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Azamara Club Cruises
Type Subsidiary
Industry Transportation
Founded 2007
Key people Larry Pimentel
(President and CEO)
Bert Van Middendorp
(AVP of Hotel Operations)
Signe Bjorndal
(Marketing Director)
Bruce G. Setloff
(Global Director, Charters & Incentive Sales).
Products Cruise ship holidays
Parent Royal Caribbean Cruises Ltd.
Website AzamaraClubCruises.com AzamaraClubCruises.co.uk
Azamara Journey departing Hamilton, Bermuda.

Azamara Club Cruises (formerly Azamara Cruises) is an up-market cruise line owned by the Norwegian-American company, Royal Caribbean Cruises Ltd., as one of their subsidiaries.[1] The line currently operates two ships, Azamara Journey and Azamara Quest. The company offers higher-end cruises with a number of amenities included in the fare, similar to various other competitors. The cruise line is positioned to be at an up-market status but avoids the designation of a "luxury" cruise line.[1] Azamara's style can be described as "upscale service and food, small ship coziness, and unusual itineraries."[2]

History[edit]

Founded in May 2007 as a subsidiary of Royal Caribbean Cruises Ltd.'s Celebrity Cruises brand, Azamara Club Cruises [3][4] was originally envisioned as an expansion of the Celebrity Cruises' sub-brand Celebrity Expeditions. However, because these ships were so distinct, it was decided that they deserved a line of their own.

Rebranding[edit]

As of April 2010, Azamara Club Cruises revamped operations by rebranding itself and its product. Royal Caribbean Cruises Ltd., the parent company of Azamara Club Cruises and Celebrity, hired Larry Pimentel as the line's new President and CEO to spearhead this effort. Azamara Cruises was subsequently renamed Azamara Club Cruises.[5] The line now focuses on becoming a value leader in premium cruising. Azamara Club Cruises offers overnight stays at a range ports of call in an effort to promote their foremost brand pillar "destination immersion".[6]

The line's vessels, Azamara Journey and Azamara Quest received a $25 million refurbishment. There are LCD TV's in every stateroom, new furnishings, new poolside furniture and expanded public areas.

Azamara Club Cruises raised cruise fares with the rebranding, but now includes complimentary wines during lunch and dinner, English Butler service in suites and beverages such as soda, water and coffee.[5] They also introduced a new loyalty program, separate from Celebrity Cruises' Captains Club, known as Le Club Voyage and, starting in 2011, designed more elaborate itineraries that will immerse guests in the culture of the various destinations. Azamara hopes that more overnight stays and visits to ports on each of the seven continents will draw the premium cruiser to their repositioned brand.

Destinations[edit]

Fleet[edit]

Ship Built Builder Entered service
for Azamara
Gross tonnage Flag Notes
Azamara Journey 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Dream, R Six
Azamara Quest 2000 Chantiers de l'Atlantique 2007 30,277 tons  Malta Previously Blue Moon, Delphin Renaissance, and R Seven

References[edit]

External links[edit]


Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Azamara_Club_Cruises — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
9677 videos foundNext > 

Azamara Quest Review & Tour ~ Azamara Club Cruises ~ Cruise Ship Review & Tour

http://www.PopularCruising.com ~ UPDATED with Improved Audio ~ Original View Count: 380 ~ Watch Popular Cruising's cruise ship review and tour of Azamara Clu...

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View more information here: http://www.azamaraclubcruises.com/destinations/2016-voyages 204 ports. 70 countries. Five continents. 65 new voyages to kindle yo...

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Longer stays, more overnights and night touring.

Azamara Quest Review & Tour: Entertainment & AzAmazing Evenings ~ Azamara Club Cruises ~ Review

http://www.PopularCruising.com ~ Enjoy our review of the entertainment onboard and AzAmazing Evenings off the Azamara Quest from Azamara Club Cruises includi...

Azamara Club Cruises® - Nights and Cool Places

Azamara Club Cruises® - Nights and Cool Places.

Azamara Club Cruise® - Double Upgrade

Description.

Azamara Quest Schiffstour - Azamara Club Cruises

Die Azamara Quest ist eines von zwei Schiffen von Azamara Club Cruises. Es ist die Luxus-Reederei im Royal-Caribbean-Konzern. Im Juli 2013 war die Azamara Qu...

Azamara Club Cruises - up-market voyage experience

Azamara Club Cruises is a up-market voyage experience for discerning travelers who long to reach out-of-the-ordinary destinations and indulge in amenities an...

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317 news items

Cruise Critic

Cruise Critic
Tue, 30 Sep 2014 08:25:56 -0700

(11:15 a.m.) -- After receiving complaints from customers, Azamara Club Cruises has reinstated several perks to its loyalty program, including free laundry and free Internet. The announcement was made on the Le Club Voyage section of the Azamara website.
 
Cruise Ship News
Wed, 01 Oct 2014 08:11:48 -0700

Azamara Club Cruises has buckled under the demand from customers, and has reinstated some of its perks to the loyalty program. The perks that were removed under the new Le Club Voyage program were free Internet and laundry, but thankfully they will ...

Travel Agent

Travel Agent
Mon, 06 Oct 2014 14:00:00 -0700

Azamara Club Cruises appointed Ellen Bettridge to VP of sales and marketing, the Americas. Bettridge has more than 24 years of experience in the travel management, cruise and hospitality industries, holding positions in both sales and marketing capacities.

USA TODAY

PR Newswire UK (press release)
Thu, 16 Oct 2014 12:41:15 -0700

Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL) is a global cruise vacation company that owns Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisieres de France, as well as TUI Cruises through a 50 percent ...

USA TODAY

USA TODAY
Wed, 08 Oct 2014 04:22:48 -0700

Thinking about a cruise around Greece or Turkey? Our latest Cruise Ship Tour, in the carousel above, offers a deck-by-deck look at Louis Cruises' Cristal, which is based in the region. In service since 1980, the 25,000-ton vessel will be familiar to ...
 
MarketWatch
Mon, 13 Oct 2014 06:13:24 -0700

Our cruise line operations are conducted in spas onboard 148 ships, including Azamara Club Cruises, Carnival Cruise Lines, Crystal Cruises, Cunard Cruise Line, Holland America Line, Norwegian Cruise Line, P&O Cruises, Princess Cruises, Royal ...

Telegraph.co.uk

Telegraph.co.uk
Fri, 10 Oct 2014 08:56:05 -0700

Azamara Club Cruises (0844 493 4016; azamaraclubcruises.co.uk) West Indies Hideaway Voyages, from Miami, on the country-club-styled, 686-passenger Azamara Journey take in some of the loveliest small islands, including St John (US Virgin Islands), ...

Telegraph.co.uk

Telegraph.co.uk
Fri, 10 Oct 2014 02:34:13 -0700

Holland America (0333 251 4205; hollandamerica.com) and Azamara Club Cruises (0844 493 4016; azamaraclubcruises.co.uk) have sightseeing voyages to the White Continent on big ships that only allow you to look at the scenery, so if getting up close to ...
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