digplanet beta 1: Athena
Share digplanet:

Agriculture

Applied sciences

Arts

Belief

Business

Chronology

Culture

Education

Environment

Geography

Health

History

Humanities

Language

Law

Life

Mathematics

Nature

People

Politics

Science

Society

Technology

blekko.com
blekko
Blekko Screenshot.png
Blekko home page
Web address www.blekko.com
Type of site Search engine
Available in English
Launched November 1, 2010
Alexa rank positive decrease 4,382 (April 2014)[1]
Current status Active

Blekko, trademarked as blekko (lowercase),[2] is a company that provides a web search engine with the stated goal of providing better search results than those offered by Google Search, with results gathered from a set of 3 billion trusted webpages and excluding such sites as content farms. The company's site, launched to the public on November 1, 2010, uses slashtags to provide results for common searches. Blekko also offers a downloadable search bar.

History[edit]

The company was co-founded in 2007 by Rich Skrenta, who had created Newhoo, which was acquired by Netscape and renamed as the Open Directory Project.[3] Skrenta "is still remembered most for unleashing the Elk Cloner virus on the world".[4] Blekko has raised $24 million in venture capital from such individuals as Netscape founder Marc Andreessen and Ron Conway, as well as from U.S. Venture Partners and CMEA Capital.[5] The company's goal was to be able to provide useful search results without the extraneous links often provided by Google. Individuals who enter searches for such frequently searched categories as cars, finance, health and hotels will receive results prescreened by Blekko editors who will use what the New York Times described as "Wikipedia-style policing" to weed out pages created by content farms and focus on results from professionals.[6] Use of slashtags will restrict the set of search results to those matching the specified characteristic and a slashtag will be automatically added for search categories with prescreened results.[7] Queries related to personal health are limited to a prescreened list of 76 sites that Blekko editors have determined to be trustworthy, excluding many sites that rank highly in Google searches.[3] As of Blekko's launch date, its 8,000 beta editors had developed 3,000 slashtags corresponding to the site's most frequent searches.[7] The company hopes to use editors to develop prepared lists of the 50 sites that best match its 100,000 most frequent search targets.[3] Additional tools allow users to see the IP address that a website is running on and let registered users label a site as spam.[8]

At the time, Blekko announced plans to earn revenue by selling ads based on slashtags and search results. The company also planned to provide data on its algorithm for ranking search results, including details for inbound links to specific sites.[6]

As part of a permanent post in Blekko's help section is the following "Web search bill of rights":[9]

  1. Search shall be open
  2. Search results shall involve people
  3. Ranking data shall not be kept secret
  4. Web data shall be readily available
  5. There is no one-size-fits-all for search
  6. Advanced search shall be accessible
  7. Search engine tools shall be open to all
  8. Search and community go hand-in-hand
  9. Spam does not belong in search results
  10. Privacy of searchers shall not be violated

One writer referred to the bill of rights as "what we assume is a poke at Google".[10][11]

In 2011, Blekko announced blocking "content farmy sites", to reduce spam, in line with its bill of rights.[12]

In May 2012, Mozilla announced an "instant search" browser plugin for Firefox designed to cache repetitive search requests, in partnership with Blekko.[13]

In August 2012, Blekko put all its SEO statistics behind a paywall,[14] despite previously declaring that "ranking data shall not be kept secret"[11] in its bill of rights.[14]

Slashtags[edit]

Blekko uses an initiative called slashtags,[2] consisting of a text tag preceded by a "/" slash character, to allow ease of searching and categorise searches. System and pre-defined slashtags allow users to start searching right away. Users can create slashtags after signup, to perform custom-sorted searches and to reduce spam.[6]

Features[edit]

The following features are available to all users:

Toolbar[edit]

Blekko offers a downloadable browser toolbar or search bar which changes default search and home page URLs of the user's web browsers.[15]

Reception[edit]

In 2010, John Dvorak described the site as adding "so much weird dimensionality" to search, and recommended it as "the best out-of-the-chute new engine I've seen in the last 10 years".[8] In Matthew Rogers' review of the site, he found it "slow and cumbersome", and stated that he did not understand the necessity or utility for slashtags.[16] In his PCMag.com review, Jeffrey L. Wilson expressed approval of some search results, but criticized the site's social features which "bog down the search experience."[17]

References[edit]

  1. ^ "Blekko.com Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ a b "About". blekko.com. Retrieved December 18, 2011. 
  3. ^ a b c Efrati, Amir. "Start-Up Aims at Google: Blekko.com Taps Users to Narrow Results, Avoid Spam Sites", Wall Street Journal, November 1, 2010. Accessed October 31, 2010.
  4. ^ "Prank starts 25 years of computer security woes". CTV.ca. Associated Press. August 31, 2007. 
  5. ^ Wollman, Dana (November 2, 2010). "Blekko launches human-driven search engine". News & Record. Associated Press. Retrieved November 3, 2010. 
  6. ^ a b c Miller, Claire Cain. "A New Search Engine, Where Less Is More". New York Times, October 31, 2010. Accessed October 31, 2010.
  7. ^ a b Van Grove, Jennifer. "Alternative search engine Blekko launches", CNN, November 1, 2010. Accessed November 1, 2010.
  8. ^ a b Dvorak, John C. "Blekko: The Newest Search Engine", PC Magazine, November 1, 2010. Accessed November 1, 2010.
  9. ^ "What is Blekko". help.blekko.com. Retrieved September 22, 2013.
  10. ^ Hales, Paul (November 1, 2010). "New Search Engine Takes a Shot at Google". Thinq. 
  11. ^ a b Jeffries, Adrianne (February 1, 2011). "Upstart Search Engine Blekko Blocks Demand Media and Other "Content Farms"". New York Observer. 
  12. ^ Schonfeld, Erick (January 31, 2011). "Blekko Bans Content Farms Like Demand Media's eHow From Its Search Results". TechCrunch. 
  13. ^ Rosenblatt, Seth (May 22, 2012). "Firefox flirts with Blekko for 'instant' search". CNET.com. 
  14. ^ a b c Keays, Roger (August 14, 2012). "Blekko Paywall Their /SEO Secrets". SunburntSEO.com. Retrieved August 15, 2012. 
  15. ^ Watson, Cheralyn (January 12, 2012). "How do I remove blekko as my homepage and default search engine in Internet Explorer (IE)?". help.blekko.com. Retrieved April 10, 2012. 
  16. ^ Rogers, Matthew (November 1, 2010). "Blekko, the "Slashtag" search engine is slow, cumbersome, and just plain broken". DownloadSquad.switched.com. 
  17. ^ Wilson, Jeffrey L. (November 3, 2010). "Blekko". PCMag.com. 

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Blekko — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.

26 news items

Search Engine Watch

Search Engine Watch
Mon, 20 Oct 2014 04:37:30 -0700

Just about every backlink reporting service has developed a metric to compete with PageRank. In this post, I'll review the four resources that I have found to be the best alternatives to PageRank. That group includes Moz, Majestic, Ahrefs, and Blekko.
 
South China Morning Post (subscription)
Thu, 02 Oct 2014 02:38:52 -0700

For social media devotees, for example, Blekko blekko.com is easier to navigate than Google since it relies on slashtags. Offering what are essentially filters that keep searches themed - as happens on microblogging site Twitter - and free from spam ...
 
Canoë
Thu, 09 Oct 2014 09:30:32 -0700

S'inspirant des sites wiki et de mots-clics sur Twitter, Blekko est un moteur de recherche participatif qui propose des résultats basés sur la contribution des internautes. Selon le cofondateur Rich Skrenta, les utilisateurs seraient les mieux placés ...
 
Adzine (Abonnement)
Tue, 23 Sep 2014 04:13:34 -0700

Mit duckduckgo, startpage (vormals Ixquick), Qwant und dem rein englischsprachigen Anbieter blekko sind bereits seit vielen Jahren alternative Suchmaschinen auf dem Markt, die genauso wenig wie Bing und Yahoo die Phalanx von Google durchbrechen ...
 
Silicon
Tue, 23 Sep 2014 01:05:17 -0700

DuckDuckGo est un métamoteur qui s'appuie sur les résultats proposés par des solutions comme Bing, Blekko, Wikipedia, Wolfram Alpha, Yandex, Yahoo! ou encore Yummly . Gabriel Weinberg, créateur de ce moteur de recherche américain, vient de ...
 
PC World
Wed, 24 Sep 2014 23:22:30 -0700

Junkware Removal Tool wykrywa automatycznie i usuwa między innymi: pasek Ask, Blekko, wyszukiwarki Delta, Globasearch oraz Qvo6, a także MyWebSearch, IncrediBar, Web Assistant czy Zugo. Wielu z nich nie da się wyrzucić za pomocą odinstalowania ...
 
donaukurier.de
Fri, 26 Sep 2014 14:00:00 -0700

Ergebnisse gibt es hier auch in deutscher Sprache, genauso wie bei den kleineren Qwant und Exalead aus Frankreich sowie Blekko aus den USA. Für den an Google gewöhnten Nutzer ist der Kontakt mit Suchalternativen zunächst ungewohnt.
 
Blog di Innovazione
Sat, 20 Sep 2014 08:33:45 -0700

Search BOSS, Wikipedia, Wolfram Alpha, Bing, Yandex, Blekko ed altri. DuckDuckGo, di fatto, punta gran parte della propria comunicazione e del suo posizionamento sul rispetto della privacy degli utenti, ed è forse proprio questo elemento a far ...
Loading

Oops, we seem to be having trouble contacting Twitter

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!