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Blinkbox reverse logo.png
Initial release 2007 (2007)
Operating system Windows XP (x86 only),
Windows Vista, Windows 7, Windows 8
Mac OS X (x86 only),
Xbox 360,
Available in English
Type Video on demand, TV, music streaming
Website www.blinkbox.com

Blinkbox (stylized as blinkbox) is a UK-based video-on-demand (VoD) service available on Macintosh and Microsoft Windows computers, games consoles, tablet computers and Smart TVs.[1] Content is either streamed or downloaded for free (paid for by advertising) or paid for.

The company was co-founded in 2006 by Michael Comish (he was Blinkbox's chief executive officer until June 2013 when he became Tesco Group Digital Officer[2]) and Adrian Letts (chief operating officer), both former senior executives of Channel 4 and Vodafone. Blinkbox was launched in October 2007 with the backing of a number of venture capital firms.

On 20 April 2011, Tesco acquired an 80% stake in Blinkbox from Eden Ventures and Nordic Venture Partners. It intends to use the company to boost its digital entertainment offering.[3] The service has around 2.8 million users a month according to comScore.[citation needed]


Blinkbox has content deals with studios including Warner Bros., Universal Studios, Paramount Pictures, Sony Pictures Entertainment, and 20th Century Fox and 16 independent producers including FremantleMedia, All3Media, Revolver Entertainment and Aardman Animations.

In 2010 the company signed a deal with the Samsung Group allowing films to be streamed directly though any Internet@TV Samsung TVs. blinkbox also formed a content partnership with YouTube[4] allowing the site to carry blinkbox films on its new Movies section. The site is also the first in the UK to offer streaming film content through Sony’s PlayStation 3, and Microsoft's Xbox 360 consoles.[4]

In June 2010, Blinkbox launched the "Full Stream Ahead"[5] campaign bringing together several film studios to offer free movie content for one week to encourage consumer adoption of streaming technology and demonstrating what the company asserts to be the advantages of legal streaming services over illegal file-sharing.

Business model[edit]

Historically blinkbox combined a free and pay model to allow users to buy titles and also watch free ad-supported titles. In December 2012 blinkbox stopped all ad-supported titles and launched www.clubcardtv.com shortly after, in which users with a tesco clubcard can watch titles for Free, viewing ads targeted to them directly based on their buying habits.

There was talk in early 2014 of blinkbox offering a subscription model as well as their pay as you view model to rival LoveFilm and netflix, this offering should be available in September 2014.


Rental content can be streamed directly to a Windows PC, Mac, Xbox 360, PlayStation 3 or Samsung Smart TV, and can be viewed any number of times within 48 hours. Buy-to-own content can be viewed without limit. The Blinkbox app is built into all pre 2012 Samsung Smart TVs. Content is protected with Microsoft's Windows Media DRM digital rights management and requires Microsoft Silverlight to play. Blinkbox cannot be used on Linux.

Blinkbox are currently in the process of creating Blinkbox Music, an online music streaming service to rival Spotify with the acquisition of WE7. [6][7]


  1. ^ "How to watch blinkbox on a range of devices". Blinkbox. Retrieved 2013-09-29. 
  2. ^ "blinkbox co-founder and CEO Michael Comish promoted to Tesco Group Digital Officer". Blinkbox. Retrieved 2013-10-23. 
  3. ^ "Tesco takes majority stake in Blinkbox". Digital Spy. Retrieved 2011-04-20. 
  4. ^ a b Warman, Matt (2010-08-27). "YouTube adds movies on demand". London: The Daily Telegraph. Retrieved 2010-10-16. 
  5. ^ Wray, Richard (2010-06-06). "Hollywood battles piracy with free movie streams at home". London: The Guardian. Retrieved 2010-10-16. 
  6. ^ "Blinkbox Music: Tesco to launch streaming music service alongside Blinkbox movies and TV". Retrieved 2013-05-28. 
  7. ^ "WE7 - we’re moving!". Retrieved 2013-05-28. 

External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Blinkbox — Please support Wikipedia.
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345 news items

Belfast Telegraph

Belfast Telegraph
Mon, 14 Apr 2014 01:15:00 -0700

If you want to keep kids entertained while at home, Tesco-owned Blinkbox has a deal running until April 8, which can give customers a Quality Street Easter egg. To qualify, you'll need to head down to your local Tesco and buy a Blinkbox Movie & TV card.

Flick Filosopher (blog)

Flick Filosopher (blog)
Mon, 21 Apr 2014 08:17:40 -0700

Words cannot express how much I adore “Secret of Kells”! The same filmmaker's “Song of the Sea” will be upon us in a year or two – not soon enough for me, but Heigh ho. :). search. search FlickFilosopher.com. nonsubscribers can see these pages for free ...
Advanced Television
Thu, 27 Mar 2014 08:11:15 -0700

blinkbox, the on-demand movie and TV service from UK retailer Tesco, is responding to the challenge of delivering an experience that is consistent both in terms of reliability and ensuring that movies look great, regardless of the device they're played ...
Cloud Pro
Wed, 26 Mar 2014 08:39:59 -0700

The company then decided a cloud platform would be the best solution and opted for Azure because of its platform-agnostic nature and specialised multimedia capabilities, according to Jon Robinson, group head of IT at blinkbox. “We are in the business ...

Flick Filosopher (blog)

Flick Filosopher (blog)
Mon, 14 Apr 2014 14:11:15 -0700

Now You See Me: most of it makes no sense at all, but who cares? this is cheerful ridiculousness pulled off with panache [my review] [at Amazon UK Instant Video]. yellow for maybe. Adventureland: Jesse Eisenberg is wonderful as a bookish romantic stuck ...


Thu, 27 Mar 2014 07:15:00 -0700

Tesco's Blinkbox film and music services have been extended into ebooks with a new service to rival Amazon. Blinkbox Books will offer customers hundreds of thousands of ebooks from best-selling authors including James Patterson, chick-lit churner Jenny ...

Flick Filosopher (blog)

Flick Filosopher (blog)
Mon, 31 Mar 2014 05:56:15 -0700

Saving Mr. Banks: smart, snappy story about the making of Disney's Mary Poppins will leave you walking on air; Tom Hanks, Emma Thompson, and Colin Farrell are fantastic [my review] [at blinkbox]. yellow for maybe. Homefront: Jason Statham teams up with ...


Fri, 18 Apr 2014 03:50:45 -0700

A new poll of 2,000 adults, conducted by Blinkbox Music, has revealed that Ozzy Osbourne, Lady Gaga, Prince and Bob Dylan are among the acts we find it hardest to hear correctly. Almost a third of people polled (28%) said they couldn't understand ...

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