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Blinkbox reverse logo.png
Initial release 2007 (2007)
Operating system Windows XP (x86 only),
Windows Vista, Windows 7, Windows 8
Mac OS X (x86 only),
Xbox 360,
Available in English
Type Video on demand, TV, music streaming
Website www.blinkbox.com

Blinkbox (stylized as blinkbox) is a UK-based transactional (purchase and rental) video-on-demand (VoD) service available on Macintosh and Microsoft Windows computers, games consoles, tablet computers and Smart TVs.[1] Content is generally streamed, with downloading currently possible on Windows PC/laptops. The blinkbox brand has been extended to companion services offering digital music and books.

The company was co-founded in 2006 by Michael Comish (he was Blinkbox's chief executive officer until June 2013 when he became Tesco Group Digital Officer[2]) and Adrian Letts, chief operating officer of the blinkbox group of services and MD of the Movies and TV service, both former senior executives of Channel 4 and Vodafone respectively. Blinkbox was launched in October 2007 with the backing of a number of venture capital firms.

On 20 April 2011, Tesco acquired an 80% stake in Blinkbox from Eden Ventures and Nordic Venture Partners. It intends to use the company to boost its digital entertainment offering.[3] The Movies and TV service has around one million users per month.


Blinkbox Movies and TV has content deals with over 50 of the world's leading content producers including HBO, BBC Worldwide, Disney, Warner Bros., Universal Studios, Paramount Pictures, Sony Pictures Entertainment, 21st Century Fox, FremantleMedia, All3Media, Revolver Entertainment and Aardman Animations.

In 2010 the company signed a deal with the Samsung Group allowing films to be streamed directly though any Internet@TV Samsung TVs. blinkbox also formed a content partnership with YouTube[4] allowing the site to carry blinkbox films on its new Movies section. The service was also the first in the UK to offer streaming film content through Sony’s PlayStation 3, and Microsoft's Xbox 360 consoles.[4]

In June 2010, Blinkbox launched the "Full Stream Ahead"[5] campaign bringing together several film studios to offer free movie content for one week to encourage consumer adoption of streaming technology and demonstrating what the company asserts to be the advantages of legal streaming services over illegal file-sharing.

Business model[edit]

Historically blinkbox combined a free and pay model to allow users to buy titles and also watch free ad-supported titles. In December 2012 blinkbox stopped all ad-supported titles and launched www.clubcardtv.com shortly after, in which users with a tesco clubcard can watch titles for Free, viewing ads targeted to them directly based on their buying habits.

There was talk in early 2014 of blinkbox offering a subscription model as well as their pay as you view model to rival LoveFilm and netflix, this offering should be available in September 2014.


Rental content can be streamed directly to a Windows PC, Mac, Xbox 360, PlayStation 3 or Samsung Smart TV, and can be viewed any number of times within 48 hours. Buy-to-own content can be viewed without limit. The Blinkbox app is built into all pre 2012 Samsung Smart TVs. Content is protected with Microsoft's Windows Media DRM digital rights management and requires Microsoft Silverlight to play. Blinkbox cannot be used on Linux.

Blinkbox have launched Blinkbox Music, an online music streaming service to rival Spotify following the acquisition of WE7. [6][7]

In March 2014 blinkbox launched ebooks service Blinkbox Books.


  1. ^ "How to watch blinkbox on a range of devices". Blinkbox. Retrieved 2013-09-29. 
  2. ^ "blinkbox co-founder and CEO Michael Comish promoted to Tesco Group Digital Officer". Blinkbox. Retrieved 2013-10-23. 
  3. ^ "Tesco takes majority stake in Blinkbox". Digital Spy. Retrieved 2011-04-20. 
  4. ^ a b Warman, Matt (2010-08-27). "YouTube adds movies on demand". London: The Daily Telegraph. Retrieved 2010-10-16. 
  5. ^ Wray, Richard (2010-06-06). "Hollywood battles piracy with free movie streams at home". London: The Guardian. Retrieved 2010-10-16. 
  6. ^ "Blinkbox Music: Tesco to launch streaming music service alongside Blinkbox movies and TV". Retrieved 2013-05-28. 
  7. ^ "WE7 - we’re moving!". Retrieved 2013-05-28. 

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Blinkbox — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.

806 news items

The Drum

The Drum
Thu, 24 Jul 2014 03:07:30 -0700

Google's Chromecast media streaming service has welcomed the newest addition to its content portfolio, Blinkbox, in a deal which will see the latest movies and TV shows made available via the plug-in dongle. Launched in March this year the simple ...


Sun, 27 Jul 2014 03:07:30 -0700

Blinkbox has joined rivals Netflix and Google Play Movies on the Chromecast TV streaming dongle. The Tesco-owned pay-per-view film service has upgraded its iPad and Android tablet apps with Chromecast support. Anyone with the £30 dongle plugged ...
Mon, 21 Jul 2014 02:47:51 -0700

Blinkbox has briefed Up to boost its presence and reputation in business and technology media, and underline the benefits of its connection to parent company Tesco. The company has previously focused on consumer comms and appointed Taylor Herring in ...

The Grocer

The Grocer
Sat, 05 Jul 2014 06:52:30 -0700

Blinkbox will be hoping the new app helps further broaden its audience, having recently launched an app for the new Xbox One games console, as well as apps for the Xbox 360, PlayStation 3, Apple and Android tablets and various smart TV and computer ...

Yahoo TV UK

Yahoo TV UK
Wed, 02 Jul 2014 07:26:15 -0700

'Game of Thrones' season four was amazing. I think we can all agree on that. However, someone who will definitely be sharing this point of view is whoever owns digital streaming service Blinkbox, who seem to reaping the benefits of streaming the HBO ...

Technabob (blog)

Technabob (blog)
Thu, 24 Jul 2014 06:52:30 -0700

Blinkbox, the UK television streaming service, is pretty good at self promotion. Their ads are always unusual and not what you would expect at all. Now the company has released this great Game of Thrones advertisement, which features a couple of ...


Wed, 16 Jul 2014 04:25:09 -0700

In a speech at RadioCentre's annual members' conference at the Westminster Bridge Park Plaza earlier this month, Blinkbox Music COO Cathal Naughton told attendees that although the Tesco platform is aimed at the casual music user that tunes into ...
The Bookseller
Thu, 10 Jul 2014 01:48:45 -0700

Blinkbox said: "Harper Lee's story about a young girl's coming of age in a racially divided Alabama in the 1930s was recently at the centre of a storm of controversy following Michael Gove's decision to drop it from the GCSE syllabus and is widely ...

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