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Azamara Club Cruises
Subsidiary
Industry Transportation
Founded 2007
Key people
Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is an upper-premium cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as one of their subsidiaries.[1] The line currently operates two ships, Azamara Journey and Azamara Quest. The company offers higher-end cruises with a number of amenities included in the fare, similar to various other competitors. The cruise line is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1] Azamara's style can be described as "upscale service and food, small ship coziness, and unusual itineraries."[2]

History[edit]

Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [3][4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.

Rebranding[edit]

As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5] The line now focuses on becoming a value leader in premium cruising. Azamara Club Cruises offers overnight stays at a range ports of call in an effort to promote their foremost brand pillar "destination immersion".[6]

The line's vessels, Azamara Journey and Azamara Quest received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011, designed more elaborate itineraries that will immerse guests in the culture of the various destinations. Azamara hopes that more overnight stays and visits to ports on each of the seven continents will draw the premium cruiser to their repositioned brand.

Destinations[edit]

Fleet[edit]

Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes Image
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six. Azamara Journey (ship, 2000) IMO 9200940; Split, 2013-09-19 (1).jpg
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven. Azamara Quest (ship, 2000) IMO 9210218; Split, 2013-09-29 (1).jpg

References[edit]

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Azamara_Club_Cruises — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
7667 videos foundNext > 

Azamara Quest Tour & Review ~ Azamara Club Cruises ~ Cruise Ship Tour & Review

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Welcome to Azamara Club Cruises! From the moment you board Azamara Club Cruises, you will experience an intimate and welcoming ambiance. Their smaller, bouti...

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Complimentary: it's the word that best describes the Azamara onboard experience. Everything is taken care of, from incredible meals prepared by executive che...

Travel the World with Azamara Club Cruises in 2016

Meet koalas and swim with dolphins in Australia and New Zealand, or take a walk in Costa Rica's cloud forests blooming with 1500 species of orchids. In 2016...

Azamara Club Cruises With Jemma | Planet Cruise

Jemma goes on board Azamara Club Cruises to show you everything you need to know about these luxury boutique ships. To Book a Cruise or for more information ...

Azamara Quest Tour & Review: Entertainment & AzAmazing Evenings ~ Azamara Club Cruises ~ Review

http://www.PopularCruising.com ~ Enjoy our review of the entertainment onboard and AzAmazing Evenings off the Azamara Quest from Azamara Club Cruises includi...

Azamara Club Cruises®: Welcome Aboard

See for yourself how Azamara Club Cruises can bring the world to you. With Destination Immersion®, Insider Access℠ tours, complimentary AzAmazing Evenings℠ events, all-inclusive amenities,...

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Interior and exterior scenes of the ships and the places they go to.

Azamara Quest Interview with Mark Leppert ~ Azamara Club Cruises ~ Popular Cruising Podcast

Subscribe on iTunes: http://www.PopularCruising.com/iTunes http://www.PopularCruising.com ~ In this episode, Jason Leppert and his father, Mark Leppert, sit ...

7667 videos foundNext > 

3357 news items

 
Travel Agent
Wed, 21 Jan 2015 12:15:00 -0800

Azamara Club Cruises is launching a new ad campaign, which will include the brand's first-ever TV commercial. The campaign will also be integrated across print, social media, online, direct mail, e-marketing, website and brochures. Azamara's new ad ...
 
Newcastle Herald
Sat, 24 Jan 2015 06:15:00 -0800

"Azamara Club Cruises is our boutique cruise line and has been a quiet achiever in the Australian market. Even though Azamara has never sailed in the region before, Australians are among the top three nationalities that cruise with the line." Meanwhile ...

Cruise Ship News

Cruise Ship News
Tue, 06 Jan 2015 00:07:59 -0800

However, this is not true, as you have been able to book 2017 Azamara Club Cruises since the start of December last year. Now that we have cleared that up we can tell you that these upcoming Crystal cruises consists of 32 new ports and an increased ...

Fox News

Fox News
Wed, 14 Jan 2015 11:43:28 -0800

Azamara Club Cruises. Azamara. Azamara Journey and Azamara Quest. Passengers: 686. This pair of ships is much more all-inclusive than other cruise vacations: Gratuities are included, as are wine and beer with dinner and beer and spirits at the bars and ...

Los Angeles Times

Los Angeles Times
Tue, 20 Jan 2015 15:26:15 -0800

The line also worked with Harris CapRock in 2013 to improve the digital speed on the rest of the fleet as well as its Celebrity Cruises and Azamara Club Cruises brands. In the spring, Viking Cruises launches the Viking Star with complimentary Wi-Fi ...
 
MarketWatch
Thu, 22 Jan 2015 12:15:00 -0800

Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL) is a global cruise vacation company that owns Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisières de France, as well as TUI Cruises through a 50 percent ...

Vancouver Sun

Vancouver Sun
Thu, 22 Jan 2015 20:52:30 -0800

Azamara Club Cruises and Oceania are solidly entrenched in his market, so this man, who loves competition, is going to find it. Others include a new larger Breakaway Class from Norwegian, named Escape. Escape - at 4,200 passengers - has one more deck ...

TravelPulse

TravelPulse
Wed, 10 Dec 2014 07:45:00 -0800

Azamara Club Cruises, the boutique cruise line known for its premier destination-immersive voyages, today unveiled its 2017 itineraries. In 2017, Azamara will offer 65 voyages to 203 ports in 68 countries, including the addition of four new ports ...
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