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Dainik Bhaskar
Dainikbhaskar feb06 2010.png
Type Daily newspaper
Format Broadsheet
Owner(s) adlec power pvt. ltd.
Political alignment Liberal
Language Hindi
Headquarters Bhopal
Official website Bhaskar.com

Dainik Bhaskar is Indian Hindi-language daily newspaper (Hindi: दैनिक भास्कर) of the Dainik Bhaskar Group (D.B. Corp Ltd.), the largest Print Media Company of India with 19.8mn readership. The group also publishes Gujarati-language daily newspaper Divya Bhaskar, Marathi-language daily newspaper Divya Marathi, Daily Bhaskar (English), Saurashtra Samachar, DB Star & DNA. It was started in year 1958 from Bhopal, the capital city of Madhya Pradesh. In 1983,it commenced its ambitious journey of expansion with the launch of Dainik Bhaskar's Indore edition. It expanded its presence to 14 states in 4 different languages namely Hindi, Gujarati, Marathi and English. Currently, in Hindi markets under flagship newspaper "Dainik Bhaskar" it is present in 12 states with 37 editions. Beside this it is also present in Gujarat as "Divya Bhaskar"in Gujarati language with 7 editions and in Maharashtra as "Divya Marathi" in Marathi language with 7 editions. As of 2014, its National Editor is Kalpesh Yagnik who operates from Bhopal, Madhya Pradesh.


Dainik Bhaskar was first published in Bhopal and Gwalior of the central province. The newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by the name Subah Savere in Bhopal and Good Morning India in Gwalior in year 1957, it was renamed as Bhaskar Samachar In 1958, it was renamed as Dainik Bhaskar which in 2010, was the No. 1 daily newspaper in India (and No. 11 worldwide) in terms of circulation.[1]

Expansion outside Madhya Pradesh[edit]

By 1995, Dainik Bhaskar emerged as the No. 1 newspaper in Madhya Pradesh (MP).[2] and was declared as the fastest growing daily in India, by Readership Survey. The newspaper decided to expand outside MP, and identified Jaipur, the capital city of Rajasthan, as the market with the highest potential.

In 1996, Dainik Bhaskar's target was to enter Jaipur as No. 2 newspaper (in terms of circulation) on Day 1, with 50,000 copies. To achieve this target, it did a survey of 200,000 potential newspaper buying households in Jaipur. Instead of outsourcing the task of surveying households, it set up an in-house team of 700 surveyors. The team was highly trained in customer engagement, and was trained by experts in body language, grooming, posture, approach methods, social norms and rules etc. Based on survey feedback, they went back to each of the households surveyed, to show them a prototype of the newspaper and gave them the option to sign for an advance subscription. The customers were offered a subscription price of Rs. 1.50 (as against the newsstand price of Rs. 2) and a refund in case of dissatisfaction. When Dainik Bhaskar's first launch outside MP happened in Jaipur on 19 December 1996, it entered the market as No. 1 newspaper with 172,347 copies. Rajasthan Patrika, the former No. 1, had a circulation of just 100,000 copies at that time.[2] With similar launch strategy, Dainik Bhaskar has captures all the major cities of Rajasthan, like, Jodhpur, Bikaner, Kota, Udaipur, Ajmer Sikar and became no.1 urban newspaper of Rajasthan by 1999.

The newspaper's next target was Chandigarh. It launched a customer survey in January 2000, covering 220,000 households. At that time, the English language newspapers in Chandigarh outsold the Hindi newspapers by six times, with The Tribune as the leader (50,000 copies). Dainik Bhaskar's survey found that people in Chandigarh preferred English newspapers because of better quality. As a result, the newspaper concentrated on design, and incorporated the local Chandigarh dialect in the design, mixing Hindi and English. Dainik Bhaskar's second launch outside MP happened in Chandigarh in May 2000: it entered the market as No. 1 with 69,000 copies.[2]

In June 2000, Dainik Bhaskar entered Haryana, again as No. 1 on first day, with 271,000 copies.[2]

For its fourth launch outside MP, D.B. Corp Ltd. identified Ahmedabad, Gujarat as the city with highest potential. It surveyed 12,00,000 households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers. The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh households in Ahmedabad and 4 lakh households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 copies.[2]

In 2006, Dainik Bhaskar Launched its operations in Punjab, launched Amritsar and Jalandhar edition and became no.1 newspaper form the day one of the launch outplacing the old established player in the market. It again followed its twin- contact model for its launch. It further increased it presence in Punjab with the launch of Ludhiana and Bhatinda and became no. 1 player of Punjab.

D. B. Corp Ltd. launched Business Bhaskar, the first business daily in Hindi, on 27 June 2008. As of 2011, Business Bhaskar is the largest Hindi-language business daily and has eight editions (Delhi, Bhopal, Indore, Gwalior, Raipur, Panipat, Jalandhar, Ludhiana and Jaipur). Yatish K Rajawat is its founding editor.

In year 2010, Dainik Bhaskar entered Jharkhand Market with successful launch of Ranchi, followed by Jamshedpur & Dhanbad Editions Launch to cover and capture entire Jharkhand.

In 2011, D.B. Corp. Ltd. has extended its presence to 4th language Marathi with the launch of Marathi newspaper 'Divya Marathi" in Maharashtra [Aurangabad]. It focused on Marathwada region for its launch due to its rich cultural and economic prosperity. It decided to launch a Newspaper in Marathi language as 88% of the population were Marathi speaking. For its launch it has followed its proven twin-contact survey model. It surveyed 1.4lakh household reaching out to 75% of households in Aurangabad. It became the no. 1 newspaper from the day one of the launch in Aurangabad.[3] It has expanded in reach in Maharashtra with the launch of Nasik, Jalgaon, Ahmednagar, Solapur, Akola and Amravati

In January 2014, Dainik Bhaskar entered market of Bihar with highly successful launch of Patna. Dainik Bhaskar Newspaper has become most popular newspaper of Patna from Day 1 of the launch with 170000 copies and No.1 in circulation in Patna City.

Dainik Bhaskar's pre-launch door-to-door twin-contact launch programme has been recognised as an Orbit-shifting innovation™ by Erehwon Innovation Consulting. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including IIM Ahmedabad, IIM Bangalore, Mudra Institute of Communication.


D.B, Corp Ltd. owner of Dainik Bhaskar, Divya Bhaskar, Divya Marathi, Saurashtra Samachar, DNA & DB Star has been No.1 Print media group of India, since last 3 years with 19.8 million readers, every day. With presence in 14 states, 4 Languages, with 37 editions of "Dainik Bhaskar",7 editions of "Divya Bhaskar", 7 editions of "Divya Marathi" D.B. Corp. Ltd. has highest overall readership, with highest Urban reach.

Related ventures[edit]

Besides, Print Media, D B Corp interest also spans out in Radio and Digital media wherein, it owns 17 radio stations and four websites in four languages.[citation needed]


MY FM, its radio property operates in 17 stations from 7 states, wherein it has print presence. It holds no. 1 position, in terms of listenership in majority of its market.[citation needed]

Digital Media[edit]

In Digital Media it has four properties in 4 languages, www.dainikbhaskar.com (in Hindi), www.divyabhaskar.com (in Gujrati), www.divyamarathi.com (in Marathi) and www.dailybhaskar.com (in English). www.dainikbhaskar.com & www.divyabhaskar.com are the no. 1 website in Hindi & Gujarati, respectively. Its all four websites collectively has around 500 million pages views and 12 million unique visitors.[citation needed]

See also[edit]


  1. ^ Neyazi, Taberez Ahmed (2010). “Cultural Imperialism or Vernacular Modernity? Hindi Newspapers in a Globalizing India”, Media, Culture and Society, Vol.26, No.6, pp.907-924, Sage, London.
  2. ^ a b c d e Porus Munshi (2009). "Dainik Bhaskar: No. 1 From Day One". Making Breakthrough Innovations Happen. Collins Business. pp. 16–33. ISBN 978-81-7223-774-5. 
  3. ^ Case Study on Maharashtra launch by Indian Institute of Management, Bangalore

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Dainik_Bhaskar — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
22842 videos foundNext > 

Munawwar Rana,Dainik Bhaskar kavi sammelan 17.3.13-1

Dainik bhaskar Jaipur on 16th.birthday organized very successful and entertaining Kavi sammelan Dekh baharen Holi ki.Munnawr rana's poetry is meaningful,insp...

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Rahat Indori a big name in romantic urdu poetry entertaining audience with his witty and meaningful ashars .Dated 17.3.2013 Dainik Bhaskar kavi sammelan jaipur.

Akshay Kumar and sonakshi in Dainikbhaskar part 4

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Zindgi ki naa tute ladi.. .who can forget such abeautiful song .See and hear the great man himself with new 'band'in Dainik bhaskar Jaipur entertaining kavi ...

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Ritesh and Genelia in Dainik bhaskar part 2

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Zindgi ki naa tute ladi..ek pyaar ka nagma hai.who can forget such beautiful songs .See and hear the great man himself with new 'bands'. Dainik bhaskar Jaipu...

Sunny Leone in Dainik Bhaskar office.flv

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22842 videos foundNext > 

2213 news items


Tue, 07 Oct 2014 01:48:45 -0700

Divya Bhaskar, the Gujarati daily from the Dainik Bhaskar Group launched 'Divya Bhaskar Jalsa' in the first week of August 2014. 'The Great Gujarat Selfie' & 'The Great Gujarat Crossword Contest' were launched under this banner in the same month of ...
दैनिक भास्कर
Fri, 17 Oct 2014 12:30:00 -0700

लाइफस्टाइल डेस्क: वनवासियों के बीच जड़ी-बूटियों से संबंधित पारंपरिक हर्बल चिकित्सा का ज्ञान पीढ़ी दर पीढ़ी सदियों से चला आ रहा है। पिछले एक दशक से आधुनिक चिकित्सा जगत ने भी इस तरह के ज्ञान को गंभीरता से लेना शुरु कर दिया है। वास्तव में अब आधुनिक विज्ञान इस पारंपरिक ज्ञान का लोहा मानने लगा है और विश्व स्वास्थ्य संगठन भी मानता है कि विकासशील देशों में रहने वाले लोगों में से लगभग 80% लोग आज भी अपने प्राथमिक उपचार के लिए पारंपरिक ज्ञान पर भरोसा करते हैं। चलिए आज जानते हैं कुछ प्रमुख औषधीय पौधों और उनके गुणों को और कुछ पारंपरिक आदिवासी नुस्खों के बारे में ...
दैनिक भास्कर
Wed, 08 Oct 2014 06:30:00 -0700

MADHYA PRADESH. Home · राज्य · देश · विदेश; स्पोर्ट्स · बॉलीवुड · लाइफस्टाइल · जीवन मंत्र · जोक्स · गैलरी · इलेक्शन · रेसिपी · ई-पेपर · Dating · Home » Madhya Pradesh » Bhopal » News » Ru-Ba-Ru Program Was Organized By Dainik Bhaskar. न पानी सप्लाई और न सफाई, फिर भी निगम वसूलता है टैक्स. Kuldeep Singoria | Oct 08, 2014, 19:03PM IST. 1 of 8. Previous Image Prev · Next Next Image. न पानी सप्लाई और न सफाई, फिर भी निगम वसूलता है टैक्स. भोपाल। प्रॉपर्टी टैक्स से लेकर सभी तरह के निगम के टैक्स चुकाने के बाद भी निगम न तो सफाई करता है और न ही पानी सप्लाई। स्ट्रीट लाइट, रोड और पार्कों का निर्माण आदि तो दूर की बात है। इन सुविधाओं ...
दैनिक भास्कर
Sun, 19 Oct 2014 06:28:38 -0700

MADHYA PRADESH. Home · राज्य · देश · विदेश · स्पोर्ट्स · बॉलीवुड · लाइफस्टाइल · जीवन मंत्र · जोक्स · गैलरी · इलेक्शन · रेसिपी · ई-पेपर · Dating · Home » Madhya Pradesh » Bhopal » News » Smart Ward- Smart City Program Was Held By Dainik Bhaskar. रूबरू: सीवेज-ड्रेनेज सिस्टम बने, बाजारों में लगे CCTV कैमरे. mm siddhqi | Oct 20, 2014, 14:08PM IST. 1 of 5. Previous Image Prev · Next Next Image. रूबरू: सीवेज-ड्रेनेज सिस्टम बने, बाजारों में लगे CCTV कैमरे. भोपाल। बिना सीवेज और ड्रेनेज के लिए न तो शहर स्मार्ट बन सकता है और न ही वार्ड। इसलिए अब नगर निगम को सबसे पहली प्राथमिकता नया सीवेज-ड्रेनेज नेटवर्क बनाने की होनी चाहिए। गोविंदपुरा ...
दैनिक भास्कर
Fri, 03 Oct 2014 01:39:38 -0700

पर्सनल फाइनेंस · कॅल्क्युलेटर · Photo Gallery · Recipes · Dating · Hot Deals · Education · Photo Contest · E-paper · राज्य · देश · विदेश · मनी · स्पोर्ट्स · बॉलीवुड · लाइफस्टाइल · जीवन मंत्र · जोक्स · गैलरी · इलेक्शन · रेसिपी · ई-पेपर · Hot Deals · Dating · रिलेशनशिप्स · ट्रैवल · हेल्थ एंड ब्यूटी · स्टाइल · हॉट स्टफ · खाना खज़ाना · फुर्सत के लम्हे · सितारों की बातें · वेलनेस · Home » Lifestyle » Awkash » Read About Some Essential Sleeping Habits At Dainik Bhaskar. सोने की इन 5 आदतों से हो सकती है आपकी सेहत खराब. dainikbhasakr.com | Oct 03, 2014, 15:52PM IST. 1 of 3. Previous Image Prev · Next Next Image. सोने की इन 5 आदतों से हो सकती है आपकी सेहत खराब.
Daily Bhaskar (press release) (registration) (blog)
Tue, 21 Oct 2014 20:45:00 -0700

Savjibhai, who is the chairman of Hari Krishna Exporters, said that the employees fulfilled his dream. He said, “If other diamond companies get inspired by my efforts and follow what we did, there will be a lot of benefit to the diamond business. We ...
दैनिक भास्कर
Wed, 15 Oct 2014 06:12:31 -0700

JHARKHAND. Home · राज्य · देश · विदेश; स्पोर्ट्स · बॉलीवुड · लाइफस्टाइल · जीवन मंत्र · जोक्स · गैलरी · इलेक्शन · रेसिपी · ई-पेपर · Dating · Home » Jharkhand » Ranchi » News » Dainik Bhaskar News In Ranchi. बैठक : महिलाओं को आरक्षण व नि:शुल्क शिक्षा का तोहफा. जीतेंद्र कुमार | Oct 15, 2014, 19:44PM IST. More: टीम इंडिया. बैठक : महिलाओं को आरक्षण व नि:शुल्क शिक्षा का तोहफा. [ झारखंड के सीएम हेमंत सोरेन की फाइल फोटो। ] रांची। राज्य सरकार द्वारा बुधवार को बुलायी गयी कैबिनेट में विधानसभा चुनाव की आहट साफ सुनाई दी। इसमें महिलाओं और छात्राओं को आकर्षित करने के लिए सरकार द्वारा कई महत्वपूर्ण फैसले किए ...
दैनिक भास्कर
Sun, 12 Oct 2014 06:18:45 -0700

MADHYA PRADESH. Home · राज्य · देश · विदेश; स्पोर्ट्स · बॉलीवुड · लाइफस्टाइल · जीवन मंत्र · जोक्स · गैलरी · इलेक्शन · रेसिपी · ई-पेपर · Dating · Home » Madhya Pradesh » Bhopal » News » Ru-Ba-Ru Program Was Organized By Dainik Bhaskar. रूबरू कार्यक्रम: न्यू मार्केट में बने मल्टीलेवल पार्किंग और फ्लाईओवर. Kuldeep Singoria | Oct 12, 2014, 18:44PM IST. रूबरू कार्यक्रम: न्यू मार्केट में बने मल्टीलेवल पार्किंग और फ्लाईओवर. (दैनिक भास्कर की ओर से आयोजित रूबरू कार्यक्रम में अपनी बात रखते हुए महिला।) भोपाल। राजधानी बनने के साथ ही वजूद में आए शहर का मुख्य व्यापारिक केंद्र न्यूमार्केट विकास की दौड़ पिछड़ने लगा है।

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