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The main article for this category is Marketing.

Pages

Accreditation in Public Relations

Active adult retail

Adobe Analytics

Adobe Experience Manager

Adobe Marketing Cloud

Adobe Media Optimizer

Adobe Social

Adobe Target

Advertiser-funded programming

Advertising media selection

Affective design

African Press Organization

Aftermarket (merchandise)

Aftersales

Albuquerque Craft Beer Market

All-commodity volume

Alpha consumer

Ameritest

Analyst relations

Art Infusion

Aspirational brand

Atmospherics

Attention marketing

Attribution (marketing)

Audience development

Audience screen

Audience segmentation

Automated telephone survey

Ayelet Gneezy

Azerbaijan Marketing Society

BEC (marketing)

Back to school (marketing)

Backward invention

Bass diffusion model

Bayesian inference in marketing

Beat-sheet

Behance

Ben Franklin effect

Blind credential

Blind taste test

Bluetooth advertising

Book of business (law)

Book packaging

Bowman's Strategy Clock

Brand

Brand content management

Branded asset management

Branding national myths and symbols

Brandjacking

Brandweek

Break-even

Breakthrough Moments

Bricks and clicks

Brochure

Business marketing

Business stature

Business-to-employee

Business-to-government

Buy one, get one free

Buyer decision process

Buying center

Call centre

Call to action (marketing)

Cannibalization (marketing)

Carrying cost

Category management

Cause-related loyalty marketing

Channel conflict

Chaotics

City marketing

Claritas Prizm

Co-marketing

Co-pay card

Cola Wars

CollarCard

Commercial planning

Commercialization

Commodity chain

Competitor indexing

Complex sales

Concept testing

Configurator

Consumer complaint

Consumer culture theory

Consumer privacy

Consumer-generated advertising

Consumer-to-business

Contact centre (business)

Content Curation Marketing

Content creation

Content marketing

Content partnership

Context analysis

Contribution margin-based pricing

Corporate anniversary

Corporate capabilities package

Corporate identity

Cost-plus pricing with elasticity considerations

Counteradvertising

Coupon

Cross merchandising

Cult brand

Cultural consumer

Cumulative prospect theory

Customer

Customer acquisition cost

Customer acquisition management

Customer dynamics

Customer equity

Customer franchise

Customer insight

Customer interaction tracker

Customer lifetime value

Customer newsletter service

Customer reference program

Customer relationship management

Customer to customer

Customer value proposition

Cyberdoc

Davie-Brown Index

Decoy effect

Demand chain

Demand generation

Demand signal repository

Democratized transactional giving

Demonstrator model

Desire

DeusM

Dialogue marketing

Diffusion (business)

Digital billboard

Digital brand engagement

Digital native

Digital omnivore

Digital strategy

DirectIndustry

Discounting

Discounts and allowances

Discoverability

Disruptive innovation

Distributed presence

Distribution (business)

Document automation

Double bottom line

Double-loop marketing

Drug coupon

Earned media

Editorial calendar

Effie Award

Elaboration likelihood model

Electronic money

Electronic retailing self-regulation program

Email production

Emailing

Employee experience management

Engagement marketing

Enterprise marketing management

Enterprise relationship management

European Information Technology Observatory

Exhibition

Existing visitor optimisation

Exploratory research

Factor analysis

Fan loyalty

Field marketing

Field research

Fifth screen

First party leads

Fixed value-added resource

Food marketing

Foreign market entry modes

Fourth screen

Franchise disclosure document

Franchise fee

Franchising

Free Comic Book Day

G. E. multi factoral analysis

Gambling advertising

Gatefold

Generic brand

Generic trademark

Geographical pricing

Geomarketing

Gift suite

Gildo Seisdedos Domínguez

Gimmick

Gladvertising

Global Center for Health Innovation

Go to market

Gold party

Golden sample

Google Certification Program

Grand cru (food and drink)

Green market

Green marketing

Grey market

Growth–share matrix

Hakan Okay

Health marketing

History of marketing

Horizontal integration

HyTrust

Hype cycle

Icon brand

Immersion marketing

Impulse purchase

In-game advertising

Inbound marketing

Inbound marketing automation

Incentive program

Industrial marketing

Industry or market research

Instant rebate

Integrated marketing communications

Intent scale translation

Interactive collateral management

Interactive marketing

Internal communications

Interruption marketing

Inventory

Inventory control

Jobbing house

John Neeson

Joint product pricing

Jonathan Grado

Joseph E. Grosberg

Journal of Personal Selling & Sales Management

Kano model

Keyword cloud

Keyword research

Kidification

Klondike Big Inch Land Promotion

Kronos Effect

LGBT marketing

LIDA (marketing agency)

Landing page

Law of primacy in persuasion

Lead generation

Lead management

Lead scoring

Leverage (negotiation)

Licensing International Expo

Lifestyle brand

Lingerie party

List broker

List of pop-up blocking software

Local store marketing

Loyalty program

MARC USA

MWW (company)

Macromarketing

Mail order

Main Street Manager

Mandatory labelling

Marchitecture

Market development

Market environment

Market information systems

Market intelligence

Market orientation

Market overhang

Market sector

Market segmentation index

Market share

Marketing

Marketing Week

Marketing activation

Marketing and artificial intelligence

Marketing automation

Marketing brochure

Marketing channel

Marketing communications

Marketing communications planning framework

Marketing decision support system

Marketing in schools

Marketing intelligence

Marketing management

Marketing mix

Marketing myopia

Marketing operations

Marketing science

Marketing spending

Marketing supply chain

Marketing warfare strategies

Marketspace

Markup (business)

Mass affluent

Mass customization

Mass market

Mass marketing

Mass-market theory

Masstige

Matomy Media

MaxDiff

Medical science liaison

Merchandise Mart

Meta marketing

Mobile marketing

Mobile marketing research

Mobile sales enablement

Movement marketing

Movie gimmick

Movie packaging

Multichannel marketing

Multicultural marketing

Mystery shopping

Nano-campaigning

Narrowcasting

National brand

NauticExpo

Need

Negative option billing

Negotiation

Net idol

Networks in marketing

Neuromarketing

Next-best-action marketing

Nia effect

Niche market

Nintendo marketing

Non-price competition

Notability

Nutraceutical

Object Value

Observatory of prices

Official statistics

One Town One Product (Republic of China)

Online ethnography

Online lead generation

Online marketing platform

Online research community

Optimal discriminant analysis

Organizational diagnostics

Osborne effect

Outline of marketing

Outsource marketing

Outsourcing relationship management

Packshot

Partnerized inventory management

Party plan

Patronage concentration

Penetration pricing

Performance-based advertising

Permission marketing

Personalized marketing

Pharmaceutical marketing

Pick and pack

Pink money

Pitching engine

Place branding

Point of difference

Points-of-parity/points-of-difference

Porter hypothesis

Porter's generic strategies

Positioning (marketing)

Postmodern branding

Postmodern brands

Postmodern communication

Pre-order

Predatory pricing

Preference elicitation

Preference-rank translation

Premium pricing

Prescription Drug Marketing Act

Presentation

Presentation folder

Price

Price discrimination

Price on application

Price point

Price premium

Price skimming

Price umbrella

Price war

Pricing

Pricing objectives

Pricing science

Pricing strategies

Primary research

Private label

Processing fluency

Processing fluency theory of aesthetic pleasure

Product (business)

Product bundling

Product category volume

Product churning

Product differentiation

Product lining

Product literature

Product marketing

Product naming

Product naming convention

Product planning

Product proliferation

Product requirements document

Product sabotage

Profit chart

Profit impact of marketing strategy

Promise marketing

Prommercial

Promo (media)

Promotion (marketing)

Promotional merchandise

Promotional mix

Promotional model

Promotional representative

Proposal (business)

Prospect theory

Prosumer

Psychic distance

Psychographic

Psychological pricing

Public Relations Global Network

Public Sector Marketing

Public relations

Public relations campaigns of Edward Bernays

Publicity

Pullthrough

Purchase funnel

Push–pull strategy

Pyramid scheme

Quality (business)

Quality of experience

ROPO

Race queen

Radio advertisement

Rate of return pricing

Reach (advertising)

Reply marketing

Resource-based view

Retail Intelligence

ReveNews

Reverse marketing

Rifle approach

Rules of origin

SERVQUAL

Sales Promotion (magazine)

Sales contest

Sales promotion

Sausage Capital

ScanLife

Scentura

Science-to-business marketing

Seasonal packaging

Secondary research

Seeding agency

Segmenting and positioning

Self-referential marketing

Service (economics)

Service mark

Service-profit chain

Services marketing

Servicescape

Sex in advertising

Sex symbol

Shill

Silent call

SiriusDecisions

SiriusDecisions Summit

Skills-based routing

Skimlinks

Slotting fee

Small Plate Movement

SmoothIT project

Social advertising (social issues)

Social franchising

Social intelligence architect

Social marketing

Social marketing intelligence

Social media marketing

Social network advertising

Socially responsible marketing

Societal marketing

Software development

Solution brand

Spamming

Sports marketing

Squeeze page

Store brand

Street team

Student marketing

Sub-niche

Surround sound marketing

Survey methodology

Sustainability marketing myopia

Sustainable market orientation

Swagbucks

Sweepstakes

Symbol-intensive brand

Tagline

Tagtile

Tar derby

Target market

Technology acceptance model

Technology life cycle

Telemarketing

Telescopic observations strategic framework

The Cellar (marketing)

The International Customer Service Institute

The customer is always right


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Category:Marketing — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
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Wall Street Journal (blog)

Wall Street Journal (blog)
Sun, 27 Jul 2014 22:49:49 -0700

Taking direct aim at a competitor in advertising is usually a no-no in marketing but for Taco Bell in its breakfast war with McDonald's, it so far appears to have been the right approach. With nearly a dozen aggressive TV ads airing since March ...
 
Forbes
Sun, 27 Jul 2014 23:56:15 -0700

If there is any endeavor whose fruits are ripening, that endeavor is surely the new brand and athlete relationship in the digital age. Statistically, according to Julie Frank of Navigation Research, sports fans that see a brand message on social media ...

VentureBeat

VentureBeat
Mon, 28 Jul 2014 09:52:30 -0700

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

VentureBeat

VentureBeat
Mon, 28 Jul 2014 05:32:28 -0700

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

AdAge.com

AdAge.com
Mon, 28 Jul 2014 09:52:30 -0700

That said, it's probably unfair to single out McDonald's, because long before the chain's marketing department got its greasy fingers on it, artisan had pretty much been beaten into submissive meaninglessness by overuse. In fact, I just poked at it ...

Washington Times

Washington Times
Sun, 27 Jul 2014 17:42:55 -0700

Now our marketing departments will be working together to enrich that experience and take the fan experience to a new level, including long-form digital content,” Redskins Chief Marketing Officer Mitch Gershman said. “The fan bases of both ...
 
Entrepreneur
Mon, 28 Jul 2014 11:56:15 -0700

In my recent Money Talk radio interview of Marty Sharkey, the CEO of 3 Points Marketing, said, “You got to make sure whatever product or service you're selling -- in this day and age especially, it's got to be awesome.” Entrepreneurs must understand ...
 
WebProNews
Mon, 28 Jul 2014 11:45:00 -0700

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer's eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at fairs, print ads in newspapers ...
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