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| Type | Public |
|---|---|
| Traded as | NYSE: BNNY |
| Industry | Organic products |
| Founded | 1989 |
| Founder(s) | Annie Withey |
| Headquarters | Berkeley, CA, Montreal, Canada, other facilities in the Philippines, New Zealand, and the United Kingdom. |
| Key people | Annie Withey |
| Products | Macaroni and Cheese, Salad Dressing, Crackers, Fruit Snacks, Snack Mix, Frozen Pizza, Pretzels, Graham Crackers, Barbecue Sauce, Mustard (condiment), Ketchup |
| Website | www.annies.com |
Annie's Homegrown is a Berkeley, California-based maker of natural and/or organic pastas, meals and snacks. The company, founded in Hampton, Connecticut, is perhaps best known for its macaroni and cheese product line, which comes in shell form and bunny rabbit shapes, and is the second best selling macaroni and cheese in the United States.[1] Their mascot is a rabbit named Bernie, who appears in the seal of approval called the "Rabbit of Approval". The company also produces Annie's Naturals, which consists of condiments, dressings, and barbecue sauces. In January 2012, Annie's introduced a line of certified organic rising crust frozen pizzas.
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History [edit]
Annie Withey [2] co-founded Annie's Homegrown with Andrew Martin in 1989. Initially, the company only sold natural macaroni and cheese dinners, in New England supermarkets. Later, the company expanded, to include its current line of snacks, cereals, pasta, dressings, sauces, condiments, and other products. The brand is also now available in supermarkets across America and Canada, from Kroger to Whole Foods Market.
In January 2012, Annie's announced the introduction of a certified organic rising crust frozen pizza line, the first of its kind. There are varieties available, such as Pepperoni, Supreme, Four Cheese, and Spinach and Mushroom. Annie's certified organic pizza line is exclusive to Whole Foods Market.
On January 22, 2013, the company initiated a voluntary recall of Annie's Homegrown Frozen Pizza due to the possible presence of fragments of flexible metal mesh caused by a faulty screen at a third-party flour mill. Annie's initiated its voluntary recall as a precaution because the pieces of the fine wire were too small to be detected by the comprehensive metal control programs in place [3] On February 4, 2013, Annie's announced that its Rising Crust Frozen Pizzas will begin shipping again to stores nationwide on February 11, 2013. [4]
Becoming a publicly traded company [edit]
The majority of stock of Annie's is owned by Solera Capital, LLC.[1] In December 2011, Annie's filed with the SEC to raise up to $100 million in an initial public offering.[5]
See also [edit]
References [edit]
- ^ a b "Annie's Homegrown, Inc.". fundinguniverse.com. Retrieved 2009-04-13.
- ^ http://articles.courant.com/2012-07-25/business/hc-annies-homegrown-20120711_1_annie-withey-wall-street-enterprise
- ^ http://www.fda.gov/Safety/Recalls/ucm336376.htm?source=govdelivery
- ^ http://www.investors.annies.com/phoenix.zhtml?c=251112&p=irol-newsArticle_Print&ID=1780870&highlight=
- ^ "Annie's Announces Filing of Registration Statement for Proposed Initial Public Offering". Annie's. 05 December 2011.
External links [edit]
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