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Azamara Club Cruises
Type Subsidiary
Industry Transportation
Founded 2007
Key people Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is an upper-premium cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as one of their subsidiaries.[1] The line currently operates two ships, Azamara Journey and Azamara Quest. The company offers higher-end cruises with a number of amenities included in the fare, similar to various other competitors. The cruise line is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1] Azamara's style can be described as "upscale service and food, small ship coziness, and unusual itineraries."[2]

History[edit]

Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [3][4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.

Rebranding[edit]

As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5] The line now focuses on becoming a value leader in premium cruising. Azamara Club Cruises offers overnight stays at a range ports of call in an effort to promote their foremost brand pillar "destination immersion".[6]

The line's vessels, Azamara Journey and Azamara Quest received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011, designed more elaborate itineraries that will immerse guests in the culture of the various destinations. Azamara hopes that more overnight stays and visits to ports on each of the seven continents will draw the premium cruiser to their repositioned brand.

Destinations[edit]

Fleet[edit]

Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven

References[edit]

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Azamara_Club_Cruises — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.

3378 news items

 
TravelBizMonitor
Fri, 21 Nov 2014 21:37:30 -0800

Azamara Club Cruises has announced its first-ever sailing from India. The 13-day Spice Route Voyage on Azamara Quest will begin from Mumbai on November 26, 2014, passing Goa, Kochi, Maldives, Colombo, Galle, and Chennai. The cruise will then set ...
 
Travel Trends Today
Fri, 21 Nov 2014 02:41:15 -0800

Azamara Club Cruises announces its first-ever sailing from India. The 13-days Spice Route Voyage on Azamara Quest starts from the Maximum City of Mumbai on 26th November 2014 and passes through Goa, Kochi, Maldives, Colombo, Galle and Madras.
 
CNNMoney
Fri, 21 Nov 2014 13:22:30 -0800

Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL) is a global cruise vacation company that owns Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisières de France, as well as TUI Cruises through a joint ...

New York Daily News

Daily Mail
Fri, 21 Nov 2014 00:53:36 -0800

For luxury, Regent Seven Seas Cruises was deemed the finest on the seas for truly treating guests like royalty. Cruise Critic chose the line as it 'is the only line at this end of the ultra-luxury scale that truly delivers all-inclusive luxury.' When ...

USA TODAY

USA TODAY
Wed, 06 Aug 2014 07:20:45 -0700

Azamara Club Cruises is the latest line to roll out early booking discounts for 2015 and 2016 sailings, offering 50% off companion fares for voyages booked by Sept. 30. Under the terms of the Buy One, Get One Half Off offer, announced Monday, customers ...
 
Cruise Critic
Wed, 03 Sep 2014 08:03:15 -0700

Azamara Club Cruises will be changing the perks it offers its loyalty club members -- both adding and removing incentives from its current loyalty club policy. New benefits for 'Le Club Voyage' members will include: Access to an onshore concierge ...

Cruise Critic

Cruise Critic
Tue, 30 Sep 2014 08:25:56 -0700

(11:15 a.m.) -- After receiving complaints from customers, Azamara Club Cruises has reinstated several perks to its loyalty program, including free laundry and free Internet. The announcement was made on the Le Club Voyage section of the Azamara website.

USA TODAY

USA TODAY
Mon, 17 Nov 2014 15:49:21 -0800

Lines here include Regent Seven Seas, Azamara Club Cruises and Windstar. South America: Head south to sunshine. Explore wildlife in the Amazon and wild life in cities including Rio de Janeiro. Destinations also include coastal Chile, Peru, Argentina ...
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