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Blinkbox reverse logo.png
Initial release 2007 (2007)
Operating system Windows XP (x86 only),
Windows Vista, Windows 7, Windows 8
Mac OS X (x86 only),
Xbox 360,
Xbox One,
Available in English
Type Video on demand, TV, music streaming
Website www.blinkbox.com

Blinkbox (stylized as blinkbox) is a UK-based transactional (purchase and rental) video-on-demand (VoD) service available on Macintosh and Microsoft Windows computers, games consoles, tablet computers and Smart TVs.[1] Content is generally streamed, with downloading currently possible on Windows PC/laptops. The blinkbox brand has been extended to companion services offering digital music and books.

The company was co-founded in 2006 by Michael Comish (he was Blinkbox's chief executive officer until June 2013 when he became Tesco Group Digital Officer[2]) and Adrian Letts, chief operating officer of the blinkbox group of services and MD of the Movies and TV service, both former senior executives of Channel 4 and Vodafone respectively. Blinkbox was launched in October 2007 with the backing of a number of venture capital firms.

On 20 April 2011, Tesco acquired an 80% stake in Blinkbox from Eden Ventures and Nordic Venture Partners. It intends to use the company to boost its digital entertainment offering.[3] The Movies and TV service has around one million users per month.


Blinkbox Movies and TV has content deals with over 50 of the world's leading content producers including HBO, BBC Worldwide, Disney, Warner Bros., Universal Studios, Paramount Pictures, Sony Pictures Entertainment, 21st Century Fox, FremantleMedia, All3Media, Revolver Entertainment and Aardman Animations.

In 2010 the company signed a deal with the Samsung Group allowing films to be streamed directly though any Internet@TV Samsung TVs. blinkbox also formed a content partnership with YouTube[4] allowing the site to carry blinkbox films on its new Movies section. The service was also the first in the UK to offer streaming film content through Sony’s PlayStation 3, and Microsoft's Xbox 360 consoles.[4]

In June 2010, Blinkbox launched the "Full Stream Ahead"[5] campaign bringing together several film studios to offer free movie content for one week to encourage consumer adoption of streaming technology and demonstrating what the company asserts to be the advantages of legal streaming services over illegal file-sharing.

Business model[edit]

Historically blinkbox combined a free and pay model to allow users to buy titles and also watch free ad-supported titles. In December 2012 blinkbox stopped all ad-supported titles and launched www.clubcardtv.com shortly after, in which users with a tesco clubcard can watch titles for Free, viewing ads targeted to them directly based on their buying habits.


Rental content can be streamed directly to a Windows PC, Mac, Xbox 360, PlayStation 3 or Samsung Smart TV, and can be viewed any number of times within 48 hours. Buy-to-own content can be viewed without limit. The Blinkbox app is built into all pre 2012 Samsung Smart TVs. Content is protected with Microsoft's Windows Media DRM digital rights management and requires Microsoft Silverlight to play. Blinkbox cannot be used on Linux.

Blinkbox have launched Blinkbox Music, an online music streaming service to rival Spotify following the acquisition of WE7.[6][7]

In March 2014 blinkbox launched ebooks service Blinkbox Books.


  1. ^ "How to watch blinkbox on a range of devices". Blinkbox. Retrieved 2013-09-29. 
  2. ^ "blinkbox co-founder and CEO Michael Comish promoted to Tesco Group Digital Officer". Blinkbox. Retrieved 2013-10-23. 
  3. ^ "Tesco takes majority stake in Blinkbox". Digital Spy. Retrieved 2011-04-20. 
  4. ^ a b Warman, Matt (2010-08-27). "YouTube adds movies on demand". London: The Daily Telegraph. Retrieved 2010-10-16. 
  5. ^ Wray, Richard (2010-06-06). "Hollywood battles piracy with free movie streams at home". London: The Guardian. Retrieved 2010-10-16. 
  6. ^ "Blinkbox Music: Tesco to launch streaming music service alongside Blinkbox movies and TV". Retrieved 2013-05-28. 
  7. ^ "WE7 - we’re moving!". Retrieved 2013-05-28. 

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Blinkbox — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
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229 news items

Fri, 15 Aug 2014 04:05:31 -0700

It's not the only service that offers such an arrangement, but it's one of the simplest because with Blinkbox you always know what you'll be getting and what you're paying. There's no hybrid subscription and on-demand offering, it's quite literally pay ...
Marketing Week
Thu, 07 Aug 2014 09:34:39 -0700

Speaking to Marketing Week, Gail Rivett, marketing director for Blinkbox, says the aim with these events is to build the ebook service into something more than just a site for buying books. Tesco wants to create a reading community, helping to make ...
The Bookseller
Thu, 07 Aug 2014 04:10:35 -0700

The last event, in the evening of 4th October, will feature Caitlin Moran, talking about How to Build a Girl (Ebury Press), and Kate Mosse, talking about The Taxidermist's Daughter (Orion). blinkbox Books said audience members would be able to expect ...

Flick Filosopher (blog)

Flick Filosopher (blog)
Mon, 25 Aug 2014 11:45:00 -0700

Sherlock Holmes: the spirit of Holmes is thoroughly intact in Guy Ritchie's dynamic, vigorous adaptation; fun performances from Robert Downey Jr. and Jude Law [my review] [Amazon UK Instant Video] ...
Fri, 08 Aug 2014 07:43:41 -0700

Her presentation of the 2012 Olympics confirmed her as one of our best-loved broadcasters – but it was the publication of Clare Balding's childhood memoir My Animals and Other Family (blinkboxbooks.com, £2) that elevated her to National Treasure status.

International Business Times UK

International Business Times UK
Sat, 02 Aug 2014 04:21:35 -0700

Mormon pop band The Killers have been credited with writing the weirdest-ever pop lyric. "Are we human or are we dancer?", from the band's 2008 single Human, topped a poll of 2,000 music lovers conducted by streaming service Blinkbox. As Killers ...

The Guardian

The Guardian
Sat, 30 Aug 2014 16:03:45 -0700

He needs to take a close look at the business in Europe and some of the sideshows – like Blinkbox, which is losing millions of pounds a year. The company is spending far too much on digital projects. There needs to be a bonfire of the vanity projects ...
Macworld UK
Sun, 31 Aug 2014 06:18:43 -0700

You can stream a bunch of films from Tesco with its Clubcard TV (BlinkBox) service as long as you have a Tesco Clubcard. YouTube Movies. You can watch full movies on YouTube now. Some you pay for, others are freel. Here's the link to the YouTube Full ...

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