digplanet beta 1: Athena
Share digplanet:

Agriculture

Applied sciences

Arts

Belief

Business

Chronology

Culture

Education

Environment

Geography

Health

History

Humanities

Language

Law

Life

Mathematics

Nature

People

Politics

Science

Society

Technology

Attention marketing is the term, coined[1] by internet entrepreneur Steve Jelley to describe a particular business model that has evolved around the growth of social media on the internet. It was popularized by the book Purple Cow: Transform Your Business by Being Remarkable by Seth Godin.

The phenomenon is an extension of marketing, which describes the generation of consumer interest or inquiry into products or services of a business. Traditionally, businesses have generated customers using the techniques of Internet marketing, such as search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and mobile advertising.

Social media companies such as Facebook, Twitter and Pinterest, by contrast, do not rely on these tools to generate user attention. User-generated content makes up the majority content on these sites; users therefore view content on the sites according to what interests them most.[2][3] This behaviour collapses the traditional barriers between content, distribution and marketing, as any activity on a social media site effectively achieves all these three functions simultaneously.

Business opportunity[edit]

Rather than interrupting users' attention in order to market to them, the business opportunity available to social media in capturing people’s attention and channelling this attention to an appropriate vendor when it presents itself as a genuine desire to buy.

Previously, it was very difficult and expensive for business to market themselves on anything other than a mass, or broadcast basis. Targeting messages to individuals, at any kind of effective scale, was all but impossible. But social media has changed that. By using social media channels to target according to users' attention, business and other organisations can make their messages far more relevant and appropriate to individual consumers.

For businesses to suddenly shift commercial focus from the mass attention of a broad audience to the particular attention of individuals, however, requires a complete change of corporate mindset. Inside media and marketing organisations, content production, distribution and marketing have traditionally occupied different - and usually warring - silos. Because of the intimate connection between the content and the opportunity to create a lead, however, attention marketing necessarily collapses these silos and brings them together.

References[edit]

  1. ^ Flint, James (12 March 2012). "Attention marketing, the real social revolution". The Telegraph. Retrieved 11 April 2012. 
  2. ^ Constine, Josh. "Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action, Such As In-App Purchases, Shares, Offer Claims". TechCrunch. Retrieved 23 April 2012. 
  3. ^ Srinivasan, Rags. "How much does Pinterest actually make?". GigaOm. Retrieved 23 April 2012. 

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Attention_marketing — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
1000000 videos foundNext > 

ATTENTION LE MARKETING DE RESEAU AU MAROC | Les critères Que faut-il observer

Marketing Plan- How to Get Clients Attention

For more marketing tips, go to: http://www.attractionmarketingstrategy.com.

Attention Marketing Air Movie

Mooi beeldmateriaal van onze air movie mogelijkheden. Deze mogelijkheid wordt veel toegepast voor: events, bedrijven, percelen en parken. Voor meer informati...

1 minuut op internet by Attention Marketing

Wat gebeurd er allemaal op internet elke minuut? Bekijk de video en wordt bewust. Voor meer informatie over internet marketing vraagstukken, online marketing...

Marcus Tanner | Attention Struggling MCA Associates - Offline Marketing Is Powerful!!!

For More Information: http://nodayjobforme.com Awesome Benefits | Business Opportunity Benefits Motor Club of America was founded in 1926. We have serviced t...

Keys to Great Marketing - Grabbing the Customers Attention

Keys to Great Marketing - Grabbing the Customers Attention http://carlwillis.com/network-marketing/network-marketing-tips/keys-to-great-marketing-grabbing-th...

Magic Card - An effective marketing tool that gets attention

The Magic Card by Memory Cross is an origami card with four panels that never stops folding. The unique design and interactive nature of these cards are an e...

Système Lineaire ("Marketing de reseaux") Attention Danger

Explication complete en vidéo d'un système "marketing" lineaire utilisé par de nombreuse compagnies de "marketing de reseaux" "frenchbiznet"

Seminar: online marketing mogelijkheden - powered by Attention Marketing

Op 12 juni is er gefilmd tijdens het seminar online marketing mogelijkheden. Deze avond is gehouden om kennis te delen met ondernemers over online marketing ...

From Tactics to Attention: Online Marketing Pros Tell Their Secrets

From Tactics to Attention: Online Marketing Pros Tell Their Secrets* _Don't miss this episode..._ Join in the conversation as we chat with online marketing ...

1000000 videos foundNext > 

67 news items

iMedia Connection

iMedia Connection
Sun, 28 Sep 2014 18:30:00 -0700

It's more difficult than ever for a brand to win a consumer's attention. Marketing follows us everywhere we go. So it takes grand and often exceptionally clever ideas to make us stop and say, "Wow -- that was really cool (or crazy or funny, etc.)." The ...
 
Marketing magazine Australia (blog)
Sun, 21 Oct 2012 17:21:01 -0700

This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon. OPINION; Social & Content. An open letter to Mark Zuckerberg: We'd 'like' your attention. BY Grant Flannery ON ...

Gamer-Network.fr

Xbox Mag V2
Mon, 02 Feb 2015 05:38:06 -0800

J'envisage donc de trouver un studio indépendant motivé et ayant déjà fait ses preuves pour lui confier la série, afin qu'il puisse la remettre sur pied et aller de l'avant. En tant que studio indépendant, il est peut-être très difficile d'obtenir l ...
 
Tahoe Daily Tribune
Mon, 17 Nov 2014 16:32:05 -0800

28, via email at Anna@GoTahoeNorth.com, or by mail at Attention: Marketing Committee Application, North Lake Tahoe Chamber/CVB/Resort Association, P.O. Box 5459, Tahoe City, CA 96145. The marketing committee is one of six NLTRA committees.
 
Marketing magazine Australia (blog)
Tue, 02 Apr 2013 18:58:11 -0700

This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon. OPINION. The value of product placement part 2: was anyone paying attention? BY Michael Byers ON 3 April 2013.
 
Georgia Tech Savannah
Sun, 19 Oct 2014 16:03:45 -0700

We recognize your privacy is important. Georgia Tech Professional Education (PE) policy is to protect the privacy and confidentiality of individuals accessing our Web site. This policy describes what information we collect and how that information is ...

Guestofaguest.com

Guestofaguest.com
Mon, 10 Nov 2014 09:24:57 -0800

These days when you approach a typical newsstand, bright colors, big names, and ridiculous headlines are all screaming out, competing for your attention. Marketing is the moneymaker and there's a distinct line between publications geared towards art ...
 
BenefitsPro
Thu, 23 Oct 2014 15:07:30 -0700

Former JetBlue flight attendant Steven Slater and his emergency slide exit seems to have started the extreme resignation trend. (AP photo/Mary Altaffer). When that little voice in the back of your head whispers, “Let's superglue the boss's desk shut ...
Loading

Oops, we seem to be having trouble contacting Twitter

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!

Searchlight Group

Digplanet also receives support from Searchlight Group. Visit Searchlight