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Doritos
Doritos Logo (2013).png
The 2013-present logo
Product type Tortilla chip
Owner Frito-Lay
Introduced 1964; 50 years ago (1964) (Nationwide in 1966; 48 years ago (1966))
Related brands Fritos
Markets Worldwide
Website doritos.com

Doritos /dɵˈrtz/ (literally, from Mexican Spanish doradito : "turned golden or crisp")[citation needed] is a brand of seasoned tortilla chips produced since 1964 by American food company Frito-Lay (a wholly owned subsidiary of PepsiCo).[1][2]

History[edit]

An animatronic vending machine featuring The Frito Kid, outside of Casa De Fritos in 1972.

The original product was made at the Casa de Fritos at Disneyland in Anaheim, California. Using surplus tortillas, the company-owned restaurant cut them up and fried them (as in traditional Mexican chips called totopos) and added basic seasoning, resembling the Mexican chilaquiles, but in this case being dry. Arch West was the Vice President of Marketing of Frito-Lay at the time, and noticed their popularity. He made a deal with Alex Foods in 1964, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant.[3]

"Doritos" were released nationwide in 1966, the first tortilla chip to be launched nationally in the United States.

In a television special on the National Geographic Channel about Ultimate Factories, season 5 episode 6, it was said that Doritos is a $4 billion a year product. This made it the number one seller in corn based chips; it is the second leading seller behind Lay's Potato Chip, another Frito Lay product.

According to Information Resources International, in 1993, Doritos earned $1.3 billion in retail sales, one-third of the total Frito-Lay sales for the year. Nevertheless, in the costliest redesign in Frito-Lay history, in 1994 the company spent $50 million to redesign Doritos to make the chips 20% larger, 15% thinner, and rounded the edges of the chip. Roger J. Berdusco, the vice president of tortilla chip marketing, said a primary reason for the change was "greater competition from restaurant-style tortilla chips, that are larger and more strongly seasoned".[4] The design change was the result of a two-year market research study that involved 5,000 chip eaters. The new design gave each chip rounded corners, making it easier to eat and reducing the scrape resulting from broken corners. Each chip was also given more seasoning, resulting in a stronger flavor. The redesigned chips were released in four flavors beginning in January 1995.[4]

example of the previous Doritos logo still being seen in convenience stores, though only on the popular Nacho Cheese flavor.

Frito-Lay eliminated trans fat from all Doritos varieties in 2002. The same year, the Doritos brand began complying with U.S. Food and Drug Administration labeling regulations, four years before the regulations became mandatory.[5]

The company was sued in 2003 by Charles Grady, who claimed that his throat had been damaged because of eating Doritos. According to him, the shape and rigidity of the chips made them inherently dangerous. Grady attempted to admit into evidence a study by a former chemistry professor that calculated how best to safely swallow the chips. The Pennsylvania Supreme Court later ruled that the study did not meet scientific standards and could not be presented as evidence.[5]

In 2005, Doritos sales in the United States fell by 1.7% to $595 million. To increase sales in 2006, the company launched several new flavors, a new label, and more bilingual advertising. Frito-Lay vice president Joe Ennen described this as "the most significant rebranding and relaunch in Doritos' 38-year history".[6]

On February 21, 2013, the Doritos logo was changed again,[citation needed] and the advertising slogan "FOR THE BOLD" adopted.[citation needed] The logo change was unannounced[citation needed] and can now be seen on all flavors of Doritos, though some bags of the Nacho Cheese flavor still maintain the 2005 logo.[citation needed]

Ingredients[edit]

The plain chips are made of ground corn, vegetable oil, and salt. Other ingredients vary across the flavored chip varieties. Doritos made for the US market generally do not use pork derived animal rennet in the making of the cheese flavorings used on the chip.[7]

In 1996, The Onion, a satirical newspaper and website, featured an article with the headline "Doritos Celebrates One Millionth Ingredient", The article, while obviously false, lampooned Frito-Lay for the sheer number of ingredients found in Doritos.[9]

Flavors[edit]

"Nacho Cheese" flavored Doritos

Doritos are sold in many countries worldwide in assorted flavors. They launched nationally in 1967,[10] and proved successful, but additional market research revealed that many consumers outside the Southwest and West considered the chip to be too bland—not spicy enough for what was perceived as a Mexican snack. Frito-Lay therefore developed taco-flavored Doritos, which were introduced nationally in 1968 and were a tremendous success. Four years later, national distribution began of nacho cheese-flavored Doritos, which were also a hit, and for a short run at the end of the 1970s, the Sour Cream and Onion flavored chips were available, but were discontinued in the early 1980s. A Sesame seed flavor was also available for a short time in the late 1970s.[11] Cool Ranch/Cool Original (known for a time as Cooler Ranch) flavor was released in 1986.

In the 1990s, in partnership with parent company PepsiCo's fast food brands, two new flavors of Doritos were introduced, Taco Bell's Taco Supreme (incorporating a "beef" flavoring that was quite different from the original 1960s "Taco" incarnation) and Pizza Hut's Pizza Cravers. After PepsiCo spun off its restaurant division in 1997, the flavors were simply renamed taco and pizza, respectively, with the pizza flavor discontinued in some markets. At around the same time, due to the popularity of Frito-Lay's Tostitos brand the unflavored Toasted Corn was briefly discontinued, then brought back. In 2007 in several markets, there was briefly a Nacho Chipotle Ranch Ripple flavor. In 2008, the Taco Bell flavor was temporarily re-released under the "Back by Popular Demand" label along with Four Cheese.

In 1990, Jumpin' Jack Monterey Cheese flavored Doritos were introduced. This flavor was later discontinued. Also in the 1990s, Doritos had a flavor in Canada called Texas Tang. The flavor was only available for a few years before it was removed from their flavor line-up. In 1995, Chester’s Cheese Doritos were available for a limited time. This flavor introduced the familiar Cheetos flavor cheese on the typical Doritos tortilla chip.[12] In 1997, Spicy Nacho was introduced.

For a brief period in 2004, Doritos introduced new shape and form called "Rollitos", which were corn chips shaped into small tubes, like a regular triangular Dorito was "rolled" up. Rollitos flavors included Nacho Cheesier, Zesty Taco, Cooler Ranch and Queso Picante.[13]

Five versions of "Doritos Collisions", which include two different flavors in the same bag, have been produced. Those varieties of Doritos Collisions are Hot Wings/Blue Cheese, Zesty Taco/Chipotle Ranch, Habanero/Guacamole, Cheesy Enchilada/Sour Cream, and Pizza Cravers/Ranch.[14]

In 2007, Doritos ran a campaign called "Doritos X-13D Flavor Experiment" where black, unidentified bags of Doritos were on the market for consumers to identify and name the flavor. The only flavor identification on these chips was "All American Classic". Rolland Smith was the founder of the variety of different flavors. He has created many flavors including cheeseburger, jalapeño, hot sauce, green peppers, etc.[15]

Reincarnations and relaunches of the Taco Doritos, including the 2008 "Back By Popular Demand" campaign, were thought to differ from the original Taco flavor. (A sour cream flavor had been added to the formula around 1985.[clarification needed]) The taco chips included in the Zesty Taco and Chipotle Ranch "Collisions" bags were thought by customers to be very close to the original, but were later discontinued in most of the United States.[16] In late 2010 the taco flavor recipe that was used in the 1980s returned in a limited edition "retro" styled bag incorporating the original Doritos logo, and in early 2011 the company announced that this incarnation would remain in the permanent product line-up.[17]

In 2008, Doritos debuted a "mystery flavor" Quests with prizes being given as puzzles were solved. The mystery flavor was Mountain Dew.[18] In 2009, Doritos released some new flavors under the banner Doritos Late Night: Tacos at Midnight and Last Call Jalapeño Popper. They also modified the X-13D Flavor as All Nighter Cheeseburger.

2010 saw the release of three successively spicy "Degree Burn" flavors (Blazin' Jalapeño/Jalapeño Fire, Fiery Buffalo and Scorchin' Habanero), cross promoted to "cool down" with Pepsi's lime "Cease Fire/Max Citrus Freeze", and the wasabi flavored Mr. Dragon's Fire Chips. 2010 saw the introduction of Doritos to New Zealand and with it flavors including Nacho Cheese, Cheese Supreme, Salted, and Salsa. This year also saw the original Taco flavor of Doritos revived in the original packaging design.

In the spring of 2011, a Tapatio hot sauce flavor was released. In February 2011, Doritos Canada ran a competition to write the end of a commercial for two new flavors ("Onion Rings n' Ketchup" and "Buffalo Wings n' Ranch"), and to vote for which of the two flavors would be taken off shelves when the contest ended. Onion Rings n' Ketchup received the most votes and remained on sale.[19]

The clam chowder bag.

United States and Mexico[edit]

Currently Available flavors

  • Bold BBQ
  • Cool Ranch
  • Nacho Cheese
  • Original Taco
  • Spicy Sweet Chili
  • Spicy Nacho
  • Jacked Ranch Dipped Hot Wings
  • Jacked Spicy Chipotle BBQ
  • Jacked Test Flavor: 2653 new
  • Jacked Test Flavor: 404 new
  • Jacked Test Flavor: 855 new

Discontinued Flavors

  • Cheetos Flamin' Hot/Doritos Dinamita Chile Limón
  • 1st Degree Burn Blazin' Jalapeño
  • 2nd Degree Burn Fiery Buffalo
  • 3D's Zesty Ranch
  • 3D's Jalapeño & Cheddar
  • 3D's Nacho Cheesier
  • 3D's Texas Paprika Flavour
  • 3rd Degree Burn Scorchin' Habanero
  • Bacon and Cheese
  • Baja Picante
  • Baked! Cooler Ranch Tortilla Chips
  • Baked! Nacho Cheesier
  • Bits Zero's Texas Paprika
  • Black Pepper Jack Tortilla Chips
  • Blazin' Buffalo & Ranch Tortilla Chips
  • Bold BBQ (still sold in Canada)
  • Burn
  • Chester’s Cheese Doritos
  • Chilli Heatwave
  • Chile Limon
  • Collisions Cheesy Enchilada Sour Cream
  • Collisions Chicken Sizzler Zesty Salsa
  • Collisions Hot Wings Blue Cheese Tortilla Chips
  • Collisions Pizza Cravers/Ranch
  • Collisions Zesty Taco Chipotle Ranch
  • Cool Ranch 100 Calorie Mini Bites
  • Cooler Ranch
  • Cooler Ranch Mini Go Snacks
  • Corn Chips Cool Original Flavour
  • Dinamita Chile Limón
  • Dinamita Nacho Picoso
  • Dorito Flavored Doritos
  • Edge Nacho Cheesier (low carb)
  • Extreme Kickin' Chili
  • Extreme Queso Grande
  • Extreme Zesty Sour Cream & Cheddar
  • Fiery Fusion
  • Fiery Habanero
  • Flamas
  • Flavor Shots Atomic Chile Limon
  • Flavor Shots Blazin' Buffalo Rush
  • Four Cheese!
  • Gold Peking Duck
  • Gourmet Fried Chicken and Green Onion Sauce
  • Gourmet Sausage
  • Guacamole!
  • Ham and Cheese
  • Inferno
  • Intense Pickle
  • Italiano Tomato & Cheese
  • Jacked Enchilada Supreme
  • Jacked Ranch Dipped Hot Wings
  • Jacked Smoky Chipotle BBQ
  • Jalapeño & Cheddar
  • Jalapeño Cheese! Golden Toast Crackers
  • Jalapeño sweet fish
  • Jumpin' Jack
  • Ketchup
  • Late Night All Nighter Cheeseburger
  • Late Night Last Call Jalapeño Popper
  • Late Night Tacos at Midnight
  • Locos Tacos Cool Ranch Crunchy Taco
  • Locos Tacos Nacho Cheese Crunchy Taco
  • Megawhat Chilli Cheese
  • Megawhat Salsa
  • Mexican Hot Flavour
  • Mexicana
  • Mini 3D's Zesty Ranch Go Snacks
  • Mr. Dragon's Fire Chips
  • Nacho
  • Nacho Cheesier
  • Nacho Cheese 100 Calorie Mini Bites
  • Nacho Cheesier Mini Go Snacks
  • Nacho Italiano
  • Nacho Picoso
  • Natural White Nacho Cheese Tortilla Chips
  • Paprika
  • Pepper Bacon
  • Pizza Supreme
  • Poppin' Jalapeño
  • Queijo Nacho
  • Ranchero Tortilla Chips
  • Ranch Dipped Hot Wings
  • Rings Grill Flavor
  • Rollitos Cooler Ranch
  • Rollitos Nacho Cheesier
  • Rollitos Zesty Taco!
  • Salsa Rio
  • Salsa Verde!
  • Salsa!
  • Sizzlin' Picante
  • Smokin' Cheddar BBQ Tortilla Chips
  • Smoky Chipotle BBQ
  • Smokey Red BBQ
  • Spicy Chipotle BBQ
  • Sonic Sour Cream
  • Sour Cream & Onion
  • Spice 2.0
  • Spicier Nacho!
  • Spicy Sweet Chili Tortilla Chips
  • Spirals Sweet Barbecue
  • Sriracha
  • Stadium Nacho Inspired by EA Sports Madden NFL 11
  • Sweet Chili Heat
  • Taco Supreme
  • Tailgater BBQ Inspired by EA Sports Madden NFL 11
  • Tapatio
  • The Quest
  • Toasted Corn! Tortilla Chips
  • Unidentified Flavour
  • Wasabi
  • Wild White Nacho Tortilla Chips
  • X-13D Tortilla Chips
  • Zesty Cheese flavor Tortilla Chips (Atlantic Canada, Ontario, and Western Canada)

Canada[20][edit]

  • Bold BBQ/Bold BBQ Éclaté
  • Cool Ranch
  • Inferno
  • Intense Pickle
  • Jalapeño & Cheddar
  • Nacho Cheese
  • Spicy Nacho
  • Sweet Chili Heat!
  • Zesty Cheese/Fromage Mordant
  • Roulette
  • Hot Nuts

United Kingdom[edit]

Crisps

  • BBQ Rib
  • Chilli Heatwave
  • Cool Original
  • Hint of Lime
  • Jalapeño Fire
  • Lightly Salted
  • Tangy Cheese

Dips

  • Cool Sour Cream and Chives
  • Mild Salsa
  • Hot Salsa
  • Nacho Cheese
  • Red Pepper and Pepperoni
  • Red Pepper and Paprika
  • Flamin Barbecue

Japan[edit]

  • Sushi
  • Clam Chowder
  • Crispy Salmon
  • Corn Soup
  • Heart shaped (Cheese and butter)
  • seaweed
  • Christmas Tree Shaped (Cheese)
  • Italian Seafood
  • Fresh Basil with Smoked Ham
  • Yuzu Lemon
  • Winter Crab
  • Garlic
  • Chicken Teriyaki
  • Sesame Chicken
  • Tacos
  • Savory Butter
  • Steak
  • Fish Roe and Mayonnaise
  • Fondue Cheese
  • Fried Chicken
  • Butter and soy sauce
  • Cheese and almonds
  • Salt
  • Sausage
  • Tuna with mayonnaise
  • Wasabi Mayonnaise
  • Thai Coconut Curry
  • Pizza-La Curry Monterey

South Korea[edit]

  • Bomb Flavor
  • BBQ Rib Flavor
  • Cheese and butter
  • Yogurt

Israel[edit]

  • Orange
  • Unflavored

Marketing[edit]

The brand's marketing campaigns have included many television commercials featuring Avery Schreiber,[21] Jay Leno,[2] and Ali Landry,[22] as well as product placement in movies, such as Wayne's World.[23]

Super Bowl[edit]

For many years, Doritos advertised heavily during the Super Bowl. According to Thomas L. Harris's Value-Added Public Relations, "the most-used single video news release of 1995" was a Doritos Super Bowl Commercial featuring recently defeated US state governors Mario Cuomo and Ann Richards. The pair were discussing change and the ad ended with viewers aware that the change they referred to was not political, but rather a new packaging for Doritos. The ad generated a great deal of publicity before it ever ran and much discussion afterward. The governors later parodied their ad; when they were interviewed on the CBS news program 60 Minutes, the two were often seen eating Doritos.[24]

In 1998, Doritos cast former Miss USA Ali Landry in a new Super Bowl Commercial. In the ad, filmed in a Laundromat, she plays a sexy customer who catches Doritos chips in her mouth as they come flying helter-skelter. The ad was such a success that Frito-Lay signed Landry, who became known as "The Doritos Girl," to a three-year contract.[25]

For Super Bowl XLI, Doritos launched a contest, Crash the Super Bowl, to allow consumers to create their own Doritos commercial. The general public was allowed to vote for their favorite of five finalists. According to Doritos, the vote was so close that just before the game the company decided to run two of the ads rather than just one. Both commercials finished highly in ratings of commercials during this Super Bowl.[26] The following year, Doritos sponsored a contest to find a musician to feature in a Super Bowl ad. Although the ad, featuring winner Kina Grannis, generated a lot of publicity, it ranked last in popularity among the program's ads.[27]

For Super Bowl XLIII, Doritos relaunched the fan-created commercials, with the winning vote going to the "Free Doritos" ad, which featured an office worker (Comedian Steve Booth) with a snow globe (believing it to be a crystal ball) "predicting" that everyone in the office would get free Doritos, then subsequently throws the snow globe into a vending machine selling nothing but Nacho Cheese & Cool Ranch Doritos.[28] The commercial was ranked by the USA Today Super Bowl Ad Meter as the best ad for the year, earning the creators of the ad – Joe and Dave Herbert – a $1 million prize.[29] They again aired two ads during the game ads and the second place ad also placed in the top five according to USA Today. This ad featured a guy who discovers that each crunch from his bag of Doritos causes whatever is on his mind to become reality (until he runs out of chips). Another popular commercial from the group of finalist included an executive making a presentation to other executives on a new (fictional) Doritos flavor called "Doritos Beer", which, as the name implies, is beer-flavored Doritos, with each chip containing as much alcohol as an equivalent of a 16-oz. can of beer. The executive making the presentation, eating the beer-flavored chips, ends up drunk on the chips and is down to his underwear and a tie by the end of the commercial.[30] For Super Bowl XLIV, four ads were entered, and if three of the commercials sweep the top three positions in that year's Ad Meter contest, all of the creators would be awarded a total of $5 million, broken down as $1 million for first place, $600,000 for second and $400,000 for third, plus each maker would get an additional $1 million.[31]

For the Super Bowl XLIII as aired in Canada, Doritos aired the "Chip Hat" commercial [32] advertising their new "unidentified flavor" chip flavor that offers a prize of CDN $25,000 + 1% of all associated sales to someone that can both name, and create an ad for the new flavor.[33] The new winning name, Scream Cheese (or, in French, Fromage Fracassant), was submitted by Ryan Coopersmith of Montreal.

For the Super Bowl XLIV Doritos aired the "House Rules" commercial, as a “Crash the Super Bowl” finalist. It was ranked by ADBOWL as the second best ad of the year.

For Super Bowl XLVI, an ad aired featuring a Grandma and a baby attempting to get a bag of Doritos by a slingshot activated by a wheelchair. The bag was stolen by a child, constantly teasing them in the process. The baby reaches the bag and steals it back with just enough force to reach it. Flattering the child, Grandma and the baby eat the Doritos with ease.

Other[edit]

In 2008, Doritos were promoted by an "out-of-this-world" advertising campaign, literally beaming a 30-second advertisement for Doritos brand tortilla chips into a planetary system 42 light years away. The project was in collaboration with EISCAT Space Center in Svalbard, Norway. The "You Make It, We'll Play It" contest chose the winning advertisement that was transmitted on June 12, 2008. The ad was beamed towards a distant star within the Ursa Major constellation that is orbited by planets which may harbor life.[34]

Doritos was the main sponsor of Wolverhampton Wanderers for the 2002/03 and 2003/04 seasons, the latter of which was spent in the Premier League. Doritos officially sponsored the "Hail to the Cheese Stephen Colbert's Nacho Cheese Doritos 2008 Presidential Campaign Coverage."[35] The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund The Colbert Report. He claimed that he would not use his show to plug Doritos, but plugged the chips during these claims. After the campaign flopped, Colbert joked that his "body will stop producing bright orange waste."[36] In March 2008, Colbert partnered with Doritos, specifically the Spicy Sweet Chili flavor, to promote his Philadelphia-based coverage of the Pennsylvania primaries.[37]

In 2010, Doritos Canada launched a "Viralocity" competition, asking the public to name a new flavor and to produce an online video advertising the fictional new flavor, Natalie Armstrong submitted her video before she received the most points based on numerous factors, including most widely viewed, wins a cash prize.[38]

In 2010, Doritos launched for the first time in New Zealand with Nacho Cheese, Cheese Supreme, Salsa, and Salted flavors. It replaced the long-running CC's brand.

On September 20, 2011, retired Frito-Lay marketing executive Arch West, who was credited for creating Doritos as the first national tortilla chip brand, died in Dallas at age 97.[39] It is said that corporate response showed little enthusiasm to the tortilla chip idea, but more marketing research led to the Doritos release.

To coincide with the 50th anniversary of Taco Bell, Doritos and Taco Bell partnered to form the Doritos Locos Tacos, introduced on March 8, 2012. The taco is a standard Crunchy Taco. The taco comes either as a Doritos Locos Taco Supreme (ground beef, lettuce, diced tomatoes, shredded cheese, and sour cream), or a Regular Doritos Locos Taco (ground beef, lettuce, and shredded cheese), but the taco shell is made out of Nacho Cheese Doritos.[40] From 1978 to 1997, both Taco Bell and Doritos were under the same corporate umbrella within PepsiCo until PepsiCo spun off its restaurant business into what would eventually become Yum! Brands.

In March 2012, a new line of Doritos were introduced: Doritos Jacked. The chips are 40% larger than standard Doritos.[41]

In March 2013, Doritos redesigned its packaging and logo as part of its first global marketing campaign. The “For the Bold” campaign will use crowdsourcing initiatives from 37 countries, emphasizing Dorito’s focus on its consumers “living for the moment” attitude. The campaign kicked off at the South by Southwest Music Conference.[42]

In April 2013, Doritos released Doritos Locos Chips with Nacho Cheese and Cool Ranch to match the Taco Bell campaign.

See also[edit]

References[edit]

  1. ^ Arch West obituary, Washington Post, September 26, 2011
  2. ^ a b "PepsiCo's History Timeline". Retrieved 2007-07-02. 
  3. ^ Gustavo Arellano (2012-04-05). "How Doritos Were Born At Disneyland – Page 1 – Food – Orange County". OC Weekly. Retrieved 2012-10-22. 
  4. ^ a b Collins, Glenn (November 3, 1994). "Pepsico Pushes a Star Performer". New York Times. Retrieved 2008-11-12. 
  5. ^ a b Collier, Gene (January 7, 2004). "An expert weighs in on the Dorito case". Pittsburgh Post-Gazette (Pittsburgh, PA). Retrieved 2008-11-12. 
  6. ^ Van Riper, Tom (January 9, 2006). "PepsiCo to Zest Up Doritos Campaign". Forbes. Retrieved 2008-11-12. 
  7. ^ "U.S. Products Made Without Pork (Porcine) Enzymes". Frito-Lay. 2012-10-18. Retrieved 2012-10-22. 
  8. ^ Nacho Cheese Dorito ingredient list at Frito Lay website
  9. ^ "Doritos Celebrates One Millionth Ingredient | The Onion – America's Finest News Source". The Onion. Retrieved 2012-10-22. 
  10. ^ "History of Frito-Lay Company – FundingUniverse". Fundinguniverse.com. Retrieved 2012-10-22. 
  11. ^ "Doritos Sour Cream & Onion commercial". YouTube. 2007-09-04. Retrieved 2012-10-22. 
  12. ^ "News article in The Deseret News". Retrieved 2013-11-20. 
  13. ^ Wooba.com - Doritos Rollitos Review
  14. ^ "Collisions page at Doritos.com". Collisions.doritos.com. Retrieved 2009-07-15. 
  15. ^ Doritos' X-13D web page (formerly at x13d.doritos.com)
  16. ^ "Endangered and Extinct: Taco flavored Doritos – General Topics – Chowhound". Chowhound.chow.com. Retrieved 2012-10-22. 
  17. ^ "Snack Chat: Feeling Retro? Good. Doritos Taco is Back for a Limited Time!". Snacks.com. 2010-12-22. Retrieved 2012-10-22. 
  18. ^ Koski, Genevieve. "Taste Test: Mountain Dew "Quest" Doritos". A.V. Club. Retrieved 2009-07-15. 
  19. ^ "Doritos – The End". Frito Lay Canada. May 5, 2011. Retrieved May 5, 2011. 
  20. ^ "Frito Lay Canada". Retrieved 2014-06-24. 
  21. ^ "Avery Schreiber, 66, Doritos Funnyman". The New York Times. 2002-01-09. Retrieved 2007-07-02. 
  22. ^ ""Doritos Girl" Ali Landry Scorejgdhdfhs A Three-peat at Super Bowl XXXV in New Doritos Commercial". Archived from the original on 2007-06-13. Retrieved 2007-07-02. 
  23. ^ "Memorable quotes for Wayne's World (IMDB)". Retrieved 2007-07-02. 
  24. ^ Harris (1999), p. 112.
  25. ^ Horovitz, Bruce (February 1, 2002). "From zero to hero in 30 seconds flat". USAToday. Retrieved 2008-11-12. 
  26. ^ Elliott, Stuart (February 6, 2007). "Thanks to the Web, the Scorekeeping on the Super Bowl has just begun". New York Times. Retrieved 2208-11-12. 
  27. ^ Viskowitz, Susan (February 16, 2008). "Super Bowl boosts digital sales for Petty and others". Washington Post. Retrieved 2008-11-12. 
  28. ^ "Doritos Super Bowl XLIII Commercial: Free Doritos!". YouTube. 2009-01-27. Retrieved 2009-07-15. 
  29. ^ little known face is that the crystal ball was originally a "Magic 8 Ball" but Mattell declined permission to reference it's iconic toy in the ad thus the commercial was hastily re-shot using a snowglobe as a crystal ball. vnu_content_id=1003936924&imw=Y "null". Editorandpublisher.com. 2009-04-16. Retrieved 2009-07-15. 
  30. ^ "Doritos Super Bowl XLIII Commercial: New Flavor Pitch". YouTube. 2009-01-27. Retrieved 2009-07-15. 
  31. ^ Doritos Ad Contest Raises The Stakes, Bruce Horowitz, USA TODAY, 09-10-09
  32. ^ "Doritos Guru – Talking Toys". YouTube. 2009-01-29. Retrieved 2009-07-15. 
  33. ^ "Become the Doritos Guru". Doritosguru.ca. 2009-04-05. Retrieved 2009-07-15. 
  34. ^ Highfield, Roger (2008-03-07). "UK astronomers to broadcast adverts to aliens – Telegraph". London: Telegraph. Retrieved 2009-07-15. [dead link]
  35. ^ "Colbert video from Comedy Central". Indecision2008.com. 2007-10-18. Retrieved 2009-07-15. 
  36. ^ Schiller, Gail. "Doritos still the word for Colbert". The Hollywood Reporter. Retrieved 2008-03-20. [dead link]
  37. ^ "For the First Time-Ever 'The Colbert Report' Hits the Road - 'The Colbert Report: Dorito's Spicy Sweet Pennsylvania Primary Coverage From Chili-Delphi". Retrieved 2008-04-04. [dead link]
  38. ^ Brown, Davis (8 February 2010). "Doritos wants chip-namers to go viral". Marketer News. Retrieved 23 February 2010. 
  39. ^ Shapiro, T. Rees (2011-09-26). "Arch West, 97, invented Doritos for Frito-Lay". The Washington Post. 
  40. ^ "Taco Bell, Doritos teaming for ultimate junk food treat". Chicago Sun-Times. February 21, 2012. Retrieved 3 November 2013. 
  41. ^ "Doritos Unveils 56-Foot-Tall Vending Machine at South by Southwest to Debut Amped Up New Doritos JACKED Tortilla Chips". Frito-Lay North America. March 16, 2012. Retrieved 2012-04-14. 
  42. ^ "Doritos launches first ever global campaign". Marketing Week. 8 March 2013. Retrieved 17 April 2013. 

Bibliography[edit]

  • Harris, Thomas L. (1999). Value-Added Public Relations. McGraw-Hill Professional. ISBN 978-0-8442-3412-0. 
  • Smith, Andrew F. (2006). Encyclopedia of Junk Food and Fast Food. Greenwood Publishing Group. ISBN 978-0-313-33527-3. 
  • Stalk, George; Lachenauer, Rob; Butman, John (2004). Hardball: Are You Playing to Play or Playing to Win?. Harvard Business Press. ISBN 978-1-59139-167-8. 

External links[edit]


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VIDEO PROVIDED TO SBARTSTV COURTESY DORITOS FRITO-LAY. Seattle Seahawks Win SUPER BOWL Seattle Seahawks 43 - Denver Broncos Super Bowl 8 Super Bowl XLVIII Su...

How its made doritos Tortilla Chips

Funniest Doritos Commercial Compilation

With Original thumbnail in this Video you will see Funny commercials, Funny ads, Funny Advertising, Funny ads commercial compilation, TV commercials, Commerc...

Make Cheese-Stuffed Doritos Loaded At Home! | Eat the Trend

When fast-food fans heard rumors that Frito-Lay and 7-Eleven were testing Doritos Loaded — essentially fried cheddar cheese sticks coated in Doritos crumbs —...

CarBS - 7-Eleven Doritos Loaded

Subscribe to our gaming channel - https://www.youtube.com/user/ZionMainframeGaming Welcome to CarBS! On this show Matt Zion will be reviewing food/drinks in ...

Doritos Time Machine $1 Million Dollar WINNER DORITOS Crash The Super Bowl 2014 Commercial Doritos

VIDEO PROVIDED TO SBARTSTV COURTESY DORITOS FRITO-LAY. Doritos Time Machine $1 Million WINNER DORITOS Crash The Super Bowl 2014 Commercial Doritos SEATTLE SE...

Doritos® - Goat 4 Sale -- Crash the Super Bowl 2013 Winner

Help decide which fan-made commercial will air during the Super Bowl. Vote everyday between January 4 -- January 29 at http://apps.facebook.com/crashthesuper...

891943 videos foundNext > 

3933 news items

 
Jezebel
Thu, 17 Jul 2014 08:16:54 -0700

Given a lot of the company's actions in the past few years, it's fair to ask: have the minds behind Doritos completely and utterly lost it? Has anyone yet done the necessary research to trace the roots of Doritos' descent into the dark heart of ...

The Wire

The Wire
Sat, 12 Jul 2014 09:21:44 -0700

Like the unseen hand itself, Doritos has asserted its dominance in the national snackscape in recent years with such hits as the Doritos Locos Taco, which sold one billion units in less than one year, and Doritos Jacked, which are chips whose true ...

LA Weekly

LA Weekly
Wed, 23 Jul 2014 05:05:30 -0700

Every year, Charlie Boghosian, aka Chicken Charlie, tries to outdo himself with his deep-fried concoctions sold at California fairs. The man began his arterial onslaught modestly several years ago with deep-fried Twinkies and deep-fried Snickers bars.

CBS Local

Deadspin
Tue, 08 Jul 2014 12:19:01 -0700

For $1.99, a 7-Eleven guy in a Doritos Loaded baseball cap heated me up four wedges of Dorito-swaddled cheese. Each Loaded is an equilateral triangle 2.25 inches per side (roughly the perimeter of a regulation Dorito) and about 3/8ths of an inch thick.

Businessweek

Businessweek
Mon, 21 Jul 2014 11:20:04 -0700

The Doritos Locos Tacos effect is wearing off at Taco Bell (YUM). After two years on the market, the popular taco-in-a-flavored-Doritos-shell is not the sales machine it used to be. In the quarter after the company launched DLT in 2012, same-store ...

USA TODAY

USA TODAY
Mon, 30 Jun 2014 21:07:45 -0700

Think of them almost as warm, triangular-shaped mozzarella sticks — coated and pan-fried — that have a signature Doritos taste. A pack of four will sell for $1.99. These snacks are squarely aimed at Millennials in search of low-budget, high-flavor eats.

Businessweek

Businessweek
Tue, 22 Jul 2014 14:38:01 -0700

We also got Papryka Lay's (with Lionel Messi on the front and Polish writing on the back); a two-in-one Cheetos-Doritos Dinamita combo pack that blended Flamin' Hot flavor with Chile Limón; and something called Twistos. There were also beverages.
 
Madison.com
Mon, 14 Jul 2014 06:02:32 -0700

I headed over to the 7-11 the other day for Doritos. Not just any Doritos, mind you, but Doritos Loaded, a new hot snack food that looks like a deep-fried Dorito covered in nacho cheese. Would be, as one commenter put it, “a triangle cheese cookie full ...
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