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Don Ed Hardy
Don Ed Hardy at the second World Tattoo Convention in Reno Nevada, 1977.
Born January 1945 (age 69)
Nationality American
Known for Painting, Drawing, Tattoo
Movement Body art, Postmodern art

Don Ed Hardy is an American artist raised in Southern California. Hardy is best known for his tattoo work and his eponymous apparel and accessories brand Ed Hardy.

Early life[edit]

Hardy was born in 1945 in Iowa, where he lived for a year before his family moved to California. He attended the San Francisco Art Institute and graduated with a Bachelor of Fine Arts in printmaking.[1] Hardy was a student of Sailor Jerry Collins and, through his association, was able to study tattooing in Japan in 1973 with the Japanese classical tattoo master Horihide.[2] He became recognized for incorporating Japanese tattoo aesthetics and technique into his American style work.[1]


In 1982, Hardy and his wife formed Hardy Marks Publications. Under this marque, they began publishing the five-book series Tattootime.[3] Hardy Marks has gone on to publish more than 25 books about alternative art,[4] including catalogs of Hardy's work and that of Sailor Jerry Collins.

In 2000, he was appointed by Oakland Mayor Jerry Brown to the city's Cultural Arts Commission.[5]

In February 2010, Marc Jacobs sued Hardy for infringing on the designs of one of his embroidered handbags.[6]

Today, Hardy is retired from tattooing.[7] He oversees and mentors the artists at his San Francisco studio, Tattoo City. Since the 1960s, he has concentrated heavily on non-tattoo based art forms, especially printmaking, drawing, and painting.


2008 Ed Hardy brand shoe.

In the 2000s, Hardy licensed Ku USA, Inc. to produce a line of clothing based on his art.[8] Within two years, the collection had drawn the interest of Saks companies.[citation needed] Hardy and Ku USA formed Hardy Life, which holds the trademark ownership as well as the copyrights to all his images.[citation needed]

In 2004, Christian Audigier licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the Ed Hardy clothing line, Audigier was head designer at Von Dutch Originals, which marketed the imagery of Kenny Howard. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, marketing directly to celebrity clients and by opening stores in high profile fashion districts. Ed Hardy stores were located in San Francisco, New York, Los Angeles, Boston, Seattle, Minneapolis, Honolulu, Scottsdale, Tucson, Vancouver, Dubai, Johannesburg, Kuwait, Kuala Lumpur, Bangkok, Gurgaon, Delhi, Mumbai and Qatar.[2]

In May 2009, Iconix Brand Group announced it had acquired a 50 percent interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks.[9]

In 2010, IGP Beauty secured the licensing rights for Ed Hardy Professional Styling Tools.[10] IGP Beauty has since then manufactured a variety of blow dryers, styling irons, styling tools, and hair accessories that include artwork inspired by Ed Hardy's famous tattoo designs.[11]


  1. ^ a b DeMello, Margo (2007). Encyclopedia of Body Adornment. Greenwood Publishing Group. p. 145. ISBN 0-313-33695-4. 
  2. ^ a b Hamlin, Jesse (September 30, 2006), "Don Ed Hardy's tattoos are high art and big business", San Francisco Chronicle (Hearst Communications, Inc.), retrieved March 26, 2010 
  3. ^ DeMello, Margo (2000). Bodies of Inscription: A Cultural History of the Modern Tattoo Community. Duke University Press. p. 103. ISBN 0-8223-2467-9. 
  4. ^ Biography – Hardy Marks Publications and Don Ed Hardy Archive. Hardymarks.com (2012-07-14). Retrieved on 2012-08-08.
  5. ^ DeFao, Janine (December 30, 1999). "Jerry Brown Picks Tattooist For Art Panel". San Francisco Chronicle (San Francisco: Hearst Communications, Inc.). p. A-1. Retrieved February 6, 2009. 
  6. ^ Fashionista. Fashionista (2010-02-10). Retrieved on 2012-08-08.
  7. ^ Vance, Ashlee (November 12, 2009), "Ed Hardy’s Tattoo Art Is Booty for Digital Pirates", The New York Times, retrieved March 26, 2010 
  8. ^ Alabi, Mo (September 4, 2013). "Ed Hardy: From art to infamy and back again". CNN. 
  9. ^ Bhattacharjee, Nivedita (May 5, 2009), UPDATE 1-Iconix Q1 tops market; buys 50 pct in Hardy Way, Reuters, retrieved March 26, 2010 
  10. ^ "IGP Beauty, Inc. Secures Celebrity Hair Care Lines". May 13, 2010. 
  11. ^ "Ed Hardy". IGP Beauty website. 

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Don_Ed_Hardy — Please support Wikipedia.
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4 news items

Thu, 28 Aug 2014 15:48:32 -0700

Ed Hardy, the apparel brand based on iconic tattoo artist Don Ed Hardy's intricate work, declared itself a big deal when it launched back in 2007 and then completely fell apart in 2010 when it was forced to close stores, liquidate assets and turn ...
Mon, 25 Aug 2014 17:15:33 -0700

After signing the licensing deal with Ed Hardy, Arvind has rationalised prices and wants to move beyond just T-shirts. Ed Hardy, the iconic apparel brand from US known for its tattoo art and created by Amercian art icon Don Ed Hardy, seems to have ...

Westfälische Nachrichten

Westfälische Nachrichten
Wed, 27 Aug 2014 15:06:26 -0700

In der Reitpferdeprüfung sicherte sie sich mit Viva la vie Rang drei. Platz vier wurde es mit Don Ed Hardy in der Dressurpferdeprüfung der Klasse L und zuletzt siegte Silke Ottenjann mit Let it be und der Wertnote 8,8 in der Dressurpferdeprüfung der ...


Sun, 24 Aug 2014 11:56:15 -0700

Una storia che ha avuto inizio più di quarant'anni fa, con il pioniere Don Ed Hardy tatuatore di San Francisco divenuto artista di livello mondiale. Negli anni novanta il salto di qualità, con una leva di artisti tatuatori dal notevole retroterra nel ...

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