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Azamara Club Cruises
Type Subsidiary
Industry Transportation
Founded 2007
Key people Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is an up-market cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as one of their subsidiaries.[1] The line currently operates two ships, Azamara Journey and Azamara Quest. The company offers higher-end cruises with a number of amenities included in the fare, similar to various other competitors. The cruise line is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1] Azamara's style can be described as "upscale service and food, small ship coziness, and unusual itineraries."[2]

History[edit]

Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [3][4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.

Rebranding[edit]

As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5] The line now focuses on becoming a value leader in premium cruising. Azamara Club Cruises offers overnight stays at a range ports of call in an effort to promote their foremost brand pillar "destination immersion".[6]

The line's vessels, Azamara Journey and Azamara Quest received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011, designed more elaborate itineraries that will immerse guests in the culture of the various destinations. Azamara hopes that more overnight stays and visits to ports on each of the seven continents will draw the premium cruiser to their repositioned brand.

Destinations[edit]

Fleet[edit]

Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven

References[edit]

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Azamara_Club_Cruises — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
9614 videos foundNext > 

Azamara Quest Review & Tour ~ Azamara Club Cruises ~ Cruise Ship Review & Tour

http://www.PopularCruising.com ~ UPDATED with Improved Audio ~ Original View Count: 380 ~ Watch Popular Cruising's cruise ship review and tour of Azamara Clu...

The Azamara Club Cruise Experience

Welcome to Azamara Club Cruises! From the moment you board Azamara Club Cruises, you will experience an intimate and welcoming ambiance. Their smaller, bouti...

Azamara Club Cruises brand essence 2014

Azamara Quest Review & Tour: Entertainment & AzAmazing Evenings ~ Azamara Club Cruises ~ Review

http://www.PopularCruising.com ~ Enjoy our review of the entertainment onboard and AzAmazing Evenings off the Azamara Quest from Azamara Club Cruises includi...

Azamara Club Cruises - Quest | Planet Cruise

To Book or for more information visit: http://www.planetcruise.co.uk/ Or call one of our specialist cruise agents on: 0800 781 5464 A look at what to expect ...

Azamara Quest Schiffstour - Azamara Club Cruises

Die Azamara Quest ist eines von zwei Schiffen von Azamara Club Cruises. Es ist die Luxus-Reederei im Royal-Caribbean-Konzern. Im Juli 2013 war die Azamara Qu...

Azamara Journey Cruise Review

http://www.cruisereport.com/crReview.aspx?id=2391 CruiseReport.com journalists Chris Dikmen and Rickee Richardson spend 13 nights on Azamara Club Cruises' Az...

Azamara Club Cruises UK- YOUR CHOICE Campaign Video

Treat yourself to one stateroom upgrade from Club Interior to Club Oceanview, or from Club Oceanview to Club Balcony. Or if you'd prefer the $1000 onboard s...

Azamara Club Cruises Land Discoveries® Tours

Guided by local experts, our Land Discoveries® onshore excursions are a great way to get to know local life and culture in every port, and meet local people,...

Azamara Club Cruises

Welcome to the new Azamara Club Cruises, one of Travel + Leisure's top 5 Large-Ship Cruise Lines for 2010. Our many new inclusive amenities, longer stays and...

9614 videos foundNext > 

299 news items

USA TODAY

USA TODAY
Wed, 06 Aug 2014 07:20:45 -0700

Azamara Club Cruises is the latest line to roll out early booking discounts for 2015 and 2016 sailings, offering 50% off companion fares for voyages booked by Sept. 30. Under the terms of the Buy One, Get One Half Off offer, announced Monday, customers ...
 
PRWeek UK
Mon, 11 Aug 2014 10:06:25 -0700

Azamara Club Cruises hires Nylon for UK remit amid new global agency roster. August 11, 2014 by Lindsay Stein , Be the first to comment. The Royal Caribbean-owned cruise line brought on Nylon Communications in the UK, Current Lifestyle Marketing in ...
 
ITCM
Fri, 08 Aug 2014 01:37:30 -0700

Azamara Club Cruises is making it even easier to escape with a friend or loved one with up to 50% off companion voyage fares booked between 1 August - 30 September 2014. Applicable on 92 voyages in 2015/16, this offer will give guests the opportunity ...

Travel Daily News International

Travel Daily News International
Wed, 13 Aug 2014 23:53:56 -0700

LONDON - This August, Azamara Club Cruises will hold its first ever AzAmazing Evening in the UK at spectacular Liverpool Cathedral. These bespoke, authentic world-wide AzAmazing Evening events are created for guests to experience exclusive cultural ...

Liverpool Echo

Liverpool Echo
Thu, 14 Aug 2014 10:57:22 -0700

Liverpool Cathedral was set to welcome 600 cruise liner passengers tonight for the first British event staged by upmarket company Azamara Club Cruises. This means Liverpool has joined a tally of the world's top tourist destinations such as Florence ...

TTG Digital

TTG Digital
Thu, 21 Aug 2014 01:37:30 -0700

He is Azamara Club Cruises' first managing director in the UK and Ireland after he was appointed to the position in December last year. With the role came a new 10-strong team, which he recruited and replaces a single UK-based sales rep who was left to ...
 
Newsday
Thu, 28 Aug 2014 14:56:15 -0700

With Azamara Club Cruises, save 50 percent on a companion fare on nearly 100 cruises in 2015 and 2016. The deal applies to sailings in South America, the Mediterranean, Northern and Western Europe, Asia and Australia. On the 15-night Discovering ...

Montreal Gazette

TheStreet.com
Wed, 27 Aug 2014 07:03:45 -0700

It owns six cruise brands comprising Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises, CDF Croisieres de France, and TUI Cruises. The stock currently has a dividend yield of 1.6%. RCL has a PE ratio of 26.3. Currently ...
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