The Cadbury Bournvita Quiz Contest is an Indian quiz contest that began on April 12, 1972. Sponsored by Cadbury India, it is one of India's most famous quiz contests. Originally held live in cities across the country, it later became a radio show and then, in June 1992, a television show on Zee TV. Later, the show was shifted to another television channel, Sony Entertainment Television. After a hiatus, it moved in a truncated version to Pogo, before landing it's last TV outing in the channel Colors. As of 2015, BQC completed its first YouTube-only season with Cenrre Point Nagpur as current All India Champions. The show is hosted by Derek O'Brien. The original quizmaster on the radio show was Hamid Sayani, a prominent Indian broadcast personality. After the first four years, Hamid died and the show was taken over by his brother Ameen Sayani.
According to the show's organizers, they are looking for children with proven talents who have been rewarded by their school. The children who take part must be able to present themselves clearly in Hindi or English. Also, participants should be able to balance their academics with their extracurricular activities. Each team consists of students from a given school.
Evolution to the Current YouTube Avatar
BQC achieved its peak popularity during the 90s in the Zee TV era, and arguably also when it moved to Sony in a similar format. During this period, BQC was considered a gold standard quiz show, where school pride was at stake and the quizzing was dead serious. The show was also frequented by A List celebrities of that era, including legends like Zakir Hussain, Lata Mangeshkarji,Sachin Tendulkar among many others. However, after being pulled off air, they tried pandering to a younger audience with Pogo in the later 2000s, which was a critical failure, and went off air within one season. A couple of years later, BQC returned on Colors, this time with a female co host. This version of the show was also populist but neither did it bring in the ratings expected. After being cancelled from its fourth channel, BQC returned, but this time on YouTube, where it encourages the audience to play along using its app. The latest avatar of BQC is a mini 12 minute version with emphasis on objective type questions, and none of the innovative quizzing patterns established in the 90s. The first season in 2015 saw Centre Point Nagpur being crowned All India Champions.
- BournvitaQuizContest's Official website
- Bournvita Quiz Contest at the Internet Movie Database
- Official Facebook
- Official Youtube Channel
- Kamla Bhat, podcast, In Conversation with Ameen Sayani. Retrieved May 14, 2011.
- C. Sarkar, "Vidura", Press Institute of India, 1977.
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