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Azamara Club Cruises
Type Subsidiary
Industry Transportation
Founded 2007
Key people Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is an upper-premium cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as one of their subsidiaries.[1] The line currently operates two ships, Azamara Journey and Azamara Quest. The company offers higher-end cruises with a number of amenities included in the fare, similar to various other competitors. The cruise line is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1] Azamara's style can be described as "upscale service and food, small ship coziness, and unusual itineraries."[2]

History[edit]

Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [3][4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.

Rebranding[edit]

As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5] The line now focuses on becoming a value leader in premium cruising. Azamara Club Cruises offers overnight stays at a range ports of call in an effort to promote their foremost brand pillar "destination immersion".[6]

The line's vessels, Azamara Journey and Azamara Quest received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011, designed more elaborate itineraries that will immerse guests in the culture of the various destinations. Azamara hopes that more overnight stays and visits to ports on each of the seven continents will draw the premium cruiser to their repositioned brand.

Destinations[edit]

Fleet[edit]

Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven

References[edit]

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Azamara_Club_Cruises — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
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12644 news items

TravelPulse

TravelPulse
Wed, 10 Dec 2014 07:45:00 -0800

Azamara Club Cruises, the boutique cruise line known for its premier destination-immersive voyages, today unveiled its 2017 itineraries. In 2017, Azamara will offer 65 voyages to 203 ports in 68 countries, including the addition of four new ports ...

Travel Daily News International

ITCM
Tue, 16 Dec 2014 07:00:00 -0800

Azamara Club Cruises®, the boutique cruise line known for its premier destination immersive voyages, has unveiled its 2017 itineraries. In 2017, Azamara will offer 65 voyages to 203 ports in 68 countries, including the addition of four new ports ...

Financial Express

Financial Express
Fri, 12 Dec 2014 01:11:15 -0800

Azamara Club Cruises, one of the sophisticated and upmarket cruises line, is all set to sail from Chennai on December 9, 2014 for 13 night Spice Route – II Voyage across the Bay of Bengal passing through Andaman Islands, Myanmar, Thailand, Malaysia ...
 
Mirror.co.uk
Sat, 29 Nov 2014 01:01:00 -0800

This week's announcement that Oceania Cruises is adding to its fleet has sparked speculation over the future of smaller rival Azamara Club Cruises . Oceania – recently taken over by Norwegian Cruise Line – is buying Ocean Princess for £52million and ...
 
HospitalityBizIndia
Fri, 21 Nov 2014 03:46:35 -0800

Azamara Club Cruises has announced its first-ever sailing from India. The 13-day Spice Route Voyage on Azamara Quest will begin from Mumbai on November 26, 2014, passing Goa, Kochi, Maldives, Colombo, Galle, and Chennai. The cruise will then set ...
 
Travel Trends Today
Fri, 21 Nov 2014 02:41:15 -0800

Azamara Club Cruises announces its first-ever sailing from India. The 13-days Spice Route Voyage on Azamara Quest starts from the Maximum City of Mumbai on 26th November 2014 and passes through Goa, Kochi, Maldives, Colombo, Galle and Madras.
 
TravelPulse
Thu, 04 Dec 2014 09:03:45 -0800

... size of the ships and Branson's style in other travel ventures, it appears that his new entrant would fit into the upper-premium cruise segment pioneered by Frank Del Rio's Oceania Cruises and emulated by Royal Caribbean's Azamara Club Cruises.

Herald Sun

Herald Sun
Mon, 01 Dec 2014 05:07:30 -0800

The private opera performance is a complimentary event for all cruisers, part of the “AzAmazing Evenings” program marketed as a point of difference by Larry Pimentel, the chief executive of Azamara Club Cruises, a subsidiary of Royal Caribbean Cruises.
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