digplanet beta 1: Athena
Share digplanet:

Agriculture

Applied sciences

Arts

Belief

Business

Chronology

Culture

Education

Environment

Geography

Health

History

Humanities

Language

Law

Life

Mathematics

Nature

People

Politics

Science

Society

Technology

Attention marketing is the term, coined[1] by internet entrepreneur Steve Jelley to describe a particular business model that has evolved around the growth of social media on the internet. It was popularized by the book Purple Cow: Transform Your Business by Being Remarkable by Seth Godin.

The phenomenon is an extension of marketing, which describes the generation of consumer interest or inquiry into products or services of a business. Traditionally, businesses have generated customers using the techniques of Internet marketing, such as search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and mobile advertising.

Social media companies such as Facebook, Twitter and Pinterest, by contrast, do not rely on these tools to generate user attention. User-generated content makes up the majority content on these sites; users therefore view content on the sites according to what interests them most.[2][3] This behaviour collapses the traditional barriers between content, distribution and marketing, as any activity on a social media site effectively achieves all these three functions simultaneously.

Business opportunity[edit]

Rather than interrupting users' attention in order to market to them, the business opportunity available to social media in capturing people’s attention and channelling this attention to an appropriate vendor when it presents itself as a genuine desire to buy.

Previously, it was very difficult and expensive for business to market themselves on anything other than a mass, or broadcast basis. Targeting messages to individuals, at any kind of effective scale, was all but impossible. But social media has changed that. By using social media channels to target according to users' attention, business and other organisations can make their messages far more relevant and appropriate to individual consumers.

For businesses to suddenly shift commercial focus from the mass attention of a broad audience to the particular attention of individuals, however, requires a complete change of corporate mindset. Inside media and marketing organisations, content production, distribution and marketing have traditionally occupied different - and usually warring - silos. Because of the intimate connection between the content and the opportunity to create a lead, however, attention marketing necessarily collapses these silos and brings them together.

References[edit]

  1. ^ Flint, James (12 March 2012). "Attention marketing, the real social revolution". The Telegraph. Retrieved 11 April 2012. 
  2. ^ Constine, Josh. "Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action, Such As In-App Purchases, Shares, Offer Claims". TechCrunch. Retrieved 23 April 2012. 
  3. ^ Srinivasan, Rags. "How much does Pinterest actually make?". GigaOm. Retrieved 23 April 2012. 

Original courtesy of Wikipedia: http://en.wikipedia.org/wiki/Attention_marketing — Please support Wikipedia.
This page uses Creative Commons Licensed content from Wikipedia. A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia.
811839 videos foundNext > 

Attention Marketing Air Movie

Mooi beeldmateriaal van onze air movie mogelijkheden. Deze mogelijkheid wordt veel toegepast voor: events, bedrijven, percelen en parken. Voor meer ...

Internet Marketing: Winning The Battle For Attention

Increase your website sales and visitors. Two years ago, the CEO of a successful company found my website and read one blog post. He kept reading my blog ...

Marcus Tanner | Attention Struggling MCA Associates - Offline Marketing Is Powerful!!!

For More Information: http://nodayjobforme.com Awesome Benefits | Business Opportunity Benefits Motor Club of America was founded in 1926. We have ...

Marketing Strategies - The 8-second Attention Span World

http://perfectmarketingequation.com We're now living in an 8-second attention span world. It's just crucial to consider this fact when you're developing your ...

Seminar: online marketing mogelijkheden - powered by Attention Marketing

Op 12 juni is er gefilmd tijdens het seminar online marketing mogelijkheden. Deze avond is gehouden om kennis te delen met ondernemers over online marketing ...

Gary Vaynerchuk Explains: How Marketing Works

MARKETERS RUIN EVERYTHING: Whether it's radio, television, Facebook, Groupon, Living Social, Snapchat, or even email, once enough attention is being ...

ProVision Development Group - "Attention Marketing" Specialists - Beasley Broadcasting Group Expo

http://www.EricCanja.com/blog If you stopped by the ProVision Development Group booth at the inaugural Beasley Broadcasting Group Business To Business ...

1 minuut op internet by Attention Marketing

Wat gebeurd er allemaal op internet elke minuut? Bekijk de video en wordt bewust. Voor meer informatie over internet marketing vraagstukken, online marketing ...

College Students Interviews: Marketing that Gets their Attention (P1) - College Marketing

NAM Youth Marketing interviews college students about what type of marketing gets their attention on campus. (Part 1 of 2.) For more information about NAM, ...

Ben Parr--How to get marketing attention without a budget

Ben Parr--How to get marketing attention without a budget --------------------- Become a Brand Master! Subscribe! http://full.sc/1zMoWtX --------------------- Ben ...

811839 videos foundNext > 

73 news items

Telegraph.co.uk

Telegraph.co.uk
Sun, 12 Jul 2015 23:56:38 -0700

Unfortunately, it turned out that the media production course was full. I felt very disappointed. As we started scrolling again through remaining courses, I stumbled upon one that particularly caught my attention: marketing. The course encompassed many ...

Business 2 Community

Business 2 Community
Fri, 10 Jul 2015 07:30:49 -0700

Thus as marketers, it's our job to be innovative, find an edge, and gain our customers' attention. Marketing automation platforms have revolutionized how we market. Now it's time to take it to the next level of engagement and motivation. Funny thing is ...

Marketing magazine Australia (registration)

Marketing magazine Australia (registration)
Tue, 17 Mar 2015 18:29:06 -0700

This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon. NEWS; Marcomms. Visual search: the latest technology wanting brands' attention. BY Michelle Herbison ON 18 ...

Marketing magazine Australia (blog)

Marketing magazine Australia (blog)
Mon, 12 Jan 2015 17:52:30 -0800

This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon. OPINION; Data & Technology. Why mobile is the key to capturing millennials' attention. 13 January 2015 735 ...

Asbury Park Press

Asbury Park Press
Fri, 26 Jun 2015 13:16:53 -0700

... after November 30,2015) or a copy of these Official Rules, visit APP.com/contests or send a self-addressed, stamped envelope to "Winners List/Official Rules" (as applicable), Asbury Park Press, 3600 Highway 66, Neptune, NJ 07753 attention: Marketing.
 
Asbury Park Press
Thu, 25 Jun 2015 15:57:36 -0700

... (available after August 31, 2015) or a copy of these Official Rules, visit APP.com] or send a self-addressed, stamped envelope to "Winners List/Official Rules" (as applicable), Asbury Park Press, 3600 Highway 66, Neptune, NJ 07754, attention ...
 
NACS Online
Wed, 29 Apr 2015 22:03:45 -0700

​MIAMI – The power of social media is once more on display as Burger King announces the return of chicken fries after a grassroots social media campaign garnered a lot of attention, Marketing Daily reports. The chicken strips shaped like fries ...
 
Marketing magazine Australia (blog)
Tue, 02 Apr 2013 18:58:11 -0700

This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon. OPINION. The value of product placement part 2: was anyone paying attention? BY Michael Byers ON 3 April 2013 ...
Loading

Oops, we seem to be having trouble contacting Twitter

Support Wikipedia

A portion of the proceeds from advertising on Digplanet goes to supporting Wikipedia. Please add your support for Wikipedia!

Searchlight Group

Digplanet also receives support from Searchlight Group. Visit Searchlight