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For other people named Bruce Reed, see Bruce Reed (disambiguation).

Bruce Reed
Bruce Reed-VPCOS.png
Chief of Staff to the Vice President of the United States
In office
January 14, 2011 – December 2013
Preceded by Ron Klain
Succeeded by Steve Ricchetti
Personal details
Born Bruce Reed
(1955-05-06) May 6, 1955 (age 59)
Boise, Idaho
Political party Democratic
Alma mater Oxford University (M.A)

Bruce Reed (born March 16, 1960) is the president of the Broad Foundation.[1] Prior to assuming that role in December of 2013, he served as Chief of Staff to U.S. Vice President Joe Biden and is a former CEO of the Democratic Leadership Council (DLC).

Early life and education[edit]

Reed is a native of Coeur d'Alene, Idaho, and the son of Idaho State Senator Mary Lou Reed and Scott Reed, prominent environmental attorney. He attended Princeton University, graduating in 1982, and earned a master's degree in English Literature from Oxford University as a Rhodes Scholar.


Reed served as chief speechwriter for Tennessee Senator Al Gore from 1985 to 1989. He was founding editor of the DLC magazine, The New Democrat and served as policy director of the DLC from 1990 to 1991 under DLC Chairman and Governor of Arkansas Bill Clinton. In 1992, he was deputy campaign manager for policy of the Clinton-Gore presidential campaign. During the Clinton presidency, Reed served as chief domestic policy advisor and director of the Domestic Policy Council, and helped to write the 1996 welfare reform law known as the Personal Responsibility and Work Opportunity Act. He is credited with coining the welfare reform catchphrase, "end welfare as we know it." [2]

Reed is the author of the taunt, "change you can Xerox," from the February 21, 2008 presidential primary debate in Austin, Texas. Reed supplied Senator Hillary Rodham Clinton with the phrase to invoke accusations of plagiarism against rival Senator Barack Obama while parodying his campaign slogan: "Change you can believe in."[3]

In the spring of 2010, Reed took a leave of absence from the DLC to become Executive Director of President National Commission on Fiscal Responsibility and Reform (Simpson-Bowles Commission). On January 14, 2011 he was named Chief of Staff to Vice President Joe Biden, succeeding Ron Klain.[4] In November 2013 it was announced that he would step down as the Vice President's Chief of Staff to become president of the Broad Foundation.[5]



  1. ^ Mary Plummer (November 13, 2013). "Broad Foundation names Bruce Reed – Vice-President Joe Biden's chief of staff – its new president". KPCC. Retrieved November 13, 2013. 
  2. ^ Carney, James; Tumulty, Karen (October 30, 2000). "How They Run The Show". CNN. Retrieved April 27, 2010. 
  3. ^ Baker, Peter; Kornblut, Anne E. (March 5, 2008). "Even in Victory, Clinton Team Is Battling Itself". Washington Post. pp. A01. 
  4. ^ VP Biden Names Bruce Reed as New Chief of Staff Jake Tapper, Washington Post, January 14, 2011
  5. ^ "Vice President Biden Announces New Chief of Staff". Retrieved 11 March 2014. 

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Bruce_Reed — Please support Wikipedia.
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509 news items

Los Angeles Times
Tue, 13 May 2014 17:09:05 -0700

The Broad Foundation's education initiatives began 15 years ago, but the organization is just now getting its first president, and his surname isn't Broad. Bruce Reed is tasked with minding the foundation's investments and its work on K-12 reform ...
Fri, 12 Dec 2014 16:03:04 -0800

In Dabbs' shop Friday, longtime gun owners like Bruce Reed agreed with the survey. “I think it's because of the fear of being harmed,” he said. For new owners like April Melton, it's all about protection. “I think in this day and age, things are ...

Inside Philanthropy

Inside Philanthropy
Mon, 10 Mar 2014 15:16:31 -0700

In his two months as the Broad Education Foundation's new president, Bruce Reed has spent much of his time with Eli Broad, learning about Broad's vision for education reform and examining the work the foundation has supported in years past. It's been a ...


Wed, 10 Dec 2014 15:03:19 -0800

Domestic Policy Adviser Bruce Reed, on Clinton's decision to sign a controversial welfare reform bill in 1995, after vetoing two earlier versions: Most of the Cabinet was against it … and then the president turned to me and said, “So Bruce, what's the ...


Mon, 08 Dec 2014 14:18:45 -0800

“McConnell is the best nose counter in the business, so if he says 'I can do this,' or 'I can't do that,' he's usually right,” said Bruce Reed, Biden's chief of staff. This stood in stark contrast with the attitude of the House Republican Conference ...

89.3 KPCC (blog)

89.3 KPCC (blog)
Wed, 13 Nov 2013 14:22:45 -0800

The Broad Foundation is changing its leadership structure – Bruce Reed is leaving the Obama administration to become president of the education reform organization based in Los Angeles. Reed has been Vice President Joe Biden's chief of staff since ...

San Francisco Chronicle

Huffington Post
Wed, 13 Nov 2013 05:49:08 -0800

WASHINGTON (AP) — Vice President Joe Biden is getting a new chief of staff. Biden's office announced that current chief of staff Bruce Reed is leaving the White House. He'll be replaced by Steve Ricchetti, who has served as a counselor to the vice ...
Virtual-Strategy Magazine (press release)
Sat, 06 Dec 2014 06:03:45 -0800

Since Brusters first opened in 1989 by a devoted ice cream fan named Bruce Reed, he has prided himself on offering his customers only the best and most extraordinary ice cream money can buy. In order to help his beloved and popular ice cream business ...

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