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36 news items

Branding Magazine (subscription)

Branding Magazine (subscription)
Tue, 18 Nov 2014 05:12:25 -0800

... verbal acuity (for strategic expression) and creativity (for brand personality and communication) have taken their places alongside the visual arts as essential skills. And, in fairness to the AEF report cited above, that list of types of branding ...

New Bern Sun Journal

New Bern Sun Journal
Thu, 13 Nov 2014 12:46:32 -0800

New Bern aldermen say the city's branding efforts are continuing but are entering a different phase. The city budgeted $85,000 two years ago for the branding campaign's first phase, which was used to hire the consultants North Star to do a study of New ...

Search Engine Journal

Search Engine Journal
Sat, 24 Jan 2015 06:52:50 -0800

An example of mis-alignment of branding is when Seven-Up put out ads and commercials to convince mothers to feed their babies Seven-Up instead of formula for a stronger and healthier baby. These types of branding might be funny to some, but are could ...

BethesdaMagazine.com

BethesdaMagazine.com
Thu, 28 Aug 2014 08:31:35 -0700

“The session will also present case studies on how these types of branding initiatives have been successful throughout the country.” The question of what to name the district came into focus this spring as a branding campaign got underway. JBG and ...
 
Glens Falls Post-Star
Mon, 06 Oct 2014 15:34:44 -0700

“Those types of branding elements, so to speak, are also going to be utilized with the gateway plan, too. We're trying to develop an identity,” said Keith Oborne, the town's director of planning and zoning. Supervisor Dennis Dickinson said the town has ...

ThePoultrySite.com

ThePoultrySite.com
Mon, 08 Dec 2014 05:13:35 -0800

External presenters highlighted the advantages of the different types of branding used and advanced methods of manure disposal, particularly where land is scarce. The second day embraced topics of interest to owners and senior managers like 'knowing ...
 
Times-Standard
Sun, 09 Sep 2012 02:45:30 -0700

The following paragraphs explain these types of branding: Geographical brands provide consumer assurances of product quality and distinguishing characteristics attributed to regional origin. Qualities of beef and cheese are often attributed to a region ...

CITY A.M.

CITY A.M.
Thu, 24 Jul 2014 08:24:55 -0700

Mars argued that these types of branding helped consumers to identify quality products, which had a lesser risk of being counterfeited. Mars would certainly be vulnerable to such regulations, with ownership of Dolmio and Uncle Ben's, as well as its ...
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