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Blinkbox reverse logo.png
Initial release 2007 (2007)
Operating system Windows XP (x86 only),
Windows Vista, Windows 7, Windows 8
Mac OS X (x86 only),
Xbox 360,
Xbox One,
Available in English
Type Video on demand, TV, music streaming
Website www.blinkbox.com

Blinkbox (stylized as blinkbox) is a UK-based transactional (purchase and rental) video-on-demand (VoD) service available on Macintosh and Microsoft Windows computers, games consoles, tablet computers and Smart TVs.[1] Content is generally streamed, with downloading currently possible on Windows PC/laptops. The blinkbox brand has been extended to companion services offering digital music and books.

The company was co-founded in 2006 by Michael Comish (he was Blinkbox's chief executive officer until June 2013 when he became Tesco Group Digital Officer[2]) and Adrian Letts, chief operating officer of the blinkbox group of services and MD of the Movies and TV service, both former senior executives of Channel 4 and Vodafone respectively. Blinkbox was launched in October 2007 with the backing of a number of venture capital firms.

On 20 April 2011, Tesco acquired an 80% stake in Blinkbox from Eden Ventures and Nordic Venture Partners. It intends to use the company to boost its digital entertainment offering.[3] The Movies and TV service has around one million users per month.


Blinkbox Movies and TV has content deals with over 50 of the world's leading content producers including HBO, BBC Worldwide, Disney, Warner Bros., Universal Studios, Paramount Pictures, Sony Pictures Entertainment, 21st Century Fox, FremantleMedia, All3Media, Revolver Entertainment and Aardman Animations.

In 2010 the company signed a deal with the Samsung Group allowing films to be streamed directly though any Internet@TV Samsung TVs. blinkbox also formed a content partnership with YouTube[4] allowing the site to carry blinkbox films on its new Movies section. The service was also the first in the UK to offer streaming film content through Sony’s PlayStation 3, and Microsoft's Xbox 360 consoles.[4]

In June 2010, Blinkbox launched the "Full Stream Ahead"[5] campaign bringing together several film studios to offer free movie content for one week to encourage consumer adoption of streaming technology and demonstrating what the company asserts to be the advantages of legal streaming services over illegal file-sharing.

Business model[edit]

Historically blinkbox combined a free and pay model to allow users to buy titles and also watch free ad-supported titles. In December 2012 blinkbox stopped all ad-supported titles and launched www.clubcardtv.com shortly after, in which users with a tesco clubcard can watch titles for Free, viewing ads targeted to them directly based on their buying habits.


Rental content can be streamed directly to a Windows PC, Mac, Xbox 360, PlayStation 3 or Samsung Smart TV, and can be viewed any number of times within 48 hours. Buy-to-own content can be viewed without limit. The Blinkbox app is built into all pre 2012 Samsung Smart TVs. Content is protected with Microsoft's Windows Media DRM digital rights management and requires Microsoft Silverlight to play. Blinkbox cannot be used on Linux.

Blinkbox have launched Blinkbox Music, an online music streaming service to rival Spotify following the acquisition of WE7.[6][7]

In March 2014 blinkbox launched ebooks service Blinkbox Books.


  1. ^ "How to watch blinkbox on a range of devices". Blinkbox. Retrieved 2013-09-29. 
  2. ^ "blinkbox co-founder and CEO Michael Comish promoted to Tesco Group Digital Officer". Blinkbox. Retrieved 2013-10-23. 
  3. ^ "Tesco takes majority stake in Blinkbox". Digital Spy. Retrieved 2011-04-20. 
  4. ^ a b Warman, Matt (2010-08-27). "YouTube adds movies on demand". London: The Daily Telegraph. Retrieved 2010-10-16. 
  5. ^ Wray, Richard (2010-06-06). "Hollywood battles piracy with free movie streams at home". London: The Guardian. Retrieved 2010-10-16. 
  6. ^ "Blinkbox Music: Tesco to launch streaming music service alongside Blinkbox movies and TV". Retrieved 2013-05-28. 
  7. ^ "WE7 - we’re moving!". Retrieved 2013-05-28. 

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Blinkbox — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
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445 news items

PC Advisor
Tue, 16 Sep 2014 09:07:30 -0700

Blinkbox is one of the best on-demand video services out there. It has a great catalogue of content with an easy-to-use interface. And you can access Blinkbox from an impressive range of devices on a variety of platforms. Our only concerns are the less ...

Evening Standard

Evening Standard
Wed, 03 Sep 2014 03:07:02 -0700

Blinkbox users can pick channels or “stations” based on specific genres, and can create their own stations, based on favourite artists or types of music. Blinkbox's algorithm “learns” about each user's tastes to improve the selection from a library of ...

TBI Vision

Advanced Television
Mon, 08 Sep 2014 02:56:15 -0700

Hundreds of hours of Channel 4 TV series, including global hit franchise The Inbetweeners, will be available to buy on streaming service blinkbox in the UK and Ireland after the broadcaster signed a major content deal. Customers can buy the three ...


Thu, 04 Sep 2014 02:49:33 -0700

Blinkbox has announced that one billion tracks have been played through its music streaming service. Nearly 95% of users access the service through apps (iOS, Android and Kindle apps are available so far, with Windows promised soon). Apps have also ...
World Internet TV on PC (blog)
Wed, 10 Sep 2014 01:02:30 -0700

Channel 4's efforts to take steps forward in the number of platforms they are covered from took a further step forward this week with the announcement of their introduction on the 'blinkbox' service.

Flick Filosopher (blog)

Flick Filosopher (blog)
Mon, 25 Aug 2014 11:45:00 -0700

Sherlock Holmes: the spirit of Holmes is thoroughly intact in Guy Ritchie's dynamic, vigorous adaptation; fun performances from Robert Downey Jr. and Jude Law [my review] [Amazon UK Instant Video] ...
Expert Reviews
Wed, 17 Sep 2014 08:22:30 -0700

Blinkbox, the movie and TV streaming service from Tesco, now works with Chromecast. Unlike Netflix where you pay a flat fee, on Blinkbox you only pay for what you want to watch. You can rent and buy movies, with most films available to rent for less ...
Tue, 16 Sep 2014 10:03:45 -0700

The SoundPlate LAB540 is a 4.1-channel soundbase with a built-in Blu-ray player, which sounds like a stroke of genius to us. Not only does this single slimline speaker boost sound quality from your TV (which sits on top), but it also spins your Blu ...

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