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The Cadbury Bournvita Quiz Contest is an Indian quiz contest that began on April 12, 1972. Sponsored by Cadbury India, it is one of India's most famous quiz contests. Originally held live in cities across the country, it later became a radio show and then, in June 1992, a television show on Zee TV. Later, the show was shifted to another television channel, Sony Entertainment Television. After a hiatus, it moved in a truncated version to Pogo, before landing it's last TV outing in the channel Colors. As of 2015, BQC completed its first YouTube-only season with Cenrre Point Nagpur as current All India Champions. The show is hosted by Derek O'Brien. The original quizmaster on the radio show was Hamid Sayani, a prominent Indian broadcast personality.[1] After the first four years, Hamid died and the show was taken over by his brother Ameen Sayani.[2]

According to the show's organizers, they are looking for children with proven talents who have been rewarded by their school. The children who take part must be able to present themselves clearly in Hindi or English. Also, participants should be able to balance their academics with their extracurricular activities. Each team consists of students from a given school.

Evolution to the Current YouTube Avatar[edit]

BQC achieved its peak popularity during the 90s in the Zee TV era, and arguably also when it moved to Sony in a similar format. During this period, BQC was considered a gold standard quiz show, where school pride was at stake and the quizzing was dead serious. The show was also frequented by A List celebrities of that era, including legends like Zakir Hussain, Lata Mangeshkarji,Sachin Tendulkar among many others. However, after being pulled off air, they tried pandering to a younger audience with Pogo in the later 2000s, which was a critical failure, and went off air within one season. A couple of years later, BQC returned on Colors, this time with a female co host. This version of the show was also populist but neither did it bring in the ratings expected. After being cancelled from its fourth channel, BQC returned, but this time on YouTube, where it encourages the audience to play along using its app. The latest avatar of BQC is a mini 12 minute version with emphasis on objective type questions, and none of the innovative quizzing patterns established in the 90s. The first season in 2015 saw Centre Point Nagpur being crowned All India Champions.

External links[edit]


  1. ^ Kamla Bhat, podcast, In Conversation with Ameen Sayani. Retrieved May 14, 2011.
  2. ^ C. Sarkar, "Vidura", Press Institute of India, 1977.

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Bournvita_Quiz_Contest — Please support Wikipedia.
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66 news items


Wed, 29 Apr 2015 05:02:12 -0700

His voice has naturally aged with time, but Ameen Sayani, now 82, did not seem to have lost any bit of his gusto as he narrated the story of his radio broadcasting career and how the Bournvita Quiz Contest (BQC) came to be, over a phone call. From ...

Avenue Mail

Avenue Mail
Fri, 07 Aug 2015 15:41:15 -0700

Jamshedpur, August 7: Little Flower School proved its mettle once again to be crowned the winner of Bournvita Quiz contest Zonal round held at The Milanee Auditorium in Bistupur on Thursday, August 6. They not only qualified for the regional level but ...

Daily News & Analysis

Daily News & Analysis
Tue, 23 Dec 2014 07:19:45 -0800

"The Bournvita Quiz Contest has been an integral part of my life for the past two decades. It is an incredible and immensely satisfying feeling to know that the brand and I have shared such a strong bond and fruitful relationship over so many years ...

Economic Times

Economic Times
Tue, 23 Dec 2014 06:37:30 -0800

"Bournvita Quiz Contest (BQC), the oldest running quiz contest in India, is all set to make an iconic shift. Like the shift from radio to TV in the early 90s, BQC is going to make a big move, into a medium of the future, by moving into the digital space.

Business Standard

Business Standard
Mon, 29 Dec 2014 08:18:45 -0800

One of the oldest branded programmes, the Bournvita Quiz Contest, is reinventing itself on Tuesday (today). It is shifting medium for the second time, the first being a little after India's liberalisation, in 1992 when it moved from radio to the telly ...


Tue, 30 Jul 2013 08:07:18 -0700

Most of us probably remember the Cadbury Bournvita Quiz Contest TV show. The quiz show is returning this weekend with a companion app that's free to download from the App Store and the Play Store. The app lets you see the questions at the same time as ...


Fri, 02 Aug 2013 08:07:57 -0700

It's the Bournvita quiz contest and the famous quiz show is all set to make a comeback on television to commemorate its 40th anniversary. It will be hosted by quiz maestro Derek O'Brien, who has been associated with quizzing and this show for over two ...

Business 2 Community

Business 2 Community
Thu, 08 Aug 2013 06:38:31 -0700

The Bournvita Quiz Contest is back and how! Bournvita Quiz Contest (BQC), India's longest running quiz show on television, is celebrating its 40th anniversary this year. Having commenced in 1972 as a quiz contest for school children, the quiz show has ...

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