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Azamara Club Cruises
Type Subsidiary
Industry Transportation
Founded 2007
Key people Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is an up-market cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as one of their subsidiaries.[1] The line currently operates two ships, Azamara Journey and Azamara Quest. The company offers higher-end cruises with a number of amenities included in the fare, similar to various other competitors. The cruise line is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1] Azamara's style can be described as "upscale service and food, small ship coziness, and unusual itineraries."[2]

History[edit]

Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [3][4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.

Rebranding[edit]

As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5] The line now focuses on becoming a value leader in premium cruising. Azamara Club Cruises offers overnight stays at a range ports of call in an effort to promote their foremost brand pillar "destination immersion".[6]

The line's vessels, Azamara Journey and Azamara Quest received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011, designed more elaborate itineraries that will immerse guests in the culture of the various destinations. Azamara hopes that more overnight stays and visits to ports on each of the seven continents will draw the premium cruiser to their repositioned brand.

Destinations[edit]

Fleet[edit]

Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven

References[edit]

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Azamara_Club_Cruises — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
3618 videos foundNext > 

Azamara Quest Review & Tour ~ Azamara Club Cruises ~ Cruise Ship Review & Tour

http://www.PopularCruising.com ~ UPDATED with Improved Audio ~ Original View Count: 380 ~ Watch Popular Cruising's cruise ship review and tour of Azamara Clu...

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http://www.PopularCruising.com ~ Enjoy our review of the entertainment onboard and AzAmazing Evenings off the Azamara Quest from Azamara Club Cruises includi...

Azamara Club Cruises UK- YOUR CHOICE Campaign Video

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Azamara Club Cruises

Welcome to the new Azamara Club Cruises, one of Travel + Leisure's top 5 Large-Ship Cruise Lines for 2010. Our many new inclusive amenities, longer stays and...

Azamara Club Cruises Land Discoveries® Tours

Guided by local experts, our Land Discoveries® onshore excursions are a great way to get to know local life and culture in every port, and meet local people,...

Azamara Journey Cruise Review

http://www.cruisereport.com/crReview.aspx?id=2391 CruiseReport.com journalists Chris Dikmen and Rickee Richardson spend 13 nights on Azamara Club Cruises' Az...

2016 Azamara Club Cruises Voyages

View more information here: http://www.azamaraclubcruises.com/destinations/2016-voyages 204 ports. 70 countries. Five continents. 65 new voyages to kindle yo...

Azamara Quest Schiffstour - Azamara Club Cruises

Die Azamara Quest ist eines von zwei Schiffen von Azamara Club Cruises. Es ist die Luxus-Reederei im Royal-Caribbean-Konzern. Im Juli 2013 war die Azamara Qu...

3618 videos foundNext > 

646 news items

Calgary Herald

Calgary Herald
Fri, 18 Jul 2014 22:18:20 -0700

Azamara Club Cruises is a two-ship line that was one of the first to embrace overnights for the majority of cruises. President Larry Pimentel wanted to make his cruises unique and it worked: and his line started collecting awards. Most river cruise ...
 
Travel Weekly UK
Wed, 09 Jul 2014 09:41:15 -0700

Since joining Crystal Cruises last year from Azamara Club Cruises, Edie Rodriguez has been on a mission to meet as many agents and passengers as possible - and order new ships. Hollie-Rae Merrick reports. Seven ships for seven continents. That is the ...
 
Virtual Press Office (press release)
Thu, 17 Jul 2014 12:41:15 -0700

Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL) is a global cruise vacation company that owns Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisieres de France, as well as TUI Cruises through a 50 percent ...

USA TODAY

USA TODAY
Wed, 09 Jul 2014 04:01:08 -0700

Thinking about a cruise from the West Coast of the USA? Our latest Cruise Ship Tour, in the carousel above, offers a deck-by-deck look at industry giant Carnival's 2,052-passenger Carnival Imagination, which sails to Mexico out of Long Beach. Built in ...
 
Travel Weekly
Thu, 10 Jul 2014 14:12:46 -0700

Azamara Club Cruises, Carnival Cruise Lines, Celebrity Cruises and Royal Caribbean International already offer this past-passenger lookup capability; other cruise lines will go live later this year. CruisePro now also features a display of upgrade ...

Telegraph.co.uk

Telegraph.co.uk
Tue, 01 Jul 2014 01:34:48 -0700

Although less luxurious than the aforementioned lines, Azamara Club Cruises is becoming equally inclusive. On both Azamara Quest and Azamara Journey, gratuities, bottled water, soft drinks and a limited selection of alcohol during bar hours are ...
 
Travel Weekly
Mon, 30 Jun 2014 18:12:48 -0700

Weis will report to Larry Pimentel, president of Azamara Club Cruises and chief destination experience officer for Azamara, Royal Caribbean International and Celebrity Cruises. Pimentel has made destination a core attribute of Azamara, starting with ...
 
Travel Weekly
Wed, 25 Jun 2014 15:46:07 -0700

Weis will report to Larry Pimentel, president of Azamara Club Cruises and chief destination experience officer for Azamara, Royal Caribbean International and Celebrity Cruises. Pimentel has made destination a core attribute of Azamara, starting with ...
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