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Azamara Club Cruises
Type Subsidiary
Industry Transportation
Founded 2007
Key people Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is an up-market cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as one of their subsidiaries.[1] The line currently operates two ships, Azamara Journey and Azamara Quest. The company offers higher-end cruises with a number of amenities included in the fare, similar to various other competitors. The cruise line is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1] Azamara's style can be described as "upscale service and food, small ship coziness, and unusual itineraries."[2]

History[edit]

Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [3][4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.

Rebranding[edit]

As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5] The line now focuses on becoming a value leader in premium cruising. Azamara Club Cruises offers overnight stays at a range ports of call in an effort to promote their foremost brand pillar "destination immersion".[6]

The line's vessels, Azamara Journey and Azamara Quest received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011, designed more elaborate itineraries that will immerse guests in the culture of the various destinations. Azamara hopes that more overnight stays and visits to ports on each of the seven continents will draw the premium cruiser to their repositioned brand.

Destinations[edit]

Fleet[edit]

Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven

References[edit]

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Azamara_Club_Cruises — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
8723 videos foundNext > 

Azamara Quest Review & Tour ~ Azamara Club Cruises ~ Cruise Ship Review & Tour

http://www.PopularCruising.com ~ UPDATED with Improved Audio ~ Original View Count: 380 ~ Watch Popular Cruising's cruise ship review and tour of Azamara Clu...

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Welcome to Azamara Club Cruises! From the moment you board Azamara Club Cruises, you will experience an intimate and welcoming ambiance. Their smaller, bouti...

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http://www.PopularCruising.com ~ Enjoy our review of the entertainment onboard and AzAmazing Evenings off the Azamara Quest from Azamara Club Cruises includi...

Azamara Quest Schiffstour - Azamara Club Cruises

Die Azamara Quest ist eines von zwei Schiffen von Azamara Club Cruises. Es ist die Luxus-Reederei im Royal-Caribbean-Konzern. Im Juli 2013 war die Azamara Qu...

Azamara Club Cruises

Welcome to the new Azamara Club Cruises, one of Travel + Leisure's top 5 Large-Ship Cruise Lines for 2010. Our many new inclusive amenities, longer stays and...

2016 Azamara Club Cruises Voyages

View more information here: http://www.azamaraclubcruises.com/destinations/2016-voyages 204 ports. 70 countries. Five continents. 65 new voyages to kindle yo...

Azamara Club Cruises UK- YOUR CHOICE Campaign Video

Treat yourself to one stateroom upgrade from Club Interior to Club Oceanview, or from Club Oceanview to Club Balcony. Or if you'd prefer the $1000 onboard s...

Azamara Club Cruises Land Discoveries® Tours

Guided by local experts, our Land Discoveries® onshore excursions are a great way to get to know local life and culture in every port, and meet local people,...

Live In The Moment with Azamara Club Cruises

Sail on a small luxury ship of Azamara Club Cruises and live in the moment!

8723 videos foundNext > 

729 news items

 
Cruise Critic
Wed, 03 Sep 2014 08:03:15 -0700

Azamara Club Cruises will be changing the perks it offers its loyalty club members -- both adding and removing incentives from its current loyalty club policy. New benefits for 'Le Club Voyage' members will include: Access to an onshore concierge ...
 
Colloquy.com
Mon, 08 Sep 2014 10:03:45 -0700

Azamara Club Cruises, a subsidiary of Royal Caribbean Cruises, has changed its loyalty program by adding new features while dropping others. After January 1, 2015, Le Club Voyage members will no longer get free laundry and internet, sparkling wine ...
 
ITCM
Mon, 01 Sep 2014 06:18:45 -0700

Azamara Club Cruises is continuing to grow its dedicated UK team with the appointment of Lee Surman as Strategic Account Manager. Joining Managing Director Richard Twynam and his team, Surman will manage the cruise line's relationships with its most ...

Houston Chronicle

Houston Chronicle
Fri, 12 Sep 2014 16:18:12 -0700

Azamara Club Cruises burrows into the sweet spot between smaller, more luxury cruise lines (Windstar, SeaDream) and massive, floating-cities-at-sea mainstream ships, with their Broadway shows, ice skating rinks and dozens of dining options (Carnival, ...

TTG Digital

TTG Digital
Thu, 21 Aug 2014 01:37:30 -0700

He is Azamara Club Cruises' first managing director in the UK and Ireland after he was appointed to the position in December last year. With the role came a new 10-strong team, which he recruited and replaces a single UK-based sales rep who was left to ...
 
Seeking Alpha (registration)
Mon, 15 Sep 2014 06:07:30 -0700

Royal Caribbean operates in the cruise vacation industry. It owns five cruise brands, Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises, and CDF Croisieres de France. On July 24, 2014, the company reported second ...

Businessweek

Businessweek
Tue, 02 Sep 2014 09:42:37 -0700

Norwegian's larger rivals already have upscale brands, with industry leader Carnival (CCL) operating the Seabourn Cruise Line and Royal Caribbean Cruises (RCL) courting luxury travelers through its Azamara Club Cruises. Oceania and Regent together ...
 
Travel Weekly
Fri, 05 Sep 2014 07:20:08 -0700

Azamara Club Cruises has changed Le Club Voyage, its loyalty program, by adding new features but dropping others, including free Internet and laundry service. “We expect mixed reaction to the discontinued benefits,” the two-ship cruise line said in a ...
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