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Azamara Club Cruises
Type Subsidiary
Industry Transportation
Founded 2007
Key people Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is an up-market cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as one of their subsidiaries.[1] The line currently operates two ships, Azamara Journey and Azamara Quest. The company offers higher-end cruises with a number of amenities included in the fare, similar to various other competitors. The cruise line is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1] Azamara's style can be described as "upscale service and food, small ship coziness, and unusual itineraries."[2]

History[edit]

Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [3][4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.

Rebranding[edit]

As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5] The line now focuses on becoming a value leader in premium cruising. Azamara Club Cruises offers overnight stays at a range ports of call in an effort to promote their foremost brand pillar "destination immersion".[6]

The line's vessels, Azamara Journey and Azamara Quest received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011, designed more elaborate itineraries that will immerse guests in the culture of the various destinations. Azamara hopes that more overnight stays and visits to ports on each of the seven continents will draw the premium cruiser to their repositioned brand.

Destinations[edit]

Fleet[edit]

Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven

References[edit]

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Azamara_Club_Cruises — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
9164 videos foundNext > 

Azamara Quest Review & Tour ~ Azamara Club Cruises ~ Cruise Ship Review & Tour

http://www.PopularCruising.com ~ UPDATED with Improved Audio ~ Original View Count: 380 ~ Watch Popular Cruising's cruise ship review and tour of Azamara Clu...

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Longer stays, more overnights and night touring.

2016 Azamara Club Cruises Voyages

View more information here: http://www.azamaraclubcruises.com/destinations/2016-voyages 204 ports. 70 countries. Five continents. 65 new voyages to kindle yo...

Azamara Quest Review & Tour: Entertainment & AzAmazing Evenings ~ Azamara Club Cruises ~ Review

http://www.PopularCruising.com ~ Enjoy our review of the entertainment onboard and AzAmazing Evenings off the Azamara Quest from Azamara Club Cruises includi...

Azamara Club Cruises® - Nights and Cool Places

Azamara Club Cruises® - Nights and Cool Places.

Azamara Club Cruise® - Double Upgrade

Description.

Azamara Quest Schiffstour - Azamara Club Cruises

Die Azamara Quest ist eines von zwei Schiffen von Azamara Club Cruises. Es ist die Luxus-Reederei im Royal-Caribbean-Konzern. Im Juli 2013 war die Azamara Qu...

Second Guests Sail for Half Off with Azamara Club Cruises

Introducing Azamara Club Cruises' 2ND GUEST 50% OFF VOYAGE FARE promotion. Book by September 30, 2014 and receive 50% off your companion's voyage fare on sel...

9164 videos foundNext > 

327 news items

Cruise Critic

Cruise Critic
Tue, 30 Sep 2014 08:25:56 -0700

(11:15 a.m.) -- After receiving complaints from customers, Azamara Club Cruises has reinstated several perks to its loyalty program, including free laundry and free Internet. The announcement was made on the Le Club Voyage section of the Azamara website.
 
Cruise Ship News
Wed, 01 Oct 2014 08:11:48 -0700

Azamara Club Cruises has buckled under the demand from customers, and has reinstated some of its perks to the loyalty program. The perks that were removed under the new Le Club Voyage program were free Internet and laundry, but thankfully they will ...

Travel Agent

Travel Agent
Mon, 06 Oct 2014 14:00:00 -0700

Azamara Club Cruises appointed Ellen Bettridge to VP of sales and marketing, the Americas. Bettridge has more than 24 years of experience in the travel management, cruise and hospitality industries, holding positions in both sales and marketing capacities.

Cruise Critic

Cruise Critic
Thu, 23 Oct 2014 12:41:15 -0700

(3:39 p.m. EDT) -- Princess Cruises has axed two Ukraine ports of call from 12 Mediterranean cruises, citing political unrest in the region. Cruise Critic discovered the itinerary change from Cruise Critic forum member windsor26, who reported scheduled ...

MiamiHerald.com

MiamiHerald.com
Thu, 23 Oct 2014 09:23:28 -0700

The world's second-largest cruise company owns Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises and a few European brands. Shares closed at $62.29, down 1.78 percent, after the company forecast fourth-quarter earnings of 35-40 ...
 
TTG Digital
Thu, 23 Oct 2014 02:24:07 -0700

Royal Caribbean's UK and Ireland managing director Stuart Leven revealed to TTG last month that Azamara Club Cruises president and chief executive Larry Pimentel was heading up a project on behalf of the entire company of Royal Caribbean Cruises Ltd ...
 
The Providence Journal
Tue, 21 Oct 2014 06:07:30 -0700

1 spot in the competition, topping formidable opponents such as of Northern Lights specialists Hurtigruten, Azamara Club Cruises and Silversea Cruises. "For a small-ship cruise line such as Voyages to Antiquity to attract the sheer quantity of votes ...
 
Techsonian (press release)
Thu, 23 Oct 2014 11:33:45 -0700

It owns six cruise brands comprising Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises, CDF Croisières de France, and TUI Cruises. The Royal Caribbean International brand provides cruise itineraries ranging from 2 to 18 ...
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