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Azamara Club Cruises
Type Subsidiary
Industry Transportation
Founded 2007
Key people Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is an up-market cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as one of their subsidiaries.[1] The line currently operates two ships, Azamara Journey and Azamara Quest. The company offers higher-end cruises with a number of amenities included in the fare, similar to various other competitors. The cruise line is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1] Azamara's style can be described as "upscale service and food, small ship coziness, and unusual itineraries."[2]


Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [3][4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.


As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5] The line now focuses on becoming a value leader in premium cruising. Azamara Club Cruises offers overnight stays at a range ports of call in an effort to promote their foremost brand pillar "destination immersion".[6]

The line's vessels, Azamara Journey and Azamara Quest received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011, designed more elaborate itineraries that will immerse guests in the culture of the various destinations. Azamara hopes that more overnight stays and visits to ports on each of the seven continents will draw the premium cruiser to their repositioned brand.



Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven


External links[edit]

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Azamara_Club_Cruises — Please support Wikipedia.
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5175 videos foundNext > 

Azamara Quest Review & Tour ~ Azamara Club Cruises ~ Cruise Ship Review & Tour

http://www.PopularCruising.com ~ UPDATED with Improved Audio ~ Original View Count: 380 ~ Watch Popular Cruising's cruise ship review and tour of Azamara Clu...

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Azamara Quest Review: Entertainment & AzAmazing Evenings ~ Azamara Club Cruises ~ Cruise Ship Review

http://www.PopularCruising.com ~ Enjoy our review of the entertainment onboard and AzAmazing Evenings off the Azamara Quest from Azamara Club Cruises includi...

Azamara Club Cruises Land Discoveries® Tours

Guided by local experts, our Land Discoveries® onshore excursions are a great way to get to know local life and culture in every port, and meet local people,...

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Azamara Quest Schiffstour - Azamara Club Cruises

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Live In The Moment

5175 videos foundNext > 

370 news items

Travel Agent

Travel Agent
Fri, 18 Apr 2014 09:07:30 -0700

Vacation.com reports Azamara Club Cruises now offers Vacation.com members a High Value Guest Incentive Commission program. This program is the top commission Azamara Club Cruises offers, Vacation.com reports. With the High Value Guest Incentive ...
Wed, 02 Apr 2014 06:29:59 -0700

A balcony cabin for the price of an interior cabin? That's the latest offer from Azamara Club Cruises. The upscale operator is offering a two-category cabin upgrade to customers who book now for the coming winter. The new offer is good with nearly all ...
Thu, 17 Apr 2014 02:00:00 -0700

Azamara Club Cruises transformed luxury cruising by offering discerning guests longer stays, more overnights and night touring on nearly all of its voyages. It is once again evolving its Land Discoveries shore excursion programme with two new offerings ...
Travel Weekly UK
Fri, 21 Mar 2014 05:56:15 -0700

By Hollie-Rae Merrick | 21 March 2014 at 12.58 GMT. comment icon Comments (Checking...) Azamara Club Cruises changes itinerary after unrest in Ukraine. Azamara Club Cruises is changing the itinerary of an upcoming sailing following unrest in Ukraine.

Travel Agent

Travel Agent
Fri, 18 Apr 2014 08:18:18 -0700

Vacation.com reports Azamara Club Cruises now offers Vacation.com members a High Value Guest Incentive Commission program. This program is the top commission Azamara Club Cruises offers, Vacation.com reports. With the High Value Guest Incentive ...
Cruise Critic
Fri, 18 Apr 2014 09:18:45 -0700

Azamara Club Cruises is introducing two new "immersive" shore excursion experiences beginning in 2014 on the line's European sailings. The Insider Access program gives passengers a way to engage with locals who will share "colorful stories and historic ...
Thu, 17 Apr 2014 06:54:02 -0700

Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL) is a global cruise vacation company that owns Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisières de France, as well as TUI Cruises through a 50 percent ...
Wed, 09 Apr 2014 04:52:38 -0700

Azamara Club Cruises: Azamara Journey; Azamara Quest Avalon Waterways: Avalon Panorama; Avalon Expression; Avalon Angkor Celebrity Cruises: Celebrity Eclipse; Celebrity Constellation; Celebrity Century; Celebrity Reflection; Celebrity Solstice; ...

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