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Azamara Club Cruises
Subsidiary
Industry Transportation
Founded 2007
Key people
Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is an upper-premium cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as one of their subsidiaries.[1] The line currently operates two ships, Azamara Journey and Azamara Quest. The company offers higher-end cruises with a number of amenities included in the fare, similar to various other competitors. The cruise line is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1] Azamara's style can be described as "upscale service and food, small ship coziness, and unusual itineraries."[2]

History[edit]

Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [3][4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.

Rebranding[edit]

As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5] The line now focuses on becoming a value leader in premium cruising. Azamara Club Cruises offers overnight stays at a range ports of call in an effort to promote their foremost brand pillar "destination immersion".[6]

The line's vessels, Azamara Journey and Azamara Quest, received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011, designed more elaborate itineraries that will immerse guests in the culture of the various destinations. Azamara hopes that more overnight stays and visits to ports on each of the seven continents will draw the premium cruiser to their repositioned brand.

Destinations[edit]

Fleet[edit]

Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes Image
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six. Azamara Journey (ship, 2000) IMO 9200940; Split, 2013-09-19 (1).jpg
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven. Azamara Quest (ship, 2000) IMO 9210218; Split, 2013-09-29 (1).jpg

Awards[edit]

Recent travel awards include

References[edit]

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Azamara_Club_Cruises — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
7761 videos foundNext > 

Azamara Quest Tour & Review ~ Azamara Club Cruises ~ Cruise Ship Tour & Review

http://www.PopularCruising.com ~ UPDATED with Improved Audio ~ Original View Count: 380 ~ Watch Popular Cruising's cruise ship review and tour of Azamara Club Cruises' Azamara Quest as we ...

Azamara Club Cruises brand essence 2014

The Azamara Club Cruise Experience

Welcome to Azamara Club Cruises! From the moment you board Azamara Club Cruises, you will experience an intimate and welcoming ambiance. Their smaller, boutique ships accommodate just 694.

Azamara Club Cruises With Jemma | Planet Cruise

Jemma goes on board Azamara Club Cruises to show you everything you need to know about these luxury boutique ships. To Book a Cruise or for more information visit: http://www.planetcruise.co.uk/...

Azamara Club Cruises - Quest | Planet Cruise

To Book or for more information visit: http://www.planetcruise.co.uk/ Or call one of our specialist cruise agents on: 0800 781 5464 A look at what to expect from life on board Azamara's Quest.

Azamara Quest Interview with Mark Leppert ~ Azamara Club Cruises ~ Popular Cruising Podcast

Subscribe on iTunes: http://www.PopularCruising.com/iTunes http://www.PopularCruising.com ~ In this episode, Jason Leppert and his father, Mark Leppert, sit down to discuss and review Azamara...

Life Onboard: You're Taken Care Of With Azamara

Complimentary: it's the word that best describes the Azamara onboard experience. Everything is taken care of, from incredible meals prepared by executive chefs, to select spirits, beer, wine...

Land. It's The Reason We Cruise.

Azamara Club Cruises. The voyage for those who love travel. Find your voyage: https://www.azamaraclubcruises.com/ #LoveTravel.

Azamara Quest Tour & Review: Entertainment & AzAmazing Evenings ~ Azamara Club Cruises ~ Review

http://www.PopularCruising.com ~ Enjoy our review of the entertainment onboard and AzAmazing Evenings off the Azamara Quest from Azamara Club Cruises including the Cabaret Lounge, White ...

Travel the World with Azamara Club Cruises in 2016

Meet koalas and swim with dolphins in Australia and New Zealand, or take a walk in Costa Rica's cloud forests blooming with 1500 species of orchids. In 2016, we sail to hundreds of one-of-a-kind...

7761 videos foundNext > 

4462 news items

Cruise Critic

Cruise Critic
Tue, 17 Mar 2015 01:15:00 -0700

(2:15 EDT) – Azamara Club Cruises has committed to Australasia for a third season in 2018, with Azamara Journey coming for the first time in 2017 and Azamara Quest returning the next year. Both 686-passenger mid-sized ships will be extensively upgraded ...

Travel Weekly UK

Travel Weekly UK
Fri, 06 Mar 2015 01:11:15 -0800

'Cruise Ship Adventures' will be presented by wildlife enthusiast and presenter Nigel Marven on UKTV entertainment channel Watch in May. The programme will highlight the two-ship line's destination-based itineraries in a bid to reveal another dimension ...

Travel Agent

Travel Agent
Fri, 13 Mar 2015 07:53:46 -0700

Azamara Club Cruises has debuted a new ad campaign and refreshed website focused around the theme of "The Voyage For Those Who Love Travel." The ad campaign introduces the line's first-ever TV commercials while also being integrated into all ...

Fodor's Travel

Fodor's Travel
Tue, 24 Mar 2015 15:30:00 -0700

Azamara Club Cruises offers some of the best value in the industry. All guests receive complimentary bottled water, standard spirits (unlimited premium drink packages can be purchased for only $12.95 per person/per day), specialty coffees, sodas, and ...
 
USA TODAY
Wed, 18 Mar 2015 03:48:54 -0700

ABOARD THE COSTA DIADEMA -- Is a Costa Cruises ship right for you? Judge for yourself with a scroll through our latest Cruise Ship Tour, in the carousel above, which offers a deck-by-deck look at the Italy-based line's new Costa Diadema. As can be seen ...

Nassau News Live

The Legacy
Fri, 27 Mar 2015 16:31:14 -0700

Royal Caribbean Cruises logo Shares of Royal Caribbean Cruises (NYSE:RCL) were the target of unusually large options trading on Friday. Traders bought 1,660 put options on the company, American Banking & Market News reports. This is an increase of ...

Fox News

Fox News
Wed, 18 Mar 2015 02:16:00 -0700

When the sun sets on the port of Monte Carlo, the stately Oceanographic Museum of Monaco closes to the public but reopens for guests of Azamara Club Cruises ships. The historic property is home to 4,000 fish species, a showcase shark lagoon, galleries ...

TravelPulse

TravelPulse
Tue, 24 Mar 2015 11:56:15 -0700

Cruise lines calling at the country's ports rank among the industry's leading brands, including Azamara Club Cruises, Carnival Cruise Line, Celebrity Cruises, Holland America Line, Regent Seven Seas Cruises, Oceania Cruises and Royal Caribbean ...
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