlining helped the company survive the worst years of the Depression, but with the acquisition of the Johnson Motors Co. in 1935 - one year after Ole Evinrude's death - Elto became something of an orphan within the OMC family.

The 1.1-hp Evinrude Scout, later renamed the Ranger, was introduced in 1938. The ½-hp Evinrude Mate came along less than a year later with a retail price of $34.50.

Elto countered in 1938 with the 1.1-hp Pal, selling for $37.50 and the Elto Cub in 1939.

World War II ended production of civilian models, and the prosperous post-war economy demanded larger, faster, more feature-laden motors. OMC neglected to resume the brand immediately after the war, but did make a brief reintroduction of the name in 1949 based on a pair of economy engines made by OMC's Gale Products.

Products[edit]

ELTO outboards were made in a variety of sizes from the Cub, Pal and Ace, to the Ruddertwin and Lightwin.

Elto Cub 0.5 HP - 8 lbs

Elto Pal 0.9 HP - 1.1 HP

Elto Ace 1.4 to 1.8 HP

Produced for only two years, the Elto Cub is an interesting sidelight to the venerable history of the outboard motor industry. Weighing only 8.5 pounds, this .5 horsepower motor was advertised as the "world's lightest outboard" when introduced in 1939. The Elto Cub filled a small niche in the outboard market of the late 1930s. Its price of $29.50 appealed to Depression-stretched pocketbooks. The Cub was suitable only for the lightest duty use because of its light weight.

The Cub was discontinued in 1941 and the "Elto" brand name was not far behind.


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/ELTO — Please support Wikipedia.
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43873 videos foundNext > 

Elto - Melody (Official Video)

Get the full EP "Look, we Fall" on: iTunes: http://tinyurl.com/aggrqbh Amazon: http://tinyurl.com/bekr847. http://www.eltomusic.com ...

Max Elto - Shadow of the Sun (Mako Remix)

Buy this beauty here: http://goo.gl/AVdmC6 •Proximity - Your favorite music you haven't heard yet. » Facebook: http://bit.ly/FBProximity » Twitter: ...

Max Elto - Citylights

City Lights is off the Taped Rai EP http://bgbe.at/KJeJvu Follow Max Elto Online: www.maxelto.com Like: http://fb.com/maxeltoofficial Follow: ...

Max Elto - Citylights (Official Video)

Get this track on iTunes: http://smarturl.it/MaxEltoTapedRaiEP Add it to your playlist on Spotify: http://smarturl.it/S_TapedRaiEP Follow Max Elto: ...

Elto - Honey (Official Video)

Get the full EP "Look, we Fall" on: iTunes: http://tinyurl.com/aggrqbh Amazon: http://tinyurl.com/bekr847. http://www.eltomusic.com ...

Elto - Fingerstyle (Bonus Track)

Bonus Track of the EP - Look, We Fall Get it on Amazon: http://tinyurl.com/bekr847 iTunes: http://tinyurl.com/aggrqbh Check out: http://www.eltomusic.com ...

Elto feat. Shirin - I See Fire (Ed Sheeran Cover)

Elto feat. Shirin - I See Fire (Ed Sheeran Cover) --- Get the EP "Look, we Fall" on: iTunes: http://tinyurl.com/aggrqbh Amazon: http://tinyurl.com/bekr847 ...

Max Elto - Shadow Of The Sun (Adventure Club Remix)

Welcome Adventure Club back to the channel with this spectacular remix! Download the original... http://bit.ly/1fpHGt7 https://www.youtube.com/user/maxeltoo...

Galantis - Smile (Max Elto Remix)

Remix EP now available on Beatport: smarturl.it/BP_GalantisRemixes The Galantis EP is available now at smarturl.it/GalantisEP -- Get Galantis Merchandise: ...

Max Elto - Backyard Animals

My favourite track at the moment. Repeat repeat repeat... Download... http://bit.ly/1fpHGt7 Watch the official video.. http://youtu.be/DNDxpl8v-bc Max Elto ...

43873 videos foundNext > 

1432 news items

TechCrunch

TechCrunch
Fri, 10 Apr 2015 07:53:32 -0700

Web hosting and web services provider GoDaddy is continuing to expand its resources for small business owners, following its recent IPO. The company has now closed on the acquisition Elto, a San Francisco-based startup which had been offering a ...

Peterborough Examiner

Peterborough Examiner
Thu, 07 Apr 2016 14:16:42 -0700

He spent 45 years with Outboard Marine on Monaghan Road in Peterborough, the maker of Johnson, Evinrude and Elto outboard motors, along with chainsaws and snowmobiles. He started out as an office boy and worked his way up to become president ...

StartupSmart

StartupSmart
Mon, 13 Apr 2015 15:25:36 -0700

Aussie web design marketplace Elto has been snapped up by domain registration company GoDaddy for an undisclosed amount. GoDaddy – which has 12 million customers worldwide – raised $605 million earlier this month after listing on the New York ...
 
Web Host Industry Review (blog)
Thu, 16 Apr 2015 08:12:30 -0700

In trying to make sense out of it, I found this quote from TechCrunch attributed to Ned Dwyer, one of Elto's founders. He “…says the deal makes sense for the startup because many of his customers were already also GoDaddy customers.” This is not ...

Co.Design

Co.Design
Thu, 22 Jan 2015 12:49:54 -0800

Follow Fast Company. We'll come to you. You're Reading: fastcodesign / See The Premiere Of Max Elto's Haunting New Interactive Video. Edit · Edit Post · See Revisions. New Content. Post · Promo Unit · Issue · Macro · Quiz · Bracket. Admin Panel; Search.
 
TheDomains.com
Fri, 10 Apr 2015 11:52:44 -0700

Terms of the deal were not disclosed, but Elto had previously raised under a million in angel and seed funding, the former from the founders of 99Designs, and the latter from Australian fund Blackbird Ventures. Elto, originally known as Tweaky, was ...

StartupSmart

StartupSmart
Sun, 02 Feb 2014 21:26:40 -0800

After 18 months of solid growth and several sizeable start-up hurdles, the team at Tweaky, now Elto, have moved to the United States, changed their offering, and closed an investment deal with Blackbird Ventures. Tweaky launched in July 2012 as a ...

Delfi

Delfi
Wed, 27 Apr 2016 14:17:38 -0700

Üleeile õhtul lõppes Soome hokiliiga, mille finaalis alistas Tampere Tappara Siim Liiviku koduklubi HIFK mängudega 4 : 2. Poolfinaalis olid Liivik ja HIFK omakorda 4 : 2 üle JYP-nimelisest meeskonnast. Pronksikohtumises kaotas JYP Oulu Kärpätile 3 : 4.
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