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Blinkbox reverse logo.png
Initial release 2007 (2007)
Operating system Windows XP (x86 only),
Windows Vista, Windows 7, Windows 8
Mac OS X (x86 only),
Xbox 360,
Xbox One,
Available in English
Type Video on demand, TV, music streaming
Website www.blinkbox.com

Blinkbox (stylized as blinkbox) is a UK-based transactional (purchase and rental) video-on-demand (VoD) service available on Macintosh and Microsoft Windows computers, games consoles, tablet computers and Smart TVs.[1] Content is generally streamed, with downloading currently possible on Windows PC/laptops. The blinkbox brand has been extended to companion services offering digital music and books.

The company was co-founded in 2006 by Michael Comish (he was Blinkbox's chief executive officer until June 2013 when he became Tesco Group Digital Officer[2]) and Adrian Letts, chief operating officer of the blinkbox group of services and MD of the Movies and TV service, both former senior executives of Channel 4 and Vodafone respectively. Blinkbox was launched in October 2007 with the backing of a number of venture capital firms.

On 20 April 2011, Tesco acquired an 80% stake in Blinkbox from Eden Ventures and Nordic Venture Partners. It intends to use the company to boost its digital entertainment offering.[3] The Movies and TV service has around one million users per month.


Blinkbox Movies and TV has content deals with over 50 of the world's leading content producers including HBO, BBC Worldwide, Disney, Warner Bros., Universal Studios, Paramount Pictures, Sony Pictures Entertainment, 21st Century Fox, FremantleMedia, All3Media, Revolver Entertainment and Aardman Animations.

In 2010 the company signed a deal with the Samsung Group allowing films to be streamed directly though any Internet@TV Samsung TVs. blinkbox also formed a content partnership with YouTube[4] allowing the site to carry blinkbox films on its new Movies section. The service was also the first in the UK to offer streaming film content through Sony’s PlayStation 3, and Microsoft's Xbox 360 consoles.[4]

In June 2010, Blinkbox launched the "Full Stream Ahead"[5] campaign bringing together several film studios to offer free movie content for one week to encourage consumer adoption of streaming technology and demonstrating what the company asserts to be the advantages of legal streaming services over illegal file-sharing.

Business model[edit]

Historically blinkbox combined a free and pay model to allow users to buy titles and also watch free ad-supported titles. In December 2012 blinkbox stopped all ad-supported titles and launched www.clubcardtv.com shortly after, in which users with a tesco clubcard can watch titles for Free, viewing ads targeted to them directly based on their buying habits.


Rental content can be streamed directly to a Windows PC, Mac, Xbox 360, PlayStation 3 or Samsung Smart TV, and can be viewed any number of times within 48 hours. Buy-to-own content can be viewed without limit. The Blinkbox app is built into all pre 2012 Samsung Smart TVs. Content is protected with Microsoft's Windows Media DRM digital rights management and requires Microsoft Silverlight to play. Blinkbox cannot be used on Linux.

Blinkbox have launched Blinkbox Music, an online music streaming service to rival Spotify following the acquisition of WE7.[6][7]

In March 2014 blinkbox launched ebooks service Blinkbox Books.


  1. ^ "How to watch blinkbox on a range of devices". Blinkbox. Retrieved 2013-09-29. 
  2. ^ "blinkbox co-founder and CEO Michael Comish promoted to Tesco Group Digital Officer". Blinkbox. Retrieved 2013-10-23. 
  3. ^ "Tesco takes majority stake in Blinkbox". Digital Spy. Retrieved 2011-04-20. 
  4. ^ a b Warman, Matt (2010-08-27). "YouTube adds movies on demand". London: The Daily Telegraph. Retrieved 2010-10-16. 
  5. ^ Wray, Richard (2010-06-06). "Hollywood battles piracy with free movie streams at home". London: The Guardian. Retrieved 2010-10-16. 
  6. ^ "Blinkbox Music: Tesco to launch streaming music service alongside Blinkbox movies and TV". Retrieved 2013-05-28. 
  7. ^ "WE7 - we’re moving!". Retrieved 2013-05-28. 

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Blinkbox — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
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615 news items

The Guardian

The Guardian
Wed, 01 Oct 2014 03:23:58 -0700

Tesco is understood to be planning to sell off Blinkbox just three years after acquiring the video streaming service. The retailer acquired Blinkbox, which was set up by former Channel 4 and Vodafone executives, to try and create a formidable ...

The Guardian

The Guardian
Fri, 03 Oct 2014 07:26:15 -0700

Michael Comish, formerly Blinkbox's chief executive, positioned the new, larger-screened Hudl 2 as an important element of Tesco's digital strategy, saying that owners were more likely to use both Blinkbox and Tesco's online shopping service – though ...

The Drum

The Drum
Wed, 15 Oct 2014 09:07:30 -0700

Tesco-owned Blinkbox is gearing up to launch a major branding campaign to promote its place as provider of “fresh from cinema” movie releases, despite recent speculation that the retailer is looking to sell the service. The campaign, which will break ...
Mon, 06 Oct 2014 09:30:00 -0700

Tesco's reported plans to sell off its BlinkBox video streaming service see its most prominent effort to break into digital end in failure. The move is partly prompted by Tesco's numerous problems with management eager to refocus the company on its ...


Tue, 14 Oct 2014 04:01:18 -0700

Founded eight years ago and currently owned by Tesco, Blinkbox is an online store for films and TV shows, similar to iTunes or Google Play. You can buy or rent movies and TV shows to watch online or on the Blinkbox app for your smartphone, tablet or ...
Fri, 10 Oct 2014 05:56:15 -0700

blinkbox Music for Windows Phone is the music streaming service owned by Tesco and with access to over 12 million songs is an alternative to MixRadio or even Spotify. With the launch of the official UK app, there are now even more ways to stream music ...
Fri, 17 Oct 2014 03:41:40 -0700

In addition to 30" TV spots Blinkbox's marketing plans include video on demand, digital display, outdoor (including the side of London buses) and social media. The campaign will use a spoof cinema classification, "F", which stands for "fresh from the ...
The Guardian (blog)
Wed, 01 Oct 2014 06:28:37 -0700

New TV and film to stream on Netflix, Amazon Prime and Blinkbox in the UK in October. A complete list of the new TV and film to stream online, including Homeland, Fresh Meat, We Are the Best!, Maleficent, Transparent and more. Homeland: Saul Berenson ...

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