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The Cadbury Bournvita Quiz Contest is an Indian quiz contest that began on 12 April 1972. Sponsored by Cadbury India, it is one of India's most famous quiz contests. Originally held live in cities across the country, it later became a radio show and then, in June 1992, a television show on Zee TV. Later, the show was shifted to another television channel, Sony Entertainment Television. After a hiatus, it moved in a truncated version to Pogo, before landing it's last TV outing in the channel Colors. As of 2015, BQC completed its first YouTube-only season with Cenrre Point Nagpur as current All India Champions. The show is hosted by Derek O'Brien. The original quizmaster on the radio show was Hamid Sayani, a prominent Indian broadcast personality.[1] After the first four years, Hamid died and the show was taken over by his brother Ameen Sayani.[2]

According to the show's organizers, they are looking for children with proven talents who have been rewarded by their school. The children who take part must be able to present themselves clearly in Hindi or English. Also, participants should be able to balance their academics with their extracurricular activities. Each team consists of students from a given school.

Evolution to the Current YouTube Avatar[edit]

BQC achieved its peak popularity during the 90s in the Zee TV era, and arguably also when it moved to Sony in a similar format. During this period, BQC was considered a gold standard quiz show, where school pride was at stake and the quizzing was dead serious. The show was also frequented by A List celebrities of that era, including legends like Zakir Hussain, Lata Mangeshkar,Sachin Tendulkar among many others. However, after being pulled off air, they tried pandering to a younger audience with Pogo in the later 2000s, which was a critical failure, and went off air within one season. A couple of years later, BQC returned on Colors, this time with a female co host. This version of the show was also populist but neither did it bring in the ratings expected.

After being cancelled from its fourth channel, BQC returned, but this time on YouTube, where it encourages the audience to play along using its app, or an application built into the Youtube video. The latest avatar of BQC is a mini 12-15 minute version with emphasis on objective type questions, and none of the innovative quizzing patterns established in the 90s. It saw 2 teams going head to head answering 8 questions, each with an equal number of points. The first season in 2015 saw the participation 16 teams which had qualified the Zonal Finals, with Centre Point Nagpur being crowned All India Champions.

External links[edit]

References[edit]

  1. ^ Kamla Bhat, podcast, In Conversation with Ameen Sayani. Retrieved 14 May 2011.
  2. ^ C. Sarkar, "Vidura", Press Institute of India, 1977.

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Bournvita_Quiz_Contest — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.

167 news items

Livemint

Livemint
Wed, 29 Apr 2015 05:02:12 -0700

His voice has naturally aged with time, but Ameen Sayani, now 82, did not seem to have lost any bit of his gusto as he narrated the story of his radio broadcasting career and how the Bournvita Quiz Contest (BQC) came to be, over a phone call. From ...

The Hindu

The Hindu
Tue, 26 Jan 2016 02:01:50 -0800

The only quiz event then was the Bournvita Quiz Contest, where the top rankers from each class were selected to attend. The rest of us were not even aware. However, I used to listen to the show by radio host Ameen Sayani on Vividh Bharati every Sunday.
 
The Hindu
Thu, 04 Feb 2016 16:33:38 -0800

Students of Presidency school, RT Nagar, Bengaluru, participated in various quiz competitions. Mohit and Shashwath Aiyappa won the regional round of Bournvita Quiz contest. In the Eureka Quiz, organised by Clarence High School, Shashwath Aiyappa and ...

Avenue Mail

Avenue Mail
Fri, 07 Aug 2015 15:41:15 -0700

Jamshedpur, August 7: Little Flower School proved its mettle once again to be crowned the winner of Bournvita Quiz contest Zonal round held at The Milanee Auditorium in Bistupur on Thursday, August 6. They not only qualified for the regional level but ...

Daily News & Analysis

Daily News & Analysis
Tue, 23 Dec 2014 06:37:30 -0800

The country's oldest running quiz Bournvita Quiz Contest will shift to digital interface from December 25, making a transition from television medium after ruling the space for last 40 years. The digital version of the show has been created especially ...

Economic Times

Economic Times
Tue, 23 Dec 2014 06:37:30 -0800

MUMBAI: The country's oldest running quiz Bournvita Quiz Contest will shift to digital interface from December 25, making a transition from television medium after ruling the space for last 40 years. The digital version of the show has been created ...

Business Standard

Business Standard
Mon, 29 Dec 2014 08:18:45 -0800

One of the oldest branded programmes, the Bournvita Quiz Contest, is reinventing itself on Tuesday (today). It is shifting medium for the second time, the first being a little after India's liberalisation, in 1992 when it moved from radio to the telly ...

Livemint

Livemint
Tue, 30 Jul 2013 08:00:00 -0700

Most of us probably remember the Cadbury Bournvita Quiz Contest TV show. The quiz show is returning this weekend with a companion app that's free to download from the App Store and the Play Store. The app lets you see the questions at the same time as ...
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