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Azamara Club Cruises
Subsidiary
Industry Transportation
Founded 2007
Key people
Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is an upper-premium cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as one of their subsidiaries.[1] The line currently operates two ships, Azamara Journey and Azamara Quest. The company offers higher-end cruises with a number of amenities included in the fare, similar to various other competitors. The cruise line is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1] Azamara's style can be described as "upscale service and food, small ship coziness, and unusual itineraries."[2]

History[edit]

Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [3][4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.

Rebranding[edit]

As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5] The line now focuses on becoming a value leader in premium cruising. Azamara Club Cruises offers overnight stays at a range ports of call in an effort to promote their foremost brand pillar "destination immersion".[6]

The line's vessels, Azamara Journey and Azamara Quest, received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011, designed more elaborate itineraries that will immerse guests in the culture of the various destinations. Azamara hopes that more overnight stays and visits to ports on each of the seven continents will draw the premium cruiser to their repositioned brand.

Destinations[edit]

Fleet[edit]

Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes Image
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six. Azamara Journey (ship, 2000) IMO 9200940; Split, 2013-09-19 (1).jpg
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven. Azamara Quest (ship, 2000) IMO 9210218; Split, 2013-09-29 (1).jpg

Awards[edit]

Recent travel awards include

References[edit]

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Azamara_Club_Cruises — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
7885 videos foundNext > 

Azamara Quest Tour & Review ~ Azamara Club Cruises ~ Cruise Ship Tour & Review

http://www.PopularCruising.com ~ UPDATED with Improved Audio ~ Original View Count: 380 ~ Watch Popular Cruising's cruise ship review and tour of Azamara Clu...

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Welcome to Azamara Club Cruises! From the moment you board Azamara Club Cruises, you will experience an intimate and welcoming ambiance. Their smaller, bouti...

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Azamara Club Cruises. The voyage for those who love travel. Find your voyage: https://www.azamaraclubcruises.com/ #LoveTravel.

Azamara Quest Interview with Mark Leppert ~ Azamara Club Cruises ~ Popular Cruising Podcast

Subscribe on iTunes: http://www.PopularCruising.com/iTunes http://www.PopularCruising.com ~ In this episode, Jason Leppert and his father, Mark Leppert, sit ...

Life Onboard: You're Taken Care Of With Azamara

Complimentary: it's the word that best describes the Azamara onboard experience. Everything is taken care of, from incredible meals prepared by executive che...

Azamara Quest Tour & Review: Entertainment & AzAmazing Evenings ~ Azamara Club Cruises ~ Review

http://www.PopularCruising.com ~ Enjoy our review of the entertainment onboard and AzAmazing Evenings off the Azamara Quest from Azamara Club Cruises includi...

Azamara Club Cruises With Jemma | Planet Cruise

Jemma goes on board Azamara Club Cruises to show you everything you need to know about these luxury boutique ships. To Book a Cruise or for more information ...

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Welcome to the new Azamara Club Cruises, one of Travel + Leisure's top 5 Large-Ship Cruise Lines for 2010. Our many new inclusive amenities, longer stays and...

For Those Who Love To Travel - Azamara Club Cruises

For those who love to travel, the choice is yours. Azamara Club Cruises is offering the choice of $1000 per couple in onboard spending credits, $1000 per c...

7885 videos foundNext > 

8768 news items

 
South Florida Business Journal
Thu, 26 Feb 2015 07:00:00 -0800

The company, which owns Royal Caribbean International, Pullmantur, Azamara Club Cruises, CDF Croisieres de France and TUI Cruises through a 50 percent joint venture, operates 42 ships across the six brands. Emon Reiser covers retail, restaurants, ...

Travel Daily Media (press release) (registration) (blog)

TravelDailyNews Asia-Pacific
Tue, 24 Feb 2015 03:15:00 -0800

MANILA – Upmarket boutique-style Azamara Club Cruises' ship Azamara Quest has called at the port of Puerto Princesa in the Philippines for the first time. The ship is on a 16-night voyage starting from Bali which features an overnight stay in Manila ...

ABC News

Cruise Critic
Mon, 23 Feb 2015 02:30:00 -0800

Azamara Club Cruises won three awards in the same category with Best Entertainment going to Azamara Journey, while Azamara Quest was named Best Fitness and Best Public Rooms. “The Cruisers' Choice Awards recognise the top cruise lines, according ...
 
Stafford Daily
Fri, 27 Feb 2015 04:22:30 -0800

Its global brands include Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisieres de France. These brands are complemented by its Pullmantur brand, which has been custom tailored to serve the cruise ...
 
Seeking Alpha (registration)
Tue, 24 Feb 2015 21:15:00 -0800

Royal Caribbean (NYSE:RCL) operates in cruise vacation industry. It owns five cruise brands, Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises, and CDF Croisieres de France. On January 29, 2015, the company reported ...

Schiffe und Kreuzfahrten - Das Kreuzfahrtmagazin (Blog)

Schiffe und Kreuzfahrten - Das Kreuzfahrtmagazin (Blog)
Fri, 06 Feb 2015 04:12:33 -0800

Der neue Deutschland-Chef von Royal Caribbean hat wieder einmal – wie schon Andere zuvor – die Spekulationen der Markenschließung von Azamara Club Cruises widersprochen. Azamara Club Cruises wird als Nobelmarke innerhalb von Royal ...

TravelPulse

TravelPulse
Tue, 24 Feb 2015 11:30:00 -0800

If that weren't enough, Lovell has, throughout the years, served on myriad advisory boards, including Marriott International, Azamara Club Cruises, Travel Insured International and Starwood Hotels and Resorts. He also recently completed a term on ASTA ...

TravelPulse

TravelPulse
Wed, 10 Dec 2014 07:54:32 -0800

Azamara Club Cruises, the boutique cruise line known for its premier destination-immersive voyages, today unveiled its 2017 itineraries. In 2017, Azamara will offer 65 voyages to 203 ports in 68 countries, including the addition of four new ports ...
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